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Pinterest: is it really just cupcakes and kittens?

9 Mar, 12 | by Claire Bower, Digital Comms Manager, @clairebower

The image-sharing site Pinterest has enjoyed dramatic growth since its launch in February 2010. The service’s user base has grown rapidly, from 1.6 million visitors in September 2011 to 11.1 million visitors in February 2012. According to comScore, it has become the the “fastest standalone website to surpass the 10 million mark”. Not only does Pinterest drive more traffic to retail sites than Google+, YouTube and LinkedIn combined, it also drives more traffic to blogs than Twitter. Analytics also show that when it comes to engagement, Pinterest is second only to Facebook — its users spend, on average, 89 minutes per month on the social network.

However, there’s still a healthily high percentage of people who have heard nothing about Pinterest. So, what’s all the fuss about? And is it really dominated by images of cute kittens and elaborately conceived cupcakes?


Mendeley/PLoS API Binary Battle – the finalists

18 Nov, 11 | by Claire Bower, Digital Comms Manager, @clairebower

PLoS and Mendeley recently closed their Binary Battle contest to build the best apps that make science more open using PLoS and/or Mendeley’s APIs (Application Programming Interface). There are some big names on the judging panel, such as Tim O’Reilly (coined the term ‘Web 2.0’), James Powell (CTO of Thomson Reuters) and Werner Vogels (CTO of  The entries have been whittled down to 11 finalists and the winner will be announced on 30th November 2011. Read on for details of some of these finalists or go here a full list: more…

New Facebook fan pages for all journals

5 Nov, 10 | by Claire Bower, Digital Comms Manager, @clairebower

We’re pleased to announce that individual Facebook fan pages are now live for all our specialist journals. Click on the links below and become a fan of your favourite journal! Please scroll down the page for more information on the functionality and value that these pages offer.

What are Facebook fan pages?

In their own words, “Facebook created Pages when we noticed that people were trying to connect with brands and famous artists in ways that didn’t quite work on Facebook…Not only can you connect with your favourite artists and businesses, but now you also can show your friends what you care about and recommend by adding Pages to your personal profile.”

When a user becomes a fan of a particular brand, publication, film, or person, updates from that page will appear in their ‘News Feed’ and may be shared with their friends. It’s possible to see which pages a user is following via the ‘Info’ tab on their profile.

What are the value of these pages?

Facebook Pages can be thought of in much the same way as normal profiles on the site – they have the ability to have friends, add pictures, and contain walls that fans can post on. Pages communicate by ‘updates’ which show on the update tab or a person’s wall if they’re a fan and have allowed the page to show updates. Other key features for businesses include:

  • Pages don’t list the names of administrators, and are thought of as a person, almost like a corporate entity is considered a ‘person’ under the law.
  • Pages are indexed by external search engines such as Google, just like a public profile.
  • Pages can create content that comes from the Page itself, so that content doesn’t have to be linked to a particular person’s account.
  • Page admins can send updates to fans through the Page, and these updates will appear in the ‘Updates’ section of fans’ inboxes. There is no limit on how many fans you may send an update to, or how many total fans a Page can have.

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