{"id":18103,"date":"2012-06-21T12:13:43","date_gmt":"2012-06-21T11:13:43","guid":{"rendered":"https:\/\/blogs.bmj.com\/bmj\/?p=18103"},"modified":"2012-07-02T12:08:37","modified_gmt":"2012-07-02T11:08:37","slug":"pritpal-s-tamber-soft-wiring-knowledge","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/bmj\/2012\/06\/21\/pritpal-s-tamber-soft-wiring-knowledge\/","title":{"rendered":"Pritpal S Tamber: Soft-wiring knowledge"},"content":{"rendered":"<p><a href=\"https:\/\/blogs.bmj.com\/bmj\/2012\/06\/21\/pritpal-s-tamber-soft-wiring-knowledge\/pritpal_tamber\/\" rel=\"attachment wp-att-18113\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-18113\" src=\"https:\/\/blogs.bmj.com\/bmj\/files\/2012\/06\/pritpal_tamber.jpg\" alt=\"\" width=\"160\" height=\"130\" \/><\/a>Knowing when and how to apply established knowledge into practice is difficult. A <a href=\"http:\/\/www.thelancet.com\/journals\/lancet\/article\/PIIS0140-6736(12)60441-3\/fulltext\">recent article<\/a> in The <em>Lancet<\/em> shows why.<\/p>\n<p>The thickness of the inner walls of the carotid artery is associated with cardiovascular disease; so much so that the American College of Cardiology (ACC) and the American Heart Association (AHA) <a href=\"http:\/\/content.onlinejacc.org\/cgi\/reprint\/56\/25\/e50.pdf\">support<\/a> the use of a single measurement to risk-stratify patients with intermediate risk. With such heavy weight organisations backing the measurement you&#8217;d be forgiven for thinking this to be established knowledge that should be applied to all processes within cardiology clinics. It&#8217;s easy to start imagining the uses: measure everyone&#8217;s carotid artery thickness, plot them on a graph, and start proactively intervening with those at the far end.<!--more--><\/p>\n<p>However the research that backs the use of this measurement isn&#8217;t that strong. In fact, the guidelines describe it only as a &#8220;reasonable&#8221; test (this is based on the rigour of the research that underpins it). The article published in The Lancet finds no association between the rate at which the walls thicken and subsequent cardiovascular events.<\/p>\n<p>Does this mean we abandon the test? If only life was that simple. Another <a href=\"http:\/\/stroke.ahajournals.org\/content\/42\/11\/3017.abstract\">study<\/a> published in 2011 showed that the increasing thickness of the carotid artery wall was strongly associated with having a stroke. Clearly the indicative value of the thickness of the walls of the carotid artery is an area of knowledge that&#8217;s still in development. Rather unhelpfully \u2013 although perhaps realistically \u2013 an associated <a href=\"http:\/\/www.thelancet.com\/journals\/lancet\/article\/PIIS0140-6736(12)60652-7\/fulltext?_eventId=login\">comment<\/a> in the journal concludes that \u201cclinicians could continue to use a single measurement&#8230;if required\u201d (italics mine). What do you do with a \u201ccould\u201d?<\/p>\n<p>These articles suggest that the value of carotid artery thickness as a measurement is yet to be fully established. But cardiovascular disease is a major source of morbidity and mortality worldwide so anything we can do to help clinicians focus their efforts can only be a good thing. Perhaps, then, there is a case for cautiously using the knowledge;\u00a0 with that caution reducing as the evidence becomes more and more clear. Certainly the ACC and AHA seem to think so.<\/p>\n<p>Problems arise, however, when seemingly established knowledge is hard-wired into systems that support the delivery of care. As doubts grow as to the value of specific clinical markers, organisations need to be able to pull knowledge out of their systems, or at least moderate how that knowledge is used. In essence, they have to soft-wire their systems.<\/p>\n<p>But how do you soft-wire a system?<\/p>\n<p>There is no easy answer but in my experience there is a general principle: accept that there is no such thing as established knowledge and build systems that are sensitive to change and able to respond.<\/p>\n<p>This is not easy, I realise, but all too often I have come across organisations and processes that claim to be aligned with \u201cthe evidence\u201d (whatever that means) with no clear mechanism for staying abreast of changes. I have also rarely seen the kind of clinical governance that is needed around deciding whether and\/or how changes in knowledge should change processes.<\/p>\n<p>At best, this is irresponsible; at worst it\u2019s dangerous.<\/p>\n<p><em><strong>Pritpal S Tamber<\/strong> is the director of Optimising Clinical Knowledge Ltd, a consultancy that helps organisations improve how they use established clinical knowledge. He was previously the medical director of Map of Medicine Ltd, a company that creates clinical pathways to help health communities design services. He was the editorial director for medicine for BioMed Central Ltd and he was also the managing director of Medicine Reports Ltd. He has twice been an editor at the BMJ, the first time as the student editor of the Student BMJ.