{"id":39267,"date":"2017-05-30T16:27:44","date_gmt":"2017-05-30T15:27:44","guid":{"rendered":"https:\/\/blogs.bmj.com\/bmj\/?p=39267"},"modified":"2018-04-09T16:02:12","modified_gmt":"2018-04-09T15:02:12","slug":"elizabeth-loder-the-journal-that-never-sleeps","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/bmj\/2017\/05\/30\/elizabeth-loder-the-journal-that-never-sleeps\/","title":{"rendered":"Elizabeth Loder: The journal that never sleeps\u00a0"},"content":{"rendered":"<p class=\"standfirst\">Elizabeth Loder explains why decision letters from <em>The BMJ<\/em> often arrive quickly and at odd hours<\/p>\n<p><!--more--><\/p>\n<p><a href=\"https:\/\/blogs.bmj.com\/bmj\/files\/2015\/02\/elizabeth_loder.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-33429\" src=\"https:\/\/blogs.bmj.com\/bmj\/files\/2015\/02\/elizabeth_loder-150x150.jpg\" alt=\"elizabeth_loder\" width=\"150\" height=\"150\" \/><\/a>Most people like to get good news right away, but what about bad news? If someone is going to reject or disappoint you, would you rather they did it immediately or softened the blow by stretching things out? And if you prefer to get bad news sooner rather than later, is there such a thing as too soon?<\/p>\n<p><em>The BMJ<\/em>&#8216;s<em>\u00a0<\/em>research editors have been working hard to speed up our processes and improve our service to authors. The most common \u201cservice\u201d we provide, though, is a rejection letter. We receive thousands of research papers each year and are able to publish only a few hundred. In many cases we know almost immediately that a paper is not right for the journal. For example, <em>The BMJ<\/em> does not publish animal studies, early phase clinical trials, or studies without any health related outcomes. We also rarely publish small survey studies or single site quality improvement studies, among other things. These papers have no realistic chance of making it into the journal, and they are rejected without additional editorial or peer review. We aim to do this rapidly so that authors will not be delayed in submitting their work elsewhere.<\/p>\n<p>Therein lies an editor\u2019s dilemma. Is it possible to be too fast? It\u2019s reasonable to think that authors, who have put considerable work into a paper, might be affronted if they receive a rejection letter within an hour or so of submission. We have to reject many papers, but we aim to do so as kindly as possible. We have always worried that a speedy rejection will seem particularly insulting.<\/p>\n<p>But my email tells me that we\u2019re wrong. Most authors prefer a rapid decision, even if it is not the one they wanted. How do I know this? Decision letters are sent to the corresponding author, but all co-authors are copied in. Someone usually forgets who sent the original email and hits \u201creply all,\u201d thus including the handling editor in the ensuing chain of comments. The subsequent discussions are, for the most part, candid and practical. Many authors express anger or sadness about the decision, but in almost every case they seem grateful that at least we haven\u2019t also wasted their time. A handful of sample comments: \u201cThat\u2019s a shame. But they haven\u2019t sat on it for ages before giving us a decision.\u201d \u201cWe always knew it was entering a lottery but, as predicted, you received a rapid answer and can move on.\u201d \u201cThey have been fast . . . that is the good thing.\u201d \u201c<em>BMJ<\/em>\u2019s response in 30 hours: at least, we\u2019re not expecting too much!\u201d<\/p>\n<p>There are limits, though, to what authors will put up with. Rapidity doesn\u2019t bother them, but timing might. Decision letters that arrive on weekends, holidays, or in the middle of the night are especially likely to provoke indignation. My theory is that authors imagine a sleepy editor who isn\u2019t giving their paper the attention it deserves. The reality is that <em>The BMJ<\/em> is an international journal with research editors in China, Croatia, Portugal, the United States, Austria, and the UK. Thus, it\u2019s a fair bet that a decision letter arriving in the middle of the night was sent by an editor in another part of the world.<\/p>\n<p>Such was the case a few weeks ago, when I awoke on a Saturday morning to a \u201creply all\u201d discussion among the European authors of a paper I had rejected on Friday. \u201cSadly enough,\u201d opined one of the authors, \u201cI suspect that the editors haven\u2019t read our manuscript, or a robot did it between 6 pm and 4 am.\u201d Nope. Not a robot. It was me, working in the United States on a Friday evening. You might be snoozing but somewhere, even on weekends and holidays, a <em>BMJ<\/em> research editor is hard at work.