{"id":6598,"date":"2015-12-22T21:44:56","date_gmt":"2015-12-22T20:44:56","guid":{"rendered":"https:\/\/blogs.bmj.com\/bjsm\/?p=6598"},"modified":"2015-12-22T21:58:20","modified_gmt":"2015-12-22T20:58:20","slug":"a-festive-virtual-conference-nutrition","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/bjsm\/2015\/12\/22\/a-festive-virtual-conference-nutrition\/","title":{"rendered":"A Festive Virtual Conference &#8211; Nutrition"},"content":{"rendered":"<p><span style=\"color: #ff6600\"><em><strong>A monthly round-up of podcasts and articles\u00a0<\/strong><\/em><\/span><\/p>\n<p><b>By Steffan Griffin<\/b><b> (<a href=\"https:\/\/twitter.com\/lifestylemedic\" target=\"_blank\">@lifestylemedic<\/a><\/b><b>)<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-6599\" src=\"https:\/\/blogs.bmj.com\/bjsm\/files\/2015\/12\/seasons-eatings-bacon.jpg\" alt=\"seasons-eatings-bacon\" width=\"225\" height=\"225\" srcset=\"https:\/\/blogs.bmj.com\/bjsm\/files\/2015\/12\/seasons-eatings-bacon.jpg 225w, https:\/\/blogs.bmj.com\/bjsm\/files\/2015\/12\/seasons-eatings-bacon-150x150.jpg 150w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/>In the final virtual conference of 2015, the topic is one that is probably most relevant at this time of year \u2013 nutrition! Whilst no one should feel guilty about using the time to rest and relax with friends and family, the majority of the population will at some stage want to shed some of the Christmas pounds, and may ask you for advice\u2026<\/p>\n<p>To make it easier for you, we thought we\u2019d collect the most popular nutritional podcasts &amp; papers on the BJSM site &#8211; we hope you find them useful (if not interestingly controversial!). Don\u2019t forget to check out our <a href=\"https:\/\/blogs.bmj.com\/bjsm\/2015\/11\/07\/running-virtual-conference-all-the-hot-topics-and-resource-links-in-one-blog\/\">last virtual conference on running<\/a>, which may come in handy when advising people with well-meaning new-year resolutions!<\/p>\n<p><em><strong><span style=\"color: #800080\">High-fat for health<\/span> <\/strong><\/em><em><strong><a href=\"http:\/\/bit.ly\/1PcNdDe\">http:\/\/bit.ly\/1PcNdDe<\/a><\/strong><\/em><\/p>\n<p>A great chat between two legends &#8211; Tim Noakes and Peter Brukner. Noakes talks about his views on carbohydrates, and how his experience of a very low carb diet has changed the way he views the decades old advice of low-fat intake &#8211; particularly when it comes to treatment of patients with type-2 diabetes and cardiovascular disease. They discuss this diet in the specific setting of sport &#8211; long distance and football codes #LCHF<\/p>\n<p><em><strong><span style=\"color: #800080\">You can\u2019t outrun a bad diet<\/span> <\/strong><\/em><em><strong><a href=\"http:\/\/bit.ly\/1bW7Cxi\">http:\/\/bit.ly\/1bW7Cxi<\/a><\/strong><\/em><\/p>\n<p>This is not only one of the BJSM\u2019s most popular podcasts (<a href=\"http:\/\/bjsm.bmj.com\/content\/49\/15\/967.full?sid=1ffe98c1-fb29-40df-ab1a-7605b9924bbc\">and editorial<\/a>), it made headlines around the world and started an international conversation on whether the science supports the notion of energy balance. Karim Khan puts Aseem Malhotra under the spotlight here, and it makes for fantastic listening! You can also listen to Aseem talk on the role of diet in cardiovascular disease, in yet another hard-hitting podcast <a href=\"http:\/\/bit.ly\/1JwVX2U\">http:\/\/bit.ly\/1JwVX2U<\/a><\/p>\n<p><em><strong><span style=\"color: #800080\">The science behind low carb diets for athletes: A rational approach<\/span> <\/strong><\/em><em><strong><a href=\"http:\/\/bit.ly\/1PcNTZj\">http:\/\/bit.ly\/1PcNTZj<\/a><\/strong><\/em><\/p>\n<p>Is a high-carb diet a requirement for optimal endurance performance? What if that failed to take into account the physiological changes that occur with adaptation to low carbohydrate diets? Stephen Phinney delves into 30 years of research around low-carb ketogenic diets, covering potential benefits in sporting contexts, common criticisms, and future research in the field<\/p>\n<p><span style=\"color: #800080\"><em><strong>The impact of diet on obesity and type 2 diabetes mellitus <\/strong><\/em><\/span><em><strong><a href=\"http:\/\/bit.ly\/1H3EwtH\">http:\/\/bit.ly\/1H3EwtH<\/a><\/strong><\/em><\/p>\n<p>We know the guidelines and what the science shows, but does it work in practice? Jason Fung explains the evidence behind the impact of diet on obesity and Type 2 Diabetes Mellitus (T2DM). We also hear how the calories in\/calories out model that has previously been described is incorrect, and how T2DM should not be considered a chronic progressive diseases, due to its preventability and reversibility. A thought-provoking concept!