{"id":759,"date":"2010-12-11T06:22:09","date_gmt":"2010-12-11T05:22:09","guid":{"rendered":"https:\/\/blogs.bmj.com\/bjsm\/?p=759"},"modified":"2010-12-11T06:22:09","modified_gmt":"2010-12-11T05:22:09","slug":"trochanteric-bursitis-consider-gluteal-tendinopathy-as-a-more-likely-diagnosis","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/bjsm\/2010\/12\/11\/trochanteric-bursitis-consider-gluteal-tendinopathy-as-a-more-likely-diagnosis\/","title":{"rendered":"&#8216;Trochanteric bursitis&#8217;?  Consider gluteal tendinopathy as a more likely diagnosis."},"content":{"rendered":"<p><a rel=\"attachment wp-att-758\" href=\"https:\/\/blogs.bmj.com\/bjsm\/2010\/12\/11\/trochanteric-bursitis-consider-gluteal-tendinopathy-as-a-more-likely-diagnosis\/glutealtendinopathyold23-7_403-variant\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-758\" title=\"GlutealtendinopathyOld23.7_403 variant\" src=\"https:\/\/blogs.bmj.com\/bjsm\/files\/2010\/12\/GlutealtendinopathyOld23.7_403-variant-281x300.png\" alt=\"\" width=\"281\" height=\"300\" srcset=\"https:\/\/blogs.bmj.com\/bjsm\/files\/2010\/12\/GlutealtendinopathyOld23.7_403-variant-281x300.png 281w, https:\/\/blogs.bmj.com\/bjsm\/files\/2010\/12\/GlutealtendinopathyOld23.7_403-variant.png 567w\" sizes=\"auto, (max-width: 281px) 100vw, 281px\" \/><\/a>A commonly overlooked diagnosis of lateral hip pain is gluteal tendinopathy. The relative emphasis on &#8216;trochanteric bursitis&#8217; compared with tendinopathy is likely reversed. The tendinopathy is much more prevalent that the &#8216;bursitis&#8217; according to MR studies of the regions.<\/p>\n<p>At surgery for total hip arthroplasty, surgeons often find major tears in the gluteus medius (Bunker and colleagues, 1997, among others). More recent MR studies have highlighted this pathology.<\/p>\n<p>Have you ever wondered why &#8216;strengthening exercises&#8217; are helpful in treatment of\u00a0 lateral hip pain? This would be counterintuitive for a &#8216;bursitis&#8217; but perfectly logical for a tendinopathy.<\/p>\n<p>The take home message: <span style=\"color: #008000\">Please consider gluteal tendinopathy in the patient who presents with lateral hip pain<\/span>. It occurs across the ages &#8211; from the active sports person to the older person in whom it can be mistakenly diagnosed as &#8216;hip OA&#8217;!\u00a0 Wouldn&#8217;t it be terrible if someone were to undergo hip joint replacement for a tendinopathy.<\/p>\n<p>For further discussion of lateral hip pain and groin pain, consider the <a href=\"http:\/\/bjsm.bmj.com\/content\/43\/2\/145.full?sid=b7555d21-d21c-4eea-b896-2be567766944\" target=\"_blank\">link here<\/a>.<\/p>\n<p>Please add your comments in the box below.<!--TrendMD v2.4.8--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A commonly overlooked diagnosis of lateral hip pain is gluteal tendinopathy. The relative emphasis on &#8216;trochanteric bursitis&#8217; compared with tendinopathy is likely reversed. The tendinopathy is much more prevalent that the &#8216;bursitis&#8217; according to MR studies of the regions. At surgery for total hip arthroplasty, surgeons often find major tears in the gluteus medius (Bunker [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/bjsm\/2010\/12\/11\/trochanteric-bursitis-consider-gluteal-tendinopathy-as-a-more-likely-diagnosis\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1888,1388,1319,1876],"class_list":["post-759","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-lateral-hip-pain","tag-mri","tag-tendinopathy","tag-trochanteric-bursitis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;Trochanteric bursitis&#039;? Consider gluteal tendinopathy as a more likely diagnosis.  - BJSM blog - social media&#039;s leading SEM voice<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/bjsm\/2010\/12\/11\/trochanteric-bursitis-consider-gluteal-tendinopathy-as-a-more-likely-diagnosis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;Trochanteric bursitis&#039;? Consider gluteal tendinopathy as a more likely diagnosis.  - BJSM blog - social media&#039;s leading SEM voice\" \/>\n<meta property=\"og:description\" content=\"A commonly overlooked diagnosis of lateral hip pain is gluteal tendinopathy. The relative emphasis on &#8216;trochanteric bursitis&#8217; compared with tendinopathy is likely reversed. The tendinopathy is much more prevalent that the &#8216;bursitis&#8217; according to MR studies of the regions. At surgery for total hip arthroplasty, surgeons often find major tears in the gluteus medius (Bunker [...]Read More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.bmj.com\/bjsm\/2010\/12\/11\/trochanteric-bursitis-consider-gluteal-tendinopathy-as-a-more-likely-diagnosis\/\" \/>\n<meta property=\"og:site_name\" content=\"BJSM blog - social media&#039;s leading SEM voice\" \/>\n<meta property=\"article:published_time\" content=\"2010-12-11T05:22:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.bmj.com\/bjsm\/files\/2010\/12\/GlutealtendinopathyOld23.7_403-variant-281x300.png\" \/>\n<meta name=\"author\" content=\"BMJ\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BMJ\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2010\\\/12\\\/11\\\/trochanteric-bursitis-consider-gluteal-tendinopathy-as-a-more-likely-diagnosis\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2010\\\/12\\\/11\\\/trochanteric-bursitis-consider-gluteal-tendinopathy-as-a-more-likely-diagnosis\\\/\"},\"author\":{\"name\":\"BMJ\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\"},\"headline\":\"&#8216;Trochanteric bursitis&#8217;? Consider gluteal tendinopathy as a more likely diagnosis.\",\"datePublished\":\"2010-12-11T05:22:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2010\\\/12\\\/11\\\/trochanteric-bursitis-consider-gluteal-tendinopathy-as-a-more-likely-diagnosis\\\/\"},\"wordCount\":185,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2010\\\/12\\\/11\\\/trochanteric-bursitis-consider-gluteal-tendinopathy-as-a-more-likely-diagnosis\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2010\\\/12\\\/GlutealtendinopathyOld23.7_403-variant-281x300.png\",\"keywords\":[\"lateral hip pain\",\"MRI\",\"tendinopathy\",\"trochanteric bursitis\"],\"articleSection\":[\"General\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2010\\\/12\\\/11\\\/trochanteric-bursitis-consider-gluteal-tendinopathy-as-a-more-likely-diagnosis\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2010\\\/12\\\/11\\\/trochanteric-bursitis-consider-gluteal-tendinopathy-as-a-more-likely-diagnosis\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2010\\\/12\\\/11\\\/trochanteric-bursitis-consider-gluteal-tendinopathy-as-a-more-likely-diagnosis\\\/\",\"name\":\"'Trochanteric bursitis'? Consider gluteal tendinopathy as a more likely diagnosis. - BJSM blog - social media&#039;s leading SEM voice\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2010\\\/12\\\/11\\\/trochanteric-bursitis-consider-gluteal-tendinopathy-as-a-more-likely-diagnosis\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2010\\\/12\\\/11\\\/trochanteric-bursitis-consider-gluteal-tendinopathy-as-a-more-likely-diagnosis\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2010\\\/12\\\/GlutealtendinopathyOld23.7_403-variant-281x300.png\",\"datePublished\":\"2010-12-11T05:22:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2010\\\/12\\\/11\\\/trochanteric-bursitis-consider-gluteal-tendinopathy-as-a-more-likely-diagnosis\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2010\\\/12\\\/11\\\/trochanteric-bursitis-consider-gluteal-tendinopathy-as-a-more-likely-diagnosis\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2010\\\/12\\\/11\\\/trochanteric-bursitis-consider-gluteal-tendinopathy-as-a-more-likely-diagnosis\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2010\\\/12\\\/GlutealtendinopathyOld23.7_403-variant.png\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2010\\\/12\\\/GlutealtendinopathyOld23.7_403-variant.png\",\"width\":\"567\",\"height\":\"604\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2010\\\/12\\\/11\\\/trochanteric-bursitis-consider-gluteal-tendinopathy-as-a-more-likely-diagnosis\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"&#8216;Trochanteric bursitis&#8217;? Consider gluteal tendinopathy as a more likely diagnosis.