{"id":35862,"date":"2015-12-18T16:41:45","date_gmt":"2015-12-18T15:41:45","guid":{"rendered":"https:\/\/blogs.bmj.com\/bmj\/?p=35862"},"modified":"2015-12-18T16:41:45","modified_gmt":"2015-12-18T15:41:45","slug":"jeffrey-aronson-when-i-use-a-word-magazines","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/bmj\/2015\/12\/18\/jeffrey-aronson-when-i-use-a-word-magazines\/","title":{"rendered":"Jeffrey Aronson: When I use a word . . . Magazines"},"content":{"rendered":"<p><a href=\"https:\/\/blogs.bmj.com\/bmj\/files\/2014\/12\/jeffrey_aronson.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-32935\" src=\"https:\/\/blogs.bmj.com\/bmj\/files\/2014\/12\/jeffrey_aronson-223x300.jpg\" alt=\"jeffrey_aronson\" width=\"137\" height=\"184\" srcset=\"https:\/\/blogs.bmj.com\/bmj\/files\/2014\/12\/jeffrey_aronson-223x300.jpg 223w, https:\/\/blogs.bmj.com\/bmj\/files\/2014\/12\/jeffrey_aronson.jpg 446w\" sizes=\"auto, (max-width: 137px) 100vw, 137px\" \/><\/a>Magazines have a long and distinguished history.<\/p>\n<p>The <em>Oxford English Dictionary<\/em> defines a magazine as \u201ca periodical publication containing articles by various writers; <em>esp.<\/em> one with stories, articles on general subjects, etc., and illustrated with pictures, or a similar publication prepared for a special interest readership.\u201d A periodical is \u201ca magazine or journal issued at regular or stated intervals (usually weekly, monthly, or quarterly).\u201d To each of these definitions the dictionary adds a note to the effect that \u201cperiodical\u201d is now usually reserved for academic journals and \u201cmagazine\u201d for more popular publications. \u201cMagazine\u201d dates from about the 1730s, \u201cperiodical\u201d from the 1780s.<!--more--><\/p>\n<p>The earliest literary periodical published in England was <em>Mercurius Librarius<\/em>, a booksellers\u2019 trade journal, founded in 1668 by two stationers, John Starkey and Robert Clavell. It lasted until 1709, the year in which <em>The<\/em> <em>Tatler<\/em> was first published by Richard Steele, using the pseudonym Isaac Bickerstaff. Steele and Joseph Addison replaced <em>The<\/em> <em>Tatler<\/em> in 1711 with <em>The Spectator<\/em>, which continued off and on until 1714. Several other later publications also took the name <em>Tatler<\/em>; the modern version was first published in 1901 by Clement Shorter. The modern <em>Spectator<\/em> was founded in 1828 by Robert Stephen Rintoul.<\/p>\n<p><em>The<\/em> <em>Gentleman\u2019s Journal<\/em>, edited by Pierre Antoine Motteux, translator of Rabelais and <em>Don Quixote<\/em>, first appeared in 1692 and contained news, poetry, and prose; however, it lasted only until 1694. Edward Cave revived it in January 1731, as <em>The Gentleman\u2019s Magazine<\/em> (picture), the first periodical to use the term \u201cmagazine\u201d, although the term had already been used in the titles of books, such as <em>The Merchant\u2019s Magazine: or, Trades Man&#8217;s Treasury <\/em>(1695) by Edward Hatton (picture). Other magazines followed at intervals: <em>The London Magazine<\/em> in 1732, <em>The Royal Female Magazine<\/em> in 1760, <em>The Town and Country Magazine<\/em> in 1769, <em>The New Monthly Magazine<\/em> in 1814 (founded in political opposition to <em>The Monthly Magazine<\/em>), and <em>Blackwood\u2019s Magazine<\/em> in 1817 (founded as a rival of <em>The Edinburgh Review<\/em>). Some titles did not bear the word \u201cmagazine\u201d, but they were magazines nevertheless: Fielding\u2019s <em>The Champion<\/em> (1739), Johnson\u2019s <em>The Rambler<\/em> (1750), Smollett\u2019s <em>Critical Review<\/em> (1756), Coleridge\u2019s <em>The Watchman<\/em> (1796), <em>Bentley\u2019s Miscellany<\/em> (1837).<\/p>\n<p><a href=\"https:\/\/blogs.bmj.com\/bmj\/files\/2015\/12\/aronson_magazine.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-35866\" src=\"https:\/\/blogs.bmj.com\/bmj\/files\/2015\/12\/aronson_magazine-176x300.png\" alt=\"aronson_magazine\" width=\"176\" height=\"300\" srcset=\"https:\/\/blogs.bmj.com\/bmj\/files\/2015\/12\/aronson_magazine-176x300.png 176w, https:\/\/blogs.bmj.com\/bmj\/files\/2015\/12\/aronson_magazine.png 230w\" sizes=\"auto, (max-width: 176px) 100vw, 176px\" \/><\/a><a href=\"https:\/\/blogs.bmj.com\/bmj\/files\/2015\/12\/aronson_magazine2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-35867\" src=\"https:\/\/blogs.bmj.com\/bmj\/files\/2015\/12\/aronson_magazine2-216x300.png\" alt=\"aronson_magazine2\" width=\"216\" height=\"300\" srcset=\"https:\/\/blogs.bmj.com\/bmj\/files\/2015\/12\/aronson_magazine2-216x300.png 