{"id":32112,"date":"2014-08-06T12:23:33","date_gmt":"2014-08-06T11:23:33","guid":{"rendered":"https:\/\/blogs.bmj.com\/bmj\/?p=32112"},"modified":"2014-08-08T09:31:02","modified_gmt":"2014-08-08T08:31:02","slug":"mary-black-data-is-really-beautiful","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/bmj\/2014\/08\/06\/mary-black-data-is-really-beautiful\/","title":{"rendered":"Mary E Black: Data is really beautiful"},"content":{"rendered":"<p><a href=\"https:\/\/blogs.bmj.com\/bmj\/2013\/07\/23\/mary-e-black-do-we-really-need-to-have-so-many-meetings\/maryeblack-copy\/\" rel=\"attachment wp-att-27956\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-27956\" src=\"https:\/\/blogs.bmj.com\/bmj\/files\/2013\/07\/maryeblack-copy.png\" alt=\"maryeblack copy\" width=\"160\" height=\"160\" srcset=\"https:\/\/blogs.bmj.com\/bmj\/files\/2013\/07\/maryeblack-copy.png 160w, https:\/\/blogs.bmj.com\/bmj\/files\/2013\/07\/maryeblack-copy-150x150.png 150w\" sizes=\"auto, (max-width: 160px) 100vw, 160px\" \/><\/a>My whine of the week, if not the decade . . .<\/p>\n<p>Given that data, and in particular big data, is inevitable, exciting, inspiring, unlocks potential, has fabulous hidden patterns, is a game changer, is a huge business opportunity, can mobilise resources, can change our organisations and our lives forever . . . why does it have to be so BORING?<\/p>\n<p>We are in the midst of a complete storm of data production, and yet still mired in the murky prehistoric depths of PowerPoint presentations, Word and Excel tables, and badly presented pie charts.<\/p>\n<p>It does not have to be that way. So, from an unashamed data geek who is completely sick of tepid PowerPoint presentations, here are my top 10 inspirations for glorious data displays.<!--more--><\/p>\n<p>1) For the most beautiful and inspiring look at data and trends, you cannot go wrong with <a href=\"http:\/\/www.gapminder.org\/\">Gapminder<\/a>. This is the brainchild of the incomparable Hans Rosling, who popularised the bubbles approach to data display.<\/p>\n<p>2) . . . and this <a href=\"http:\/\/www.ted.com\/talks\/hans_rosling_shows_the_best_stats_you_ve_ever_seen\">Hans Rosling TED talk<\/a> is old\u201410 years old\u2014but still worth watching. You can feel his enthusiasm.<\/p>\n<p>3) The most <a href=\"http:\/\/www.amazon.co.uk\/Information-Beautiful-New-David-McCandless\/dp\/0007492898\/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1407244629&amp;sr=1-1&amp;keywords=information+is+beautiful+2013\">wonderful book ever<\/a> on data and how it can look if well presented\u2014includes lots on population level data. Information really is beautiful, but make sure you buy the latest edition\u2014a great gift. I keep lending my copy and never getting it back.<\/p>\n<p>4) Lifehacker blogs are frequently fun and <a href=\"http:\/\/lifehacker.com\/5909501\/how-to-choose-the-best-chart-for-your-data\">this one is no exception<\/a>. How to choose the best chart for your data\u2014read this before starting your next PowerPoint.<\/p>\n<p>5) . . . unless you decide to try an alternative to PowerPoint, of which there are many. I like <a href=\"http:\/\/prezi.com\/index\/2\/\">Prezi<\/a> as it is quite easy to use. My teenage son taught me when he was 10.<\/p>\n<p>6) If you get a bit bored and want to see a hilarious, dated, but still relevant pastiche of a poor PowerPoint presentation distorting and destroying a message, just <a href=\"http:\/\/norvig.com\/Gettysburg\/\">watch this version of Abraham Lincoln\u2019s inspiring Gettysburg Address<\/a>.<\/p>\n<p>7) There is even a <a href=\"http:\/\/www.informationisbeautifulawards.com\/\">global competition<\/a> for beautiful data.<\/p>\n<p>8) Closer to home, <a href=\"http:\/\/datagateway.phe.org.uk\/?lk_sr=govphe\">Public Health England\u2019s data hub<\/a> is in development. Buried within it are some pretty good examples of data display, but it does take some digging so persist. They hope to improve it.<\/p>\n<p>9) One thing that would make a big difference is for more people who produce and use data to connect with those who like to programme or create apps. <a href=\"http:\/\/www.meetup.com\/UK-Hackathons-and-Jams\/\">Hackathons and jams<\/a> are lots of fun, and technical data experts are in short supply at these events. When it comes to technology, you really need to grab that nettle, as data presentation and use has gone digital and virtual. Do not be afraid. Even <a href=\"http:\/\/venturebeat.com\/2013\/06\/11\/how-three-designers-are-teaching-toddlers-to-code\/\">toddlers can learn to code<\/a>.<\/p>\n<p>10) Finally, if you love lists, you will enjoy this one:\u00a0<a href=\"http:\/\/www.creativebloq.com\/design-tools\/data-visualization-712402\">The 36 best tools for data visualisation<\/a>. This one will run and run.<\/p>\n<p>Now, why can\u2019t we have a reality TV programme called \u201c<em>Pimp your data<\/em>?