{"id":419,"date":"2008-07-17T16:31:55","date_gmt":"2008-07-17T15:31:55","guid":{"rendered":"https:\/\/blogs.bmj.com\/bmj\/?p=419"},"modified":"2010-09-09T11:56:30","modified_gmt":"2010-09-09T10:56:30","slug":"david-payne-videos-and-blogs","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/bmj\/2008\/07\/17\/david-payne-videos-and-blogs\/","title":{"rendered":"David Payne: Videos and blogs"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.bmj.com\/site\/blog\/icons\/davidpayne.jpg\" alt=\"David Payne\" width=\"160\" height=\"110\" align=\"left\" \/> As I write this my boss is discussing video on <a title=\"BMJ website\" href=\"http:\/\/www.bmj.com\" target=\"_blank\">bmj.com <\/a>with other senior colleagues, mainly to see if we should commit to providing more embedded video clips alongside news, comment, feature, and research articles. You might think this is a no-brainer. Other sites have been doing this successfully for years. And although it needn&#8217;t necessarily cost the earth, if it&#8217;s worth doing, it&#8217;s worth doing well. So I&#8217;d like your views on the three we&#8217;ve done to date.<!--more--><\/p>\n<p>Take a look at them. The first two clips are embedded in Ray Moynihan&#8217;s excellent feature on <a title=\"independent experts or drug representatives in disguise?\" href=\"http:\/\/www.bmj.com\/cgi\/content\/full\/336\/7658\/1402\" target=\"_blank\">key opinion leaders<\/a> in the drug industry. It was Ray, a BMJ visiting editor, who first got us into this, actually, when he first pitched the idea of the key opinion leader piece.<\/p>\n<p>Our second video was of trauma specialist Chris Pross. It&#8217;s a powerful account of <a title=\"Medical evidence exposes US use of torture\" href=\"http:\/\/www.bmj.com\/cgi\/content\/full\/336\/7659\/1458-b\" target=\"_blank\">alleged torture <\/a>of detainees at prisons in Iraq, Afghanistan, and doctors&#8217; involvement in the practice. As well as watching the video, read <a title=\"Doctors' involvement in torture\" href=\"https:\/\/blogs.bmj.com\/bmj\/2008\/07\/15\/siddhartha-yadav-doctors%e2%80%99-involvement-in-torture\/\" target=\"_blank\">Siddharta Yadav&#8217;s <\/a>blog.<\/p>\n<p>And finally, assuming you&#8217;re not Ara Darzi&#8217;d out, watch Rebecca Coombes&#8217; <a title=\"Reward hospitals for improving quality, Lord Darzi says\" href=\"http:\/\/www.bmj.com\/cgi\/content\/extract\/337\/jul01_2\/a642?fmr\" target=\"_blank\">interview<\/a> with the man himself, filmed the day after his review of the NHS in England was published.<\/p>\n<p>Does the format work for you? Did we choose the right topics? Should we focus on international issues, and give UK health politics a wide berth, perhaps? We haven&#8217;t commissioned video yet to accompany a research paper, but it seems a logical next step. Let us know what you think.<\/p>\n<p>This is all part of bmj.com&#8217;s drive to embrace Web 2:0; again, the subject of a recent BMJ blog by <a title=\"0 blog\" href=\"https:\/\/blogs.bmj.com\/bmj\/2008\/06\/10\/richard-smith-get-with-web-20-or-become-a-yesterday%e2%80%99s-person\/\" target=\"_blank\">Richard Smith<\/a> And while we&#8217;re on blogging, we invited <a title=\"Kevin Anderson at Guardian\" href=\"http:\/\/www.guardian.co.uk\/profile\/kevinanderson\" target=\"_blank\">Kevin Anderson <\/a>to talk to us all yesterday about how it&#8217;s done at the Guardian, where he works as blogs editor. He was an inspiration, and gave us some great feedback. We&#8217;ve been pretty proactive lately about getting more guest bloggers writing for us. We love the ones we&#8217;ve got. We hope you do too. But we want more. So if you have any ideas, or want to volunteer, have your say on the blog.<\/p>\n<p><strong>David Payne<\/strong> is Editor, bmj.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As I write this my boss is discussing video on bmj.com with other senior colleagues, mainly to see if we should commit to providing more embedded video clips alongside news, [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/bmj\/2008\/07\/17\/david-payne-videos-and-blogs\/\">More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1752,116],"tags":[216,243,277,278],"class_list":["post-419","post","type-post","status-publish","format-standard","hentry","category-david-payne","category-editors-at-large","tag-add-new-tag","tag-bmjcom","tag-video","tag-web-20"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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