13 Apr, 12 | by BMJ
Following the successful launch of a mobile friendly version of Emergency Medicine Journal back in 2011, we have now rolled out the same interface on more BMJ Journals:
More mobile sites launched:
- BMJ Open
- British Journal of Ophthalmology
- Frontline Gastroenterology
- In Practice
- Journal of Clinical Pathology
- Veterinary Record
The mobile web browser detects when a user is accessing each of these sites via a mobile device. Regardless of the type of smartphone, all mobile users are automatically forwarded to an optimised template. The new system offers streamlined content and display for web-enabled, smaller screens with low bandwidth networks. It has been specifically designed to accommodate the mobile behaviour of “keeping up” and “looking up” and works across all devices, including Blackberry, Android and iPhone.
Mobile access for institutions
Mobile vouchers have been introduced across the mobile sites which enable institutional subscribers to tie their mobile device to their institution’s subscriptions. This voucher will grant access to protected content while not on an institution’s network. The level of access granted will be exactly the same as the institution’s subscription and each mobile device must be vouched for individually. So, how does it work?
- Either put your mobile device on your institution’s network, or use a computer that is already on your institution’s network
- Visit the ‘Authorise this device’ link while connected to your institution’s network (see below)
- Fill out a simple form with your name and email, then submit
- The voucher code will appear on-screen and can be sent to your email
- You will then have 48 hours to apply this code to your device
For more information, take a look at our Mobile Voucher FAQs.