{"id":35619,"date":"2015-11-06T13:45:17","date_gmt":"2015-11-06T12:45:17","guid":{"rendered":"https:\/\/blogs.bmj.com\/bmj\/?p=35619"},"modified":"2015-11-06T16:58:26","modified_gmt":"2015-11-06T15:58:26","slug":"jeffrey-aronson-when-i-use-a-word-a-full-bladder","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/bmj\/2015\/11\/06\/jeffrey-aronson-when-i-use-a-word-a-full-bladder\/","title":{"rendered":"Jeffrey Aronson: When I use a word . . . A full bladder"},"content":{"rendered":"

\"jeffrey_aronson\"<\/a>Although we don\u2019t nowadays call bile gall<\/a>, we still call the sac in which it is stored the gallbladder. \u201cBladder\u201d is one of the early medical words listed in the Epinal glossary<\/a>, in which \u201cuessica\u201d (classical Latin uesica, a bladder, blister, cyst, or vesicle) was glossed as \u201cbledrae\u201d.<\/p>\n

The relevant Indo-European root was BEU, BHEL, or BHLEU, denoting swelling or flowering. \u201cBladder\u201d was originally used to describe the urinary bladder, but it was later applied to other membranous sacs, such as gallbladders, swimming- or air-bladders in fish, air-bladders in plants and seaweeds, and even the chambers of the heart. Because an animal\u2019s bladder could be filled with air, for example to use as a ball, \u201cbladder\u201d was used to describe anyone thought to be full of wind, a bletherer, like Burns\u2019s Tam O’Shanter, “a blethering, blustering, drunken blellum”. A fool is also full of wind (Latin follis, a bag, sack, or bellows).<\/p>\n

A bulla is a balloon-like blister. Bilberries and boulders are round and swollen, like a ball and the bollocks on bullocks and bulls. So are bulbs, like those on chibols and rocamboles. Pall-mall was a game played with a ball and a mallet (Latin malleus, like the hammer-shaped ossicle in the ear); Charles II played it in a London street that became known as Pall Mall. Bolsters and bellows are swollen bags. The belly bulges. A billow swells. Blossoms bloom.<\/p>\n

In Greek BHEL gave \u03c6\u03cd\u03bb\u03bb\u03bf\u03bd, a leaf, found as a suffix in many leafy adjectives, including choristophyllous, dasyphyllous, geophyllous, glaucophyllous, megaphyllous, microphyllous, monophyllous, porophyllous, and sclerophyllous, respectively having leaves that are separate, woolly, earth coloured, sea green or azure, large, small, united, translucent, and tough, and in the names of the fungus Rhacophyllus lilacinus<\/em>, the aphid Periphyllus hirticornis<\/em>, and fleas of the Ceratophyllus<\/em> species.<\/p>\n

Plants like Dianthus caryophyllus<\/em>, whose flowers are scented like cloves, are commonly called gillyflowers, through homophonic folk etymology. The original Greek was \u03ba\u1fb0\u03c1\u1fe0\u03bf\u03c6\u03c5\u03bb\u03bb\u03bf\u03bd (literally a nut plant), the bud of the clove tree, Eugenia caryophyllata<\/em>. In French that became girofle or, by metathesis, gilofre, which in English became in turn gillofer, gilloflower, and gillyflower. “Make your garden rich in gillyvors” says Polixenes in The Winter\u2019s Tale<\/em>. Phylloxera is a gall forming pest that infests grapes. Chlorophyll is the green stuff in leaves, except those that are achlorophyllous, and phylloquinone is another name for vitamin K1<\/sub>, found in green leafy vegetables.<\/p>\n

