{"id":8414,"date":"2019-05-25T06:12:15","date_gmt":"2019-05-25T05:12:15","guid":{"rendered":"https:\/\/blogs.bmj.com\/bjsm\/?p=8414"},"modified":"2019-05-25T06:12:20","modified_gmt":"2019-05-25T05:12:20","slug":"human-factors-part-3","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/bjsm\/2019\/05\/25\/human-factors-part-3\/","title":{"rendered":"Human Factors (Part 3)"},"content":{"rendered":"<p><em><strong>By <\/strong><strong><span class=\"il\">Peter<\/span> Dzendrowskyj<\/strong><\/em><\/p>\n<p>This is Part 3 of the\u00a0<strong><em>human factors in sports medicine<\/em><\/strong> blog. If you haven\u2019t already done so, read <a href=\"https:\/\/blogs.bmj.com\/bjsm\/2019\/04\/30\/human-factors-in-sports-medicine-part-1\/\">Part 1<\/a> and <a href=\"https:\/\/blogs.bmj.com\/bjsm\/2019\/05\/17\/human-factors-in-sports-medicine-part-2\/\">Part 2<\/a> first! In this blog, I\u2019ll go into the different human factors needed in clinic vs on the pitch.<\/p>\n<p class=\"Default\"><strong><span class=\"None\"><span lang=\"EN-US\"><i>Communicating in clinic<\/i><\/span><\/span><\/strong><\/p>\n<p class=\"Default\"><span class=\"None\"><span lang=\"EN-US\">An unclear message on the treatment and rehabilitation of common extensor tendinopathy may delay a return to play by several months. Or, more seriously, if the prognosis and differential diagnoses of potential stress fractures, concussion or spinal stenosis are misunderstood, there may be more significant and catastrophic complications. Being able to gauge the level of understanding and also the drive for rehabilitation plays a role in overall outcome \u2013 this skill is known as \u201c<\/span><\/span><span class=\"None\"><span lang=\"FR\">emotional intelligence<\/span><\/span><span class=\"None\"><span lang=\"EN-US\">\u201d. Whilst lack of these skills may not make any immediate and obvious change to a patient\u2019s clinical status, it does make a difference in the long term. A lack of these skills is the leading cause of patient complaints in the USA &#8211; with \u201ca lack of listening\u201d often cited as the major complaint toward the doctor concerned (3). No matter how busy the clinic is, or how difficult the patient, the patient is the doctor\u2019s primary concern for the time they are in the consultation room and the patient deserves the best clinical care possible.\u00a0<\/span><\/span><\/p>\n<p class=\"Default\"><span class=\"None\"><span lang=\"EN-US\">Part of being adept in human factors is also being able to recognise in oneself when one\u2019s professional self is not optimal. No matter how many times people deny it, personal and everyday stressors are brought into work (e.g., personal, financial, medical). Being able to recognise this \u2013 set aside a few minutes to settle a cluttered mind for example &#8211; can make all the difference between a successful or a disastrous consultation. Being able to recognise this in others \u2013 patients certainly, but more importantly, work colleagues \u2013 can also help to create a more fulfilling work environment.<\/span><\/span><\/p>\n<p class=\"Default\"><span class=\"None\"><b><span lang=\"EN-US\"><i>Communicating on the pitch \/ during competition<\/i><\/span><\/b><\/span><\/p>\n<p class=\"Default\"><span class=\"None\"><span lang=\"EN-US\">If a rare event such as a pitchside cardiac arrest or &#8211; less rare &#8211; collapse during competition occurs, there is a real need to be able to organise, optimise and effectively manage the critical situation professionally, ensuring that the team operates at full capacity. Using simple styles of communication (such as closed loop communication \/ using individual\u2019s names \/ a calm, clear vocal tone when issuing instructions etc.) can calm the team down and allow individuals to work within their knowledge base without panic. The lack of a clearly identifiable leader and the lack of clear, concise instructions from that leader are two of the most important factors that may differentiate between success and failure of a critical incident (4). By default, the leader is usually the doctor on the scene, and he or she must be familiar with the basics of leadership and communication to ensure the best possible outcome may prevail.\u00a0<\/span><\/span><\/p>\n<p class=\"Default\"><span class=\"None\"><span lang=\"EN-US\">Lack of communication and poor information sharing between team members during competition can also lead to disastrous results (5,6). For example, if personal physiotherapists or doctors to individual sportspeople do not share information regarding injuries or rehabilitation until a few days before competition, then suboptimal treatment options may occur. This can be particularly prevalent in competitions such as the Olympic and Commonwealth Games.