13 Sep, 13 | by BMJ
The idea behind SoundCloud is similar to YouTube – anyone can post their audio and share it really easily online. Whether through widgets on blogs and websites, or via posts on Twitter, Facebook or other social media sites, SoundCloud users can interact with what they are hearing better than ever before.
You can comment at a specific point in the track to add your thoughts to the discussion, share the podcast with your friends and followers, and see which podcasts or ‘sounds’ are most popular. Users can choose to listen online, or download apps to listen via their smartphones or tablets.
First launched in 2007, some 12 hours of audio are now uploaded to SoundCloud every minute. As of July 2013, the social sound platform had over 200 million active users per month across the web and mobile. BMJ will be joining the likes of the Guardian, the BBC, NPG and many more who have already established a presence on the network.