<\/em><\/p>\n<p>Competing interests: None, although I provide consultancy to organisations to help them make better use of established knowledge, an example of which is in this blog post.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Knowing when and how to apply established knowledge into practice is difficult. A recent article in The Lancet shows why. The thickness of the inner walls of the carotid artery [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/bmj\/2012\/06\/21\/pritpal-s-tamber-soft-wiring-knowledge\/\">More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5680],"tags":[],"class_list":["post-18103","post","type-post","status-publish","format-standard","hentry","category-pritpal-s-tamber"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pritpal S Tamber: Soft-wiring knowledge  - The BMJ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/bmj\/2012\/06\/21\/pritpal-s-tamber-soft-wiring-knowledge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pritpal S Tamber: Soft-wiring knowledge  - The BMJ\" \/>\n<meta property=\"og:description\" content=\"Knowing when and how to apply established knowledge into practice is difficult. A recent article in The Lancet shows why. The thickness of the inner walls of the carotid artery [...]More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.bmj.com\/bmj\/2012\/06\/21\/pritpal-s-tamber-soft-wiring-knowledge\/\" \/>\n<meta property=\"og:site_name\" content=\"The BMJ\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bmjdotcom\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-06-21T11:13:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-07-02T11:08:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.bmj.com\/bmj\/files\/2012\/06\/pritpal_tamber.jpg\" \/>\n<meta name=\"author\" content=\"BMJ\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bmj_latest\" \/>\n<meta name=\"twitter:site\" content=\"@bmj_latest\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BMJ\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2012\\\/06\\\/21\\\/pritpal-s-tamber-soft-wiring-knowledge\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2012\\\/06\\\/21\\\/pritpal-s-tamber-soft-wiring-knowledge\\\/\"},\"author\":{\"name\":\"BMJ\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\"},\"headline\":\"Pritpal S Tamber: Soft-wiring knowledge\",\"datePublished\":\"2012-06-21T11:13:43+00:00\",\"dateModified\":\"2012-07-02T11:08:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2012\\\/06\\\/21\\\/pritpal-s-tamber-soft-wiring-knowledge\\\/\"},\"wordCount\":643,\"commentCount\":4,\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2012\\\/06\\\/21\\\/pritpal-s-tamber-soft-wiring-knowledge\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2012\\\/06\\\/pritpal_tamber.jpg\",\"articleSection\":[\"Pritpal S Tamber\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2012\\\/06\\\/21\\\/pritpal-s-tamber-soft-wiring-knowledge\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2012\\\/06\\\/21\\\/pritpal-s-tamber-soft-wiring-knowledge\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2012\\\/06\\\/21\\\/pritpal-s-tamber-soft-wiring-knowledge\\\/\",\"name\":\"Pritpal S Tamber: Soft-wiring knowledge - The BMJ\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2012\\\/06\\\/21\\\/pritpal-s-tamber-soft-wiring-knowledge\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2012\\\/06\\\/21\\\/pritpal-s-tamber-soft-wiring-knowledge\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2012\\\/06\\\/pritpal_tamber.jpg\",\"datePublished\":\"2012-06-21T11:13:43+00:00\",\"dateModified\":\"2012-07-02T11:08:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2012\\\/06\\\/21\\\/pritpal-s-tamber-soft-wiring-knowledge\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2012\\\/06\\\/21\\\/pritpal-s-tamber-soft-wiring-knowledge\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2012\\\/06\\\/21\\\/pritpal-s-tamber-soft-wiring-knowledge\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2012\\\/06\\\/pritpal_tamber.jpg\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2012\\\/06\\\/pritpal_tamber.jpg\",\"width\":\"160\",\"height\":\"130\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/2012\\\/06\\\/21\\\/pritpal-s-tamber-soft-wiring-knowledge\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pritpal S Tamber: Soft-wiring knowledge\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#website\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\",\"name\":\"The BMJ\",\"description\":\"Helping doctors make better decisions.