{"id":15501,"date":"2012-03-19T16:53:03","date_gmt":"2012-03-19T15:53:03","guid":{"rendered":"https:\/\/blogs.bmj.com\/bmj\/?p=15501"},"modified":"2012-03-19T16:53:03","modified_gmt":"2012-03-19T15:53:03","slug":"david-payne-holy-kaw-the-kawasaki-ego-has-landed","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/bmj\/2012\/03\/19\/david-payne-holy-kaw-the-kawasaki-ego-has-landed\/","title":{"rendered":"David Payne: Holy Kaw! The Kawasaki ego has landed"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.bmj.com\/site\/blog\/icons\/davidpayne.jpg\" alt=\"David Payne\" width=\"160\" height=\"110\" align=\"left\" \/> I\u2019m not surprised that <a title=\"Guy Kawasaki\" href=\"http:\/\/www.guykawasaki.com\/\">Guy Kawasaki&#8217;s<\/a> 10<sup>th<\/sup> book is called <em>Enchantment: How to Woo, Influence, and Persuade<\/em>. It takes some chutzpah to assume near\u2013zero knowledge of social media at a scholarly publishing conference but Kawasaki, a former \u201csoftware evangelist\u201d (I kid you not!) for Apple, pulls it off with an idiot\u2019s guide to curation, tweeting, and why Google+ will ultimately succeed.<!--more--><\/p>\n<p>Kawasaki told delegates attending <a title=\"HW Press\" href=\"http:\/\/highwire.stanford.edu\/\">HighWire Press\u2019s<\/a> spring meeting at <a title=\"Stanford\" href=\"http:\/\/www.stanford.edu\/\">Stanford University<\/a> last week: \u201cIn social media there are two kinds of people. Those who want more followers, and those who are lying.\u201d<\/p>\n<p>Ever wondered if it\u2019s OK to send the same tweet twice? Go for it, he says. The secret of Kawasaki\u2019s success (683,403 followers at the last count) is to send each tweet four times, eight hours apart, to hit the world\u2019s major time zones.<\/p>\n<p>He said: \u201cIt\u2019s OK to repeat your tweets. In fact, I think you should. It\u2019s kind of against Twitter\u2019s terms of service, but I have been doing it for two years now and I\u2019ve never been shut down.\u00a0After all, if you watch <a title=\"CNN\" href=\"http:\/\/edition.cnn.com\/\">CNN<\/a> for two or three hours you see the same story repeated.<\/p>\n<p>\u201cI use twitter as a broadcast medium. I just push. I\u2019m pushing out good content all the time.\u201d<\/p>\n<p>Kawasaki\u2019s aggregation website <a title=\"Holy Kaw\" href=\"http:\/\/holykaw.alltop.com\/\">Holy Kaw<\/a>, employs 22 people tasked with finding \u201call the topics that interest us.\u201d<\/p>\n<p>The story gets summarised with a picture, a link is added, and the headline gets tweeted. Recent headlines include: Fact or fiction: the ultimate waterless urinals quiz, Humans and worms share brain &#8220;blueprint,&#8221; how hangovers work, and teenagers 1982 vs 2012 (infographic).<\/p>\n<p>His social media advice to scholarly publishers? \u201cI turned from blogging to curation. What I think you should do is become an expert social media source in your field, so people don\u2019t follow you for your promotional efforts.<\/p>\n<p>\u201cIf you find that the <a title=\"NEJM\" href=\"http:\/\/www.nejm.org\/\">New England Journal of Medicine<\/a> has come up with study about diet soda and weight, send it out.\u00a0And then when your book comes out you have earned the right to send it out.\u201d<\/p>\n<p>Google+ launched in June 2011 as a rival to Facebook, and according to Kawasaki, will succeed. \u201cI never visit Facebook and Twitter anymore. I post from Google+. My life is focussed on Google+.\u201d<\/p>\n<p>Kawasaki claims to be the only Google+ user who numbers his posts each day, so someone seeing wed04 knows they have three previous posts to read.<\/p>\n<p>Getting someone so confident in the quality of his own <em>bon mots<\/em> to recognise that his conference slot, the last of the day, is over, proved a challenge for HighWire\u2019s conference organisers.<\/p>\n<p>Predictably, Kawasaki\u2019s slot over-ran. Finally,\u00a0 it was the lure of a glass of pinot grigio next door that dried the questions up.<\/p>\n<p><strong>David Payne<\/strong> is editor, <em>bmj.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019m not surprised that Guy Kawasaki&#8217;s 10th book is called Enchantment: How to Woo, Influence, and Persuade. It takes some chutzpah to assume near\u2013zero knowledge of social media at a [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/bmj\/2012\/03\/19\/david-payne-holy-kaw-the-kawasaki-ego-has-landed\/\">More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1752,116],"tags":[1800,1313,5594,5595,1979,1074],"class_list":["post-15501","post","type-post","status-publish","format-standard","hentry","category-david-payne","category-editors-at-large","tag-facebook","tag-google","tag-guy-kawasaki","tag-highwire-press","tag-social-media","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>David Payne: Holy Kaw! 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