{"id":2421,"date":"2010-06-07T16:32:34","date_gmt":"2010-06-07T15:32:34","guid":{"rendered":"https:\/\/blogs.bmj.com\/bmj\/?p=2421"},"modified":"2017-01-10T11:24:44","modified_gmt":"2017-01-10T10:24:44","slug":"richard-smith-do-i-belong-to-a-%e2%80%9cfailed-generation%e2%80%9d","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/bmj\/2010\/06\/07\/richard-smith-do-i-belong-to-a-%e2%80%9cfailed-generation%e2%80%9d\/","title":{"rendered":"Richard Smith: Do I belong to a \u201cfailed generation?\u201d"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-38122 alignleft\" src=\"https:\/\/blogs.bmj.com\/bmj\/files\/2010\/06\/richard_smith2-300x292.jpg\" alt=\"richard_smith2\" width=\"111\" height=\"107\" srcset=\"https:\/\/blogs.bmj.com\/bmj\/files\/2010\/06\/richard_smith2-300x292.jpg 300w, https:\/\/blogs.bmj.com\/bmj\/files\/2010\/06\/richard_smith2-768x748.jpg 768w, https:\/\/blogs.bmj.com\/bmj\/files\/2010\/06\/richard_smith2-1024x997.jpg 1024w, https:\/\/blogs.bmj.com\/bmj\/files\/2010\/06\/richard_smith2.jpg 1299w\" sizes=\"auto, (max-width: 111px) 100vw, 111px\" \/>Baby boomers\u2014those of us born between the end of the war and the early 60s\u2014are a failed generation,\u201d said Alex Jadad, chief innovator and founder, Centre for Global eHeath Innovation (and much else), at a conference on last week. I\u2019m a baby boomer. Am I the member of a failed generation? Sadly I think that I am, although there might be just time to put it right.<!--more--><\/p>\n<p>There\u2019s no disputing that we are an extremely privileged generation, probably the most privileged that has ever lived. My grandfather was at Gallipoli, and my father at El Alamein. I\u2019ve never been in the army, never at war. I\u2019ve hardly ever seen violence\u2014except on television. My father left school at 14, my mother at 16. I was the first in my family to go to university. I have 21 years of full time education and three degrees (but still can\u2019t speak a foreign language or play a musical instrument.). What\u2019s more, I was given a grant to go to university, have an index linked pension that begins when I\u2019m 60, and a house worth over a million pounds. My mother hardly ever went abroad, and my father only to fight. I\u2019ve been to 66 countries.<\/p>\n<p>I am, I must confess, one of the lucky of the lucky, but us baby boomers are richer and better educated than any other generation and have enjoyed more peace. So what have we done with all this privilege? \u201cBuggered it up for everybody\u201d is the sad answer.<\/p>\n<p>It\u2019s hard to know whether our biggest failure is to do with climate change or poverty. Scientists first began to recognise climate change soon after the war, and activists were beginning to call for action some 20 years ago. Yet here we are pumping out almost as much greenhouse gas as ever and with a gross failure in Copenhagen. And in our ever more desperate attempts to find oil we are destroying environments like the Gulf of Mexico. The world is a much more polluted place than when we were born, and thousands of species have disappeared forever.<\/p>\n<p>Considering how rich we are we\u2019ve made precious little progress with poverty. The gap between rich and poor has widened, and 80% of the world\u2019s population lives on less than $10 a day. We did manage to create the Millennium Development Goals, but we look set to miss most of them.<\/p>\n<p>Then through greed and financial ignorance, a disastrous cocktail, we\u2019ve managed to accumulate levels of debt that our children and grandchildren will have to pay off while working ever longer and trying to find a way to care for the air craft hangers full of us dementing baby boomers. (I could understand if they didn\u2019t bother.)<\/p>\n<p>One \u201cachievement\u201d has been to lengthen life for ourselves, but this is a dubious achievement as we seem to overemphasised quantity and underemphasised quality. And we have created such an obesogenic and unhealthy environment that our children may have shorter lives than us.<\/p>\n<p>We baby boomers have perhaps another 30 years to go and that might be enough time to make amends. But our record so far gives little cause for optimism. I think of Kennedy\u2019s quote&#8211;<\/p>\n<blockquote><p>&#8220;To those whom much is given, much is expected&#8221;<\/p><\/blockquote>\n<p>\u2014and weep.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Baby boomers\u2014those of us born between the end of the war and the early 60s\u2014are a failed generation,\u201d said Alex Jadad, chief innovator and founder, Centre for Global eHeath Innovation [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/bmj\/2010\/06\/07\/richard-smith-do-i-belong-to-a-%e2%80%9cfailed-generation%e2%80%9d\/\">More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":38364,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[955],"tags":[],"class_list":["post-2421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-richard-smith"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Richard Smith: Do I belong to a \u201cfailed generation?