{"id":35948,"date":"2016-01-06T12:44:58","date_gmt":"2016-01-06T11:44:58","guid":{"rendered":"https:\/\/blogs.bmj.com\/bmj\/?p=35948"},"modified":"2016-01-06T12:44:58","modified_gmt":"2016-01-06T11:44:58","slug":"jorn-olsen-et-al-the-future-of-birth-cohorts","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/bmj\/2016\/01\/06\/jorn-olsen-et-al-the-future-of-birth-cohorts\/","title":{"rendered":"J\u00f8rn Olsen et al: The future of birth cohorts"},"content":{"rendered":"<p>The origins of some common chronic diseases lie early in life, often before birth. This observation,\u00a0championed by David Barker, has spurred several countries to start national pregnancy or\u00a0birth cohorts in order to identify early determinants of chronic diseases. [1] Some efforts have been\u00a0successful, for example in Norway, Denmark, and Japan there have been exciting early results. [2,3] Another\u2014the US\u00a0\u201cNational Children\u2019s Study\u201d\u2014has been a notable failure. [4]<!--more--><\/p>\n<p>One important reason for the US failure was the lack of infrastructure (e.g. health data registries)\u00a0to support the study. While this problem is particular to the US, the failure of this national study\u00a0has nonetheless been a discouragement. It seems unlikely that a similar study\u2014both in scope and\u00a0in size\u2014will see the light of day. Instead, a number of groups around the globe are starting more\u00a0limited birth cohorts, often smaller in size and scope and often without detailed plans for longterm\u00a0follow-up.<\/p>\n<p>To be fully productive, these studies need to be kept alive for at least 40-50 years, and few have\u00a0a funding structure to ensure this. Such studies can produce useful information in the short- and\u00a0intermediate-term, but so much more could be learned with long-term follow-up\u2014and with really\u00a0large cohort sizes. Collaboration among cohorts is therefore essential in order for these cohorts to\u00a0reach their full scientific potential. Such cooperation may also help small cohorts justify ongoing\u00a0support.<\/p>\n<p>Collaboration does not happen accidentally. It requires substantial effort, with trust and\u00a0governance across geographical areas and countries. This is an even bigger challenge than\u00a0planning and running a single, large-scale study, and time is short.<\/p>\n<p>Attempts to coordinate among cohorts have shown successes and failures. The most successful\u00a0have been genetic and epigenetic collaborations, no doubt because they are least dependent on\u00a0social and cultural time-varying factors. In order to study broader (non-genetic) health questions,\u00a0there must be a core set of essential variables (collected and cleaned such that they can be\u00a0harmonized), a unified protocol for sampling and storage of some specific biological samples\u00a0(locked away for at least 30 years), and (not the least) a clear management structure for\u00a0accessing data. The ideal would be a final data set available at reasonable costs to all researchers.<\/p>\n<p>Many are hoping that China will take up the challenge. Certainly, collaboration and coordination\u00a0among several smaller cohorts in China would be cost-efficient, but a mega-cohort study in China\u00a0would be game-changing. China has the necessary population size, skills, and financial resources\u00a0to establish a national birth cohort. With its diverse environment, nutrition and health status\u00a0across the country, and its unprecedented social and economic transition, the rich information\u00a0provided by a Chinese longitudinal birth cohort could make profound contributions to health\u00a0policies in the remaining 80% of the world\u2019s population.<\/p>\n<p>Meanwhile, the rest of the world cannot wait for China. We strongly urge those who are\u00a0embarking on birth cohort studies\u2014wherever their population\u2014to consider the wider benefits to\u00a0the world\u2019s health that can come through coordination and collaboration.<\/p>\n<p><em><strong><a href=\"https:\/\/blogs.bmj.com\/bmj\/files\/2016\/01\/j\u00f8rn_olsen.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-35952\" src=\"https:\/\/blogs.bmj.com\/bmj\/files\/2016\/01\/j\u00f8rn_olsen.jpg\" alt=\"j\u00f8rn_olsen\" width=\"150\" height=\"150\" \/><\/a>J\u00f8rn Olsen<\/strong>, Department of Clinical Epidemiology, Aarhus University, Denmark.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/blogs.bmj.com\/bmj\/files\/2016\/01\/jim_zhang.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-35951\" src=\"https:\/\/blogs.bmj.com\/bmj\/files\/2016\/01\/jim_zhang.jpg\" alt=\"jim_zhang\" width=\"150\" height=\"150\" \/><\/a><em><strong>Jun Zhang<\/strong>, Shanghai Jaiotong University School of Medicine, Xinhua Hospital.\u00a0<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><em><strong><a href=\"https:\/\/blogs.bmj.com\/bmj\/files\/2016\/01\/allen_wilcox.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-35950\" src=\"https:\/\/blogs.bmj.com\/bmj\/files\/2016\/01\/allen_wilcox.jpg\" alt=\"allen_wilcox\" width=\"150\" height=\"150\" \/><\/a><\/strong><\/em><\/p>\n<p><em><strong>Allen J Wilcox<\/strong>, National Institute of Environmental Health Sciences, Durham, USA.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Competing interests:\u00a0<\/strong>The authors declare no conflicts of interest.