<\/p>\n<p><em><strong>Elizabeth Loder<\/strong> is head of research, <\/em>The BMJ<em>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elizabeth Loder explains why decision letters from The BMJ often arrive quickly and at odd hours [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/bmj\/2017\/05\/30\/elizabeth-loder-the-journal-that-never-sleeps\/\">More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":39274,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[116,18899],"tags":[],"class_list":["post-39267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editors-at-large","category-elizabeth-loder"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Elizabeth Loder: The journal that never sleeps\u00a0 - The BMJ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/bmj\/2017\/05\/30\/elizabeth-loder-the-journal-that-never-sleeps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elizabeth Loder: The journal that never sleeps\u00a0 - The BMJ\" \/>\n<meta property=\"og:description\" content=\"Elizabeth Loder explains why decision letters from The BMJ often arrive quickly and at odd hours [...]More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.bmj.com\/bmj\/2017\/05\/30\/elizabeth-loder-the-journal-that-never-sleeps\/\" \/>\n<meta property=\"og:site_name\" content=\"The BMJ\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bmjdotcom\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-30T15:27:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-04-09T15:02:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.bmj.com\/bmj\/files\/2017\/05\/globe_pc.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"BMJ\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bmj_latest\" \/>\n<meta name=\"twitter:site\" content=\"@bmj_latest\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BMJ\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2017\\\/05\\\/30\\\/elizabeth-loder-the-journal-that-never-sleeps\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2017\\\/05\\\/30\\\/elizabeth-loder-the-journal-that-never-sleeps\\\/\"},\"author\":{\"name\":\"BMJ\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\"},\"headline\":\"Elizabeth Loder: The journal that never sleeps\u00a0\",\"datePublished\":\"2017-05-30T15:27:44+00:00\",\"dateModified\":\"2018-04-09T15:02:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2017\\\/05\\\/30\\\/elizabeth-loder-the-journal-that-never-sleeps\\\/\"},\"wordCount\":673,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2017\\\/05\\\/30\\\/elizabeth-loder-the-journal-that-never-sleeps\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2017\\\/05\\\/globe_pc.jpg\",\"articleSection\":[\"Editors at large\",\"Elizabeth Loder\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2017\\\/05\\\/30\\\/elizabeth-loder-the-journal-that-never-sleeps\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2017\\\/05\\\/30\\\/elizabeth-loder-the-journal-that-never-sleeps\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2017\\\/05\\\/30\\\/elizabeth-loder-the-journal-that-never-sleeps\\\/\",\"name\":\"Elizabeth Loder: The journal that never sleeps\u00a0 - The BMJ\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2017\\\/05\\\/30\\\/elizabeth-loder-the-journal-that-never-sleeps\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2017\\\/05\\\/30\\\/elizabeth-loder-the-journal-that-never-sleeps\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2017\\\/05\\\/globe_pc.jpg\",\"datePublished\":\"2017-05-30T15:27:44+00:00\",\"dateModified\":\"2018-04-09T15:02:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2017\\\/05\\\/30\\\/elizabeth-loder-the-journal-that-never-sleeps\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2017\\\/05\\\/30\\\/elizabeth-loder-the-journal-that-never-sleeps\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2017\\\/05\\\/30\\\/elizabeth-loder-the-journal-that-never-sleeps\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2017\\\/05\\\/globe_pc.jpg\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2017\\\/05\\\/globe_pc.jpg\",\"width\":540,\"height\":350},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2017\\\/05\\\/30\\\/elizabeth-loder-the-journal-that-never-sleeps\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Elizabeth Loder: The journal that never sleeps\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#website\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\",\"name\":\"The BMJ\",\"description\":\"Helping doctors make better decisions.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\",\"name\":\"The BMJ\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/05\\\/The-BMJ-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/05\\\/The-BMJ-logo.jpg\",\"width\":852,\"height\":568,\"caption\":\"The BMJ\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bmjdotcom\\\/\",\"https:\\\/\\\/x.com\\\/bmj_latest\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\",\"name\":\"BMJ\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"caption\":\"BMJ\"},\"sameAs\":[\"https:\\\/\\\/blogs.bmj.com\\\/\"],\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Elizabeth Loder: The journal that never sleeps\u00a0 - The BMJ","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.bmj.com\/bmj\/2017\/05\/30\/elizabeth-loder-the-journal-that-never-sleeps\/","og_locale":"en_US","og_type":"article","og_title":"Elizabeth