\u201d - The BMJ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/bmj\/2010\/06\/07\/richard-smith-do-i-belong-to-a-\u201cfailed-generation\u201d\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Richard Smith: Do I belong to a \u201cfailed generation?\u201d - The BMJ\" \/>\n<meta property=\"og:description\" content=\"Baby boomers\u2014those of us born between the end of the war and the early 60s\u2014are a failed generation,\u201d said Alex Jadad, chief innovator and founder, Centre for Global eHeath Innovation [...]More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.bmj.com\/bmj\/2010\/06\/07\/richard-smith-do-i-belong-to-a-\u201cfailed-generation\u201d\/\" \/>\n<meta property=\"og:site_name\" content=\"The BMJ\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bmjdotcom\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-06-07T15:32:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-01-10T10:24:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.bmj.com\/bmj\/files\/2017\/02\/Richard-Smith.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"BMJ\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bmj_latest\" \/>\n<meta name=\"twitter:site\" content=\"@bmj_latest\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BMJ\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2010\\\/06\\\/07\\\/richard-smith-do-i-belong-to-a-%e2%80%9cfailed-generation%e2%80%9d\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2010\\\/06\\\/07\\\/richard-smith-do-i-belong-to-a-%e2%80%9cfailed-generation%e2%80%9d\\\/\"},\"author\":{\"name\":\"BMJ\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\"},\"headline\":\"Richard Smith: Do I belong to a \u201cfailed generation?\u201d\",\"datePublished\":\"2010-06-07T15:32:34+00:00\",\"dateModified\":\"2017-01-10T10:24:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2010\\\/06\\\/07\\\/richard-smith-do-i-belong-to-a-%e2%80%9cfailed-generation%e2%80%9d\\\/\"},\"wordCount\":560,\"commentCount\":4,\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2010\\\/06\\\/07\\\/richard-smith-do-i-belong-to-a-%e2%80%9cfailed-generation%e2%80%9d\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2017\\\/02\\\/Richard-Smith.jpg\",\"articleSection\":[\"Richard Smith\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2010\\\/06\\\/07\\\/richard-smith-do-i-belong-to-a-%e2%80%9cfailed-generation%e2%80%9d\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2010\\\/06\\\/07\\\/richard-smith-do-i-belong-to-a-%e2%80%9cfailed-generation%e2%80%9d\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2010\\\/06\\\/07\\\/richard-smith-do-i-belong-to-a-%e2%80%9cfailed-generation%e2%80%9d\\\/\",\"name\":\"Richard Smith: Do I belong to a \u201cfailed generation?\u201d - The BMJ\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2010\\\/06\\\/07\\\/richard-smith-do-i-belong-to-a-%e2%80%9cfailed-generation%e2%80%9d\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2010\\\/06\\\/07\\\/richard-smith-do-i-belong-to-a-%e2%80%9cfailed-generation%e2%80%9d\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2017\\\/02\\\/Richard-Smith.jpg\",\"datePublished\":\"2010-06-07T15:32:34+00:00\",\"dateModified\":\"2017-01-10T10:24:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2010\\\/06\\\/07\\\/richard-smith-do-i-belong-to-a-%e2%80%9cfailed-generation%e2%80%9d\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2010\\\/06\\\/07\\\/richard-smith-do-i-belong-to-a-%e2%80%9cfailed-generation%e2%80%9d\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2010\\\/06\\\/07\\\/richard-smith-do-i-belong-to-a-%e2%80%9cfailed-generation%e2%80%9d\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2017\\\/02\\\/Richard-Smith.jpg\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2017\\\/02\\\/Richard-Smith.jpg\",\"width\":540,\"height\":350},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2010\\\/06\\\/07\\\/richard-smith-do-i-belong-to-a-%e2%80%9cfailed-generation%e2%80%9d\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Richard Smith: Do I belong to a \u201cfailed generation?\u201d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#website\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\",\"name\":\"The BMJ\",\"description\":\"Helping doctors make better decisions.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\",\"name\":\"The BMJ\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/05\\\/The-BMJ-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/05\\\/The-BMJ-logo.jpg\",\"width\":852,\"height\":568,\"caption\":\"The BMJ\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bmjdotcom\\\/\",\"https:\\\/\\\/x.com\\\/bmj_latest\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\",\"name\":\"BMJ\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"caption\":\"BMJ\"},\"sameAs\":[\"https:\\\/\\\/blogs.bmj.com\\\/\"],\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Richard Smith: Do I belong to a \u201cfailed generation?\u201d - The BMJ","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.bmj.com\/bmj\/2010\/06\/07\/richard-smith-do-i-belong-to-a-\u201cfailed-generation\u201d\/","og_locale":"en_US","og_type":"article","og_title":"Richard Smith: Do I belong to a \u201cfailed generation?