{"id":43928,"date":"2019-01-22T12:31:52","date_gmt":"2019-01-22T11:31:52","guid":{"rendered":"https:\/\/blogs.bmj.com\/bmj\/?p=43928"},"modified":"2019-01-25T18:37:34","modified_gmt":"2019-01-25T17:37:34","slug":"hyperbole-in-surgical-manuscripts-time-to-drop-the-paradigm","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/bmj\/2019\/01\/22\/hyperbole-in-surgical-manuscripts-time-to-drop-the-paradigm\/","title":{"rendered":"Hyperbole in surgical manuscripts: time to drop the paradigm?"},"content":{"rendered":"

As competition grows and financial interests of research expand, researchers and the institutions that employ them are tempted to exaggerate the relevance of research findings. Vinkers and colleagues examined how the use of strikingly positive and negative words in PubMed published abstracts evolved over time. They found that from 1974 to 2014, the use of the adjectives \u201crobust,\u201d \u201cnovel,\u201d \u201cinnovative,\u201d and \u201cunprecedented\u201d increased in relative frequency with up to 15,000%. [1]<\/span><\/p>\n

A common example is the increasing, haphazard, and hardly justified use of the term \u201cparadigm shift.\u201d The use of this term in the title of published manuscripts has increased exponentially over the past decades, as can be seen from data from Web of Science. Similarly, when looking at the search results for the category of \u201cSurgery,\u201d an increase of this term is observed. <\/span><\/p>\n

The use of the string \u201cparadigm shift\u201d in printed books indexed by Google”s Ngram viewer, has increased 860 times between 1960 and 2000. When the use of the term \u201cparadigm shift\u201d in the title is ranked according to scientific category, the field of surgery ranks as number 1. In comparison, in fields such as physics, philosophy, and ethics, authors are much more prudent before announcing \u201cparadigm shifts.\u201d <\/span><\/p>\n

What does the word \u201cparadigm\u201d refer to? Etymologically, it is derived from the ancient Greek verb “\u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03ba\u03bd\u03c5\u03bc\u03b9”, which means “to demonstrate by comparison”, “to prove”, or “to exhibit”. The syllable -\u03bc\u03b1 refers to a concept that has a permanent or immutable character, and does not easily shift (other examples of this use include “dogma” and “dilemma”). It was used in this sense (unchangeable) by Plato, when contrasting the physical world, which changes and perishes, with the eternal world, which never changes: “<\/span>The work of the creator, whenever he looks to the unchangeable and fashions the form and nature of his work after an unchangeable pattern, must necessarily be made fair and perfect” <\/span><\/i>(Timaeus, Genesis, 28A, translation B. Jowett). The use of a “paradigm shift” in the philosophy of science was introduced by the American physicist, historian, and philosopher Thomas Samuel Kuhn (1922 \u2013 1996). In his influential book “The Structure of Scientific Revolutions” (1962), Kuhn describes different phases in the practice and history of science. <\/span><\/p>\n

Normal science operates within a conceptual framework or paradigm, within which there is a broad consensus on terminology and appropriate experimental methods. Over time, anomalies arise in the form of observations that cannot be explained by the prevailing paradigm or worldview. When such anomalies accumulate, a crisis results, which can either be resolved or give birth to a scientific revolution or “paradigm shift.” This event has far reaching consequences, since it confronts scientists with the knowledge that the beliefs and “<\/span>weltanschauung”<\/span><\/i>\u00a0(world view) that they held are false. Kuhn cites as examples of such paradigm shifts the Copernican, Newtonian, chemical, and Einsteinian revolutions, each of which profoundly affected our view of the workings of nature. <\/span><\/p>\n

Progress in the science of surgery is real, and many advances in our field have had far reaching consequences for the life expectancy and quality of life of patients. However, progress in surgery, as in other fields, is incremental and gradual, and unfolds within an accepted framework or worldview. Therefore, it seems inappropriate to present techniques or therapeutic strategies such as a novel method to treat anastomotic leakage, as a “paradigm shift.” Is my point mere pedantry? Not necessarily. In this era of “post truth,” the respect held by the public for the scientific community is fading rapidly. Therefore, the surgical community should refrain from making triumphalist claims and announce advances, practice changing they may be, with modesty.<\/span><\/p>\n

\"\"<\/a>Wim Ceelen<\/strong> is a professor of surgical oncology at Ghent University, Belgium<\/span><\/em><\/p>\n

Competing interests<\/strong>: none declared.<\/span><\/em><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