<\/em><\/p>\n<p><strong>References:\u00a0<\/strong><br \/>\n1. Barker D. The midwife, the coincidence, and the hypothesis. <em>BMJ<\/em>. 2003;327:1428-30.<\/p>\n<p>2. Olsen J, Melbye M, Olsen SF, S\u00f8rensen TI, Aaby P, Andersen AM, Taxb\u00f8l D, Hansen KD,\u00a0Juhl M, Schow TB, S\u00f8rensen HT, Andresen J, Mortensen EL, Olesen AW, S\u00f8ndergaard C.\u00a0The Danish National Birth Cohort-its background, structure and aim. <em>Scand J Public Health<\/em>.\u00a02001;29:300-7.<\/p>\n<p>3. Magnus P, Irgens LM, Haug K, Nystad W, Skjaerven R, Stoltenberg C; MoBa Study Group.\u00a0Cohort profile: the Norwegian Mother and Child Cohort Study (MoBa). <em>Int J Epidemiol<\/em>.\u00a02006;35:1146-50.<\/p>\n<p>4. Landrigan PJ, Baker DB. The National Children&#8217;s Study-end or new beginning? <em>N Engl J\u00a0<\/em><em>Med<\/em>. 2015;372:1486-7.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The origins of some common chronic diseases lie early in life, often before birth. This observation,\u00a0championed by David Barker, has spurred several countries to start national pregnancy or\u00a0birth cohorts in [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/bmj\/2016\/01\/06\/jorn-olsen-et-al-the-future-of-birth-cohorts\/\">More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[263],"tags":[],"class_list":["post-35948","post","type-post","status-publish","format-standard","hentry","category-global-health"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>J\u00f8rn Olsen et al: The future of birth cohorts - The BMJ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/bmj\/2016\/01\/06\/jorn-olsen-et-al-the-future-of-birth-cohorts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"J\u00f8rn Olsen et al: The future of birth cohorts - The BMJ\" \/>\n<meta property=\"og:description\" content=\"The origins of some common chronic diseases lie early in life, often before birth. This observation,\u00a0championed by David Barker, has spurred several countries to start national pregnancy or\u00a0birth cohorts in [...]More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.bmj.com\/bmj\/2016\/01\/06\/jorn-olsen-et-al-the-future-of-birth-cohorts\/\" \/>\n<meta property=\"og:site_name\" content=\"The BMJ\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bmjdotcom\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-06T11:44:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.bmj.com\/bmj\/files\/2016\/01\/j\u00f8rn_olsen.jpg\" \/>\n<meta name=\"author\" content=\"BMJ\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bmj_latest\" \/>\n<meta name=\"twitter:site\" content=\"@bmj_latest\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BMJ\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2016\\\/01\\\/06\\\/jorn-olsen-et-al-the-future-of-birth-cohorts\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2016\\\/01\\\/06\\\/jorn-olsen-et-al-the-future-of-birth-cohorts\\\/\"},\"author\":{\"name\":\"BMJ\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\"},\"headline\":\"J\u00f8rn Olsen et al: The future of birth cohorts\",\"datePublished\":\"2016-01-06T11:44:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2016\\\/01\\\/06\\\/jorn-olsen-et-al-the-future-of-birth-cohorts\\\/\"},\"wordCount\":671,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2016\\\/01\\\/06\\\/jorn-olsen-et-al-the-future-of-birth-cohorts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2016\\\/01\\\/jim_zhang.jpg\",\"articleSection\":[\"Global health\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2016\\\/01\\\/06\\\/jorn-olsen-et-al-the-future-of-birth-cohorts\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2016\\\/01\\\/06\\\/jorn-olsen-et-al-the-future-of-birth-cohorts\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2016\\\/01\\\/06\\\/jorn-olsen-et-al-the-future-of-birth-cohorts\\\/\",\"name\":\"J\u00f8rn Olsen et al: The future of birth cohorts - The BMJ\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2016\\\/01\\\/06\\\/jorn-olsen-et-al-the-future-of-birth-cohorts\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2016\\\/01\\\/06\\\/jorn-olsen-et-al-the-future-of-birth-cohorts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2016\\\/01\\\/jim_zhang.jpg\",\"datePublished\":\"2016-01-06T11:44:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2016\\\/01\\\/06\\\/jorn-olsen-et-al-the-future-of-birth-cohorts\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2016\\\/01\\\/06\\\/jorn-olsen-et-al-the-future-of-birth-cohorts\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2016\\\/01\\\/06\\\/jorn-olsen-et-al-the-future-of-birth-cohorts\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2016\\\/01\\\/jim_zhang.jpg\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2016\\\/01\\\/jim_zhang.jpg\",\"width\":150,\"height\":150},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2016\\\/01\\\/06\\\/jorn-olsen-et-al-the-future-of-birth-cohorts\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"J\u00f8rn Olsen et al: The future of birth cohorts\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#website\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\",\"name\":\"The BMJ\",\"description\":\"Helping doctors make better decisions.