{"id":38410,"date":"2017-02-08T12:31:44","date_gmt":"2017-02-08T11:31:44","guid":{"rendered":"https:\/\/blogs.bmj.com\/bmj\/?p=38410"},"modified":"2017-03-08T14:13:56","modified_gmt":"2017-03-08T13:13:56","slug":"how-to-hide-trial-results-in-plain-sight","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/bmj\/2017\/02\/08\/how-to-hide-trial-results-in-plain-sight\/","title":{"rendered":"Paul Glasziou: How to hide trial results in plain sight"},"content":{"rendered":"<p class=\"standfirst\">Paul Glasziou discusses why trial results need to be better presented, so that readers can understand and act on the results.<\/p>\n<p><!--more--><\/p>\n<p><a href=\"https:\/\/blogs.bmj.com\/bmj\/2012\/11\/05\/paul-glasziou-should-we-abandon-the-term-hypertension\/paul_glasziou\/\" rel=\"attachment wp-att-22011\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-22011\" src=\"https:\/\/blogs.bmj.com\/bmj\/files\/2012\/11\/paul_glasziou.jpg\" alt=\"\" width=\"171\" height=\"139\" \/><\/a>The <a href=\"http:\/\/www.alltrials.net\/\">AllTrials campaign<\/a> rightly asks for \u201call trials registered; all results reported,\u201d but I would add that all reported results should be readily comprehensible to readers. Unfortunately, many studies are analysed or presented so poorly that readers find it difficult to find and interpret the key results.<a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pubmed\/24411647\" name=\"_ftnref1\">[1]<\/a>\u00a0This means that many studies can mislead readers. Such communication failure effectively wastes the researchers\u2019 considerable effort in designing, conducting, analysing, and publishing the study\u2014the ultimate purpose being for readers to understand and act on its results.<\/p>\n<p>A recent trial of a 5 versus 10 day course of antibiotics for acute otitis media <a href=\"http:\/\/www.nejm.org\/doi\/full\/10.1056\/NEJMoa1606043\" name=\"_ftnref2\">[2]<\/a> illustrates this problem well. The trial was a very well done randomised trial of 520 children with carefully diagnosed acute otitis media. The study results were presented in extensive detail\u2014indeed, the blizzard of detail meant that finding and understanding the main results takes considerable detective work by the reader.<\/p>\n<p>Let&#8217;s look at those results by piecing together the main patient relevant outcome measure: the symptoms experienced by both groups of children. Doing that requires readers to find and contrast rows in two separate tables (Table 1 and 3), and then mentally compare them. To make that job easier, I&#8217;ve graphed these below.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-38416 \" src=\"https:\/\/blogs.bmj.com\/bmj\/files\/2017\/02\/Glasziou_hiding_results.png\" width=\"586\" height=\"422\" srcset=\"https:\/\/blogs.bmj.com\/bmj\/files\/2017\/02\/Glasziou_hiding_results.png 547w, https:\/\/blogs.bmj.com\/bmj\/files\/2017\/02\/Glasziou_hiding_results-300x216.png 300w\" sizes=\"auto, (max-width: 586px) 100vw, 586px\" \/><\/p>\n<p>Figure: Graphical version of data on 5 vs 10 days antibiotics, extracted from Table 1 &amp; 3.\u00a0<a href=\"http:\/\/www.nejm.org\/doi\/full\/10.1056\/NEJMoa1606043\" name=\"_ftnref2\">[2]<\/a><\/p>\n<p>When I\u2019ve shown this figure to colleagues their interpretations are \u201cWell, there is no difference,\u201d or \u201cThere&#8217;s a tiny difference at the end, but most children have gotten better.\u201d Contrast that with the authors\u2019 conclusions, which were: \u201cAmong children 6 to 23 months of age with acute otitis media, reduced-duration antimicrobial treatment resulted in less favorable outcomes than standard-duration treatment.\u201d Whatever conclusion\u2014statistical and clinical\u2014you come to, the burden of interpretation is much easier with these results in a figure rather than extracting several numbers on different pages.<\/p>\n<p>This is not a trivial concern. Trial results can influence the clinical decisions made by thousands or tens of thousands of clinicians around the world. So presenting the results in a clear, unbiased, and understandable way\u00a0is of paramount importance. Editors should insist on clear, simple presentations of the main results\u2014preferably in graphical formats. Without that, authors and editors will continue to contribute to the considerable waste in research and the gaps between research and practice.<\/p>\n<p><em><strong>Paul Glasziou<\/strong> is professor of evidence based medicine at Bond University and a part time general practitioner.<\/em><\/p>\n<p><strong>Competing interests:<\/strong> None declared.<\/p>\n<p><strong>References<\/strong><\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a>\u00a0Glasziou P, Altman DG, Bossuyt P, et al. Reducing waste from incomplete or unusable reports of biomedical research. <em>Lancet<\/em>. 2014 Jan 18;383(9913):267-76.<br \/>\n<a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pubmed\/24411647\">https:\/\/www.ncbi.nlm.nih.gov\/pubmed\/24411647<\/a><\/p>\n<p><a href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a>\u00a0Hoberman A, Paradise JL,Rockette HE, et al. Shortened Antimicrobial Treatment for Acute Otitis Media in Young Children. <em>N Engl J Med<\/em>. 