{"id":39498,"date":"2017-06-27T13:57:19","date_gmt":"2017-06-27T12:57:19","guid":{"rendered":"https:\/\/blogs.bmj.com\/bmj\/?p=39498"},"modified":"2017-07-04T11:29:57","modified_gmt":"2017-07-04T10:29:57","slug":"nishma-manek-how-can-we-attract-and-retain-a-workforce-that-may-be-developing-its-own-set-of-social-norms","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/bmj\/2017\/06\/27\/nishma-manek-how-can-we-attract-and-retain-a-workforce-that-may-be-developing-its-own-set-of-social-norms\/","title":{"rendered":"Nishma Manek: How can we attract and retain a workforce that may be developing its own set of social norms?"},"content":{"rendered":"

\"\"Ian Cumming, chief executive of Health Education England, gave a speech recently at the NHS Confederation\u2019s conference that prompted another set of millennial-bashing headlines. [1]<\/p>\n

I\u2019m a millennial. We\u2019re defined as those currently aged between 20 and 37, often cited as one of the great scourges of modern times. Apparently, the year I was born and a liberal parenting style have churned out an adult living in a state of perpetual adolescence, with no meaningful relationships, no real\u00a0job satisfaction, and an inability to function without a smartphone.<\/p>\n

Reading the stories that followed the speech, I too would have choked on my skinny flat white and glared at my I-device in outrage\u2014had I not been there. And in case my millennial-shaped attention span had missed something, I watched it back again. [2,3]<\/p>\n

It was a brief comment taken out of context. And it\u2019s unfortunate that the more pressing questions he raised around nursing shortages and retention were lost.<\/p>\n

Here\u2019s the remark that attracted so much attention: “our workforce are choosing to work fewer hours. Part of this is because of generation Y and Z and millennials starting to come through, who are increasingly not wanting to work the same number of hours that many of the baby boomers and generation X want to work.”<\/p>\n

He also cited evidence from NHS Digital that the average GP worked 90% of full-time hours in 2009, equivalent to four and a half days. But now the figure is 83%, closer to a four-day week.<\/p>\n

This is worth a closer look. Given his comment specifically referred to millennials and GPs, and I\u2019m a crossbreed of these, that\u2019s where I\u2019ll focus.<\/p>\n

Firstly, I question whether the data truly captures all the patient-facing work that GPs do. Many have additional posts in other clinical settings, such as out of hours, A&E, and specialist services like prisons. It\u2019s hard to account for all of these, and may lead to an underestimate of our total clinical work\u2014which NHS Digital itself acknowledges. [4]<\/p>\n

Secondly, if we assume that we are doing less patient-facing work, how is that extra time being spent? It\u2019s hard to measure, but it feels as though barriers to other roles have been lowered. Combining leadership, education, and academic posts with clinical work feels like the norm now. Perhaps we\u2019ve succeeded in encouraging the younger generation to play a bigger part in building their future. I think social media has also helped to flatten hierarchies and make these opportunities feel more accessible. This will (and should) only increase, especially with Moore\u2019s law fuelling any technology-driven disparities between sequential generations.<\/p>\n

Finally, let\u2019s consider for a moment the premise that GPs are working less. Why might we be making that choice? The demands on our time are rising, both from increasingly complex patients and from the administrative work we\u2019re asked to do. And perhaps (God forbid) we\u2019re are looking for a better work-life balance. But I doubt many “baby-boomers” would begrudge us, even if they climbed the ranks at a time when such choice was far removed from cultural norms.<\/p>\n

It\u2019s hard to make any useful inferences from one comment that used a statistic covering a short time frame, from one strand of our workforce, that\u2019s notoriously hard to measure. That didn\u2019t thwart many attempts to do so of course. But the more important question we should consider, which I believe Ian Cummings was trying to highlight, is how can our system adapt to accommodate this trend?<\/p>\n

If my generation are seeking greater flexibility, we need to create roles that allow them to have more control over their time, and offer opportunities to contribute to other parts of the system. Another part of the answer will come down to working differently, for example, with allied health professionals consistently embedded in larger teams.<\/p>\n

It\u2019s also worth asking another question: are we currently training a workforce to meet the needs of the population they\u2019ll be treating? The burden of chronic disease will only increase, and the mantra around shifting care closer to home is getting louder. Looking at the mix of our clinical workforce, I think we\u2019re going to need more GPs than ever before.<\/p>\n

