{"id":31913,"date":"2014-07-08T12:07:56","date_gmt":"2014-07-08T11:07:56","guid":{"rendered":"https:\/\/blogs.bmj.com\/bmj\/?p=31913"},"modified":"2014-07-08T12:08:11","modified_gmt":"2014-07-08T11:08:11","slug":"the-bmj-today-alzheimers-disease-and-the-creation-of-news","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/bmj\/2014\/07\/08\/the-bmj-today-alzheimers-disease-and-the-creation-of-news\/","title":{"rendered":"The BMJ Today: Alzheimer\u2019s disease and the creation of news"},"content":{"rendered":"<p><a href=\"https:\/\/blogs.bmj.com\/bmj\/files\/2014\/07\/Isabel_brooks.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft  wp-image-31914\" src=\"https:\/\/blogs.bmj.com\/bmj\/files\/2014\/07\/Isabel_brooks-290x300.jpg\" alt=\"Isabel_brooks\" width=\"195\" height=\"202\" srcset=\"https:\/\/blogs.bmj.com\/bmj\/files\/2014\/07\/Isabel_brooks-290x300.jpg 290w, https:\/\/blogs.bmj.com\/bmj\/files\/2014\/07\/Isabel_brooks-990x1024.jpg 990w\" sizes=\"auto, (max-width: 195px) 100vw, 195px\" \/><\/a>Today\u2019s UK national media are full of stories about a possible blood test that might predict progression to Alzheimer\u2019s disease. \u201cBlood test to give early warning of Alzheimer\u2019s,\u201d says the front page of the <em>Times<\/em>. \u201cBlood test to predict Alzheimer\u2019s could help stall dementia,\u201d says the <em>Daily Telegraph<\/em>. \u201cNew blood test \u2018paves way for drugs to halt Alzheimer\u2019s,\u2019\u201d says the <em>Daily Mail<\/em>. <em>The BMJ<\/em> has its own version of the story, as <a href=\"http:\/\/www.bmj.com\/content\/349\/bmj.g4433\">written up by Krishna Chinthapalli in this Feature<\/a>.<\/p>\n<p>I am a GCSE student currently doing a few days\u2019 work experience at <em>The BMJ<\/em>. On my first morning, yesterday, I went with Krishna to the Science Media Centre (SMC) for a news briefing about biomarkers for Alzheimer\u2019s, which was the source of today\u2019s story. The SMC is in the Wellcome building on London\u2019s Euston Road, and launches many of the health and science stories that hit the news. When I went, I knew less than nothing about Alzheimer\u2019s disease; when I came out I knew not much more.<!--more--><\/p>\n<p>However, I found the meeting absorbing and it was great to get an insight into the process of news management. It was interesting to see how a science news story can be a staged and planned event, rather than an old fashioned scoop.<\/p>\n<p>The speakers were Professor Simon Lovestone, Dr Abdul Hye, Dr Ian Pike, and Dr Eric Karran. From my inexperienced perspective, I found the language they used scientifically advanced, if not over my head. I wasn\u2019t expecting them to lower the standard of their language for a complete beginner like me; however, if I had had any specialist grasp of the topic then I might have felt that a press conference like this one simplified the story to some extent.<\/p>\n<p>The question and answer section was somewhat enlightening. There was a distinction between those journalists who were there to provide their newspaper with the latest scientific knowledge, and those who wanted to know the juicy side of the story: that is, how much would all this cost.<\/p>\n<p>In conclusion, the cookies were very nice, and I have decided to learn shorthand.<\/p>\n<p><em><strong>Isabel Brooks<\/strong> is with The BMJ on a work experience placement.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today\u2019s UK national media are full of stories about a possible blood test that might predict progression to Alzheimer\u2019s disease. \u201cBlood test to give early warning of Alzheimer\u2019s,\u201d says the [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/bmj\/2014\/07\/08\/the-bmj-today-alzheimers-disease-and-the-creation-of-news\/\">More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5750],"tags":[],"class_list":["post-31913","post","type-post","status-publish","format-standard","hentry","category-the-bmj-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The BMJ Today: Alzheimer\u2019s disease and the creation of news - The BMJ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/bmj\/2014\/07\/08\/the-bmj-today-alzheimers-disease-and-the-creation-of-news\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The BMJ Today: Alzheimer\u2019s disease and the creation of news - The BMJ\" \/>\n<meta property=\"og:description\" content=\"Today\u2019s UK national media are full of stories about a possible blood test that might predict progression to Alzheimer\u2019s disease. \u201cBlood test to give early warning of Alzheimer\u2019s,\u201d says the [...]More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.bmj.com\/bmj\/2014\/07\/08\/the-bmj-today-alzheimers-disease-and-the-creation-of-news\/\" \/>\n<meta