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#organization\",\"name\":\"The BMJ\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/05\\\/The-BMJ-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/files\\\/2018\\\/05\\\/The-BMJ-logo.jpg\",\"width\":852,\"height\":568,\"caption\":\"The BMJ\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bmjdotcom\\\/\",\"https:\\\/\\\/x.com\\\/bmj_latest\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\",\"name\":\"BMJ\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"caption\":\"BMJ\"},\"sameAs\":[\"https:\\\/\\\/blogs.bmj.com\\\/\"],\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bmj\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pritpal S Tamber: Soft-wiring knowledge  - The BMJ","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.bmj.com\/bmj\/2012\/06\/21\/pritpal-s-tamber-soft-wiring-knowledge\/","og_locale":"en_US","og_type":"article","og_title":"Pritpal S Tamber: Soft-wiring knowledge  - The BMJ","og_description":"Knowing when and how to apply established knowledge into practice is difficult. A recent article in The Lancet shows why. The thickness of the inner walls of the carotid artery [...]More...","og_url":"https:\/\/blogs.bmj.com\/bmj\/2012\/06\/21\/pritpal-s-tamber-soft-wiring-knowledge\/","og_site_name":"The BMJ","article_publisher":"https:\/\/www.facebook.com\/bmjdotcom\/","article_published_time":"2012-06-21T11:13:43+00:00","article_modified_time":"2012-07-02T11:08:37+00:00","og_image":[{"url":"https:\/\/blogs.bmj.com\/bmj\/files\/2012\/06\/pritpal_tamber.jpg","type":"","width":"","height":""}],"author":"BMJ","twitter_card":"summary_large_image","twitter_creator":"@bmj_latest","twitter_site":"@bmj_latest","twitter_misc":{"Written by":"BMJ","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.bmj.com\/bmj\/2012\/06\/21\/pritpal-s-tamber-soft-wiring-knowledge\/#article","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2012\/06\/21\/pritpal-s-tamber-soft-wiring-knowledge\/"},"author":{"name":"BMJ","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe"},"headline":"Pritpal S Tamber: Soft-wiring knowledge","datePublished":"2012-06-21T11:13:43+00:00","dateModified":"2012-07-02T11:08:37+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2012\/06\/21\/pritpal-s-tamber-soft-wiring-knowledge\/"},"wordCount":643,"commentCount":4,"publisher":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#organization"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2012\/06\/21\/pritpal-s-tamber-soft-wiring-knowledge\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2012\/06\/pritpal_tamber.jpg","articleSection":["Pritpal S Tamber"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.bmj.com\/bmj\/2012\/06\/21\/pritpal-s-tamber-soft-wiring-knowledge\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.bmj.com\/bmj\/2012\/06\/21\/pritpal-s-tamber-soft-wiring-knowledge\/","url":"https:\/\/blogs.bmj.com\/bmj\/2012\/06\/21\/pritpal-s-tamber-soft-wiring-knowledge\/","name":"Pritpal S Tamber: Soft-wiring knowledge - The BMJ","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2012\/06\/21\/pritpal-s-tamber-soft-wiring-knowledge\/#primaryimage"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2012\/06\/21\/pritpal-s-tamber-soft-wiring-knowledge\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2012\/06\/pritpal_tamber.jpg","datePublished":"2012-06-21T11:13:43+00:00","dateModified":"2012-07-02T11:08:37+00:00","breadcrumb":{"@id":"https:\/\/blogs.bmj.com\/bmj\/2012\/06\/21\/pritpal-s-tamber-soft-wiring-knowledge\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.bmj.com\/bmj\/2012\/06\/21\/pritpal-s-tamber-soft-wiring-knowledge\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bmj\/2012\/06\/21\/pritpal-s-tamber-soft-wiring-knowledge\/#primaryimage","url":"https:\/\/blogs.bmj.com\/bmj\/files\/2012\/06\/pritpal_tamber.jpg","contentUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2012\/06\/pritpal_tamber.jpg","width":"160","height":"130"},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.bmj.com\/bmj\/2012\/06\/21\/pritpal-s-tamber-soft-wiring-knowledge\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogs.bmj.com\/bmj\/"},{"@type":"ListItem","position":2,"name":"Pritpal S Tamber: Soft-wiring knowledge"}]},{"@type":"WebSite","@id":"https:\/\/blogs.bmj.com\/bmj\/#website","url":"https:\/\/blogs.bmj.com\/bmj\/","name":"The BMJ","description":"Helping doctors make better decisions.","publisher":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.bmj.com\/bmj\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blogs.bmj.com\/bmj\/#organization","name":"The BMJ","url":"https:\/\/blogs.bmj.com\/bmj\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/05\/The-BMJ-logo.jpg","contentUrl":"https:\/\/blogs.bmj.com\/bmj\/files\/2018\/05\/The-BMJ-logo.jpg","width":852,"height":568,"caption":"The BMJ"},"image":{"@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bmjdotcom\/","https:\/\/x.com\/bmj_latest"]},{"@type":"Person","@id":"https:\/\/blogs.bmj.com\/bmj\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe","name":"BMJ","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","caption":"BMJ"},"sameAs":["https:\/\/blogs.bmj.com\/"],"url":"https:\/\/blogs.bmj.com\/bmj\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts\/18103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/comments?post=18103"}],"version-history":[{"count":0,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts\/18103\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/media?parent=18103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/categories?post=18103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/tags?post=18103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}