216w, https:\/\/blogs.bmj.com\/bmj\/files\/2015\/12\/aronson_magazine2.png 290w\" sizes=\"auto, (max-width: 216px) 100vw, 216px\" \/><\/a><\/p>\n<p><strong>Images:\u00a0<\/strong>Left: The title page of the first issue of <em>The Gentleman\u2019s Magazine<\/em>, January 1731; the Latin tag \u201cprodesse et delectare\u201d (\u201cto serve and entertain&#8221;) was borrowed from <em>The Gentleman\u2019s Journal<\/em> and is a paraphrase of a line in Horace\u2019s <em>Ars Poetica<\/em>, \u201cAut prodesse volunt aut delectare poetae\u201d (\u201cpoets want either to serve or entertain\u201d)<br \/>\nRight: The title page of <em>The Merchant\u2019s Magazine<\/em> (1695)<\/p>\n<p>Magazine is from a Semitic root, \u1e2bsn, strong, giving the Aramaic word \u1e25assen, to own, since ownership is empowering. Makhsan in Hebrew (\u05de\u05d7\u05e1\u05df) and Arabic is a storehouse or depot. It gave magazzino in Italian, magasin in French, and, prefixed with the Arabic definite article, almac\u00e9n in Spanish and armaz\u00e9m in Portuguese. It entered English in the late 16<sup>th<\/sup> century, when it meant a general storehouse for goods or merchandise, a warehouse or depot. This meaning was later extended to storehouses for munitions and other military provisions, and figuratively as a store of ideas. Magazine programmes, mixtures of items, first appeared in the 1920s. In French \u201cmagasin\u201d is a faux ami\u2014it does not mean a magazine but a shop, retaining the earlier implication of a storehouse; a magazine is p\u00e9riodique or magazine.<\/p>\n<p>In 2002 <a href=\"http:\/\/www.bmj.com\/content\/324\/7328\/5\">Richard Smith described how<\/a> <em>The BMJ<\/em> was changing from a journal, like <em>Brain<\/em>, into a magazine, like <em>Cosmopolitan<\/em>. The sobriquet \u201cBritish Medical Magazine\u201d that some of us then used was not, I think, particularly well regarded in BMA House. Now, however, it has been fully espoused. <a href=\"http:\/\/www.bmj.com\/content\/351\/bmj.h5629\">In her &#8220;Editor\u2019s Choice&#8221; column<\/a> in the print issue dated 24 October, the editor described the changes that have been made to the print issue. \u201cWe heard,\u201d she wrote, \u201cthat you want something in print that is easier to digest, something you can dip into quickly, . . . fewer words, more pictures. . . The result is this redesigned weekly magazine.\u201d She used similar words in her speech at Wednesday\u2019s <em>BMJ<\/em> Xmas party (officially known as the \u201cFriends of the Journal drinks reception\u201d). The <em>OED<\/em> definition quoted above is pertinent.<\/p>\n<p>This has also come about, if I interpret correctly, partly because of the success of <em>BMJ Open<\/em> as an online academic wing of <em>The BMJ<\/em> and the decision to issue <a href=\"http:\/\/www.bmj.com\/about-bmj\/academic-edition\">a monthly academic print version<\/a>. The new print version of <em>The BMJ<\/em> is an excellent magazine, greatly welcome.<\/p>\n<p>PS: Thanks to Liz Wager for asking the question.<\/p>\n<p><em><strong>Jeffrey Aronson<\/strong> is a clinical pharmacologist, working in the Centre for Evidence Based Medicine in Oxford&#8217;s Nuffield Department of Primary Care Health Sciences. He is also president emeritus of the British Pharmacological Society.<\/em><\/p>\n<p>Competing interests:\u00a0None declared.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Magazines have a long and distinguished history. The Oxford English Dictionary defines a magazine as \u201ca periodical publication containing articles by various writers; esp. one with stories, articles on general [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/bmj\/2015\/12\/18\/jeffrey-aronson-when-i-use-a-word-magazines\/\">More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5762],"tags":[],"class_list":["post-35862","post","type-post","status-publish","format-standard","hentry","category-jeff-aronsons-words"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jeffrey Aronson: When I use a word . . . Magazines - The BMJ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/bmj\/2015\/12\/18\/jeffrey-aronson-when-i-use-a-word-magazines\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jeffrey Aronson: When I use a word . . . Magazines - The BMJ\" \/>\n<meta property=\"og:description\" content=\"Magazines have a long and distinguished history. The Oxford English Dictionary