The Roman goddess Flora is in the flower of her youth, as are her Greek equivalents, Phyllis and Phyllida, and perhaps they also make the \u03c6\u03b1\u03bb\u03bb\u03cc\u03c2 swell. Flowery prose is florid, excessively ornate, as if it were profusely adorned with flowers. Florida, the Sunshine State, was so called by Ponce de Le\u00f3n in 1513 because of its lush vegetation and because he arrived there at Easter, in Spanish Pascua florida<\/em>. Folium, a leaf, gives foliage and defoliate. A folio was a leaf of paper or many such bound into a book, originally one made up of sheets of paper folded once; a portfolio contains a collection of such leaves. Millefeuille is a delicious confection made from layers of leaf-like pastry, although perhaps not 1000 of them.<\/p>\n

A fuller (Latin fullo) was a man whose job it was to full cloth, i.e. to tread, beat, or scour it so as to clean and thicken it. He would use fuller\u2019s earth<\/a>, sometimes used to treat self-poisoning<\/a>, and Dipsacus fullonum<\/em>, fuller\u2019s teasel or thistle, whose leaves join round the stem, forming a cup shape (hence dipsacus, thirsty), and whose bracts curve backwards, giving it a rough head; the Clothworkers\u2019 Company has a stylised teasel on its coat of arms (pictures).<\/p>\n

\"aronson_bladder1\"<\/a>\"aronson_bladder2\"<\/a><\/p>\n

Isinglass is a gelatin like substance obtained from fish bladders, supposedly from an old Dutch word huisenblas, a sturgeon\u2019s bladder. It is transparent, and so “-blas” becomes “-glass” by association. Some forms of mica resemble isinglass, and the isinglass curtains in the befringed surrey in Rogers and Hammerstein\u2019s musical Oklahoma!<\/em> were canvas curtains with peepholes made of thin sheets of mica. Isinglass accelerates the clarification of beer, and Guinness recently announced<\/a> that they are going to remove it from their famous brew, by using a new filtration system at their brewery in St James’s Gate in Dublin. Doubtless they hope to promote sales to vegans and help to fill their bladders.<\/p>\n

Jeffrey Aronson<\/strong> is a clinical pharmacologist, working in the Centre for Evidence Based Medicine in Oxford’s Nuffield Department of Primary Care Health Sciences. He is also president emeritus of the British Pharmacological Society.<\/em><\/p>\n

Competing interests:\u00a0None declared.<\/p>\n","protected":false},"excerpt":{"rendered":"

Although we don\u2019t nowadays call bile gall, we still call the sac in which it is stored the gallbladder. \u201cBladder\u201d is one of the early medical words listed in the […]<\/p>\n