\u201d<\/p>\n<p><em><strong>Mary E Black<\/strong>\u00a0is a medical doctor currently on the\u00a0NHS Executive fast track programme based at Homerton University Hospital Foundation Trust in London. She is on Twitter\u00a0<a href=\"https:\/\/twitter.com\/DrMaryBlack\">@DrMaryBlack<\/a>\u00a0and\u00a0<a href=\"http:\/\/www.linkedin.com\/in\/maryblack\">uk.linkedin.com\/in\/maryblack\/<\/a><\/em><\/p>\n<p>Competing interests:\u00a0I have no relevant interests to declare.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>My whine of the week, if not the decade . . . Given that data, and in particular big data, is inevitable, exciting, inspiring, unlocks potential, has fabulous hidden patterns, [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/bmj\/2014\/08\/06\/mary-black-data-is-really-beautiful\/\">More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5742],"tags":[],"class_list":["post-32112","post","type-post","status-publish","format-standard","hentry","category-mary-e-black"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mary E Black: Data is really beautiful - The BMJ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/bmj\/2014\/08\/06\/mary-black-data-is-really-beautiful\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mary E Black: Data is really beautiful - The BMJ\" \/>\n<meta property=\"og:description\" content=\"My whine of the week, if not the decade . . . Given that data, and in particular big data, is inevitable, exciting, inspiring, unlocks potential, has fabulous hidden patterns, [...]More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.bmj.com\/bmj\/2014\/08\/06\/mary-black-data-is-really-beautiful\/\" \/>\n<meta property=\"og:site_name\" content=\"The BMJ\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bmjdotcom\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-06T11:23:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-08-08T08:31:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.bmj.com\/bmj\/files\/2013\/07\/maryeblack-copy.png\" \/>\n<meta name=\"author\" content=\"BMJ\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bmj_latest\" \/>\n<meta name=\"twitter:site\" content=\"@bmj_latest\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BMJ\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2014\\\/08\\\/06\\\/mary-black-data-is-really-beautiful\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2014\\\/08\\\/06\\\/mary-black-data-is-really-beautiful\\\/\"},\"author\":{\"name\":\"BMJ\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\"},\"headline\":\"Mary E Black: Data is really beautiful\",\"datePublished\":\"2014-08-06T11:23:33+00:00\",\"dateModified\":\"2014-08-08T08:31:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2014\\\/08\\\/06\\\/mary-black-data-is-really-beautiful\\\/\"},\"wordCount\":525,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2014\\\/08\\\/06\\\/mary-black-data-is-really-beautiful\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2013\\\/07\\\/maryeblack-copy.png\",\"articleSection\":[\"Mary E Black\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2014\\\/08\\\/06\\\/mary-black-data-is-really-beautiful\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2014\\\/08\\\/06\\\/mary-black-data-is-really-beautiful\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2014\\\/08\\\/06\\\/mary-black-data-is-really-beautiful\\\/\",\"name\":\"Mary E Black: Data is really beautiful - The BMJ\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2014\\\/08\\\/06\\\/mary-black-data-is-really-beautiful\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2014\\\/08\\\/06\\\/mary-black-data-is-really-beautiful\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2013\\\/07\\\/maryeblack-copy.png\",\"datePublished\":\"2014-08-06T11:23:33+00:00\",\"dateModified\":\"2014-08-08T08:31:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2014\\\/08\\\/06\\\/mary-black-data-is-really-beautiful\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2014\\\/08\\\/06\\\/mary-black-data-is-really-beautiful\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2014\\\/08\\\/06\\\/mary-black-data-is-really-beautiful\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2013\\\/07\\\/maryeblack-copy.png\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2013\\\/07\\\/maryeblack-copy.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2014\\\/08\\\/06\\\/mary-black-data-is-really-beautiful\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mary E Black: Data is really beautiful\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#website\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\",\"name\":\"The BMJ\",\"description\":\"Helping doctors make better decisions.