<\/span><\/span><\/p>\n<p class=\"Default\"><span class=\"None\"><span lang=\"EN-US\">Being aware of such vital skills as our ability to interact with other members of a team, to organise and plan appropriately and to alter those plans according to an ever-changing clinical picture is the first step in improving the functioning of our team as a whole. In addition, certain medical specialities (critical care, anaesthesia and surgery for example) all now teach human factors as part of post-graduate training. There are validated teaching methods for this (e.g., Non-technical skills for surgeons\/ anaesthetists tools), which can be modified for sports medicine training (7,8). Categories that are taught and assessed are divided into:<\/span><\/span><\/p>\n<ul>\n<li class=\"Default\"><span class=\"None\"><span lang=\"EN-US\">Situation awareness<\/span><\/span><\/li>\n<li class=\"Default\"><span class=\"None\"><span lang=\"EN-US\">Decision making<\/span><\/span><\/li>\n<li class=\"Default\"><span class=\"None\"><span lang=\"EN-US\">Communication and teamwork<\/span><\/span><\/li>\n<li class=\"Default\"><span class=\"None\"><span lang=\"EN-US\">Leadership<\/span><\/span><\/li>\n<\/ul>\n<p class=\"Default\"><span class=\"None\"><span lang=\"EN-US\">These skills are called human factors for the very simple fact that all humans can \u2013 and should \u2013 be able to master them properly \u2013 and doctors should be at the forefront of ensuring their mastery of these skills are of the highest level, to ensure good clinical outcomes and optimal patient care.<\/span><\/span><\/p>\n<p><a href=\"https:\/\/blogs.bmj.com\/bjsm\/2019\/05\/25\/human-factors-part-3\/supporting-her-rugby-players-3\/\" rel=\"attachment wp-att-8458\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-8458\" src=\"https:\/\/blogs.bmj.com\/bjsm\/files\/2019\/05\/iStock-648945988.jpg\" alt=\"\" width=\"484\" height=\"323\" srcset=\"https:\/\/blogs.bmj.com\/bjsm\/files\/2019\/05\/iStock-648945988.jpg 724w, https:\/\/blogs.bmj.com\/bjsm\/files\/2019\/05\/iStock-648945988-300x200.jpg 300w, https:\/\/blogs.bmj.com\/bjsm\/files\/2019\/05\/iStock-648945988-640x427.jpg 640w\" sizes=\"auto, (max-width: 484px) 100vw, 484px\" \/><\/a><\/p>\n<p class=\"Default\"><span class=\"None\"><span lang=\"EN-US\">***<\/span><\/span><\/p>\n<p><em><strong><span class=\"il\">Peter<\/span> Dzendrowskyj<\/strong><\/em> is a dually accredited Intensivist and Anaesthetist who calls both UK and New Zealand home \u2013 although he has been working at Aspetar Hospital in Qatar for the past few years. He is actively involved in education and teaching. His particular interests are in the treatment of sepsis and burns, clinical teaching and education, medical simulation, human factors and clinical leadership. Email: <a href=\"mailto:peter.dzendrowskyj@aspetar.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"il\">peter<\/span>.dzendrowskyj@aspetar.com<\/a><\/p>\n<p class=\"Default\"><em><strong>References<\/strong><\/em><\/p>\n<ol>\n<li class=\"Default\"><span style=\"font-size: 1rem\">Van Mook WNKA, Gorter SL, Kieboom W Castermans MGTH et al. Poor professionalism identified through investigation of unsolicited healthcare complaints.\u00a0 Postgraduate Medical Journal. Published online May 17, 2012 as 10.1136\/postgradmedj-2011-130083<\/span><\/li>\n<li class=\"Default\"><span style=\"font-size: 1rem\">Frengley R, Weller J, Torrie J, Dzendrowskyj P, Yee B, Paul A, Shulruf B, Henderson K, Hopley L. The effect of a simulation-based training intervention on the performance of established Critical Care Unit teams. Critical Care Medicine, 2011: 39; (12); 2605-11<\/span><\/li>\n<li class=\"Default\"><span style=\"font-size: 1rem\">Onag Z, Tepeci M. Team Effectiveness in Sport Teams: The Effects of Team Cohesion, Intra Team Communication and Team Norms on Team Member Satisfaction and Intent to Remain. Procedia &#8211; Social and Behavioral Sciences, 2014: 150; 420 \u2013 428<\/span><\/li>\n<li class=\"Default\"><span style=\"font-size: 1rem\">Ekstrand J, Lundqvist D, Davison M, D\u2019Hooghe M et al. Communication quality between the medical team and the head coach\/manager is associated with injury burden and player availability in elite football clubs. Br J Sports Med 2019;53:304\u2013308<\/span><\/li>\n<li class=\"Default\"><span style=\"font-size: 1rem\">Fletcher G, McGeorge P, Flin R, Glavin R, Maran N. Anaesthetists\u2019 non-technical skills (ANTS). Evaluation of a behavioural marker system. Br J Anaesth. 2003; 90; 580-588<\/span><\/li>\n<li class=\"Default\"><span style=\"font-size: 1rem\">Yule S, Flin R, Maran N, Rowley DR, Youngston GG, Paterson-Brown S. Surgeons\u2019 non-technical skills in the operating room: Reliability testing of the NOTSS behaviour rating system. World J Surgery 2008; 32; 548-556<\/span><\/li>\n<\/ol>\n<p><!