2016;375:2446-56.<br \/>\n<a href=\"http:\/\/www.nejm.org\/doi\/full\/10.1056\/NEJMoa1606043\">http:\/\/www.nejm.org\/doi\/full\/10.1056\/NEJMoa1606043<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Paul Glasziou discusses why trial results need to be better presented, so that readers can understand and act on the results. [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/bmj\/2017\/02\/08\/how-to-hide-trial-results-in-plain-sight\/\">More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":38417,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5744,5730],"tags":[],"class_list":["post-38410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-open-data","category-paul-glasziou"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Paul Glasziou: How to hide trial results in plain sight - The BMJ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/bmj\/2017\/02\/08\/how-to-hide-trial-results-in-plain-sight\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paul Glasziou: How to hide trial results in plain sight - The BMJ\" \/>\n<meta property=\"og:description\" content=\"Paul Glasziou discusses why trial results need to be better presented, so that readers can understand and act on the results. [...]More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.bmj.com\/bmj\/2017\/02\/08\/how-to-hide-trial-results-in-plain-sight\/\" \/>\n<meta property=\"og:site_name\" content=\"The BMJ\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bmjdotcom\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-08T11:31:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-03-08T13:13:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.bmj.com\/bmj\/files\/2017\/02\/data_reader.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"BMJ\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bmj_latest\" \/>\n<meta name=\"twitter:site\" content=\"@bmj_latest\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BMJ\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2017\\\/02\\\/08\\\/how-to-hide-trial-results-in-plain-sight\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2017\\\/02\\\/08\\\/how-to-hide-trial-results-in-plain-sight\\\/\"},\"author\":{\"name\":\"BMJ\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\"},\"headline\":\"Paul Glasziou: How to hide trial results in plain sight\",\"datePublished\":\"2017-02-08T11:31:44+00:00\",\"dateModified\":\"2017-03-08T13:13:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2017\\\/02\\\/08\\\/how-to-hide-trial-results-in-plain-sight\\\/\"},\"wordCount\":491,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2017\\\/02\\\/08\\\/how-to-hide-trial-results-in-plain-sight\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2017\\\/02\\\/data_reader.jpg\",\"articleSection\":[\"Open data\",\"Paul Glasziou\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2017\\\/02\\\/08\\\/how-to-hide-trial-results-in-plain-sight\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2017\\\/02\\\/08\\\/how-to-hide-trial-results-in-plain-sight\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2017\\\/02\\\/08\\\/how-to-hide-trial-results-in-plain-sight\\\/\",\"name\":\"Paul Glasziou: How to hide trial results in plain sight - The BMJ\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2017\\\/02\\\/08\\\/how-to-hide-trial-results-in-plain-sight\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2017\\\/02\\\/08\\\/how-to-hide-trial-results-in-plain-sight\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2017\\\/02\\\/data_reader.jpg\",\"datePublished\":\"2017-02-08T11:31:44+00:00\",\"dateModified\":\"2017-03-08T13:13:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2017\\\/02\\\/08\\\/how-to-hide-trial-results-in-plain-sight\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2017\\\/02\\\/08\\\/how-to-hide-trial-results-in-plain-sight\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2017\\\/02\\\/08\\\/how-to-hide-trial-results-in-plain-sight\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2017\\\/02\\\/data_reader.jpg\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2017\\\/02\\\/data_reader.jpg\",\"width\":540,\"height\":350},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2017\\\/02\\\/08\\\/how-to-hide-trial-results-in-plain-sight\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Paul Glasziou: How to hide trial results in plain sight\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#website\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\",\"name\":\"The BMJ\",\"description\":\"Helping doctors make better decisions.