{"id":1116,"date":"2010-03-12T14:56:45","date_gmt":"2010-03-12T13:56:45","guid":{"rendered":"https:\/\/blogs.bmj.com\/bmj\/?p=1116"},"modified":"2010-03-12T14:56:45","modified_gmt":"2010-03-12T13:56:45","slug":"becky-freeman-is-an-iphone-good-for-your-health","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/bmj\/2010\/03\/12\/becky-freeman-is-an-iphone-good-for-your-health\/","title":{"rendered":"Becky Freeman: Is an iPhone good for your health?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.bmj.com\/columns\/icons\/becky_freeman.jpg\" alt=\"Becky Freeman\" width=\"160\" height=\"110\" align=\"left\" \/>Unless you intentionally block out all pop culture and media from your life, you\u2019ve likely seen more than your fair share of Apple promotions. From the <a href=\"http:\/\/www.graphic-design.com\/Photoshop\/ipod.html\">dancing silhouettes<\/a> in iPod ads, to laptop <a href=\"http:\/\/www.edibleapple.com\/the-significance-of-apples-product-placement\/\">product placement<\/a> in tv and film, and the <a href=\"http:\/\/www.guardian.co.uk\/technology\/blog\/2010\/jan\/27\/apple-tablet-launch-live-coverage\">overhyped media launches<\/a>, much has been written about the marketing prowess of Apple and its founder and CEO, Steve Jobs.<!--more--><\/p>\n<p>That marketing magic also rubs off on the external companies that have enthusiastically embraced Apple\u2019s <a href=\"http:\/\/developer.apple.com\/programs\/iphone\/\">open application developer<\/a> program. For the uninitiated, iPhone users can install a dizzying array of \u201capps\u201d to increase the utility (or entertainment value) of their phones. The vast majority of these apps have been created by external developers and are being sold or given away for free through the App Store on iTunes.\u00a0 The App store has only been open since July 2008, but as of January 2010 it already contains more than 140,000 apps and collectively users have <a href=\"http:\/\/www.fastcompany.com\/mic\/2010\/profile\/apple\">downloaded more than 3 billion apps<\/a>.<\/p>\n<p>Health and lifestyle apps are among the most popular to both purchase and download for free. Having trouble sleeping? There\u2019s an app for that. How about an app that tracks your diet and calories consumed? Check. New Year\u2019s resolution was to quit smoking &#8211; there are more than fifty apps to help you break the habit. You can even install interactive medical reference texts and self diagnose that strange looking freckle.<\/p>\n<p>While this may sound quite health promoting and rather innocuous, digging a bit deeper reveals a distinct lack of evidence supporting the mythical claims of some of these apps. An app to teach you self hypnosis as the essential key to quitting smoking is one of the more laughable claims. Although, it only costs a few dollars, so some may argue there\u2019s no real harm. Of bigger concern are health and lifestyle apps that do not reveal the underlying app sponsor. For example, a guide to maximising your nutrition suspiciously seems to be sponsored by a vitamin and supplement company. Consumers may think they are installing health affirming apps but really they are getting little more than ads for products they don\u2019t need.<\/p>\n<p>Of course there are also apps that arguably perpetuate public health problems. There are dozens of \u201cdrinking game\u201d apps \u2013 which have a \u201cmust be 17 years old to download due to frequent\/intense alcohol, tobacco or drug use\u201d disclaimer. How, or if, this policy is enforced isn\u2019t entirely clear. Or how about this charming free app, which is currently ranked in the top 100 free apps of all time, \u201ciPee drunk\u201d? The instructions state: \u201cHold your iPhone against your hips. The iPee drunk is a fun and addictive game that simulates a drunk toilet visit&#8230;In the final level you have had a virtual vodka bottle.\u201d<\/p>\n<p>If you reminisce for the days when concerts goers held up cigarette lighters during rock ballads, Zippo has developed a virtual lighter you can install in your iPhone and proudly wave above your head. Is this a harmless bit of fun or an attempt to reinvigorate the decidedly pass\u00e9 cigarette lighter by associating it with modern technology?<\/p>\n<p>As politicians grapple with whether to restrict the marketing practices of the three most common causes of <a href=\"http:\/\/www.preventativehealth.org.au\/internet\/preventativehealth\/publishing.nsf\/Content\/national-preventative-health-strategy-1lp\">preventable illness<\/a>, tobacco, unhealthy food, and alcohol, it seems these industries are several steps ahead and are already reaching consumers outside of traditional advertising.<\/p>\n<p><em><strong>Becky Freeman<\/strong> is an avid iPhone user and has a phone full of highly useful apps. She is a researcher and PhD candidate at the School of Public Health, University of Sydney.<br \/>\n<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unless you intentionally block out all pop culture and media from your life, you\u2019ve likely seen more than your fair share of Apple promotions. From the dancing silhouettes in iPod [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/bmj\/2010\/03\/12\/becky-freeman-is-an-iphone-good-for-your-health\/\">More&#8230;<\/a><\/p>\n","protected":false},"author":66,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[223],"tags":[],"class_list":["post-1116","post","type-post","status-publish","format-standard","hentry","category-guest-bloggers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Becky Freeman: Is an iPhone good for your health? - The BMJ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/bmj\/2010\/03\/12\/becky-freeman-is-an-iphone-good-for-your-health\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Becky Freeman: Is an iPhone good for your health? - The BMJ\" \/>\n<meta property=\"og:description\" content=\"Unless you intentionally block out all pop culture and media from your life, you\u2019ve likely seen more than your fair share of Apple promotions. 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