But at the same time exposure to general practice at medical schools has plateaued.\u00a0[5]\u00a0We have a “foundation programme” that\u2019s producing doctors that may never have stepped foot inside a general practice\u2014the foundation of the NHS\u2014save for a few weeks in medical school. We drown social media channels in negativity about the state of general practice, yet the signals that sends might fuel the very problem we\u2019re trying to raise. That doesn\u2019t add up.<\/p>\n

Going back to the headlines, I think it\u2019s easy to be seduced by arguments founded on generational pigeonholing. And frankly, there will always be older people who complain that younger generations fail to adequately adhere to established social norms.<\/p>\n

But behind the newspapers\u2019 outrage lies a more pertinent question: how can we attract and retain a workforce that may be developing its own set of social norms?<\/p>\n

Because the truth is simple. When our land is submerged under melted ice caps, it\u2019ll be us millennials that will keep the system going (as long as the next iPhone is sufficiently waterproof). \u00a0And that\u2019s a future we should be preparing for now.<\/p>\n

Nishma Manek<\/strong> is a GP trainee. She’s taken a year out of training to take part in the national medical director’s clinical fellow scheme, currently working at NHS England.<\/em><\/p>\n

References:<\/strong><\/p>\n

[1] http:\/\/www.dailymail.co.uk\/news\/article-4612430\/Rise-4-day-week-doctor-fuels-national-shortage-GPs.html<\/a><\/p>\n

[2] http:\/\/www.telegraph.co.uk\/news\/2017\/06\/15\/gp-shortage-fuelled-rising-numbers-working-part-time\/<\/a><\/p>\n

[3] https:\/\/www.youtube.com\/watch?v=hKv0r8XdM3k&feature=youtu.be<\/a><\/p>\n

[4] http:\/\/content.digital.nhs.uk\/catalogue\/PUB21772\/nhs-staf-sept-2015-march-2016-gene-prac-dat-qual.pdf<\/a><\/p>\n

[5] http:\/\/bjgp.org\/content\/65\/635\/e409.short<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Ian Cumming, chief executive of Health Education England, gave a speech recently at the NHS Confederation\u2019s conference that prompted another set of millennial-bashing headlines. [1] I\u2019m a millennial. We\u2019re defined […]<\/p>\n

