{"id":27436,"date":"2013-07-02T12:14:32","date_gmt":"2013-07-02T11:14:32","guid":{"rendered":"https:\/\/blogs.bmj.com\/bmj\/?p=27436"},"modified":"2013-07-02T12:14:32","modified_gmt":"2013-07-02T11:14:32","slug":"readers-editor-influence-beyond-the-impact-factor","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/bmj\/2013\/07\/02\/readers-editor-influence-beyond-the-impact-factor\/","title":{"rendered":"Readers’ editor: Influence beyond the impact factor"},"content":{"rendered":"

\"DavidThe BMJ’s<\/em> impact and influence should\u00a0be measured by more than just\u00a0established metrics such as\u00a0impact factor<\/a>.<\/p>\n

But the new\u00a0figures, released two weeks ago, are very welcome. The\u00a0journal’s impact factor rose more than 20%\u00a0to 17.215. My first thought on discovering this was that a strategic aim to increase the impact\u00a0of the BMJ’s<\/em> scholarly content is starting to pay off.<\/p>\n

The new figure makes the\u00a0BMJ<\/em>\u00a0the most highly cited open access general medical journal in the world, now higher than PLoS Medicine<\/em> and puts it in the top four general medical journals, above the Annals of Internal Medicine. <\/em>This is\u00a0due in part to a conscious drive to\u00a0publish research that will be highly cited as well as widely read by clinicians around the world.<\/p>\n

But authors also value\u00a0media\u00a0coverage alongside measures such as impact factor,\u00a0and\u00a0articles in the\u00a0BMJ<\/em>\u00a0get namechecked regularly in UK and international newspapers, magazines, blogs, and broadcast channels. This blog aims to illustrate the ripple effect caused by media coverage and the debate it can engender, both in the\u00a0BMJ<\/em> and beyond.<\/p>\n

Mostly these are triggered by an article being referenced in a press release, but not always. Each week the BMJ<\/em> press team sends an update of the most recent media mentions.<\/p>\n

Let’s start with nickel allergy. Last week’s included a BBC Health Check online feature<\/a> about nickel allergy and new coins which cites a letter<\/a> published in the BMJ<\/em>.<\/p>\n

The letter, published in April 2012, was about the UK Treasury’s plans to introduce Royal Mint nickel-plated coins. The authors, from St John\u2019s Institute of Dermatology and the Royal Hallamshire Hospital in Sheffield, said there has been no assessment of the new coinage which is being brought in to save costs.\u00a0Letters aren’t routinely\u00a0press released<\/a>\u00a0by the BMJ<\/em> press team, but this one was.<\/p>\n

Secondly, neither Treasury officials nor the Royal Mint had considered the potential costs to health in terms of skin disease, financial implications to the NHS, or other costs to the taxpayer. Sweden, in contrast, had concluded that nickel-plated coins pose unacceptable risks to health. It will stop producing any nickel-containing coins from 2015.<\/p>\n

The BBC story was pegged to a new study<\/a>\u00a0published in the Wiley journal Contact Dermatitis<\/em>. The\u00a0study compares the performance and allergy risk of the new nickel-plated coins (five and ten pence) with those of the cupro-nickel coins being replaced. The study was also covered in the Dail Mail<\/em>\u00a0<\/a>and by WebMD on the Boots website<\/a>.<\/p>\n

A Royal Mint spokeswoman told the BBC it was satisfied that there was no increased risk of people developing nickel allergy by handling the coins. Not so, say the authors of the Wiley study.<\/p>\n

A second story published in the mainstream press last week was a call to ban junk food and fizzy drinks in hospitals. The topic was debated at the British Medical Association’s annual representive meeting in Edinburgh, covered in the BMJ<\/em><\/a>,\u00a0and national news outlets including the Daily Mail<\/em> <\/a>and Mirror<\/em><\/a>.\u00a0 The story was also covered on Sky News<\/em>, BBC News online and in The Guardian<\/em>, Huffington Post<\/em>, The Scotsman<\/em>, Medical News Today<\/em>, Top News USA<\/em> and Health Service Journal.<\/em><\/p>\n

The calls were led by Aseem Malhotra, interventional cardiology specialist registrar, Royal Free Hospital, London, who had written a BMJ<\/em> Observations column <\/a>to support his argument.<\/p>\n

Retired GP Francois Fouin described the high rate of obese NHS staff as a “national disgrace” in his online response<\/a>\u00a0to\u00a0Dr Malhotra’s\u00a0column. Those of us who are old enough will remember our years in hospital enthralled by the nursing profession when prestigious hospitals only recruited the smartest in mind and body.” he added.<\/p>\n

In a separate response, psychiatry core trainee Thomas Burden said: “There is evidence that dietary interventions and a healthy diet may help to treat or prevent antipsychotic-induced weight gain. Despite this, most psychiatric hospitals continue to serve patients calorifically-dense meals of poor nutritional value. I believe that this needs to addressed urgently.”<\/p>\n

Thirdly,\u00a0a BMJ<\/em> research paper<\/a>\u00a0published last week investigated the association between intake of fish and n-3 polyunsaturated fatty acids (n-3 PUFA) and the risk of breast cancer.<\/p>\n

The accompanying press release, “Fatty acids found in fish linked to lower risk of breast cancer<\/a>,” helped to ensure the story got widespread coverage across the globe (Daily Telegraph, The Mirror, Hong Kong Standard, The New Age, iAfrica, Business Standard, Daily Mail, <\/em>and Bangkok Post)<\/em>.<\/p>\n

Finally, Glasgow GP Margaret McCartney’s argued in a recent Medicine and the Media <\/a>that the NHS and some UK royal colleges profit by selling commercial advertisers access to pregnant women through promotions such as Bounty bags.<\/p>\n

The article sparked a lively debate on the BMJ<\/em> website<\/a>\u00a0but also led to a blog<\/a> from Finnish Medical Journal medical editor in chief P\u00e4ivi Hietanen and news editor Jaana Ahlblad about the cardboard baby boxes distributed there.<\/p>\n

The box doubles as a cot and was commended in a BBC News Magazine<\/a> article. An image of the box and its contents was also chosen as our print picture of the week last week. Margaret’s column was picked up by “househusband” blogger Daniel Owen<\/a>\u00a0as well as dozens<\/a> of national news \u00a0media titles , culminating in a letter<\/a> from health minister Dan Poulter to NHS chief executives in England urging them to review their systems for allowing sales people to have access to new mothers.<\/p>\n

David Payne<\/strong> is readers’ editor and editor of bmj.com<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The BMJ’s impact and influence should\u00a0be measured by more than just\u00a0established metrics such as\u00a0impact factor. But the new\u00a0figures, released two weeks ago, are very welcome. The\u00a0journal’s impact factor rose more […]<\/p>\n

More…<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1752,5738,447],"tags":[],"class_list":["post-27436","post","type-post","status-publish","format-standard","hentry","category-david-payne","category-readers-editor","category-india"],"yoast_head":"\nReaders' editor: Influence beyond the impact factor - The BMJ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/bmj\/2013\/07\/02\/readers-editor-influence-beyond-the-impact-factor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Readers' editor: Influence beyond the impact factor - The BMJ\" \/>\n<meta property=\"og:description\" content=\"The BMJ’s impact and influence should\u00a0be measured by more than just\u00a0established metrics such as\u00a0impact factor. 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