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\",\"name\":\"The BMJ\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/05\\\/The-BMJ-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/05\\\/The-BMJ-logo.jpg\",\"width\":852,\"height\":568,\"caption\":\"The BMJ\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bmjdotcom\\\/\",\"https:\\\/\\\/x.com\\\/bmj_latest\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\",\"name\":\"BMJ\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"caption\":\"BMJ\"},\"sameAs\":[\"https:\\\/\\\/blogs.bmj.com\\\/\"],\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"J\u00f8rn Olsen et al: The future of birth cohorts - The BMJ","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.bmj.com\/bmj\/2016\/01\/06\/jorn-olsen-et-al-the-future-of-birth-cohorts\/","og_locale":"en_US","og_type":"article","og_title":"J\u00f8rn Olsen et al: The future of birth cohorts - The BMJ","og_description":"The origins of some common chronic diseases lie early in life, often before birth. This observation,\u00a0championed by David Barker, has spurred several countries to start national pregnancy or\u00a0birth cohorts in [...]More...","og_url":"https:\/\/blogs.bmj.com\/bmj\/2016\/01\/06\/jorn-olsen-et-al-the-future-of-birth-cohorts\/","og_site_name":"The BMJ","article_publisher":"https:\/\/www.facebook.com\/bmjdotcom\/","article_published_time":"2016-01-06T11:44:58+00:00","og_image":[{"url":"https:\/\/blogs.bmj.com\/bmj\/files\/2016\/01\/j\u00f8rn_olsen.jpg","type":"","width":"","height":""}],"author":"BMJ","twitter_card":"summary_large_image","twitter_creator":"@bmj_latest","twitter_site":"@bmj_latest","twitter_misc":{"Written by":"BMJ","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.bmj.com\/bmj\/2016\/01\/06\/jorn-olsen-et-al-the-future-of-birth-cohorts\/#article","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2016\/01\/06\/jorn-olsen-et-al-the-future-of-birth-cohorts\/"},"author":{"name":"BMJ","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe"},"headline":"J\u00f8rn Olsen et al: The future of birth cohorts","datePublished":"2016-01-06T11:44:58+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2016\/01\/06\/jorn-olsen-et-al-the-future-of-birth-cohorts\/"},"wordCount":671,"commentCount":1,"publisher":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#organization"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2016\/01\/06\/jorn-olsen-et-al-the-future-of-birth-cohorts\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2016\/01\/jim_zhang.jpg","articleSection":["Global health"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.bmj.com\/bmj\/2016\/01\/06\/jorn-olsen-et-al-the-future-of-birth-cohorts\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.bmj.com\/bmj\/2016\/01\/06\/jorn-olsen-et-al-the-future-of-birth-cohorts\/","url":"https:\/\/blogs.bmj.com\/bmj\/2016\/01\/06\/jorn-olsen-et-al-the-future-of-birth-cohorts\/","name":"J\u00f8rn Olsen et al: The future of birth cohorts - The BMJ","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2016\/01\/06\/jorn-olsen-et-al-the-future-of-birth-cohorts\/#primaryimage"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2016\/01\/06\/jorn-olsen-et-al-the-future-of-birth-cohorts\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2016\/01\/jim_zhang.jpg","datePublished":"2016-01-06T11:44:58+00:00","breadcrumb":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2016\/01\/06\/jorn-olsen-et-al-the-future-of-birth-cohorts\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.bmj.com\/bmj\/2016\/01\/06\/jorn-olsen-et-al-the-future-of-birth-cohorts\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bmj\/2016\/01\/06\/jorn-olsen-et-al-the-future-of-birth-cohorts\/#primaryimage","url":"https:\/\/blogs.bmj.com\/bmj\/files\/2016\/01\/jim_zhang.jpg","contentUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2016\/01\/jim_zhang.jpg","width":150,"height":150},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.bmj.com\/bmj\/2016\/01\/06\/jorn-olsen-et-al-the-future-of-birth-cohorts\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogs.bmj.com\/bmj\/"},{"@type":"ListItem","position":2,"name":"J\u00f8rn Olsen et al: The future of birth cohorts"}]},{"@type":"WebSite","@id":"https:\/\/blogs.bmj.com\/bmj\/#website","url":"https:\/\/blogs.bmj.com\/bmj\/","name":"The BMJ","description":"Helping doctors make better decisions.","publisher":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.bmj.com\/bmj\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blogs.bmj.com\/bmj\/#organization","name":"The BMJ","url":"https:\/\/blogs.bmj.com\/bmj\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/05\/The-BMJ-logo.jpg","contentUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/05\/The-BMJ-logo.jpg","width":852,"height":568,"caption":"The BMJ"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bmjdotcom\/","https:\/\/x.com\/bmj_latest"]},{"@type":"Person","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe","name":"BMJ","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","caption":"BMJ"},"sameAs":["https:\/\/blogs.bmj.com\/"],"url":"https:\/\/blogs.bmj.com\/bmj\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts\/35948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/comments?post=35948"}],"version-history":[{"count":0,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts\/35948\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/media?parent=35948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/categories?post=35948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/tags?post=35948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}