\u201d - The BMJ","og_description":"Baby boomers\u2014those of us born between the end of the war and the early 60s\u2014are a failed generation,\u201d said Alex Jadad, chief innovator and founder, Centre for Global eHeath Innovation [...]More...","og_url":"https:\/\/blogs.bmj.com\/bmj\/2010\/06\/07\/richard-smith-do-i-belong-to-a-\u201cfailed-generation\u201d\/","og_site_name":"The BMJ","article_publisher":"https:\/\/www.facebook.com\/bmjdotcom\/","article_published_time":"2010-06-07T15:32:34+00:00","article_modified_time":"2017-01-10T10:24:44+00:00","og_image":[{"width":540,"height":350,"url":"https:\/\/blogs.bmj.com\/bmj\/files\/2017\/02\/Richard-Smith.jpg","type":"image\/jpeg"}],"author":"BMJ","twitter_card":"summary_large_image","twitter_creator":"@bmj_latest","twitter_site":"@bmj_latest","twitter_misc":{"Written by":"BMJ","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.bmj.com\/bmj\/2010\/06\/07\/richard-smith-do-i-belong-to-a-%e2%80%9cfailed-generation%e2%80%9d\/#article","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2010\/06\/07\/richard-smith-do-i-belong-to-a-%e2%80%9cfailed-generation%e2%80%9d\/"},"author":{"name":"BMJ","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe"},"headline":"Richard Smith: Do I belong to a \u201cfailed generation?\u201d","datePublished":"2010-06-07T15:32:34+00:00","dateModified":"2017-01-10T10:24:44+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2010\/06\/07\/richard-smith-do-i-belong-to-a-%e2%80%9cfailed-generation%e2%80%9d\/"},"wordCount":560,"commentCount":4,"publisher":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#organization"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2010\/06\/07\/richard-smith-do-i-belong-to-a-%e2%80%9cfailed-generation%e2%80%9d\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2017\/02\/Richard-Smith.jpg","articleSection":["Richard Smith"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.bmj.com\/bmj\/2010\/06\/07\/richard-smith-do-i-belong-to-a-%e2%80%9cfailed-generation%e2%80%9d\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.bmj.com\/bmj\/2010\/06\/07\/richard-smith-do-i-belong-to-a-%e2%80%9cfailed-generation%e2%80%9d\/","url":"https:\/\/blogs.bmj.com\/bmj\/2010\/06\/07\/richard-smith-do-i-belong-to-a-%e2%80%9cfailed-generation%e2%80%9d\/","name":"Richard Smith: Do I belong to a \u201cfailed generation?\u201d - The BMJ","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2010\/06\/07\/richard-smith-do-i-belong-to-a-%e2%80%9cfailed-generation%e2%80%9d\/#primaryimage"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2010\/06\/07\/richard-smith-do-i-belong-to-a-%e2%80%9cfailed-generation%e2%80%9d\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2017\/02\/Richard-Smith.jpg","datePublished":"2010-06-07T15:32:34+00:00","dateModified":"2017-01-10T10:24:44+00:00","breadcrumb":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2010\/06\/07\/richard-smith-do-i-belong-to-a-%e2%80%9cfailed-generation%e2%80%9d\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.bmj.com\/bmj\/2010\/06\/07\/richard-smith-do-i-belong-to-a-%e2%80%9cfailed-generation%e2%80%9d\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bmj\/2010\/06\/07\/richard-smith-do-i-belong-to-a-%e2%80%9cfailed-generation%e2%80%9d\/#primaryimage","url":"https:\/\/blogs.bmj.com\/bmj\/files\/2017\/02\/Richard-Smith.jpg","contentUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2017\/02\/Richard-Smith.jpg","width":540,"height":350},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.bmj.com\/bmj\/2010\/06\/07\/richard-smith-do-i-belong-to-a-%e2%80%9cfailed-generation%e2%80%9d\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogs.bmj.com\/bmj\/"},{"@type":"ListItem","position":2,"name":"Richard Smith: Do I belong to a \u201cfailed generation?\u201d"}]},{"@type":"WebSite","@id":"https:\/\/blogs.bmj.com\/bmj\/#website","url":"https:\/\/blogs.bmj.com\/bmj\/","name":"The BMJ","description":"Helping doctors make better decisions.","publisher":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.bmj.com\/bmj\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blogs.bmj.com\/bmj\/#organization","name":"The BMJ","url":"https:\/\/blogs.bmj.com\/bmj\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/05\/The-BMJ-logo.jpg","contentUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/05\/The-BMJ-logo.jpg","width":852,"height":568,"caption":"The BMJ"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bmjdotcom\/","https:\/\/x.com\/bmj_latest"]},{"@type":"Person","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe","name":"BMJ","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","caption":"BMJ"},"sameAs":["https:\/\/blogs.bmj.com\/"],"url":"https:\/\/blogs.bmj.com\/bmj\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts\/2421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/comments?post=2421"}],"version-history":[{"count":0,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts\/2421\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/media\/38364"}],"wp:attachment":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/media?parent=2421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/categories?post=2421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/tags?post=2421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}