References:<\/strong><\/p>\n

    \n
  1. Vinkers CH, Tijdink JK, Otte WM. Use of positive and negative words in scientific PubMed abstracts between 1974 and 2014: retrospective analysis. BMJ. 2015 Dec 14;351:h6467<\/span><\/li>\n<\/ol>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    As competition grows and financial interests of research expand, researchers and the institutions that employ them are tempted to exaggerate the relevance of research findings. Vinkers and colleagues examined how […]<\/p>\n

    More…<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[223],"tags":[],"class_list":["post-43928","post","type-post","status-publish","format-standard","hentry","category-guest-bloggers"],"yoast_head":"\nHyperbole in surgical manuscripts: time to drop the paradigm? - The BMJ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/bmj\/2019\/01\/22\/hyperbole-in-surgical-manuscripts-time-to-drop-the-paradigm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hyperbole in surgical manuscripts: time to drop the paradigm? - The BMJ\" \/>\n<meta property=\"og:description\" content=\"As competition grows and financial interests of research expand, researchers and the institutions that employ them are tempted to exaggerate the relevance of research findings. Vinkers and colleagues examined how [...]More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.bmj.com\/bmj\/2019\/01\/22\/hyperbole-in-surgical-manuscripts-time-to-drop-the-paradigm\/\" \/>\n<meta property=\"og:site_name\" content=\"The BMJ\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bmjdotcom\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-22T11:31:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-01-25T17:37:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.bmj.com\/bmj\/files\/2019\/01\/ceelen_2018.jpg\" \/>\n<meta name=\"author\" content=\"BMJ\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bmj_latest\" \/>\n<meta name=\"twitter:site\" content=\"@bmj_latest\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BMJ\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/01\\\/22\\\/hyperbole-in-surgical-manuscripts-time-to-drop-the-paradigm\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/01\\\/22\\\/hyperbole-in-surgical-manuscripts-time-to-drop-the-paradigm\\\/\"},\"author\":{\"name\":\"BMJ\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\"},\"headline\":\"Hyperbole in surgical manuscripts: time to drop the paradigm?\",\"datePublished\":\"2019-01-22T11:31:52+00:00\",\"dateModified\":\"2019-01-25T17:37:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/01\\\/22\\\/hyperbole-in-surgical-manuscripts-time-to-drop-the-paradigm\\\/\"},\"wordCount\":640,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/01\\\/22\\\/hyperbole-in-surgical-manuscripts-time-to-drop-the-paradigm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2019\\\/01\\\/ceelen_2018.jpg\",\"articleSection\":[\"Guest writers\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/01\\\/22\\\/hyperbole-in-surgical-manuscripts-time-to-drop-the-paradigm\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/01\\\/22\\\/hyperbole-in-surgical-manuscripts-time-to-drop-the-paradigm\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/01\\\/22\\\/hyperbole-in-surgical-manuscripts-time-to-drop-the-paradigm\\\/\",\"name\":\"Hyperbole in surgical manuscripts: time to drop the paradigm? - The BMJ\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/01\\\/22\\\/hyperbole-in-surgical-manuscripts-time-to-drop-the-paradigm\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/01\\\/22\\\/hyperbole-in-surgical-manuscripts-time-to-drop-the-paradigm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2019\\\/01\\\/ceelen_2018.jpg\",\"datePublished\":\"2019-01-22T11:31:52+00:00\",\"dateModified\":\"2019-01-25T17:37:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/01\\\/22\\\/hyperbole-in-surgical-manuscripts-time-to-drop-the-paradigm\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/01\\\/22\\\/hyperbole-in-surgical-manuscripts-time-to-drop-the-paradigm\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/01\\\/22\\\/hyperbole-in-surgical-manuscripts-time-to-drop-the-paradigm\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2019\\\/01\\\/ceelen_2018.jpg\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2019\\\/01\\\/ceelen_2018.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2019\\\/01\\\/22\\\/hyperbole-in-surgical-manuscripts-time-to-drop-the-paradigm\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hyperbole in surgical manuscripts: time to drop the paradigm?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#website\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\",\"name\":\"The BMJ\",\"description\":\"Helping doctors make better decisions.