--TrendMD v2.4.8--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Peter Dzendrowskyj This is Part 3 of the\u00a0human factors in sports medicine blog. If you haven\u2019t already done so, read Part 1 and Part 2 first! In this blog, I\u2019ll go into the different human factors needed in clinic vs on the pitch. Communicating in clinic An unclear message on the treatment and rehabilitation [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/bjsm\/2019\/05\/25\/human-factors-part-3\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":8458,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[16068,16100,217],"class_list":["post-8414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-featured","tag-leadership","tag-sports-medicine"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Human Factors (Part 3) - BJSM blog - social media&#039;s leading SEM voice<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/bjsm\/2019\/05\/25\/human-factors-part-3\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Human Factors (Part 3) - BJSM blog - social media&#039;s leading SEM voice\" \/>\n<meta property=\"og:description\" content=\"By Peter Dzendrowskyj This is Part 3 of the\u00a0human factors in sports medicine blog. If you haven\u2019t already done so, read Part 1 and Part 2 first! In this blog, I\u2019ll go into the different human factors needed in clinic vs on the pitch. Communicating in clinic An unclear message on the treatment and rehabilitation [...]Read More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.bmj.com\/bjsm\/2019\/05\/25\/human-factors-part-3\/\" \/>\n<meta property=\"og:site_name\" content=\"BJSM blog - social media&#039;s leading SEM voice\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-25T05:12:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-25T05:12:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.bmj.com\/bjsm\/files\/2019\/05\/iStock-648945988.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"724\" \/>\n\t<meta property=\"og:image:height\" content=\"483\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"BMJ\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BMJ\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2019\\\/05\\\/25\\\/human-factors-part-3\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2019\\\/05\\\/25\\\/human-factors-part-3\\\/\"},\"author\":{\"name\":\"BMJ\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\"},\"headline\":\"Human Factors (Part 3)\",\"datePublished\":\"2019-05-25T05:12:15+00:00\",\"dateModified\":\"2019-05-25T05:12:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2019\\\/05\\\/25\\\/human-factors-part-3\\\/\"},\"wordCount\":962,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2019\\\/05\\\/25\\\/human-factors-part-3\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2019\\\/05\\\/iStock-648945988.jpg\",\"keywords\":[\"featured\",\"leadership\",\"sports medicine\"],\"articleSection\":[\"General\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2019\\\/05\\\/25\\\/human-factors-part-3\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2019\\\/05\\\/25\\\/human-factors-part-3\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2019\\\/05\\\/25\\\/human-factors-part-3\\\/\",\"name\":\"Human Factors (Part 3) - BJSM blog - social media&#039;s leading SEM voice\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2019\\\/05\\\/25\\\/human-factors-part-3\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2019\\\/05\\\/25\\\/human-factors-part-3\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2019\\\/05\\\/iStock-648945988.jpg\",\"datePublished\":\"2019-05-25T05:12:15+00:00\",\"dateModified\":\"2019-05-25T05:12:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2019\\\/05\\\/25\\\/human-factors-part-3\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2019\\\/05\\\/25\\\/human-factors-part-3\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2019\\\/05\\\/25\\\/human-factors-part-3\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2019\\\/05\\\/iStock-648945988.jpg\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2019\\\/05\\\/iStock-648945988.jpg\",\"width\":724,\"height\":483},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2019\\\/05\\\/25\\\/human-factors-part-3\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Human Factors (Part 3)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#website\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/\",\"name\":\"BJSM blog - social media&#039;s leading SEM voice\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#organization\",\"name\":\"BJSM blog - social media&#039;s leading SEM voice\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2017\\\/11\\\/blog-logo-bjsm.png\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2017\\\/11\\\/blog-logo-bjsm.png\",\"width\":222,\"height\":34,\"caption\":\"BJSM blog -  social media&#039;s leading SEM voice\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\",\"name\":\"BMJ\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"caption\":\"BMJ\"},\"sameAs\":[\"https:\\\/\\\/blogs.bmj.com\\\/\"],\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Human Factors (Part 3) - BJSM blog - social media&#039;s leading SEM voice","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.bmj.com\/bjsm\/2019\/05\/25\/human-factors-part-3\/","og_locale":"en_US","og_type":"article","og_title":"Human