defines a magazine as \u201ca periodical publication containing articles by various writers; esp. one with stories, articles on general [...]More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.bmj.com\/bmj\/2015\/12\/18\/jeffrey-aronson-when-i-use-a-word-magazines\/\" \/>\n<meta property=\"og:site_name\" content=\"The BMJ\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bmjdotcom\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-18T15:41:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.bmj.com\/bmj\/files\/2014\/12\/jeffrey_aronson-223x300.jpg\" \/>\n<meta name=\"author\" content=\"BMJ\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bmj_latest\" \/>\n<meta name=\"twitter:site\" content=\"@bmj_latest\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BMJ\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2015\\\/12\\\/18\\\/jeffrey-aronson-when-i-use-a-word-magazines\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2015\\\/12\\\/18\\\/jeffrey-aronson-when-i-use-a-word-magazines\\\/\"},\"author\":{\"name\":\"BMJ\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\"},\"headline\":\"Jeffrey Aronson: When I use a word . . . Magazines\",\"datePublished\":\"2015-12-18T15:41:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2015\\\/12\\\/18\\\/jeffrey-aronson-when-i-use-a-word-magazines\\\/\"},\"wordCount\":784,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2015\\\/12\\\/18\\\/jeffrey-aronson-when-i-use-a-word-magazines\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2014\\\/12\\\/jeffrey_aronson-223x300.jpg\",\"articleSection\":[\"Jeff Aronson's Words\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2015\\\/12\\\/18\\\/jeffrey-aronson-when-i-use-a-word-magazines\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2015\\\/12\\\/18\\\/jeffrey-aronson-when-i-use-a-word-magazines\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2015\\\/12\\\/18\\\/jeffrey-aronson-when-i-use-a-word-magazines\\\/\",\"name\":\"Jeffrey Aronson: When I use a word . . . Magazines - The BMJ\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2015\\\/12\\\/18\\\/jeffrey-aronson-when-i-use-a-word-magazines\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2015\\\/12\\\/18\\\/jeffrey-aronson-when-i-use-a-word-magazines\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2014\\\/12\\\/jeffrey_aronson-223x300.jpg\",\"datePublished\":\"2015-12-18T15:41:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2015\\\/12\\\/18\\\/jeffrey-aronson-when-i-use-a-word-magazines\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2015\\\/12\\\/18\\\/jeffrey-aronson-when-i-use-a-word-magazines\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2015\\\/12\\\/18\\\/jeffrey-aronson-when-i-use-a-word-magazines\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2014\\\/12\\\/jeffrey_aronson.jpg\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2014\\\/12\\\/jeffrey_aronson.jpg\",\"width\":446,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2015\\\/12\\\/18\\\/jeffrey-aronson-when-i-use-a-word-magazines\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Jeffrey Aronson: When I use a word . . . Magazines\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#website\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\",\"name\":\"The BMJ\",\"description\":\"Helping doctors make better decisions.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\",\"name\":\"The BMJ\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/05\\\/The-BMJ-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/05\\\/The-BMJ-logo.jpg\",\"width\":852,\"height\":568,\"caption\":\"The BMJ\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bmjdotcom\\\/\",\"https:\\\/\\\/x.com\\\/bmj_latest\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\",\"name\":\"BMJ\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"caption\":\"BMJ\"},\"sameAs\":[\"https:\\\/\\\/blogs.bmj.com\\\/\"],\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jeffrey Aronson: When I use a word . . . Magazines - The BMJ","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.bmj.com\/bmj\/2015\/12\/18\/jeffrey-aronson-when-i-use-a-word-magazines\/","og_locale":"en_US","og_type":"article","og_title":"Jeffrey Aronson: When I use a word . . . Magazines - The BMJ","og_description":"Magazines have a long and distinguished history. The Oxford English Dictionary defines a magazine as \u201ca periodical publication containing articles by various writers; esp. one with stories, articles on general [...]More...","og_url":"https:\/\/blogs.bmj.com\/bmj\/2015\/12\/18\/jeffrey-aronson-when-i-use-a-word-magazines\/","og_site_name":"The BMJ","article_publisher":"https:\/\/www.facebook.com\/bmjdotcom\/","article_published_time":"2015-12-18T15:41:45+00:00","og_image":[{"url":"https:\/\/blogs.bmj.com\/bmj\/files\/2014\/12\/jeffrey_aronson-223x300.jpg","type":"","width":"","height":""}],"author":"BMJ","twitter_card":"summary_large_image","twitter_creator":"@bmj_latest","twitter_site":"@bmj_latest","twitter_misc":{"Written by":"BMJ","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.bmj.com\/bmj\/2015\/12\/18\/jeffrey-aronson-when-i-use-a-word-magazines\/#article","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2015\/12\/18\/jeffrey-aronson-when-i-use-a-word-magazines\/"},"author":{"name":"BMJ","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe"},"headline":"Jeffrey Aronson: When I use a word . . . Magazines","datePublished":"2015-12-18T15:41:45+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2015\/12\/18\/jeffrey-aronson-when-i-use-a-word-magazines\/"},"wordCount":784,"commentCount":0,"publisher":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#organization"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2015\/12\/18\/jeffrey-aronson-when-i-use-a-word-magazines\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2014\/12\/jeffrey_aronson-223x300.jpg","articleSection":["Jeff Aronson's Words"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.bmj.com\/bmj\/2015\/12\/18\/jeffrey-aronson-when-i-use-a-word-magazines\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.bmj.com\/bmj\/2015\/12\/18\/jeffrey-aronson-when-i-use-a-word-magazines\/","url":"https:\/\/blogs.bmj.com\/bmj\/2015\/12\/18\/jeffrey-aronson-when-i-use-a-word-magazines\/","name":"Jeffrey Aronson: When I use a word . . . Magazines - The BMJ","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2015\/12\/18\/jeffrey-aronson-when-i-use-a-word-magazines\/#primaryimage"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2015\/12\/18\/jeffrey-aronson-when-i-use-a-word-magazines\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2014\/12\/jeffrey_aronson-223x300.jpg","datePublished":"2015-12-18T15:41:45+00:00","breadcrumb":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2015\/12\/18\/jeffrey-aronson-when-i-use-a-word-magazines\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.bmj.com\/bmj\/2015\/12\/18\/jeffrey-aronson-when-i-use-a-word-magazines\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bmj\/2015\/12\/18\/jeffrey-aronson-when-i-use-a-word-magazines\/#primaryimage","url":"https:\/\/blogs.bmj.com\/bmj\/files\/2014\/12\/jeffrey_aronson.jpg","contentUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2014\/12\/jeffrey_aronson.jpg","width":446,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.bmj.com\/bmj\/2015\/12\/18\/jeffrey-aronson-when-i-use-a-word-magazines\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogs.bmj.com\/bmj\/"},{"@type":"ListItem","position":2,"name":"Jeffrey Aronson: When I use a word . . . Magazines"}]},{"@type":"WebSite","@id":"https:\/\/blogs.bmj.com\/bmj\/#website","url":"https:\/\/blogs.bmj.com\/bmj\/","name":"The BMJ","description":"Helping doctors make better decisions.","publisher":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.bmj.com\/bmj\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blogs.bmj.com\/bmj\/#organization","name":"The BMJ","url":"https:\/\/blogs.bmj.com\/bmj\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/05\/The-BMJ-logo.jpg","contentUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/05\/The-BMJ-logo.jpg","width":852,"height":568,"caption":"The BMJ"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bmjdotcom\/","https:\/\/x.com\/bmj_latest"]},{"@type":"Person","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe","name":"BMJ","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","caption":"BMJ"},"sameAs":["https:\/\/blogs.bmj.com\/"],"url":"https:\/\/blogs.bmj.com\/bmj\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts\/35862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/comments?post=35862"}],"version-history":[{"count":0,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts\/35862\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/media?parent=35862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/categories?post=35862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/tags?post=35862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}