More…<\/a><\/p>\n","protected":false},"author":1,"featured_media":39502,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[236],"tags":[],"class_list":["post-39498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nhs"],"yoast_head":"\nNishma Manek: How can we attract and retain a workforce that may be developing its own set of social norms? - The BMJ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/bmj\/2017\/06\/27\/nishma-manek-how-can-we-attract-and-retain-a-workforce-that-may-be-developing-its-own-set-of-social-norms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nishma Manek: How can we attract and retain a workforce that may be developing its own set of social norms? - The BMJ\" \/>\n<meta property=\"og:description\" content=\"Ian Cumming, chief executive of Health Education England, gave a speech recently at the NHS Confederation\u2019s conference that prompted another set of millennial-bashing headlines. [1] I\u2019m a millennial. We\u2019re defined [...]More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.bmj.com\/bmj\/2017\/06\/27\/nishma-manek-how-can-we-attract-and-retain-a-workforce-that-may-be-developing-its-own-set-of-social-norms\/\" \/>\n<meta property=\"og:site_name\" content=\"The BMJ\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bmjdotcom\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-27T12:57:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-07-04T10:29:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.bmj.com\/bmj\/files\/2017\/06\/gps_millenial.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"BMJ\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bmj_latest\" \/>\n<meta name=\"twitter:site\" content=\"@bmj_latest\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BMJ\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2017\\\/06\\\/27\\\/nishma-manek-how-can-we-attract-and-retain-a-workforce-that-may-be-developing-its-own-set-of-social-norms\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2017\\\/06\\\/27\\\/nishma-manek-how-can-we-attract-and-retain-a-workforce-that-may-be-developing-its-own-set-of-social-norms\\\/\"},\"author\":{\"name\":\"BMJ\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\"},\"headline\":\"Nishma Manek: How can we attract and retain a workforce that may be developing its own set of social norms?\",\"datePublished\":\"2017-06-27T12:57:19+00:00\",\"dateModified\":\"2017-07-04T10:29:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2017\\\/06\\\/27\\\/nishma-manek-how-can-we-attract-and-retain-a-workforce-that-may-be-developing-its-own-set-of-social-norms\\\/\"},\"wordCount\":1004,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2017\\\/06\\\/27\\\/nishma-manek-how-can-we-attract-and-retain-a-workforce-that-may-be-developing-its-own-set-of-social-norms\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2017\\\/06\\\/gps_millenial.jpg\",\"articleSection\":[\"NHS\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2017\\\/06\\\/27\\\/nishma-manek-how-can-we-attract-and-retain-a-workforce-that-may-be-developing-its-own-set-of-social-norms\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2017\\\/06\\\/27\\\/nishma-manek-how-can-we-attract-and-retain-a-workforce-that-may-be-developing-its-own-set-of-social-norms\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2017\\\/06\\\/27\\\/nishma-manek-how-can-we-attract-and-retain-a-workforce-that-may-be-developing-its-own-set-of-social-norms\\\/\",\"name\":\"Nishma Manek: How can we attract and retain a workforce that may be developing its own set of social norms? - The BMJ\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2017\\\/06\\\/27\\\/nishma-manek-how-can-we-attract-and-retain-a-workforce-that-may-be-developing-its-own-set-of-social-norms\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2017\\\/06\\\/27\\\/nishma-manek-how-can-we-attract-and-retain-a-workforce-that-may-be-developing-its-own-set-of-social-norms\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2017\\\/06\\\/gps_millenial.jpg\",\"datePublished\":\"2017-06-27T12:57:19+00:00\",\"dateModified\":\"2017-07-04T10:29:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2017\\\/06\\\/27\\\/nishma-manek-how-can-we-attract-and-retain-a-workforce-that-may-be-developing-its-own-set-of-social-norms\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2017\\\/06\\\/27\\\/nishma-manek-how-can-we-attract-and-retain-a-workforce-that-may-be-developing-its-own-set-of-social-norms\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2017\\\/06\\\/27\\\/nishma-manek-how-can-we-attract-and-retain-a-workforce-that-may-be-developing-its-own-set-of-social-norms\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2017\\\/06\\\/gps_millenial.jpg\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2017\\\/06\\\/gps_millenial.jpg\",\"width\":540,\"height\":350},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2017\\\/06\\\/27\\\/nishma-manek-how-can-we-attract-and-retain-a-workforce-that-may-be-developing-its-own-set-of-social-norms\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nishma Manek: How can we attract and retain a workforce that may be developing its own set of social norms?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#website\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\",\"name\":\"The BMJ\",\"description\":\"Helping doctors make better decisions.