<\/p>\n<p><em><strong><span style=\"color: #800080\">Fit vs Fat<\/span>\u2026.<\/strong><\/em><em><strong><a href=\"http:\/\/bit.ly\/1BbJYUA\">http:\/\/bit.ly\/1BbJYUA<\/a><\/strong><\/em><\/p>\n<p>For an overview of where diet fits into the overall notion of \u2018health\u2019, we spoke to Steven Blair, whose research was instrumental in helping physical inactivity gain recognition as a global public health issue. He discusses the wealth of evidence he\u2019s built up on the benefits of exercise, why physical inactivity is a bigger problem than obesity, and how much and of what we should all be doing. A must-listen!<\/p>\n<p>&#8212;&#8212;<\/p>\n<p>So there we go! We hope you find these resources, which feature some of the most prominent names in the field extremely useful. Please do let the BJSM know your thoughts\/questions on\u00a0<a href=\"http:\/\/www.twitter.com\/bjsm_bmj\">twitter<\/a>, <a href=\"https:\/\/www.facebook.com\/BJSM.BMJ\">Facebook\u00a0<\/a>and in the\u00a0<a href=\"https:\/\/plus.google.com\/u\/0\/communities\/101520200531074507996\">Google+ SEM community<\/a>, we are always open to suggestions for new topics! That just leaves us to wish you a lovely festive period and best wishes for 2016, see you in the New Year!<!--TrendMD v2.4.8--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A monthly round-up of podcasts and articles\u00a0 By Steffan Griffin (@lifestylemedic) In the final virtual conference of 2015, the topic is one that is probably most relevant at this time of year \u2013 nutrition! Whilst no one should feel guilty about using the time to rest and relax with friends and family, the majority of [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/bjsm\/2015\/12\/22\/a-festive-virtual-conference-nutrition\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[134,8247],"class_list":["post-6598","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-nutrition","tag-virtual-conference"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Festive Virtual Conference - Nutrition - BJSM blog - social media&#039;s leading SEM voice<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/bjsm\/2015\/12\/22\/a-festive-virtual-conference-nutrition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Festive Virtual Conference - Nutrition - BJSM blog - social media&#039;s leading SEM voice\" \/>\n<meta property=\"og:description\" content=\"A monthly round-up of podcasts and articles\u00a0 By Steffan Griffin (@lifestylemedic) In the final virtual conference of 2015, the topic is one that is probably most relevant at this time of year \u2013 nutrition! Whilst no one should feel guilty about using the time to rest and relax with friends and family, the majority of [...]Read More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.bmj.com\/bjsm\/2015\/12\/22\/a-festive-virtual-conference-nutrition\/\" \/>\n<meta property=\"og:site_name\" content=\"BJSM blog - social media&#039;s leading SEM voice\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-22T20:44:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-12-22T20:58:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.bmj.com\/bjsm\/files\/2015\/12\/seasons-eatings-bacon.jpg\" \/>\n<meta name=\"author\" content=\"BMJ\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BMJ\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2015\\\/12\\\/22\\\/a-festive-virtual-conference-nutrition\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2015\\\/12\\\/22\\\/a-festive-virtual-conference-nutrition\\\/\"},\"author\":{\"name\":\"BMJ\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\"},\"headline\":\"A Festive Virtual Conference &#8211; Nutrition\",\"datePublished\":\"2015-12-22T20:44:56+00:00\",\"dateModified\":\"2015-12-22T20:58:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2015\\\/12\\\/22\\\/a-festive-virtual-conference-nutrition\\\/\"},\"wordCount\":609,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2015\\\/12\\\/22\\\/a-festive-virtual-conference-nutrition\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2015\\\/12\\\/seasons-eatings-bacon.jpg\",\"keywords\":[\"nutrition\",\"Virtual conference\"],\"articleSection\":[\"General\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2015\\\/12\\\/22\\\/a-festive-virtual-conference-nutrition\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2015\\\/12\\\/22\\\/a-festive-virtual-conference-nutrition\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2015\\\/12\\\/22\\\/a-festive-virtual-conference-nutrition\\\/\",\"name\":\"A Festive Virtual Conference - Nutrition - BJSM blog - social media&#039;s leading SEM voice\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2015\\\/12\\\/22\\\/a-festive-virtual-conference-nutrition\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2015\\\/12\\\/22\\\/a-festive-virtual-conference-nutrition\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2015\\\/12\\\/seasons-eatings-bacon.jpg\",\"datePublished\":\"2015-12-22T20:44:56+00:00\",\"dateModified\":\"2015-12-22T20:58:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2015\\\/12\\\/22\\\/a-festive-virtual-conference-nutrition\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2015\\\/12\\\/22\\\/a-festive-virtual-conference-nutrition\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2015\\\/12\\\/22\\\/a-festive-virtual-conference-nutrition\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2015\\\/12\\\/seasons-eatings-bacon.jpg\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2015\\\/12\\\/seasons-eatings-bacon.jpg\",\"width\":225,\"height\":225},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2015\\\/12\\\/22\\\/a-festive-virtual-conference-nutrition\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A Festive Virtual Conference &#8211; Nutrition\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#website\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/\",\"name\":\"BJSM blog - social media&#039;s leading SEM voice\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#organization\",\"name\":\"BJSM blog - social media&#039;s leading SEM voice\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2017\\\/11\\\/blog-logo-bjsm.png\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2017\\\/11\\\/blog-logo-bjsm.png\",\"width\":222,\"height\":34,\"caption\":\"BJSM blog -  social media&#039;s leading SEM voice\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\",\"name\":\"BMJ\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"caption\":\"BMJ\"},\"sameAs\":[\"https:\\\/\\\/blogs.bmj.com\\\/\"],\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A Festive Virtual Conference - Nutrition - BJSM blog - social media&#039;s leading SEM voice","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.bmj.com\/bjsm\/2015\/12\/22\/a-festive-virtual-conference-nutrition\/","og_locale":"en_US","og_type":"article","og_title":"A Festive Virtual Conference - Nutrition - BJSM blog - social media&#039;s leading SEM voice","og_description":"A monthly round-up of podcasts and articles\u00a0 By Steffan Griffin (@lifestylemedic) In the final virtual conference of 2015, the topic is one that is probably most relevant at this time of year \u2013 nutrition! Whilst no one should feel guilty about using the time to rest and relax with friends and family, the majority of [...]Read More...","og_url":"https:\/\/blogs.bmj.com\/bjsm\/2015\/12\/22\/a-festive-virtual-conference-nutrition\/","og_site_name":"BJSM blog - social media&#039;s leading SEM voice","article_published_time":"2015-12-22T20:44:56+00:00","article_modified_time":"2015-12-22T20:58:20+00:00","og_image":[{"url":"https:\/\/blogs.bmj.com\/bjsm\/files\/2015\/12\/seasons-eatings-bacon.jpg","type":"","width":"","height":""}],"author":"BMJ","twitter_card":"summary_large_image","twitter_misc":{"Written