More…<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5762],"tags":[],"class_list":["post-35619","post","type-post","status-publish","format-standard","hentry","category-jeff-aronsons-words"],"yoast_head":"\nJeffrey Aronson: When I use a word . . . A full bladder - The BMJ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/bmj\/2015\/11\/06\/jeffrey-aronson-when-i-use-a-word-a-full-bladder\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jeffrey Aronson: When I use a word . . . A full bladder - The BMJ\" \/>\n<meta property=\"og:description\" content=\"Although we don\u2019t nowadays call bile gall, we still call the sac in which it is stored the gallbladder. \u201cBladder\u201d is one of the early medical words listed in the [...]More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.bmj.com\/bmj\/2015\/11\/06\/jeffrey-aronson-when-i-use-a-word-a-full-bladder\/\" \/>\n<meta property=\"og:site_name\" content=\"The BMJ\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bmjdotcom\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-06T12:45:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-11-06T15:58:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.bmj.com\/bmj\/files\/2014\/12\/jeffrey_aronson-223x300.jpg\" \/>\n<meta name=\"author\" content=\"BMJ\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bmj_latest\" \/>\n<meta name=\"twitter:site\" content=\"@bmj_latest\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BMJ\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2015\\\/11\\\/06\\\/jeffrey-aronson-when-i-use-a-word-a-full-bladder\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2015\\\/11\\\/06\\\/jeffrey-aronson-when-i-use-a-word-a-full-bladder\\\/\"},\"author\":{\"name\":\"BMJ\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\"},\"headline\":\"Jeffrey Aronson: When I use a word . . . A full bladder\",\"datePublished\":\"2015-11-06T12:45:17+00:00\",\"dateModified\":\"2015-11-06T15:58:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2015\\\/11\\\/06\\\/jeffrey-aronson-when-i-use-a-word-a-full-bladder\\\/\"},\"wordCount\":769,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2015\\\/11\\\/06\\\/jeffrey-aronson-when-i-use-a-word-a-full-bladder\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2014\\\/12\\\/jeffrey_aronson-223x300.jpg\",\"articleSection\":[\"Jeff Aronson's Words\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2015\\\/11\\\/06\\\/jeffrey-aronson-when-i-use-a-word-a-full-bladder\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2015\\\/11\\\/06\\\/jeffrey-aronson-when-i-use-a-word-a-full-bladder\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2015\\\/11\\\/06\\\/jeffrey-aronson-when-i-use-a-word-a-full-bladder\\\/\",\"name\":\"Jeffrey Aronson: When I use a word . . . A full bladder - The BMJ\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2015\\\/11\\\/06\\\/jeffrey-aronson-when-i-use-a-word-a-full-bladder\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2015\\\/11\\\/06\\\/jeffrey-aronson-when-i-use-a-word-a-full-bladder\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2014\\\/12\\\/jeffrey_aronson-223x300.jpg\",\"datePublished\":\"2015-11-06T12:45:17+00:00\",\"dateModified\":\"2015-11-06T15:58:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2015\\\/11\\\/06\\\/jeffrey-aronson-when-i-use-a-word-a-full-bladder\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2015\\\/11\\\/06\\\/jeffrey-aronson-when-i-use-a-word-a-full-bladder\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2015\\\/11\\\/06\\\/jeffrey-aronson-when-i-use-a-word-a-full-bladder\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2014\\\/12\\\/jeffrey_aronson.jpg\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2014\\\/12\\\/jeffrey_aronson.jpg\",\"width\":446,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2015\\\/11\\\/06\\\/jeffrey-aronson-when-i-use-a-word-a-full-bladder\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Jeffrey Aronson: When I use a word . . . A full bladder\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#website\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\",\"name\":\"The BMJ\",\"description\":\"Helping doctors make better decisions.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\",\"name\":\"The BMJ\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/05\\\/The-BMJ-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/05\\\/The-BMJ-logo.jpg\",\"width\":852,\"height\":568,\"caption\":\"The BMJ\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bmjdotcom\\\/\",\"https:\\\/\\\/x.com\\\/bmj_latest\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\",\"name\":\"BMJ\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"caption\":\"BMJ\"},\"sameAs\":[\"https:\\\/\\\/blogs.bmj.com\\\/\"],\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jeffrey Aronson: When I use a word . . . A full bladder - The BMJ","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.bmj.com\/bmj\/2015\/11\/06\/jeffrey-aronson-when-i-use-a-word-a-full-bladder\/","og_locale":"en_US","og_type":"article","og_title":"Jeffrey