19 Jul, 13 | by BMJ
In August last year London listings magazine Time Out became the latest high quality title to drop its cover price (£3.25), say farewell to the news-stand, and become a commuter freebie.
It looks, feels, and reads like its paid-for predecessor. There are film, theatre, dance, music, comedy, shopping, food, cabaret and club previews, and full-page ads for products including Hertz, Tesco Mobile, BA, and Fullers Brewery confirm that advertisers have stuck with the title, which now has an average weekly circulation of 205,530, a fivefold increase on the 54,875 copies it was selling each week in 2011.
Time Out is not routinely discarded by commuters, a trend it shares with glossy rivals Stylist (distributed on Wednesdays to affluent 20 to 40-year-old women with high end fashion, travel, beauty, people and careers content), and Shortlist (distributed on Thursdays to professional males)