{"id":31928,"date":"2014-07-09T16:29:43","date_gmt":"2014-07-09T15:29:43","guid":{"rendered":"https:\/\/blogs.bmj.com\/bmj\/?p=31928"},"modified":"2014-07-09T16:30:57","modified_gmt":"2014-07-09T15:30:57","slug":"sarah-kotis-putting-the-world-cup-into-context","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/bmj\/2014\/07\/09\/sarah-kotis-putting-the-world-cup-into-context\/","title":{"rendered":"Sarah Kotis: Putting the World Cup into context"},"content":{"rendered":"<p><a href=\"https:\/\/blogs.bmj.com\/bmj\/files\/2014\/07\/SarahKotis.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft  wp-image-31938\" src=\"https:\/\/blogs.bmj.com\/bmj\/files\/2014\/07\/SarahKotis-300x201.jpeg\" alt=\"SarahKotis\" width=\"227\" height=\"152\" srcset=\"https:\/\/blogs.bmj.com\/bmj\/files\/2014\/07\/SarahKotis-300x201.jpeg 300w, https:\/\/blogs.bmj.com\/bmj\/files\/2014\/07\/SarahKotis.jpeg 425w\" sizes=\"auto, (max-width: 227px) 100vw, 227px\" \/><\/a>The World Cup brings together millions of people who sometimes have\u00a0nothing in common beyond a love of football. That\u2019s not just an opportunity to sing with strangers at the pub\u2014it\u2019s a bona fide teachable moment.<\/p>\n<p>There are major inequalities between the countries who have been competing in Brazil for the last few weeks. Teams meet on the pitch as equals, but fans back home have access to vastly different levels of healthcare and lifetime risks of mortality or disease. Comparing the mortality rate of pregnant women, or the lifespan of young children across two countries that don\u2019t often share the same airtime makes this quite clear.<!--more--><\/p>\n<p>The\u00a0<a href=\"http:\/\/www.lifebox.org\/\">Lifebox Foundation<\/a>, a global health charity improving surgical safety in low resource countries, is taking the fixture list offside by seeing how countries who have squared up on the pitch compare when it comes to essential health statistics.<\/p>\n<p>It\u2019s an opportunity to bring different realities to bear on each other, and to discuss the fundamental global health problems that doctors everywhere need\u00a0to address.<\/p>\n<p>England may be out, but it doesn\u2019t mean we can\u2019t make some meaningful noise: let\u2019s talk about global health <a href=\"https:\/\/twitter.com\/hashtag\/LifeboxOffside?src=hash\">while everyone is watching<\/a>. Click the images below to enlarge.<\/p>\n<p><a href=\"https:\/\/blogs.bmj.com\/bmj\/files\/2014\/07\/lifebox_worldcup1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-31933\" src=\"https:\/\/blogs.bmj.com\/bmj\/files\/2014\/07\/lifebox_worldcup1-300x204.jpg\" alt=\"lifebox_worldcup\" width=\"418\" height=\"284\" srcset=\"https:\/\/blogs.bmj.com\/bmj\/files\/2014\/07\/lifebox_worldcup1-300x204.jpg 300w, https:\/\/blogs.bmj.com\/bmj\/files\/2014\/07\/lifebox_worldcup1-1024x699.jpg 1024w, https:\/\/blogs.bmj.com\/bmj\/files\/2014\/07\/lifebox_worldcup1.jpg 1100w\" sizes=\"auto, (max-width: 418px) 100vw, 418px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/blogs.bmj.com\/bmj\/files\/2014\/07\/lifebox_worldcup2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-31934\" src=\"https:\/\/blogs.bmj.com\/bmj\/files\/2014\/07\/lifebox_worldcup2-300x204.png\" alt=\"lifebox_worldcup2\" width=\"418\" height=\"284\" \/><\/a><\/p>\n<p><a href=\"https:\/\/blogs.bmj.com\/bmj\/files\/2014\/07\/lifebox_worldcup3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-31935\" src=\"https:\/\/blogs.bmj.com\/bmj\/files\/2014\/07\/lifebox_worldcup3-300x225.jpg\" alt=\"lifebox_worldcup3\" width=\"418\" height=\"284\" \/><\/a><\/p>\n<p><a href=\"https:\/\/blogs.bmj.com\/bmj\/files\/2014\/07\/lifebox_worldcup31.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-31936\" src=\"https:\/\/blogs.bmj.com\/bmj\/files\/2014\/07\/lifebox_worldcup31-300x225.jpg\" alt=\"lifebox_worldcup3\" width=\"418\" height=\"284\" \/><\/a><\/p>\n<p><a href=\"https:\/\/blogs.bmj.com\/bmj\/files\/2014\/07\/lifebox_worldcuplast.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-31937\" src=\"https:\/\/blogs.bmj.com\/bmj\/files\/2014\/07\/lifebox_worldcuplast-300x225.jpg\" alt=\"lifebox_worldcuplast\" width=\"418\" height=\"284\" \/><\/a><\/p>\n<p><em><strong>Sarah Kotis<\/strong> is studying international relations at Tufts University in Boston. She is interning at the Lifebox Foundation for the summer.<\/em><\/p>\n<p>Competing interests: No further interests to declare.<\/p>\n<p><a href=\"http:\/\/www.bmj.com\/content\/345\/bmj.e8241\">Read about <em>The BMJ<\/em>&#8216;s Christmas appeal for Lifebox<\/a>.<\/p>\n<p>Read <em>The BMJ<\/em>&#8216;s Feature &#8220;<a href=\"http:\/\/www.bmj.com\/content\/348\/bmj.g3772\">World Cup 2014: festival of football or alcohol?