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\",\"name\":\"The BMJ\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/05\\\/The-BMJ-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/05\\\/The-BMJ-logo.jpg\",\"width\":852,\"height\":568,\"caption\":\"The BMJ\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bmjdotcom\\\/\",\"https:\\\/\\\/x.com\\\/bmj_latest\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\",\"name\":\"BMJ\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"caption\":\"BMJ\"},\"sameAs\":[\"https:\\\/\\\/blogs.bmj.com\\\/\"],\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nishma Manek: How can we attract and retain a workforce that may be developing its own set of social norms? - The BMJ","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.bmj.com\/bmj\/2017\/06\/27\/nishma-manek-how-can-we-attract-and-retain-a-workforce-that-may-be-developing-its-own-set-of-social-norms\/","og_locale":"en_US","og_type":"article","og_title":"Nishma Manek: How can we attract and retain a workforce that may be developing its own set of social norms? - The BMJ","og_description":"Ian Cumming, chief executive of Health Education England, gave a speech recently at the NHS Confederation\u2019s conference that prompted another set of millennial-bashing headlines. [1] I\u2019m a millennial. We\u2019re defined [...]More...","og_url":"https:\/\/blogs.bmj.com\/bmj\/2017\/06\/27\/nishma-manek-how-can-we-attract-and-retain-a-workforce-that-may-be-developing-its-own-set-of-social-norms\/","og_site_name":"The BMJ","article_publisher":"https:\/\/www.facebook.com\/bmjdotcom\/","article_published_time":"2017-06-27T12:57:19+00:00","article_modified_time":"2017-07-04T10:29:57+00:00","og_image":[{"width":540,"height":350,"url":"https:\/\/blogs.bmj.com\/bmj\/files\/2017\/06\/gps_millenial.jpg","type":"image\/jpeg"}],"author":"BMJ","twitter_card":"summary_large_image","twitter_creator":"@bmj_latest","twitter_site":"@bmj_latest","twitter_misc":{"Written by":"BMJ","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.bmj.com\/bmj\/2017\/06\/27\/nishma-manek-how-can-we-attract-and-retain-a-workforce-that-may-be-developing-its-own-set-of-social-norms\/#article","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2017\/06\/27\/nishma-manek-how-can-we-attract-and-retain-a-workforce-that-may-be-developing-its-own-set-of-social-norms\/"},"author":{"name":"BMJ","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe"},"headline":"Nishma Manek: How can we attract and retain a workforce that may be developing its own set of social norms?","datePublished":"2017-06-27T12:57:19+00:00","dateModified":"2017-07-04T10:29:57+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2017\/06\/27\/nishma-manek-how-can-we-attract-and-retain-a-workforce-that-may-be-developing-its-own-set-of-social-norms\/"},"wordCount":1004,"commentCount":0,"publisher":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#organization"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2017\/06\/27\/nishma-manek-how-can-we-attract-and-retain-a-workforce-that-may-be-developing-its-own-set-of-social-norms\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2017\/06\/gps_millenial.jpg","articleSection":["NHS"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.bmj.com\/bmj\/2017\/06\/27\/nishma-manek-how-can-we-attract-and-retain-a-workforce-that-may-be-developing-its-own-set-of-social-norms\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.bmj.com\/bmj\/2017\/06\/27\/nishma-manek-how-can-we-attract-and-retain-a-workforce-that-may-be-developing-its-own-set-of-social-norms\/","url":"https:\/\/blogs.bmj.com\/bmj\/2017\/06\/27\/nishma-manek-how-can-we-attract-and-retain-a-workforce-that-may-be-developing-its-own-set-of-social-norms\/","name":"Nishma Manek: How can we attract and retain a workforce that may be developing its own set of social norms? - The BMJ","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2017\/06\/27\/nishma-manek-how-can-we-attract-and-retain-a-workforce-that-may-be-developing-its-own-set-of-social-norms\/#primaryimage"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2017\/06\/27\/nishma-manek-how-can-we-attract-and-retain-a-workforce-that-may-be-developing-its-own-set-of-social-norms\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2017\/06\/gps_millenial.jpg","datePublished":"2017-06-27T12:57:19+00:00","dateModified":"2017-07-04T10:29:57+00:00","breadcrumb":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2017\/06\/27\/nishma-manek-how-can-we-attract-and-retain-a-workforce-that-may-be-developing-its-own-set-of-social-norms\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.bmj.com\/bmj\/2017\/06\/27\/nishma-manek-how-can-we-attract-and-retain-a-workforce-that-may-be-developing-its-own-set-of-social-norms\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bmj\/2017\/06\/27\/nishma-manek-how-can-we-attract-and-retain-a-workforce-that-may-be-developing-its-own-set-of-social-norms\/#primaryimage","url":"https:\/\/blogs.bmj.com\/bmj\/files\/2017\/06\/gps_millenial.jpg","contentUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2017\/06\/gps_millenial.jpg","width":540,"height":350},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.bmj.com\/bmj\/2017\/06\/27\/nishma-manek-how-can-we-attract-and-retain-a-workforce-that-may-be-developing-its-own-set-of-social-norms\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogs.bmj.com\/bmj\/"},{"@type":"ListItem","position":2,"name":"Nishma Manek: How can we attract and retain a workforce that may be developing its own set of social norms?"}]},{"@type":"WebSite","@id":"https:\/\/blogs.bmj.com\/bmj\/#website","url":"https:\/\/blogs.bmj.com\/bmj\/","name":"The BMJ","description":"Helping doctors make better decisions.","publisher":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.bmj.com\/bmj\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blogs.bmj.com\/bmj\/#organization","name":"The BMJ","url":"https:\/\/blogs.bmj.com\/bmj\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/05\/The-BMJ-logo.jpg","contentUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/05\/The-BMJ-logo.jpg","width":852,"height":568,"caption":"The BMJ"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bmjdotcom\/","https:\/\/x.com\/bmj_latest"]},{"@type":"Person","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe","name":"BMJ","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","caption":"BMJ"},"sameAs":["https:\/\/blogs.bmj.com\/"],"url":"https:\/\/blogs.bmj.com\/bmj\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts\/39498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/comments?post=39498"}],"version-history":[{"count":0,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts\/39498\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/media\/39502"}],"wp:attachment":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/media?parent=39498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/categories?post=39498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/tags?post=39498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}