property=\"og:site_name\" content=\"The BMJ\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bmjdotcom\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-07-08T11:07:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-07-08T11:08:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.bmj.com\/bmj\/files\/2014\/07\/Isabel_brooks-290x300.jpg\" \/>\n<meta name=\"author\" content=\"BMJ\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bmj_latest\" \/>\n<meta name=\"twitter:site\" content=\"@bmj_latest\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BMJ\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2014\\\/07\\\/08\\\/the-bmj-today-alzheimers-disease-and-the-creation-of-news\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2014\\\/07\\\/08\\\/the-bmj-today-alzheimers-disease-and-the-creation-of-news\\\/\"},\"author\":{\"name\":\"BMJ\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\"},\"headline\":\"The BMJ Today: Alzheimer\u2019s disease and the creation of news\",\"datePublished\":\"2014-07-08T11:07:56+00:00\",\"dateModified\":\"2014-07-08T11:08:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2014\\\/07\\\/08\\\/the-bmj-today-alzheimers-disease-and-the-creation-of-news\\\/\"},\"wordCount\":384,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2014\\\/07\\\/08\\\/the-bmj-today-alzheimers-disease-and-the-creation-of-news\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2014\\\/07\\\/Isabel_brooks-290x300.jpg\",\"articleSection\":[\"The BMJ today\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2014\\\/07\\\/08\\\/the-bmj-today-alzheimers-disease-and-the-creation-of-news\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2014\\\/07\\\/08\\\/the-bmj-today-alzheimers-disease-and-the-creation-of-news\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2014\\\/07\\\/08\\\/the-bmj-today-alzheimers-disease-and-the-creation-of-news\\\/\",\"name\":\"The BMJ Today: Alzheimer\u2019s disease and the creation of news - The BMJ\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2014\\\/07\\\/08\\\/the-bmj-today-alzheimers-disease-and-the-creation-of-news\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2014\\\/07\\\/08\\\/the-bmj-today-alzheimers-disease-and-the-creation-of-news\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2014\\\/07\\\/Isabel_brooks-290x300.jpg\",\"datePublished\":\"2014-07-08T11:07:56+00:00\",\"dateModified\":\"2014-07-08T11:08:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2014\\\/07\\\/08\\\/the-bmj-today-alzheimers-disease-and-the-creation-of-news\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2014\\\/07\\\/08\\\/the-bmj-today-alzheimers-disease-and-the-creation-of-news\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2014\\\/07\\\/08\\\/the-bmj-today-alzheimers-disease-and-the-creation-of-news\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2014\\\/07\\\/Isabel_brooks.jpg\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2014\\\/07\\\/Isabel_brooks.jpg\",\"width\":2439,\"height\":2521},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2014\\\/07\\\/08\\\/the-bmj-today-alzheimers-disease-and-the-creation-of-news\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The BMJ Today: Alzheimer\u2019s disease and the creation of news\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#website\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\",\"name\":\"The BMJ\",\"description\":\"Helping doctors make better decisions.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\",\"name\":\"The BMJ\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/05\\\/The-BMJ-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/05\\\/The-BMJ-logo.jpg\",\"width\":852,\"height\":568,\"caption\":\"The BMJ\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bmjdotcom\\\/\",\"https:\\\/\\\/x.com\\\/bmj_latest\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\",\"name\":\"BMJ\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"caption\":\"BMJ\"},\"sameAs\":[\"https:\\\/\\\/blogs.bmj.com\\\/\"],\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The BMJ Today: Alzheimer\u2019s disease and the creation of news - The BMJ","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.bmj.com\/bmj\/2014\/07\/08\/the-bmj-today-alzheimers-disease-and-the-creation-of-news\/","og_locale":"en_US","og_type":"article","og_title":"The BMJ Today: Alzheimer\u2019s disease and the creation of news - The BMJ","og_description":"Today\u2019s UK national media are full of stories about a possible blood test that might predict progression to Alzheimer\u2019s disease. \u201cBlood test to give early warning of Alzheimer\u2019s,\u201d says the [...]More...","og_url":"https:\/\/blogs.bmj.com\/bmj\/2014\/07\/08\/the-bmj-today-alzheimers-disease-and-the-creation-of-news\/","og_site_name":"The