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#website\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/\",\"name\":\"BJSM blog - social media&#039;s leading SEM voice\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#organization\",\"name\":\"BJSM blog - social media&#039;s leading SEM voice\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2017\\\/11\\\/blog-logo-bjsm.png\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2017\\\/11\\\/blog-logo-bjsm.png\",\"width\":222,\"height\":34,\"caption\":\"BJSM blog -  social media&#039;s leading SEM voice\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\",\"name\":\"BMJ\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"caption\":\"BMJ\"},\"sameAs\":[\"https:\\\/\\\/blogs.bmj.com\\\/\"],\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"'Trochanteric bursitis'? Consider gluteal tendinopathy as a more likely diagnosis.  - BJSM blog - social media&#039;s leading SEM voice","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.bmj.com\/bjsm\/2010\/12\/11\/trochanteric-bursitis-consider-gluteal-tendinopathy-as-a-more-likely-diagnosis\/","og_locale":"en_US","og_type":"article","og_title":"'Trochanteric bursitis'? Consider gluteal tendinopathy as a more likely diagnosis.  - BJSM blog - social media&#039;s leading SEM voice","og_description":"A commonly overlooked diagnosis of lateral hip pain is gluteal tendinopathy. The relative emphasis on &#8216;trochanteric bursitis&#8217; compared with tendinopathy is likely reversed. The tendinopathy is much more prevalent that the &#8216;bursitis&#8217; according to MR studies of the regions. At surgery for total hip arthroplasty, surgeons often find major tears in the gluteus medius (Bunker [...]Read More...","og_url":"https:\/\/blogs.bmj.com\/bjsm\/2010\/12\/11\/trochanteric-bursitis-consider-gluteal-tendinopathy-as-a-more-likely-diagnosis\/","og_site_name":"BJSM blog - social media&#039;s leading SEM voice","article_published_time":"2010-12-11T05:22:09+00:00","og_image":[{"url":"https:\/\/blogs.bmj.com\/bjsm\/files\/2010\/12\/GlutealtendinopathyOld23.7_403-variant-281x300.png","type":"","width":"","height":""}],"author":"BMJ","twitter_card":"summary_large_image","twitter_misc":{"Written by":"BMJ","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.bmj.com\/bjsm\/2010\/12\/11\/trochanteric-bursitis-consider-gluteal-tendinopathy-as-a-more-likely-diagnosis\/#article","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/2010\/12\/11\/trochanteric-bursitis-consider-gluteal-tendinopathy-as-a-more-likely-diagnosis\/"},"author":{"name":"BMJ","@id":"https:\/\/blogs.bmj.com\/bjsm\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe"},"headline":"&#8216;Trochanteric bursitis&#8217;? Consider gluteal tendinopathy as a more likely diagnosis.","datePublished":"2010-12-11T05:22:09+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/2010\/12\/11\/trochanteric-bursitis-consider-gluteal-tendinopathy-as-a-more-likely-diagnosis\/"},"wordCount":185,"commentCount":1,"publisher":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/#organization"},"image":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/2010\/12\/11\/trochanteric-bursitis-consider-gluteal-tendinopathy-as-a-more-likely-diagnosis\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bjsm\/files\/2010\/12\/GlutealtendinopathyOld23.7_403-variant-281x300.png","keywords":["lateral