<\/a>&#8220;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The World Cup brings together millions of people who sometimes have\u00a0nothing in common beyond a love of football. That\u2019s not just an opportunity to sing with strangers at the pub\u2014it\u2019s [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/bmj\/2014\/07\/09\/sarah-kotis-putting-the-world-cup-into-context\/\">More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[263],"tags":[],"class_list":["post-31928","post","type-post","status-publish","format-standard","hentry","category-global-health"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sarah Kotis: Putting the World Cup into context  - The BMJ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/bmj\/2014\/07\/09\/sarah-kotis-putting-the-world-cup-into-context\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sarah Kotis: Putting the World Cup into context  - The BMJ\" \/>\n<meta property=\"og:description\" content=\"The World Cup brings together millions of people who sometimes have\u00a0nothing in common beyond a love of football. That\u2019s not just an opportunity to sing with strangers at the pub\u2014it\u2019s [...]More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.bmj.com\/bmj\/2014\/07\/09\/sarah-kotis-putting-the-world-cup-into-context\/\" \/>\n<meta property=\"og:site_name\" content=\"The BMJ\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bmjdotcom\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-07-09T15:29:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-07-09T15:30:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.bmj.com\/bmj\/files\/2014\/07\/SarahKotis-300x201.jpeg\" \/>\n<meta name=\"author\" content=\"BMJ\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bmj_latest\" \/>\n<meta name=\"twitter:site\" content=\"@bmj_latest\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BMJ\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2014\\\/07\\\/09\\\/sarah-kotis-putting-the-world-cup-into-context\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2014\\\/07\\\/09\\\/sarah-kotis-putting-the-world-cup-into-context\\\/\"},\"author\":{\"name\":\"BMJ\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\"},\"headline\":\"Sarah Kotis: Putting the World Cup into context\",\"datePublished\":\"2014-07-09T15:29:43+00:00\",\"dateModified\":\"2014-07-09T15:30:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2014\\\/07\\\/09\\\/sarah-kotis-putting-the-world-cup-into-context\\\/\"},\"wordCount\":266,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2014\\\/07\\\/09\\\/sarah-kotis-putting-the-world-cup-into-context\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2014\\\/07\\\/SarahKotis-300x201.jpeg\",\"articleSection\":[\"Global health\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2014\\\/07\\\/09\\\/sarah-kotis-putting-the-world-cup-into-context\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2014\\\/07\\\/09\\\/sarah-kotis-putting-the-world-cup-into-context\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2014\\\/07\\\/09\\\/sarah-kotis-putting-the-world-cup-into-context\\\/\",\"name\":\"Sarah Kotis: Putting the World Cup into context - The BMJ\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2014\\\/07\\\/09\\\/sarah-kotis-putting-the-world-cup-into-context\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2014\\\/07\\\/09\\\/sarah-kotis-putting-the-world-cup-into-context\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2014\\\/07\\\/SarahKotis-300x201.jpeg\",\"datePublished\":\"2014-07-09T15:29:43+00:00\",\"dateModified\":\"2014-07-09T15:30:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2014\\\/07\\\/09\\\/sarah-kotis-putting-the-world-cup-into-context\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2014\\\/07\\\/09\\\/sarah-kotis-putting-the-world-cup-into-context\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2014\\\/07\\\/09\\\/sarah-kotis-putting-the-world-cup-into-context\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2014\\\/07\\\/SarahKotis-300x201.jpeg\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2014\\\/07\\\/SarahKotis-300x201.jpeg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2014\\\/07\\\/09\\\/sarah-kotis-putting-the-world-cup-into-context\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sarah Kotis: Putting the World Cup into context\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#website\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\",\"name\":\"The BMJ\",\"description\":\"Helping doctors make better decisions.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\",\"name\":\"The BMJ\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/05\\\/The-BMJ-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/05\\\/The-BMJ-logo.jpg\",\"width\":852,\"height\":568,\"caption\":\"The BMJ\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bmjdotcom\\\/\",\"https:\\\/\\\/x.com\\\/bmj_latest\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\",\"name\":\"BMJ\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"caption\":\"BMJ\"},\"sameAs\":[\"https:\\\/\\\/blogs.bmj.com\\\/\"],\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sarah Kotis: Putting the World Cup into context  - The BMJ","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.bmj.com\/bmj\/2014\/07\/09\/sarah-kotis-putting-the-world-cup-into-context\/","og_locale":"en_US","og_type":"article","og_title":"Sarah