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“Follow” us on Twitter…

19 May, 10 | by Claire Bower, Digital Comms Manager, @clairebower

Twitter is a simple social network.You can think of it as a hybrid of email, instant messaging and SMS messaging all rolled into one neat and simple package. The idea behind Twitter is that you broadcast short messages (also known as “tweets”) to anyone who chooses to follow you. It could be as basic as describing what you’re doing right now or perhaps asking a specific question of your followers. Likewise, you can choose to follow people and recieve their messages. The video below provides a basic explanation of the workings behind the microblogging site.

Given its ability to generate site traffic and communicate instantly with users, Twitter is increasingly being used as a business promotional tool. As such, we have recently created individual Twitter accounts for all of our specialist journals. These work on both automated and manual input methods. We use a third-party site called Twitterfeed to automatically generate “tweets” from Editor’s Choice and Unlocked topic collection RSS feeds. Updates from Podcasts and Blogs are also configured to automatically create a new “tweet” on the relevant journal Twitter page. This very post will also be pushed through to all of our Twitter accounts using the same technology! Although having automated feeds directly from our journals is great and removes the need for editorial input, users appreciate a personal touch so we are encouraging Editor’s to contribute with their own comments as well.

Below is a list of links to all journal Twitter accounts. We will shortly be implementing “Follow us on Twitter” icons onto each of the journal sites but in the meantime please show your support by clicking on the links below and “following” us!

Other BMJ Group Twitter accounts that are already going strong include:

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