hip pain","MRI","tendinopathy","trochanteric bursitis"],"articleSection":["General"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.bmj.com\/bjsm\/2010\/12\/11\/trochanteric-bursitis-consider-gluteal-tendinopathy-as-a-more-likely-diagnosis\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.bmj.com\/bjsm\/2010\/12\/11\/trochanteric-bursitis-consider-gluteal-tendinopathy-as-a-more-likely-diagnosis\/","url":"https:\/\/blogs.bmj.com\/bjsm\/2010\/12\/11\/trochanteric-bursitis-consider-gluteal-tendinopathy-as-a-more-likely-diagnosis\/","name":"'Trochanteric bursitis'? Consider gluteal tendinopathy as a more likely diagnosis. - BJSM blog - social media&#039;s leading SEM voice","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/2010\/12\/11\/trochanteric-bursitis-consider-gluteal-tendinopathy-as-a-more-likely-diagnosis\/#primaryimage"},"image":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/2010\/12\/11\/trochanteric-bursitis-consider-gluteal-tendinopathy-as-a-more-likely-diagnosis\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bjsm\/files\/2010\/12\/GlutealtendinopathyOld23.7_403-variant-281x300.png","datePublished":"2010-12-11T05:22:09+00:00","breadcrumb":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/2010\/12\/11\/trochanteric-bursitis-consider-gluteal-tendinopathy-as-a-more-likely-diagnosis\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.bmj.com\/bjsm\/2010\/12\/11\/trochanteric-bursitis-consider-gluteal-tendinopathy-as-a-more-likely-diagnosis\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bjsm\/2010\/12\/11\/trochanteric-bursitis-consider-gluteal-tendinopathy-as-a-more-likely-diagnosis\/#primaryimage","url":"https:\/\/blogs.bmj.com\/bjsm\/files\/2010\/12\/GlutealtendinopathyOld23.7_403-variant.png","contentUrl":"https:\/\/blogs.bmj.com\/bjsm\/files\/2010\/12\/GlutealtendinopathyOld23.7_403-variant.png","width":"567","height":"604"},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.bmj.com\/bjsm\/2010\/12\/11\/trochanteric-bursitis-consider-gluteal-tendinopathy-as-a-more-likely-diagnosis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogs.bmj.com\/bjsm\/"},{"@type":"ListItem","position":2,"name":"&#8216;Trochanteric bursitis&#8217;? Consider gluteal tendinopathy as a more likely diagnosis."}]},{"@type":"WebSite","@id":"https:\/\/blogs.bmj.com\/bjsm\/#website","url":"https:\/\/blogs.bmj.com\/bjsm\/","name":"BJSM blog - social media&#039;s leading SEM voice","description":"","publisher":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.bmj.com\/bjsm\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blogs.bmj.com\/bjsm\/#organization","name":"BJSM blog - social media&#039;s leading SEM voice","url":"https:\/\/blogs.bmj.com\/bjsm\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bjsm\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.bmj.com\/bjsm\/files\/2017\/11\/blog-logo-bjsm.png","contentUrl":"https:\/\/blogs.bmj.com\/bjsm\/files\/2017\/11\/blog-logo-bjsm.png","width":222,"height":34,"caption":"BJSM blog -  social media&#039;s leading SEM voice"},"image":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blogs.bmj.com\/bjsm\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe","name":"BMJ","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","caption":"BMJ"},"sameAs":["https:\/\/blogs.bmj.com\/"],"url":"https:\/\/blogs.bmj.com\/bjsm\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/posts\/759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/comments?post=759"}],"version-history":[{"count":0,"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/posts\/759\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/media?parent=759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/categories?post=759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/tags?post=759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}