Loder: The journal that never sleeps\u00a0 - The BMJ","og_description":"Elizabeth Loder explains why decision letters from The BMJ often arrive quickly and at odd hours [...]More...","og_url":"https:\/\/blogs.bmj.com\/bmj\/2017\/05\/30\/elizabeth-loder-the-journal-that-never-sleeps\/","og_site_name":"The BMJ","article_publisher":"https:\/\/www.facebook.com\/bmjdotcom\/","article_published_time":"2017-05-30T15:27:44+00:00","article_modified_time":"2018-04-09T15:02:12+00:00","og_image":[{"width":540,"height":350,"url":"https:\/\/blogs.bmj.com\/bmj\/files\/2017\/05\/globe_pc.jpg","type":"image\/jpeg"}],"author":"BMJ","twitter_card":"summary_large_image","twitter_creator":"@bmj_latest","twitter_site":"@bmj_latest","twitter_misc":{"Written by":"BMJ","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.bmj.com\/bmj\/2017\/05\/30\/elizabeth-loder-the-journal-that-never-sleeps\/#article","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2017\/05\/30\/elizabeth-loder-the-journal-that-never-sleeps\/"},"author":{"name":"BMJ","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe"},"headline":"Elizabeth Loder: The journal that never sleeps\u00a0","datePublished":"2017-05-30T15:27:44+00:00","dateModified":"2018-04-09T15:02:12+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2017\/05\/30\/elizabeth-loder-the-journal-that-never-sleeps\/"},"wordCount":673,"commentCount":0,"publisher":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#organization"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2017\/05\/30\/elizabeth-loder-the-journal-that-never-sleeps\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2017\/05\/globe_pc.jpg","articleSection":["Editors at large","Elizabeth Loder"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.bmj.com\/bmj\/2017\/05\/30\/elizabeth-loder-the-journal-that-never-sleeps\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.bmj.com\/bmj\/2017\/05\/30\/elizabeth-loder-the-journal-that-never-sleeps\/","url":"https:\/\/blogs.bmj.com\/bmj\/2017\/05\/30\/elizabeth-loder-the-journal-that-never-sleeps\/","name":"Elizabeth Loder: The journal that never sleeps\u00a0 - The BMJ","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2017\/05\/30\/elizabeth-loder-the-journal-that-never-sleeps\/#primaryimage"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2017\/05\/30\/elizabeth-loder-the-journal-that-never-sleeps\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2017\/05\/globe_pc.jpg","datePublished":"2017-05-30T15:27:44+00:00","dateModified":"2018-04-09T15:02:12+00:00","breadcrumb":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2017\/05\/30\/elizabeth-loder-the-journal-that-never-sleeps\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.bmj.com\/bmj\/2017\/05\/30\/elizabeth-loder-the-journal-that-never-sleeps\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bmj\/2017\/05\/30\/elizabeth-loder-the-journal-that-never-sleeps\/#primaryimage","url":"https:\/\/blogs.bmj.com\/bmj\/files\/2017\/05\/globe_pc.jpg","contentUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2017\/05\/globe_pc.jpg","width":540,"height":350},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.bmj.com\/bmj\/2017\/05\/30\/elizabeth-loder-the-journal-that-never-sleeps\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogs.bmj.com\/bmj\/"},{"@type":"ListItem","position":2,"name":"Elizabeth Loder: The journal that never sleeps\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/blogs.bmj.com\/bmj\/#website","url":"https:\/\/blogs.bmj.com\/bmj\/","name":"The BMJ","description":"Helping doctors make better decisions.","publisher":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.bmj.com\/bmj\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blogs.bmj.com\/bmj\/#organization","name":"The BMJ","url":"https:\/\/blogs.bmj.com\/bmj\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/05\/The-BMJ-logo.jpg","contentUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/05\/The-BMJ-logo.jpg","width":852,"height":568,"caption":"The BMJ"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bmjdotcom\/","https:\/\/x.com\/bmj_latest"]},{"@type":"Person","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe","name":"BMJ","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","caption":"BMJ"},"sameAs":["https:\/\/blogs.bmj.com\/"],"url":"https:\/\/blogs.bmj.com\/bmj\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts\/39267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/comments?post=39267"}],"version-history":[{"count":0,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts\/39267\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/media\/39274"}],"wp:attachment":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/media?parent=39267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/categories?post=39267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/tags?post=39267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}