by":"BMJ","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.bmj.com\/bjsm\/2015\/12\/22\/a-festive-virtual-conference-nutrition\/#article","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/2015\/12\/22\/a-festive-virtual-conference-nutrition\/"},"author":{"name":"BMJ","@id":"https:\/\/blogs.bmj.com\/bjsm\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe"},"headline":"A Festive Virtual Conference &#8211; Nutrition","datePublished":"2015-12-22T20:44:56+00:00","dateModified":"2015-12-22T20:58:20+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/2015\/12\/22\/a-festive-virtual-conference-nutrition\/"},"wordCount":609,"commentCount":0,"publisher":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/#organization"},"image":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/2015\/12\/22\/a-festive-virtual-conference-nutrition\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bjsm\/files\/2015\/12\/seasons-eatings-bacon.jpg","keywords":["nutrition","Virtual conference"],"articleSection":["General"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.bmj.com\/bjsm\/2015\/12\/22\/a-festive-virtual-conference-nutrition\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.bmj.com\/bjsm\/2015\/12\/22\/a-festive-virtual-conference-nutrition\/","url":"https:\/\/blogs.bmj.com\/bjsm\/2015\/12\/22\/a-festive-virtual-conference-nutrition\/","name":"A Festive Virtual Conference - Nutrition - BJSM blog - social media&#039;s leading SEM voice","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/2015\/12\/22\/a-festive-virtual-conference-nutrition\/#primaryimage"},"image":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/2015\/12\/22\/a-festive-virtual-conference-nutrition\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bjsm\/files\/2015\/12\/seasons-eatings-bacon.jpg","datePublished":"2015-12-22T20:44:56+00:00","dateModified":"2015-12-22T20:58:20+00:00","breadcrumb":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/2015\/12\/22\/a-festive-virtual-conference-nutrition\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.bmj.com\/bjsm\/2015\/12\/22\/a-festive-virtual-conference-nutrition\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bjsm\/2015\/12\/22\/a-festive-virtual-conference-nutrition\/#primaryimage","url":"https:\/\/blogs.bmj.com\/bjsm\/files\/2015\/12\/seasons-eatings-bacon.jpg","contentUrl":"https:\/\/blogs.bmj.com\/bjsm\/files\/2015\/12\/seasons-eatings-bacon.jpg","width":225,"height":225},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.bmj.com\/bjsm\/2015\/12\/22\/a-festive-virtual-conference-nutrition\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogs.bmj.com\/bjsm\/"},{"@type":"ListItem","position":2,"name":"A Festive Virtual Conference &#8211; Nutrition"}]},{"@type":"WebSite","@id":"https:\/\/blogs.bmj.com\/bjsm\/#website","url":"https:\/\/blogs.bmj.com\/bjsm\/","name":"BJSM blog - social media&#039;s leading SEM voice","description":"","publisher":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.bmj.com\/bjsm\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blogs.bmj.com\/bjsm\/#organization","name":"BJSM blog - social media&#039;s leading SEM voice","url":"https:\/\/blogs.bmj.com\/bjsm\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bjsm\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.bmj.com\/bjsm\/files\/2017\/11\/blog-logo-bjsm.png","contentUrl":"https:\/\/blogs.bmj.com\/bjsm\/files\/2017\/11\/blog-logo-bjsm.png","width":222,"height":34,"caption":"BJSM blog -  social media&#039;s leading SEM voice"},"image":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blogs.bmj.com\/bjsm\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe","name":"BMJ","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","caption":"BMJ"},"sameAs":["https:\/\/blogs.bmj.com\/"],"url":"https:\/\/blogs.bmj.com\/bjsm\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/posts\/6598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/comments?post=6598"}],"version-history":[{"count":0,"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/posts\/6598\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/media?parent=6598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/categories?post=6598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/tags?post=6598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}