Aronson: When I use a word . . . A full bladder - The BMJ","og_description":"Although we don\u2019t nowadays call bile gall, we still call the sac in which it is stored the gallbladder. \u201cBladder\u201d is one of the early medical words listed in the [...]More...","og_url":"https:\/\/blogs.bmj.com\/bmj\/2015\/11\/06\/jeffrey-aronson-when-i-use-a-word-a-full-bladder\/","og_site_name":"The BMJ","article_publisher":"https:\/\/www.facebook.com\/bmjdotcom\/","article_published_time":"2015-11-06T12:45:17+00:00","article_modified_time":"2015-11-06T15:58:26+00:00","og_image":[{"url":"https:\/\/blogs.bmj.com\/bmj\/files\/2014\/12\/jeffrey_aronson-223x300.jpg","type":"","width":"","height":""}],"author":"BMJ","twitter_card":"summary_large_image","twitter_creator":"@bmj_latest","twitter_site":"@bmj_latest","twitter_misc":{"Written by":"BMJ","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.bmj.com\/bmj\/2015\/11\/06\/jeffrey-aronson-when-i-use-a-word-a-full-bladder\/#article","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2015\/11\/06\/jeffrey-aronson-when-i-use-a-word-a-full-bladder\/"},"author":{"name":"BMJ","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe"},"headline":"Jeffrey Aronson: When I use a word . . . A full bladder","datePublished":"2015-11-06T12:45:17+00:00","dateModified":"2015-11-06T15:58:26+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2015\/11\/06\/jeffrey-aronson-when-i-use-a-word-a-full-bladder\/"},"wordCount":769,"commentCount":0,"publisher":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#organization"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2015\/11\/06\/jeffrey-aronson-when-i-use-a-word-a-full-bladder\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2014\/12\/jeffrey_aronson-223x300.jpg","articleSection":["Jeff Aronson's Words"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.bmj.com\/bmj\/2015\/11\/06\/jeffrey-aronson-when-i-use-a-word-a-full-bladder\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.bmj.com\/bmj\/2015\/11\/06\/jeffrey-aronson-when-i-use-a-word-a-full-bladder\/","url":"https:\/\/blogs.bmj.com\/bmj\/2015\/11\/06\/jeffrey-aronson-when-i-use-a-word-a-full-bladder\/","name":"Jeffrey Aronson: When I use a word . . . A full bladder - The BMJ","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2015\/11\/06\/jeffrey-aronson-when-i-use-a-word-a-full-bladder\/#primaryimage"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2015\/11\/06\/jeffrey-aronson-when-i-use-a-word-a-full-bladder\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2014\/12\/jeffrey_aronson-223x300.jpg","datePublished":"2015-11-06T12:45:17+00:00","dateModified":"2015-11-06T15:58:26+00:00","breadcrumb":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2015\/11\/06\/jeffrey-aronson-when-i-use-a-word-a-full-bladder\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.bmj.com\/bmj\/2015\/11\/06\/jeffrey-aronson-when-i-use-a-word-a-full-bladder\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bmj\/2015\/11\/06\/jeffrey-aronson-when-i-use-a-word-a-full-bladder\/#primaryimage","url":"https:\/\/blogs.bmj.com\/bmj\/files\/2014\/12\/jeffrey_aronson.jpg","contentUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2014\/12\/jeffrey_aronson.jpg","width":446,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.bmj.com\/bmj\/2015\/11\/06\/jeffrey-aronson-when-i-use-a-word-a-full-bladder\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogs.bmj.com\/bmj\/"},{"@type":"ListItem","position":2,"name":"Jeffrey Aronson: When I use a word . . . A full bladder"}]},{"@type":"WebSite","@id":"https:\/\/blogs.bmj.com\/bmj\/#website","url":"https:\/\/blogs.bmj.com\/bmj\/","name":"The BMJ","description":"Helping doctors make better decisions.","publisher":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.bmj.com\/bmj\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blogs.bmj.com\/bmj\/#organization","name":"The BMJ","url":"https:\/\/blogs.bmj.com\/bmj\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/05\/The-BMJ-logo.jpg","contentUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/05\/The-BMJ-logo.jpg","width":852,"height":568,"caption":"The BMJ"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bmjdotcom\/","https:\/\/x.com\/bmj_latest"]},{"@type":"Person","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe","name":"BMJ","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","caption":"BMJ"},"sameAs":["https:\/\/blogs.bmj.com\/"],"url":"https:\/\/blogs.bmj.com\/bmj\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts\/35619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/comments?post=35619"}],"version-history":[{"count":0,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts\/35619\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/media?parent=35619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/categories?post=35619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/tags?post=35619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}