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\",\"name\":\"The BMJ\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/05\\\/The-BMJ-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/05\\\/The-BMJ-logo.jpg\",\"width\":852,\"height\":568,\"caption\":\"The BMJ\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bmjdotcom\\\/\",\"https:\\\/\\\/x.com\\\/bmj_latest\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\",\"name\":\"BMJ\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"caption\":\"BMJ\"},\"sameAs\":[\"https:\\\/\\\/blogs.bmj.com\\\/\"],\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Paul Glasziou: How to hide trial results in plain sight - The BMJ","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.bmj.com\/bmj\/2017\/02\/08\/how-to-hide-trial-results-in-plain-sight\/","og_locale":"en_US","og_type":"article","og_title":"Paul Glasziou: How to hide trial results in plain sight - The BMJ","og_description":"Paul Glasziou discusses why trial results need to be better presented, so that readers can understand and act on the results. [...]More...","og_url":"https:\/\/blogs.bmj.com\/bmj\/2017\/02\/08\/how-to-hide-trial-results-in-plain-sight\/","og_site_name":"The BMJ","article_publisher":"https:\/\/www.facebook.com\/bmjdotcom\/","article_published_time":"2017-02-08T11:31:44+00:00","article_modified_time":"2017-03-08T13:13:56+00:00","og_image":[{"width":540,"height":350,"url":"https:\/\/blogs.bmj.com\/bmj\/files\/2017\/02\/data_reader.jpg","type":"image\/jpeg"}],"author":"BMJ","twitter_card":"summary_large_image","twitter_creator":"@bmj_latest","twitter_site":"@bmj_latest","twitter_misc":{"Written by":"BMJ","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.bmj.com\/bmj\/2017\/02\/08\/how-to-hide-trial-results-in-plain-sight\/#article","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2017\/02\/08\/how-to-hide-trial-results-in-plain-sight\/"},"author":{"name":"BMJ","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe"},"headline":"Paul Glasziou: How to hide trial results in plain sight","datePublished":"2017-02-08T11:31:44+00:00","dateModified":"2017-03-08T13:13:56+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2017\/02\/08\/how-to-hide-trial-results-in-plain-sight\/"},"wordCount":491,"commentCount":2,"publisher":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#organization"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2017\/02\/08\/how-to-hide-trial-results-in-plain-sight\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2017\/02\/data_reader.jpg","articleSection":["Open data","Paul Glasziou"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.bmj.com\/bmj\/2017\/02\/08\/how-to-hide-trial-results-in-plain-sight\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.bmj.com\/bmj\/2017\/02\/08\/how-to-hide-trial-results-in-plain-sight\/","url":"https:\/\/blogs.bmj.com\/bmj\/2017\/02\/08\/how-to-hide-trial-results-in-plain-sight\/","name":"Paul Glasziou: How to hide trial results in plain sight - The BMJ","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2017\/02\/08\/how-to-hide-trial-results-in-plain-sight\/#primaryimage"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2017\/02\/08\/how-to-hide-trial-results-in-plain-sight\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2017\/02\/data_reader.jpg","datePublished":"2017-02-08T11:31:44+00:00","dateModified":"2017-03-08T13:13:56+00:00","breadcrumb":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2017\/02\/08\/how-to-hide-trial-results-in-plain-sight\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.bmj.com\/bmj\/2017\/02\/08\/how-to-hide-trial-results-in-plain-sight\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bmj\/2017\/02\/08\/how-to-hide-trial-results-in-plain-sight\/#primaryimage","url":"https:\/\/blogs.bmj.com\/bmj\/files\/2017\/02\/data_reader.jpg","contentUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2017\/02\/data_reader.jpg","width":540,"height":350},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.bmj.com\/bmj\/2017\/02\/08\/how-to-hide-trial-results-in-plain-sight\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogs.bmj.com\/bmj\/"},{"@type":"ListItem","position":2,"name":"Paul Glasziou: How to hide trial results in plain sight"}]},{"@type":"WebSite","@id":"https:\/\/blogs.bmj.com\/bmj\/#website","url":"https:\/\/blogs.bmj.com\/bmj\/","name":"The BMJ","description":"Helping doctors make better decisions.","publisher":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.bmj.com\/bmj\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blogs.bmj.com\/bmj\/#organization","name":"The BMJ","url":"https:\/\/blogs.bmj.com\/bmj\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/05\/The-BMJ-logo.jpg","contentUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/05\/The-BMJ-logo.jpg","width":852,"height":568,"caption":"The BMJ"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bmjdotcom\/","https:\/\/x.com\/bmj_latest"]},{"@type":"Person","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe","name":"BMJ","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","caption":"BMJ"},"sameAs":["https:\/\/blogs.bmj.com\/"],"url":"https:\/\/blogs.bmj.com\/bmj\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts\/38410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/comments?post=38410"}],"version-history":[{"count":0,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts\/38410\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/media\/38417"}],"wp:attachment":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/media?parent=38410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/categories?post=38410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/tags?post=38410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}