Kotis: Putting the World Cup into context  - The BMJ","og_description":"The World Cup brings together millions of people who sometimes have\u00a0nothing in common beyond a love of football. That\u2019s not just an opportunity to sing with strangers at the pub\u2014it\u2019s [...]More...","og_url":"https:\/\/blogs.bmj.com\/bmj\/2014\/07\/09\/sarah-kotis-putting-the-world-cup-into-context\/","og_site_name":"The BMJ","article_publisher":"https:\/\/www.facebook.com\/bmjdotcom\/","article_published_time":"2014-07-09T15:29:43+00:00","article_modified_time":"2014-07-09T15:30:57+00:00","og_image":[{"url":"https:\/\/blogs.bmj.com\/bmj\/files\/2014\/07\/SarahKotis-300x201.jpeg","type":"","width":"","height":""}],"author":"BMJ","twitter_card":"summary_large_image","twitter_creator":"@bmj_latest","twitter_site":"@bmj_latest","twitter_misc":{"Written by":"BMJ","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.bmj.com\/bmj\/2014\/07\/09\/sarah-kotis-putting-the-world-cup-into-context\/#article","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2014\/07\/09\/sarah-kotis-putting-the-world-cup-into-context\/"},"author":{"name":"BMJ","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe"},"headline":"Sarah Kotis: Putting the World Cup into context","datePublished":"2014-07-09T15:29:43+00:00","dateModified":"2014-07-09T15:30:57+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2014\/07\/09\/sarah-kotis-putting-the-world-cup-into-context\/"},"wordCount":266,"commentCount":2,"publisher":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#organization"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2014\/07\/09\/sarah-kotis-putting-the-world-cup-into-context\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2014\/07\/SarahKotis-300x201.jpeg","articleSection":["Global health"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.bmj.com\/bmj\/2014\/07\/09\/sarah-kotis-putting-the-world-cup-into-context\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.bmj.com\/bmj\/2014\/07\/09\/sarah-kotis-putting-the-world-cup-into-context\/","url":"https:\/\/blogs.bmj.com\/bmj\/2014\/07\/09\/sarah-kotis-putting-the-world-cup-into-context\/","name":"Sarah Kotis: Putting the World Cup into context - The BMJ","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2014\/07\/09\/sarah-kotis-putting-the-world-cup-into-context\/#primaryimage"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2014\/07\/09\/sarah-kotis-putting-the-world-cup-into-context\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2014\/07\/SarahKotis-300x201.jpeg","datePublished":"2014-07-09T15:29:43+00:00","dateModified":"2014-07-09T15:30:57+00:00","breadcrumb":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2014\/07\/09\/sarah-kotis-putting-the-world-cup-into-context\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.bmj.com\/bmj\/2014\/07\/09\/sarah-kotis-putting-the-world-cup-into-context\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bmj\/2014\/07\/09\/sarah-kotis-putting-the-world-cup-into-context\/#primaryimage","url":"https:\/\/blogs.bmj.com\/bmj\/files\/2014\/07\/SarahKotis-300x201.jpeg","contentUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2014\/07\/SarahKotis-300x201.jpeg"},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.bmj.com\/bmj\/2014\/07\/09\/sarah-kotis-putting-the-world-cup-into-context\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogs.bmj.com\/bmj\/"},{"@type":"ListItem","position":2,"name":"Sarah Kotis: Putting the World Cup into context"}]},{"@type":"WebSite","@id":"https:\/\/blogs.bmj.com\/bmj\/#website","url":"https:\/\/blogs.bmj.com\/bmj\/","name":"The BMJ","description":"Helping doctors make better decisions.","publisher":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.bmj.com\/bmj\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blogs.bmj.com\/bmj\/#organization","name":"The BMJ","url":"https:\/\/blogs.bmj.com\/bmj\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/05\/The-BMJ-logo.jpg","contentUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/05\/The-BMJ-logo.jpg","width":852,"height":568,"caption":"The BMJ"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bmjdotcom\/","https:\/\/x.com\/bmj_latest"]},{"@type":"Person","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe","name":"BMJ","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","caption":"BMJ"},"sameAs":["https:\/\/blogs.bmj.com\/"],"url":"https:\/\/blogs.bmj.com\/bmj\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts\/31928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/comments?post=31928"}],"version-history":[{"count":0,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts\/31928\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/media?parent=31928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/categories?post=31928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/tags?post=31928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}