{"id":42469,"date":"2018-06-27T11:27:34","date_gmt":"2018-06-27T10:27:34","guid":{"rendered":"https:\/\/blogs.bmj.com\/bmj\/?p=42469"},"modified":"2018-07-04T09:25:34","modified_gmt":"2018-07-04T08:25:34","slug":"kailash-chand-we-need-bold-action-on-childhood-obesity","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/bmj\/2018\/06\/27\/kailash-chand-we-need-bold-action-on-childhood-obesity\/","title":{"rendered":"Kailash Chand: We need bold action on childhood obesity"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-41908\" src=\"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/04\/kailash_chand.jpg\" alt=\"\" width=\"160\" height=\"160\" srcset=\"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/04\/kailash_chand.jpg 160w, https:\/\/blogs.bmj.com\/bmj\/files\/2018\/04\/kailash_chand-150x150.jpg 150w\" sizes=\"auto, (max-width: 160px) 100vw, 160px\" \/><span style=\"font-weight: 400\">The UK government\u2019s new childhood obesity strategy, which aims to halve <\/span><a href=\"https:\/\/www.bmj.com\/content\/361\/bmj.k2775\"><span style=\"font-weight: 400\">childhood obesity<\/span><\/a><span style=\"font-weight: 400\"> by 2030, does not go far enough and lacks any firm commitment. The strategy proposes banning the sale of energy drinks to children, and encouraging primary school pupils to run a mile a day, as well as restricting junk food advertising. The government also plan to consult on forcing restaurants, cafes, and takeaways to include calorie labelling on their menus, as well as implementing new restrictions on television and online advertising. In my view, this does not go far enough. <\/span><span style=\"font-weight: 400\">Not a lot has happened with childhood obesity in the past two years, since the first chapter of this strategy was announced by Jeremy Hunt. The number of children leaving primary school either overweight or obese has increased, as has the inequality gap, with children living in the most deprived areas more likely to be obese compared with children living in the least deprived areas.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Obesity was <\/span><a href=\"http:\/\/www.independent.co.uk\/news\/health\/nhs-cuts-bma-health-ticking-time-bomb-doctors-warning-manifesto-policy-obesity-smoking-drinking-a7728886.html\"><span style=\"font-weight: 400\">a factor in more than 525,000 hospital admissions<\/span><\/a><span style=\"font-weight: 400\"> in 2016, and <\/span><a href=\"https:\/\/www.theguardian.com\/politics\/jeremy-hunt\"><span style=\"font-weight: 400\">Jeremy Hunt<\/span><\/a><span style=\"font-weight: 400\"> has described the rise in childhood obesity as a <\/span><a href=\"https:\/\/www.theguardian.com\/society\/2016\/feb\/07\/childhood-obesity-national-emergency-jeremy-hunt-health-sugar-tax-jamie-oliver\"><span style=\"font-weight: 400\">\u201cnational emergency.\u201d<\/span><\/a><span style=\"font-weight: 400\">\u00a0When he was appointed <\/span><span style=\"font-weight: 400\">health secretary in September 2012, he promised a \u201cgame-changing\u201d response. Is this the game changing plan? What we need is a bold action, not another unambitious strategy, which only promises consultations by the end of the year.<\/span><\/p>\n<p><span style=\"font-weight: 400\">As cases of <\/span><a href=\"https:\/\/www.theguardian.com\/lifeandstyle\/2017\/sep\/25\/reverse-diabetes-type-2\"><span style=\"font-weight: 400\">type 2 diabetes<\/span><\/a><span style=\"font-weight: 400\"> and obesity continue to rise, Hunt must act urgently and decisively. The government needs to take more robust action to tackle the impact of deep discounting and price promotions on the sales of unhealthy food and drink. As a first step, the health secretary should accept and implement all the Academy of Medical Royal Colleges\u2019 2013 proposals as a matter of urgency. <\/span><a href=\"http:\/\/www.aomrc.org.uk\/wp-content\/uploads\/2016\/05\/Measuring_Up_0213.pdf\"><span style=\"font-weight: 400\">This list of 10 recommendations<\/span><\/a><span style=\"font-weight: 400\"> includes a complete ban on junk food advertising, not just on TV before the watershed, but also on internet \u201con demand\u201d services. They also recommend that there should be a statutory requirement for all schools \u201cto provide food skills, including cooking, and a sound theoretical understanding on the long term effects of food and health.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">I accept that the government has to tread a difficult line between telling us what to eat and letting the food industry market junk food and sugary drinks to us\u2014but that is what government is for. It took us far too long to agree on any real action against smoking, at the cost of many people\u2019s lives.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Based on my experience of working as a GP for the past 30 years, I know that a large proportion of consultations are for conditions such as type 2 diabetes and heart disease, which are linked to lifestyle or diet. <\/span><span style=\"font-weight: 400\"><a href=\"https:\/\/theconversation.com\/one-third-of-11-year-olds-in-the-uk-are-overweight-or-obese-our-new-study-shows-34717\">One in three<\/a> children is overweight or obese by age 11.<\/span><span style=\"font-weight: 400\"> That is not only a question of aesthetics. The very future of the NHS is at stake because excess weight at this age can translate into serious chronic diseases such as blood pressure, arthritis, and diabetes at a later age.