30 Aug, 13 | by BMJ
An article in The BMJ on muscular strength in male adolescents and premature death received over 55,000 page views in December 2012. On closer inspection, we discovered that 66% of visits to that particular article had come from Reddit, the social content sharing and news aggregator site. In fact, after tracking down the article on reddit.com, we found that the article had generated quite a flurry of conversation, with just under 300 comments.
You would be forgiven for thinking that this was a one off, especially given the relevance of the paper to the adolescent users of Reddit. However, another BMJ article seems to have provoked a similar reaction. This study focused on didgeridoo playing as an alternative treatment for sleep apnoea and received a significant 59% of its total traffic from reddit.com.