{"id":40835,"date":"2017-12-08T14:56:35","date_gmt":"2017-12-08T13:56:35","guid":{"rendered":"https:\/\/blogs.bmj.com\/bmj\/?p=40835"},"modified":"2017-12-08T14:56:35","modified_gmt":"2017-12-08T13:56:35","slug":"neville-goodmans-metaphor-watch-tsunami","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/bmj\/2017\/12\/08\/neville-goodmans-metaphor-watch-tsunami\/","title":{"rendered":"Neville Goodman&#8217;s metaphor watch: Tsunami"},"content":{"rendered":"<p><a href=\"https:\/\/blogs.bmj.com\/bmj\/files\/2015\/02\/neville_goodman.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-33270\" src=\"https:\/\/blogs.bmj.com\/bmj\/files\/2015\/02\/neville_goodman-150x150.jpg\" alt=\"neville_goodman\" width=\"150\" height=\"150\" \/><\/a><span style=\"font-weight: 400\">Metaphor Watch kicked off (a metaphor for <\/span><i><span style=\"font-weight: 400\">started<\/span><\/i><span style=\"font-weight: 400\">) with <\/span><i><span style=\"font-weight: 400\">epidemic<\/span><\/i><span style=\"font-weight: 400\">, used ubiquitously and inappropriately for the non-communicable diseases of industrialized nations. I rounded off (a metaphor for <\/span><i><span style=\"font-weight: 400\">finished<\/span><\/i><span style=\"font-weight: 400\">) with a quote that wins a prize for tautologous exaggeration, that \u201cthe world is heading for a vascular tsunami of pandemic proportions.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">From this, I want to return to the word <\/span><i><span style=\"font-weight: 400\">tsunami<\/span><\/i><span style=\"font-weight: 400\">. The point about a tsunami is that it is overwhelming. Not just big, not just sudden, but overwhelming. There is no escaping a tsunami if you are in its path; the only hope is to get out of its path. There are plenty of medical articles about real tsunamis, with the two expected peaks: one after the Boxing Day tsunami of 2004 and the other after the Fukushima disaster in March 2011.<\/span><\/p>\n<p><span style=\"font-weight: 400\">I found no evidence that these events prompted any increase in the metaphorical use of the term. The first in PubMed\u00ae, in 1997, warned of a tsunami of <\/span><a href=\"http:\/\/www.ajronline.org\/doi\/abs\/10.2214\/ajr.169.1.9207491\"><span style=\"font-weight: 400\">managed care<\/span><\/a><span style=\"font-weight: 400\">, moving eastwards from the west coast of America, threatening the way physicians, but especially radiologists, work. The abstract ended with another metaphor: \u201cEvolution will demonstrate once again the survival of the fittest.\u201d I don\u2019t know how the last 20 years have treated US radiologists, but I doubt any real resemblance to a tsunami. And I would say that there is no medical condition for which tsunami is appropriate, but you can find examples on PubMed\u00ae or Google Scholar, and they are the usual suspects: diabetes, cardiovascular disease, Alzheimer\u2019s, and so on.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The number of articles is swelled because the word tsunami has been used for patents. The Terumo\u00ae Corporation of Japan manufactures a range of Tsunami\u2122 stents, and Ecolab\u00ae produces an oxidizing sanitizer called Tsunami 100\u2122. It is also the name for a computer program, \u201cimmodestly dubbed TSUNAMI\u201d as the authors amusingly put it, used to compare protein subfamilies.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Tsunami also describes <\/span><a href=\"https:\/\/doi.org\/10.1016\/S0143416002001574\"><span style=\"font-weight: 400\">calcium waves<\/span><\/a><span style=\"font-weight: 400\">, but this is a descriptive rather than a metaphorical use.<\/span><\/p>\n<p><span style=\"font-weight: 400\">I think the metaphor is appropriate\u2014although overused\u2014applied to data or information, and there are plenty of examples. But do not, as with explosions (qv Metaphor Watch 22 Dec 2016), over egg the pudding. A <\/span><i><span style=\"font-weight: 400\">veritable<\/span><\/i><span style=\"font-weight: 400\"> tsunami of guidelines on hypertension management, a <\/span><i><span style=\"font-weight: 400\">veritable<\/span><\/i><span style=\"font-weight: 400\"> tsunami of publications, preparing for what could be a <\/span><i><span style=\"font-weight: 400\">veritable<\/span><\/i><span style=\"font-weight: 400\"> tsunami of requests for gastroenterology services, a <\/span><i><span style=\"font-weight: 400\">veritable<\/span><\/i><span style=\"font-weight: 400\"> tsunami of electronic information and electronic chores: these and many more are wasted words.<\/span><\/p>\n<p><em><strong>Neville Goodman<\/strong>\u00a0is a retired consultant anaesthetist and a writer. He is co-author of a book on medical English.<\/em><\/p>\n<p><em><strong>Competing interests:<\/strong>\u00a0I have read and understood BMJ policy on declaration of interests and declare that my only competing interest is my co-authorship of a book about medical English.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Metaphor Watch kicked off (a metaphor for started) with epidemic, used ubiquitously and inappropriately for the non-communicable diseases of industrialized nations. I rounded off (a metaphor for finished) with a [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/bmj\/2017\/12\/08\/neville-goodmans-metaphor-watch-tsunami\/\">More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5763],"tags":[],"class_list":["post-40835","post","type-post","status-publish","format-standard","hentry","category-metaphor-watch"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Neville Goodman&#039;s metaphor watch: Tsunami - The BMJ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/bmj\/2017\/12\/08\/neville-goodmans-metaphor-watch-tsunami\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neville Goodman&#039;s metaphor watch: Tsunami - The BMJ\" \/>\n<meta property=\"og:description\" content=\"Metaphor Watch kicked off (a metaphor for started) with epidemic, used ubiquitously and inappropriately for the non-communicable diseases of industrialized nations. 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