Factors (Part 3) - BJSM blog - social media&#039;s leading SEM voice","og_description":"By Peter Dzendrowskyj This is Part 3 of the\u00a0human factors in sports medicine blog. If you haven\u2019t already done so, read Part 1 and Part 2 first! In this blog, I\u2019ll go into the different human factors needed in clinic vs on the pitch. Communicating in clinic An unclear message on the treatment and rehabilitation [...]Read More...","og_url":"https:\/\/blogs.bmj.com\/bjsm\/2019\/05\/25\/human-factors-part-3\/","og_site_name":"BJSM blog - social media&#039;s leading SEM voice","article_published_time":"2019-05-25T05:12:15+00:00","article_modified_time":"2019-05-25T05:12:20+00:00","og_image":[{"width":724,"height":483,"url":"https:\/\/blogs.bmj.com\/bjsm\/files\/2019\/05\/iStock-648945988.jpg","type":"image\/jpeg"}],"author":"BMJ","twitter_card":"summary_large_image","twitter_misc":{"Written by":"BMJ","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.bmj.com\/bjsm\/2019\/05\/25\/human-factors-part-3\/#article","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/2019\/05\/25\/human-factors-part-3\/"},"author":{"name":"BMJ","@id":"https:\/\/blogs.bmj.com\/bjsm\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe"},"headline":"Human Factors (Part 3)","datePublished":"2019-05-25T05:12:15+00:00","dateModified":"2019-05-25T05:12:20+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/2019\/05\/25\/human-factors-part-3\/"},"wordCount":962,"commentCount":0,"publisher":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/#organization"},"image":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/2019\/05\/25\/human-factors-part-3\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bjsm\/files\/2019\/05\/iStock-648945988.jpg","keywords":["featured","leadership","sports medicine"],"articleSection":["General"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.bmj.com\/bjsm\/2019\/05\/25\/human-factors-part-3\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.bmj.com\/bjsm\/2019\/05\/25\/human-factors-part-3\/","url":"https:\/\/blogs.bmj.com\/bjsm\/2019\/05\/25\/human-factors-part-3\/","name":"Human Factors (Part 3) - BJSM blog - social media&#039;s leading SEM voice","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/2019\/05\/25\/human-factors-part-3\/#primaryimage"},"image":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/2019\/05\/25\/human-factors-part-3\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bjsm\/files\/2019\/05\/iStock-648945988.jpg","datePublished":"2019-05-25T05:12:15+00:00","dateModified":"2019-05-25T05:12:20+00:00","breadcrumb":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/2019\/05\/25\/human-factors-part-3\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.bmj.com\/bjsm\/2019\/05\/25\/human-factors-part-3\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bjsm\/2019\/05\/25\/human-factors-part-3\/#primaryimage","url":"https:\/\/blogs.bmj.com\/bjsm\/files\/2019\/05\/iStock-648945988.jpg","contentUrl":"https:\/\/blogs.bmj.com\/bjsm\/files\/2019\/05\/iStock-648945988.jpg","width":724,"height":483},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.bmj.com\/bjsm\/2019\/05\/25\/human-factors-part-3\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogs.bmj.com\/bjsm\/"},{"@type":"ListItem","position":2,"name":"Human Factors (Part 3)"}]},{"@type":"WebSite","@id":"https:\/\/blogs.bmj.com\/bjsm\/#website","url":"https:\/\/blogs.bmj.com\/bjsm\/","name":"BJSM blog - social media&#039;s leading SEM voice","description":"","publisher":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.bmj.com\/bjsm\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blogs.bmj.com\/bjsm\/#organization","name":"BJSM blog - social media&#039;s leading SEM voice","url":"https:\/\/blogs.bmj.com\/bjsm\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bjsm\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.bmj.com\/bjsm\/files\/2017\/11\/blog-logo-bjsm.png","contentUrl":"https:\/\/blogs.bmj.com\/bjsm\/files\/2017\/11\/blog-logo-bjsm.png","width":222,"height":34,"caption":"BJSM blog -  social media&#039;s leading SEM voice"},"image":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blogs.bmj.com\/bjsm\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe","name":"BMJ","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","caption":"BMJ"},"sameAs":["https:\/\/blogs.bmj.com\/"],"url":"https:\/\/blogs.bmj.com\/bjsm\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/posts\/8414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/comments?post=8414"}],"version-history":[{"count":0,"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/posts\/8414\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/media\/8458"}],"wp:attachment":[{"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/media?parent=8414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/categories?post=8414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/tags?post=8414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}