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Let\u2019s deal with obesity now, before it overwhelms the health service.<\/span><\/p>\n<p><em><strong>Kailash Chand<\/strong> has been a GP for the past 30 years. He is the honorary vice president of the BMA and former deputy chair of the BMA council. The views he expresses in this article are entirely his own.<\/em><\/p>\n<p><em><strong>Competing interests:<\/strong> Nothing further to declare.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The UK government\u2019s new childhood obesity strategy, which aims to halve childhood obesity by 2030, does not go far enough and lacks any firm commitment. The strategy proposes banning the [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/bmj\/2018\/06\/27\/kailash-chand-we-need-bold-action-on-childhood-obesity\/\">More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":42454,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[223],"tags":[],"class_list":["post-42469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guest-bloggers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kailash Chand: We need bold action on childhood obesity - The BMJ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/bmj\/2018\/06\/27\/kailash-chand-we-need-bold-action-on-childhood-obesity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kailash Chand: We need bold action on childhood obesity - The BMJ\" \/>\n<meta property=\"og:description\" content=\"The UK government\u2019s new childhood obesity strategy, which aims to halve childhood obesity by 2030, does not go far enough and lacks any firm commitment. The strategy proposes banning the [...]More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.bmj.com\/bmj\/2018\/06\/27\/kailash-chand-we-need-bold-action-on-childhood-obesity\/\" \/>\n<meta property=\"og:site_name\" content=\"The BMJ\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bmjdotcom\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-27T10:27:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-07-04T08:25:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/06\/junk_food_child2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"BMJ\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bmj_latest\" \/>\n<meta name=\"twitter:site\" content=\"@bmj_latest\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BMJ\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2018\\\/06\\\/27\\\/kailash-chand-we-need-bold-action-on-childhood-obesity\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2018\\\/06\\\/27\\\/kailash-chand-we-need-bold-action-on-childhood-obesity\\\/\"},\"author\":{\"name\":\"BMJ\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\"},\"headline\":\"Kailash Chand: We need bold action on childhood obesity\",\"datePublished\":\"2018-06-27T10:27:34+00:00\",\"dateModified\":\"2018-07-04T08:25:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2018\\\/06\\\/27\\\/kailash-chand-we-need-bold-action-on-childhood-obesity\\\/\"},\"wordCount\":559,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2018\\\/06\\\/27\\\/kailash-chand-we-need-bold-action-on-childhood-obesity\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/06\\\/junk_food_child2.jpg\",\"articleSection\":[\"Guest writers\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2018\\\/06\\\/27\\\/kailash-chand-we-need-bold-action-on-childhood-obesity\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2018\\\/06\\\/27\\\/kailash-chand-we-need-bold-action-on-childhood-obesity\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2018\\\/06\\\/27\\\/kailash-chand-we-need-bold-action-on-childhood-obesity\\\/\",\"name\":\"Kailash Chand: We need bold action on childhood obesity - The BMJ\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2018\\\/06\\\/27\\\/kailash-chand-we-need-bold-action-on-childhood-obesity\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2018\\\/06\\\/27\\\/kailash-chand-we-need-bold-action-on-childhood-obesity\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/06\\\/junk_food_child2.jpg\",\"datePublished\":\"2018-06-27T10:27:34+00:00\",\"dateModified\":\"2018-07-04T08:25:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2018\\\/06\\\/27\\\/kailash-chand-we-need-bold-action-on-childhood-obesity\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2018\\\/06\\\/27\\\/kailash-chand-we-need-bold-action-on-childhood-obesity\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2018\\\/06\\\/27\\\/kailash-chand-we-need-bold-action-on-childhood-obesity\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/06\\\/junk_food_child2.jpg\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/06\\\/junk_food_child2.jpg\",\"width\":540,\"height\":350},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2018\\\/06\\\/27\\\/kailash-chand-we-need-bold-action-on-childhood-obesity\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kailash Chand: We need bold action on childhood obesity\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#website\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\",\"name\":\"The BMJ\",\"description\":\"Helping doctors make better decisions.