{"id":20692,"date":"2012-09-24T10:20:55","date_gmt":"2012-09-24T09:20:55","guid":{"rendered":"https:\/\/blogs.bmj.com\/bmj\/?p=20692"},"modified":"2012-09-24T14:37:58","modified_gmt":"2012-09-24T13:37:59","slug":"juliet-dobson-open-journalism-and-social-media","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/bmj\/2012\/09\/24\/juliet-dobson-open-journalism-and-social-media\/","title":{"rendered":"Juliet Dobson: Open journalism and social media"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.bmj.com\/site\/blog\/icons\/juliet_dobson.jpg\" alt=\"Juliet Dobson\" width=\"162\" height=\"110\" align=\"left\" \/>The <em>Guardian<\/em> is well known for being at the forefront of journalism and for pushing forward ever more innovative ways of covering the news. A talk at King\u2019s Place on Friday 14 September looked at how journalism is changing and how social media, particularly Twitter, are changing the way news is reported and read.<\/p>\n<p>The talk was by Dan Roberts, national editor, <em>Guardian<\/em>. He opened the discussion by looking back to his first job at a local paper. I loved his description of working in an office that was above the printing presses. He said you could feel the hum and vibrations of the presses in the office as the papers were printed. It was a very industrial process and this was reflected in the way journalists worked. Journalists wrote and readers consumed. The papers were printed and then delivered in lorries all around the country. But now, in the 21st century, this producer-consumer balance has shifted as smartphones have given everyone the ability to gather information and publish it. <!--more--><\/p>\n<p>This change is demonstrated in the <em>Guardian\u2019s<\/em> experiment to publish its news lists online everyday. Far from giving away all its scoops, it actually means that readers become more involved and engaged in the news and contribute to it by leaving comments. The idea is that this will actually enhance news reporting as readers can add useful information or spot omissions in the list.<\/p>\n<p>Live blogging from an event seems to be ubiquitous these days on most news websites. Roberts said that this works well with fast moving stories as blogs are so flexible. As a reader, I think the blogs are effective not just as a way to follow a breaking story, but also to look back and see how a story developed. Readers respond and send in a lot of comments, which for the journalists writing the blogs is a great way to check the facts. Interestingly Roberts said that the <em>Guardian\u2019s<\/em> live blogs always get the most hits and comments of all their articles. The NHS live blog usually has lower traffic, but the quality of the responses and contributions tend to be very high.<\/p>\n<p>Another way of getting readers to contribute to the <em>Guardian\u2019s<\/em> output is by asking them to write theatre reviews. Roberts pointed out that although the <em>Guardian<\/em> employs a great theatre critic, he only goes to the first night of most shows, and reviews productions early on in their run. The great thing about having readers add in their reviews is that the production can be reviewed as it continues through its run, like a sort of constant review.<\/p>\n<p>The power of reader\u2019s opinions is best displayed in the <em>Guardian\u2019s<\/em> comment is free (cif) pages. Not only does this allow the <em>Guardian<\/em> to cover a whole range of topics and events, and showcase a wide range of thoughts and opinions, but they have also discovered some great writers. 70 regular cif writers now write \u201cabove the line\u201d as well.<\/p>\n<p>The debate then moved briefly towards \u201copen\u201d vs \u201cclosed.\u201d Should online articles be free to access or not? Roberts didn\u2019t really say, and he did point out that the question of costs and finances is \u201canother whole conversation,\u201d but he did say that in terms of user engagement the \u201copen\u201d model clearly works better. He compared two recent articles in the <em>Guardian<\/em> and the <em>Times<\/em>. Both were about gun control, and both were published on the same day. Jeremy Clarkson\u2019s article in the <em>Times<\/em>, only had 11 comments. This was compared to Gary Younge, writing in the <em>Guardian<\/em>, whose article had 1165 comments.<\/p>\n<p>But is this what journalism is about? And how useful is it to have to sift through 1165 comments, however thoughtful they are? A member of the audience asked whether the <em>Guardian<\/em> ever thinks about different ways to organise their comments. Roberts response was that the paper has recruited community coordinators to sort through and respond to people who leave comments. This works better than simply moderating them. The <em>Guardian<\/em> is also planning to improve the technology it uses, and hopefully comments will soon be organised by theme rather than chronologically.<\/p>\n<p>Does Roberts ever worry that the skill and experience that journalists have is now blurred by social media? Journalists have a training after all, but social media allows us all to create the news. Roberts said that he does find it depressing to see journalists tweeting their opinions before investigating the truth behind a story. He felt that some journalists need to be more circumspect about what they tweet\u2014although I felt that was probably good advice for everyone. The advantage of social media is that it makes everything more transparent. Journalists have always had opinions and now it is easier to point out if someone has made their up mind before looking into the facts of a story.