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\",\"name\":\"The BMJ\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/05\\\/The-BMJ-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/05\\\/The-BMJ-logo.jpg\",\"width\":852,\"height\":568,\"caption\":\"The BMJ\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bmjdotcom\\\/\",\"https:\\\/\\\/x.com\\\/bmj_latest\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\",\"name\":\"BMJ\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"caption\":\"BMJ\"},\"sameAs\":[\"https:\\\/\\\/blogs.bmj.com\\\/\"],\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hyperbole in surgical manuscripts: time to drop the paradigm? - The BMJ","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.bmj.com\/bmj\/2019\/01\/22\/hyperbole-in-surgical-manuscripts-time-to-drop-the-paradigm\/","og_locale":"en_US","og_type":"article","og_title":"Hyperbole in surgical manuscripts: time to drop the paradigm? - The BMJ","og_description":"As competition grows and financial interests of research expand, researchers and the institutions that employ them are tempted to exaggerate the relevance of research findings. Vinkers and colleagues examined how [...]More...","og_url":"https:\/\/blogs.bmj.com\/bmj\/2019\/01\/22\/hyperbole-in-surgical-manuscripts-time-to-drop-the-paradigm\/","og_site_name":"The BMJ","article_publisher":"https:\/\/www.facebook.com\/bmjdotcom\/","article_published_time":"2019-01-22T11:31:52+00:00","article_modified_time":"2019-01-25T17:37:34+00:00","og_image":[{"url":"https:\/\/blogs.bmj.com\/bmj\/files\/2019\/01\/ceelen_2018.jpg","type":"","width":"","height":""}],"author":"BMJ","twitter_card":"summary_large_image","twitter_creator":"@bmj_latest","twitter_site":"@bmj_latest","twitter_misc":{"Written by":"BMJ","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.bmj.com\/bmj\/2019\/01\/22\/hyperbole-in-surgical-manuscripts-time-to-drop-the-paradigm\/#article","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2019\/01\/22\/hyperbole-in-surgical-manuscripts-time-to-drop-the-paradigm\/"},"author":{"name":"BMJ","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe"},"headline":"Hyperbole in surgical manuscripts: time to drop the paradigm?","datePublished":"2019-01-22T11:31:52+00:00","dateModified":"2019-01-25T17:37:34+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2019\/01\/22\/hyperbole-in-surgical-manuscripts-time-to-drop-the-paradigm\/"},"wordCount":640,"commentCount":0,"publisher":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#organization"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2019\/01\/22\/hyperbole-in-surgical-manuscripts-time-to-drop-the-paradigm\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2019\/01\/ceelen_2018.jpg","articleSection":["Guest writers"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.bmj.com\/bmj\/2019\/01\/22\/hyperbole-in-surgical-manuscripts-time-to-drop-the-paradigm\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.bmj.com\/bmj\/2019\/01\/22\/hyperbole-in-surgical-manuscripts-time-to-drop-the-paradigm\/","url":"https:\/\/blogs.bmj.com\/bmj\/2019\/01\/22\/hyperbole-in-surgical-manuscripts-time-to-drop-the-paradigm\/","name":"Hyperbole in surgical manuscripts: time to drop the paradigm? - The BMJ","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2019\/01\/22\/hyperbole-in-surgical-manuscripts-time-to-drop-the-paradigm\/#primaryimage"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2019\/01\/22\/hyperbole-in-surgical-manuscripts-time-to-drop-the-paradigm\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2019\/01\/ceelen_2018.jpg","datePublished":"2019-01-22T11:31:52+00:00","dateModified":"2019-01-25T17:37:34+00:00","breadcrumb":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2019\/01\/22\/hyperbole-in-surgical-manuscripts-time-to-drop-the-paradigm\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.bmj.com\/bmj\/2019\/01\/22\/hyperbole-in-surgical-manuscripts-time-to-drop-the-paradigm\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bmj\/2019\/01\/22\/hyperbole-in-surgical-manuscripts-time-to-drop-the-paradigm\/#primaryimage","url":"https:\/\/blogs.bmj.com\/bmj\/files\/2019\/01\/ceelen_2018.jpg","contentUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2019\/01\/ceelen_2018.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.bmj.com\/bmj\/2019\/01\/22\/hyperbole-in-surgical-manuscripts-time-to-drop-the-paradigm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogs.bmj.com\/bmj\/"},{"@type":"ListItem","position":2,"name":"Hyperbole in surgical manuscripts: time to drop the paradigm?"}]},{"@type":"WebSite","@id":"https:\/\/blogs.bmj.com\/bmj\/#website","url":"https:\/\/blogs.bmj.com\/bmj\/","name":"The BMJ","description":"Helping doctors make better decisions.","publisher":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.bmj.com\/bmj\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blogs.bmj.com\/bmj\/#organization","name":"The BMJ","url":"https:\/\/blogs.bmj.com\/bmj\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/05\/The-BMJ-logo.jpg","contentUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/05\/The-BMJ-logo.jpg","width":852,"height":568,"caption":"The BMJ"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bmjdotcom\/","https:\/\/x.com\/bmj_latest"]},{"@type":"Person","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe","name":"BMJ","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","caption":"BMJ"},"sameAs":["https:\/\/blogs.bmj.com\/"],"url":"https:\/\/blogs.bmj.com\/bmj\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts\/43928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/comments?post=43928"}],"version-history":[{"count":0,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts\/43928\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/media?parent=43928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/categories?post=43928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/tags?post=43928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}