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\",\"name\":\"The BMJ\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/05\\\/The-BMJ-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/05\\\/The-BMJ-logo.jpg\",\"width\":852,\"height\":568,\"caption\":\"The BMJ\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bmjdotcom\\\/\",\"https:\\\/\\\/x.com\\\/bmj_latest\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\",\"name\":\"BMJ\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"caption\":\"BMJ\"},\"sameAs\":[\"https:\\\/\\\/blogs.bmj.com\\\/\"],\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kailash Chand: We need bold action on childhood obesity - The BMJ","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.bmj.com\/bmj\/2018\/06\/27\/kailash-chand-we-need-bold-action-on-childhood-obesity\/","og_locale":"en_US","og_type":"article","og_title":"Kailash Chand: We need bold action on childhood obesity - The BMJ","og_description":"The UK government\u2019s new childhood obesity strategy, which aims to halve childhood obesity by 2030, does not go far enough and lacks any firm commitment. The strategy proposes banning the [...]More...","og_url":"https:\/\/blogs.bmj.com\/bmj\/2018\/06\/27\/kailash-chand-we-need-bold-action-on-childhood-obesity\/","og_site_name":"The BMJ","article_publisher":"https:\/\/www.facebook.com\/bmjdotcom\/","article_published_time":"2018-06-27T10:27:34+00:00","article_modified_time":"2018-07-04T08:25:34+00:00","og_image":[{"width":540,"height":350,"url":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/06\/junk_food_child2.jpg","type":"image\/jpeg"}],"author":"BMJ","twitter_card":"summary_large_image","twitter_creator":"@bmj_latest","twitter_site":"@bmj_latest","twitter_misc":{"Written by":"BMJ","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.bmj.com\/bmj\/2018\/06\/27\/kailash-chand-we-need-bold-action-on-childhood-obesity\/#article","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2018\/06\/27\/kailash-chand-we-need-bold-action-on-childhood-obesity\/"},"author":{"name":"BMJ","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe"},"headline":"Kailash Chand: We need bold action on childhood obesity","datePublished":"2018-06-27T10:27:34+00:00","dateModified":"2018-07-04T08:25:34+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2018\/06\/27\/kailash-chand-we-need-bold-action-on-childhood-obesity\/"},"wordCount":559,"commentCount":0,"publisher":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#organization"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2018\/06\/27\/kailash-chand-we-need-bold-action-on-childhood-obesity\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/06\/junk_food_child2.jpg","articleSection":["Guest writers"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.bmj.com\/bmj\/2018\/06\/27\/kailash-chand-we-need-bold-action-on-childhood-obesity\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.bmj.com\/bmj\/2018\/06\/27\/kailash-chand-we-need-bold-action-on-childhood-obesity\/","url":"https:\/\/blogs.bmj.com\/bmj\/2018\/06\/27\/kailash-chand-we-need-bold-action-on-childhood-obesity\/","name":"Kailash Chand: We need bold action on childhood obesity - The BMJ","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2018\/06\/27\/kailash-chand-we-need-bold-action-on-childhood-obesity\/#primaryimage"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2018\/06\/27\/kailash-chand-we-need-bold-action-on-childhood-obesity\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/06\/junk_food_child2.jpg","datePublished":"2018-06-27T10:27:34+00:00","dateModified":"2018-07-04T08:25:34+00:00","breadcrumb":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2018\/06\/27\/kailash-chand-we-need-bold-action-on-childhood-obesity\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.bmj.com\/bmj\/2018\/06\/27\/kailash-chand-we-need-bold-action-on-childhood-obesity\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bmj\/2018\/06\/27\/kailash-chand-we-need-bold-action-on-childhood-obesity\/#primaryimage","url":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/06\/junk_food_child2.jpg","contentUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/06\/junk_food_child2.jpg","width":540,"height":350},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.bmj.com\/bmj\/2018\/06\/27\/kailash-chand-we-need-bold-action-on-childhood-obesity\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogs.bmj.com\/bmj\/"},{"@type":"ListItem","position":2,"name":"Kailash Chand: We need bold action on childhood obesity"}]},{"@type":"WebSite","@id":"https:\/\/blogs.bmj.com\/bmj\/#website","url":"https:\/\/blogs.bmj.com\/bmj\/","name":"The BMJ","description":"Helping doctors make better decisions.","publisher":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.bmj.com\/bmj\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blogs.bmj.com\/bmj\/#organization","name":"The BMJ","url":"https:\/\/blogs.bmj.com\/bmj\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/05\/The-BMJ-logo.jpg","contentUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/05\/The-BMJ-logo.jpg","width":852,"height":568,"caption":"The BMJ"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bmjdotcom\/","https:\/\/x.com\/bmj_latest"]},{"@type":"Person","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe","name":"BMJ","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","caption":"BMJ"},"sameAs":["https:\/\/blogs.bmj.com\/"],"url":"https:\/\/blogs.bmj.com\/bmj\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts\/42469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/comments?post=42469"}],"version-history":[{"count":0,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts\/42469\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/media\/42454"}],"wp:attachment":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/media?parent=42469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/categories?post=42469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/tags?post=42469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}