<\/p>\n<p>The talk wrapped up on a discussion about print vs online content. The common consensus these days seem to be that print is dead, so it was refreshing to hear Roberts say that he thinks that there would always be a market for a printed product. He qualified that by saying that perhaps during the week papers will cease to be printed, but he thinks that a weekend paper will exist for a long time. The <em>Guardian<\/em> aims to think of the print and online versions of the paper as \u201cone paper,\u201d and try to feed the vibrancy of the website into the printed version. He said that the printed version is really just a distilled, and edited version of the website. This kind of curation is still not achieved in the same way online, despite linking and bundling articles together. The web can still feel a little \u201cbitty,\u201d he thought. Inevitably this led the discussion back to the question of money. He agreed that it is sad that the economics of paper do not work out, and of course the great limitation of printed papers is that they just can\u2019t move fast enough.<\/p>\n<p>I left through the sleek, modern building that is King\u2019s Place, also home to the <em>Guardian<\/em> offices. As I left I looked up and into the <em>Guardian<\/em> offices from the indoor courtyard. It is a vibrant, social place\u2014home to concerts, talks, exhibitions, and all sorts of productions. There were lots of school parties milling around and people from all parts of town. The vibe was busy and social. It made me think back to the description Dan Roberts gave at the start of his talk about the printing presses working away in the basement. If that reflected the old, industrial way that journalism worked, then this is the new, inclusive future.<\/p>\n<p><em><strong>Juliet Dobson<\/strong> is the assistant web editor and blogs editor, BMJ<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Guardian is well known for being at the forefront of journalism and for pushing forward ever more innovative ways of covering the news. A talk at King\u2019s Place on [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/bmj\/2012\/09\/24\/juliet-dobson-open-journalism-and-social-media\/\">More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[116,5713],"tags":[354,1482,1979],"class_list":["post-20692","post","type-post","status-publish","format-standard","hentry","category-editors-at-large","category-juliet-dobson","tag-journalism","tag-publishing","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Juliet Dobson: Open journalism and social media - The BMJ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/bmj\/2012\/09\/24\/juliet-dobson-open-journalism-and-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Juliet Dobson: Open journalism and social media - The BMJ\" \/>\n<meta property=\"og:description\" content=\"The Guardian is well known for being at the forefront of journalism and for pushing forward ever more innovative ways of covering the news. A talk at King\u2019s Place on [...]More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.bmj.com\/bmj\/2012\/09\/24\/juliet-dobson-open-journalism-and-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"The BMJ\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bmjdotcom\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-09-24T09:20:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-09-24T13:37:59+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.bmj.com\/site\/blog\/icons\/juliet_dobson.jpg\" \/>\n<meta name=\"author\" content=\"BMJ\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bmj_latest\" \/>\n<meta name=\"twitter:site\" content=\"@bmj_latest\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BMJ\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2012\\\/09\\\/24\\\/juliet-dobson-open-journalism-and-social-media\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2012\\\/09\\\/24\\\/juliet-dobson-open-journalism-and-social-media\\\/\"},\"author\":{\"name\":\"BMJ\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\"},\"headline\":\"Juliet Dobson: Open journalism and social media\",\"datePublished\":\"2012-09-24T09:20:55+00:00\",\"dateModified\":\"2012-09-24T13:37:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2012\\\/09\\\/24\\\/juliet-dobson-open-journalism-and-social-media\\\/\"},\"wordCount\":1138,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2012\\\/09\\\/24\\\/juliet-dobson-open-journalism-and-social-media\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.bmj.com\\\/site\\\/blog\\\/icons\\\/juliet_dobson.jpg\",\"keywords\":[\"journalism\",\"publishing\",\"social media\"],\"articleSection\":[\"Editors at large\",\"Juliet Dobson\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2012\\\/09\\\/24\\\/juliet-dobson-open-journalism-and-social-media\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2012\\\/09\\\/24\\\/juliet-dobson-open-journalism-and-social-media\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2012\\\/09\\\/24\\\/juliet-dobson-open-journalism-and-social-media\\\/\",\"name\":\"Juliet Dobson: Open journalism and social media - The BMJ\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2012\\\/09\\\/24\\\/juliet-dobson-open-journalism-and-social-media\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2012\\\/09\\\/24\\\/juliet-dobson-open-journalism-and-social-media\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.bmj.com\\\/site\\\/blog\\\/icons\\\/juliet_dobson.jpg\",\"datePublished\":\"2012-09-24T09:20:55+00:00\",\"dateModified\":\"2012-09-24T13:37:59+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2012\\\/09\\\/24\\\/juliet-dobson-open-journalism-and-social-media\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2012\\\/09\\\/24\\\/juliet-dobson-open-journalism-and-social-media\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2012\\\/09\\\/24\\\/juliet-dobson-open-journalism-and-social-media\\\/#primaryimage\",\"url\":\"http:\\\/\\\/www.bmj.com\\\/site\\\/blog\\\/icons\\\/juliet_dobson.jpg\",\"contentUrl\":\"http:\\\/\\\/www.bmj.com\\\/site\\\/blog\\\/icons\\\/juliet_dobson.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2012\\\/09\\\/24\\\/juliet-dobson-open-journalism-and-social-media\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Juliet Dobson: Open journalism and social media\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#website\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\",\"name\":\"The BMJ\",\"description\":\"Helping doctors make better decisions.