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\",\"name\":\"The BMJ\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/05\\\/The-BMJ-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/05\\\/The-BMJ-logo.jpg\",\"width\":852,\"height\":568,\"caption\":\"The BMJ\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bmjdotcom\\\/\",\"https:\\\/\\\/x.com\\\/bmj_latest\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\",\"name\":\"BMJ\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"caption\":\"BMJ\"},\"sameAs\":[\"https:\\\/\\\/blogs.bmj.com\\\/\"],\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mary E Black: Data is really beautiful - The BMJ","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.bmj.com\/bmj\/2014\/08\/06\/mary-black-data-is-really-beautiful\/","og_locale":"en_US","og_type":"article","og_title":"Mary E Black: Data is really beautiful - The BMJ","og_description":"My whine of the week, if not the decade . . . Given that data, and in particular big data, is inevitable, exciting, inspiring, unlocks potential, has fabulous hidden patterns, [...]More...","og_url":"https:\/\/blogs.bmj.com\/bmj\/2014\/08\/06\/mary-black-data-is-really-beautiful\/","og_site_name":"The BMJ","article_publisher":"https:\/\/www.facebook.com\/bmjdotcom\/","article_published_time":"2014-08-06T11:23:33+00:00","article_modified_time":"2014-08-08T08:31:02+00:00","og_image":[{"url":"https:\/\/blogs.bmj.com\/bmj\/files\/2013\/07\/maryeblack-copy.png","type":"","width":"","height":""}],"author":"BMJ","twitter_card":"summary_large_image","twitter_creator":"@bmj_latest","twitter_site":"@bmj_latest","twitter_misc":{"Written by":"BMJ","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.bmj.com\/bmj\/2014\/08\/06\/mary-black-data-is-really-beautiful\/#article","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2014\/08\/06\/mary-black-data-is-really-beautiful\/"},"author":{"name":"BMJ","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe"},"headline":"Mary E Black: Data is really beautiful","datePublished":"2014-08-06T11:23:33+00:00","dateModified":"2014-08-08T08:31:02+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2014\/08\/06\/mary-black-data-is-really-beautiful\/"},"wordCount":525,"commentCount":1,"publisher":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#organization"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2014\/08\/06\/mary-black-data-is-really-beautiful\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2013\/07\/maryeblack-copy.png","articleSection":["Mary E Black"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.bmj.com\/bmj\/2014\/08\/06\/mary-black-data-is-really-beautiful\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.bmj.com\/bmj\/2014\/08\/06\/mary-black-data-is-really-beautiful\/","url":"https:\/\/blogs.bmj.com\/bmj\/2014\/08\/06\/mary-black-data-is-really-beautiful\/","name":"Mary E Black: Data is really beautiful - The BMJ","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2014\/08\/06\/mary-black-data-is-really-beautiful\/#primaryimage"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2014\/08\/06\/mary-black-data-is-really-beautiful\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2013\/07\/maryeblack-copy.png","datePublished":"2014-08-06T11:23:33+00:00","dateModified":"2014-08-08T08:31:02+00:00","breadcrumb":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2014\/08\/06\/mary-black-data-is-really-beautiful\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.bmj.com\/bmj\/2014\/08\/06\/mary-black-data-is-really-beautiful\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bmj\/2014\/08\/06\/mary-black-data-is-really-beautiful\/#primaryimage","url":"https:\/\/blogs.bmj.com\/bmj\/files\/2013\/07\/maryeblack-copy.png","contentUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2013\/07\/maryeblack-copy.png"},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.bmj.com\/bmj\/2014\/08\/06\/mary-black-data-is-really-beautiful\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogs.bmj.com\/bmj\/"},{"@type":"ListItem","position":2,"name":"Mary E Black: Data is really beautiful"}]},{"@type":"WebSite","@id":"https:\/\/blogs.bmj.com\/bmj\/#website","url":"https:\/\/blogs.bmj.com\/bmj\/","name":"The BMJ","description":"Helping doctors make better decisions.","publisher":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.bmj.com\/bmj\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blogs.bmj.com\/bmj\/#organization","name":"The BMJ","url":"https:\/\/blogs.bmj.com\/bmj\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/05\/The-BMJ-logo.jpg","contentUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/05\/The-BMJ-logo.jpg","width":852,"height":568,"caption":"The BMJ"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bmjdotcom\/","https:\/\/x.com\/bmj_latest"]},{"@type":"Person","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe","name":"BMJ","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","caption":"BMJ"},"sameAs":["https:\/\/blogs.bmj.com\/"],"url":"https:\/\/blogs.bmj.com\/bmj\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts\/32112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/comments?post=32112"}],"version-history":[{"count":0,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts\/32112\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/media?parent=32112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/categories?post=32112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/tags?post=32112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}