BMJ","article_publisher":"https:\/\/www.facebook.com\/bmjdotcom\/","article_published_time":"2014-07-08T11:07:56+00:00","article_modified_time":"2014-07-08T11:08:11+00:00","og_image":[{"url":"https:\/\/blogs.bmj.com\/bmj\/files\/2014\/07\/Isabel_brooks-290x300.jpg","type":"","width":"","height":""}],"author":"BMJ","twitter_card":"summary_large_image","twitter_creator":"@bmj_latest","twitter_site":"@bmj_latest","twitter_misc":{"Written by":"BMJ","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.bmj.com\/bmj\/2014\/07\/08\/the-bmj-today-alzheimers-disease-and-the-creation-of-news\/#article","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2014\/07\/08\/the-bmj-today-alzheimers-disease-and-the-creation-of-news\/"},"author":{"name":"BMJ","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe"},"headline":"The BMJ Today: Alzheimer\u2019s disease and the creation of news","datePublished":"2014-07-08T11:07:56+00:00","dateModified":"2014-07-08T11:08:11+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2014\/07\/08\/the-bmj-today-alzheimers-disease-and-the-creation-of-news\/"},"wordCount":384,"commentCount":0,"publisher":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#organization"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2014\/07\/08\/the-bmj-today-alzheimers-disease-and-the-creation-of-news\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2014\/07\/Isabel_brooks-290x300.jpg","articleSection":["The BMJ today"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.bmj.com\/bmj\/2014\/07\/08\/the-bmj-today-alzheimers-disease-and-the-creation-of-news\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.bmj.com\/bmj\/2014\/07\/08\/the-bmj-today-alzheimers-disease-and-the-creation-of-news\/","url":"https:\/\/blogs.bmj.com\/bmj\/2014\/07\/08\/the-bmj-today-alzheimers-disease-and-the-creation-of-news\/","name":"The BMJ Today: Alzheimer\u2019s disease and the creation of news - The BMJ","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2014\/07\/08\/the-bmj-today-alzheimers-disease-and-the-creation-of-news\/#primaryimage"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2014\/07\/08\/the-bmj-today-alzheimers-disease-and-the-creation-of-news\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2014\/07\/Isabel_brooks-290x300.jpg","datePublished":"2014-07-08T11:07:56+00:00","dateModified":"2014-07-08T11:08:11+00:00","breadcrumb":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2014\/07\/08\/the-bmj-today-alzheimers-disease-and-the-creation-of-news\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.bmj.com\/bmj\/2014\/07\/08\/the-bmj-today-alzheimers-disease-and-the-creation-of-news\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bmj\/2014\/07\/08\/the-bmj-today-alzheimers-disease-and-the-creation-of-news\/#primaryimage","url":"https:\/\/blogs.bmj.com\/bmj\/files\/2014\/07\/Isabel_brooks.jpg","contentUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2014\/07\/Isabel_brooks.jpg","width":2439,"height":2521},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.bmj.com\/bmj\/2014\/07\/08\/the-bmj-today-alzheimers-disease-and-the-creation-of-news\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogs.bmj.com\/bmj\/"},{"@type":"ListItem","position":2,"name":"The BMJ Today: Alzheimer\u2019s disease and the creation of news"}]},{"@type":"WebSite","@id":"https:\/\/blogs.bmj.com\/bmj\/#website","url":"https:\/\/blogs.bmj.com\/bmj\/","name":"The BMJ","description":"Helping doctors make better decisions.","publisher":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.bmj.com\/bmj\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blogs.bmj.com\/bmj\/#organization","name":"The BMJ","url":"https:\/\/blogs.bmj.com\/bmj\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/05\/The-BMJ-logo.jpg","contentUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/05\/The-BMJ-logo.jpg","width":852,"height":568,"caption":"The BMJ"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bmjdotcom\/","https:\/\/x.com\/bmj_latest"]},{"@type":"Person","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe","name":"BMJ","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","caption":"BMJ"},"sameAs":["https:\/\/blogs.bmj.com\/"],"url":"https:\/\/blogs.bmj.com\/bmj\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts\/31913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/comments?post=31913"}],"version-history":[{"count":0,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts\/31913\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/media?parent=31913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/categories?post=31913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/tags?post=31913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}