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\",\"name\":\"The BMJ\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/05\\\/The-BMJ-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/05\\\/The-BMJ-logo.jpg\",\"width\":852,\"height\":568,\"caption\":\"The BMJ\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bmjdotcom\\\/\",\"https:\\\/\\\/x.com\\\/bmj_latest\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\",\"name\":\"BMJ\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"caption\":\"BMJ\"},\"sameAs\":[\"https:\\\/\\\/blogs.bmj.com\\\/\"],\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Juliet Dobson: Open journalism and social media - The BMJ","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.bmj.com\/bmj\/2012\/09\/24\/juliet-dobson-open-journalism-and-social-media\/","og_locale":"en_US","og_type":"article","og_title":"Juliet Dobson: Open journalism and social media - The BMJ","og_description":"The Guardian is well known for being at the forefront of journalism and for pushing forward ever more innovative ways of covering the news. A talk at King\u2019s Place on [...]More...","og_url":"https:\/\/blogs.bmj.com\/bmj\/2012\/09\/24\/juliet-dobson-open-journalism-and-social-media\/","og_site_name":"The BMJ","article_publisher":"https:\/\/www.facebook.com\/bmjdotcom\/","article_published_time":"2012-09-24T09:20:55+00:00","article_modified_time":"2012-09-24T13:37:59+00:00","og_image":[{"url":"http:\/\/www.bmj.com\/site\/blog\/icons\/juliet_dobson.jpg","type":"","width":"","height":""}],"author":"BMJ","twitter_card":"summary_large_image","twitter_creator":"@bmj_latest","twitter_site":"@bmj_latest","twitter_misc":{"Written by":"BMJ","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.bmj.com\/bmj\/2012\/09\/24\/juliet-dobson-open-journalism-and-social-media\/#article","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2012\/09\/24\/juliet-dobson-open-journalism-and-social-media\/"},"author":{"name":"BMJ","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe"},"headline":"Juliet Dobson: Open journalism and social media","datePublished":"2012-09-24T09:20:55+00:00","dateModified":"2012-09-24T13:37:59+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2012\/09\/24\/juliet-dobson-open-journalism-and-social-media\/"},"wordCount":1138,"commentCount":0,"publisher":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#organization"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2012\/09\/24\/juliet-dobson-open-journalism-and-social-media\/#primaryimage"},"thumbnailUrl":"http:\/\/www.bmj.com\/site\/blog\/icons\/juliet_dobson.jpg","keywords":["journalism","publishing","social media"],"articleSection":["Editors at large","Juliet Dobson"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.bmj.com\/bmj\/2012\/09\/24\/juliet-dobson-open-journalism-and-social-media\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.bmj.com\/bmj\/2012\/09\/24\/juliet-dobson-open-journalism-and-social-media\/","url":"https:\/\/blogs.bmj.com\/bmj\/2012\/09\/24\/juliet-dobson-open-journalism-and-social-media\/","name":"Juliet Dobson: Open journalism and social media - The BMJ","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2012\/09\/24\/juliet-dobson-open-journalism-and-social-media\/#primaryimage"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2012\/09\/24\/juliet-dobson-open-journalism-and-social-media\/#primaryimage"},"thumbnailUrl":"http:\/\/www.bmj.com\/site\/blog\/icons\/juliet_dobson.jpg","datePublished":"2012-09-24T09:20:55+00:00","dateModified":"2012-09-24T13:37:59+00:00","breadcrumb":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2012\/09\/24\/juliet-dobson-open-journalism-and-social-media\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.bmj.com\/bmj\/2012\/09\/24\/juliet-dobson-open-journalism-and-social-media\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bmj\/2012\/09\/24\/juliet-dobson-open-journalism-and-social-media\/#primaryimage","url":"http:\/\/www.bmj.com\/site\/blog\/icons\/juliet_dobson.jpg","contentUrl":"http:\/\/www.bmj.com\/site\/blog\/icons\/juliet_dobson.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.bmj.com\/bmj\/2012\/09\/24\/juliet-dobson-open-journalism-and-social-media\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogs.bmj.com\/bmj\/"},{"@type":"ListItem","position":2,"name":"Juliet Dobson: Open journalism and social media"}]},{"@type":"WebSite","@id":"https:\/\/blogs.bmj.com\/bmj\/#website","url":"https:\/\/blogs.bmj.com\/bmj\/","name":"The BMJ","description":"Helping doctors make better decisions.","publisher":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.bmj.com\/bmj\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blogs.bmj.com\/bmj\/#organization","name":"The BMJ","url":"https:\/\/blogs.bmj.com\/bmj\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/05\/The-BMJ-logo.jpg","contentUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/05\/The-BMJ-logo.jpg","width":852,"height":568,"caption":"The BMJ"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bmjdotcom\/","https:\/\/x.com\/bmj_latest"]},{"@type":"Person","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe","name":"BMJ","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","caption":"BMJ"},"sameAs":["https:\/\/blogs.bmj.com\/"],"url":"https:\/\/blogs.bmj.com\/bmj\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts\/20692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/comments?post=20692"}],"version-history":[{"count":0,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts\/20692\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/media?parent=20692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/categories?post=20692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/tags?post=20692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}