{"id":6452,"date":"2015-09-21T07:39:50","date_gmt":"2015-09-21T06:39:50","guid":{"rendered":"https:\/\/blogs.bmj.com\/bjsm\/?p=6452"},"modified":"2015-09-21T09:44:00","modified_gmt":"2015-09-21T08:44:00","slug":"deet-me-up-scotty-experiences-at-the-vth-commonwealth-youth-games-samoa-2015","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/bjsm\/2015\/09\/21\/deet-me-up-scotty-experiences-at-the-vth-commonwealth-youth-games-samoa-2015\/","title":{"rendered":"\u201c”DEET me up, Scotty\u201d Experiences at the Vth Commonwealth Youth Games, Samoa 2015"},"content":{"rendered":"

Sport and Exercise Medicine: The UK trainee perspective<\/span>\u00a0\u2013 A BJSM blog series<\/span><\/strong><\/em><\/h4>\n

By Farrah Jawad<\/strong><\/p>\n

I had the unique opportunity to take part as Team Doctor,\u00a0alongside Dr Mike Loosemore, Consultant in Sport and Exercise Medicine, at the\u00a0The Vth Commonwealth Youth Games<\/a> took place from 5th<\/sup> \u2013 11th<\/sup> September, 2015 in Apia, Samoa.\u00a0 Samoa is a small country in the Pacific Islands with a population of around 187,000 \u2013 a little more than the population of Brighton.\u00a0 The Games took place over two sporting complexes, the Tuanaimato and Apia Park Sports Complexes, which hosted aquatics, archery, athletics, boxing, lawn bowls, rugby sevens, squash, tennis and weightlifting. Team England arrived with a total of 60 athletes plus coaching and support staff.<\/p>\n

\"highjump\"<\/p>\n

Preparation<\/strong><\/p>\n

As preparation, we had to consider both the medical and environmental risks we might encounter.\u00a0 Samoa currently has an outbreak of Dengue fever, a mosquito-borne illness which can result in a range of symptoms from a flu-like illness to a severe haemorrhagic state.\u00a0 As there is currently no vaccine available, the best way to prevent being bitten by the affected mosquito is to use insect repellent with DEET and wear long sleeves and trousers (the latter a challenge in the Samoan heat).\u00a0 Chikungunya is a similar mosquito-borne illness that can result in flu-like symptoms and chronic joint pains.\u00a0 Prevention is similar, by covering up where possible and using insect repellent with DEET.\u00a0 We advised athletes and staff to each bring around 3 bottles of DEET with them.\u00a0 We kept some spare bottles of DEET and sunscreen by the front door of the Team England accommodation to allow athletes to use these on their way out each day.<\/p>\n

Another challenge was the heat. We advised Team Leaders and athletes to use sunscreen and seek shade where possible, and to keep well hydrated.<\/p>\n

We took medical equipment with us to cover a variety of potential scenarios and took some medications from the UK as well as sourcing some from a local Samoan pharmacy. We advised Team Members to bring their own personal supply of any of their own usual medications, plus paracetamol, loperamide, antihistamines and a few others, in addition to their insect repellent with DEET and sunscreen.<\/p>\n

On the ground in Samoa<\/strong><\/p>\n

The HQ staff and medical team arrived days before the Games commenced to prepare for the athletes\u2019 arrival a few days later.\u00a0 During that time, I went to all the venues to establish what medical facilities and personnel were available.\u00a0 The Samoan doctors and nurses were friendly and accommodating and happy to show me the medical setup.\u00a0 I also traveled to the local hospital to meet some A&E staff to see the facilities and what resources were available.<\/p>\n

In an effort to give back to the local community that was so welcoming, Louise Bell, our Chef de Mission, organised a trip for the team to two local schools, Loto Taumafai and Aoga Fiamalamalama (schools for children and young people with special educational needs) to play games and demonstrate different sports. Team England donated some sport equipment, team kit and puzzles to the schools.<\/p>\n

Overall it was a great experience for me to learn more about how a large multi-sport Games is run, consider the medical situations that may arise, and respond to them in the most effective manner possible.<\/p>\n

The Vth Commonwealth Youth Games allowed our young athletes to go to the other side of the world and experience a multisport competition and culture in a country quite different to that of their home.<\/p>\n

\"thank<\/p>\n

Team England won a total of 12 gold, 16 silver and 16 bronze medals over the five days, finishing third place overall in the medals table \u2013 very well done, Team England!<\/p>\n

**********************************************<\/p>\n

Farrah Jawad<\/strong> is an ST5 doctor in Sport and Exercise Medicine in London.\u00a0 She co-ordinates the BJSM Trainee Perspective blog.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Sport and Exercise Medicine: The UK trainee perspective\u00a0\u2013 A BJSM blog series By Farrah Jawad I had the unique opportunity to take part as Team Doctor,\u00a0alongside Dr Mike Loosemore, Consultant in Sport and Exercise Medicine, at the\u00a0The Vth Commonwealth Youth Games took place from 5th \u2013 11th September, 2015 in Apia, Samoa.\u00a0 Samoa is a […]<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[8277],"class_list":["post-6452","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-sem-registrars"],"yoast_head":"\n\u201c"DEET me up, Scotty\u201d Experiences at the Vth Commonwealth Youth Games, Samoa 2015 - BJSM blog - social media's leading SEM voice<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/bjsm\/2015\/09\/21\/deet-me-up-scotty-experiences-at-the-vth-commonwealth-youth-games-samoa-2015\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201c"DEET me up, Scotty\u201d Experiences at the Vth Commonwealth Youth Games, Samoa 2015 - BJSM blog - social media's leading SEM voice\" \/>\n<meta property=\"og:description\" content=\"Sport and Exercise Medicine: The UK trainee perspective\u00a0\u2013 A BJSM blog series By Farrah Jawad I had the unique opportunity to take part as Team Doctor,\u00a0alongside Dr Mike Loosemore, Consultant in Sport and Exercise Medicine, at the\u00a0The Vth Commonwealth Youth Games took place from 5th \u2013 11th September, 2015 in Apia, Samoa.\u00a0 Samoa is a [...]Read More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.bmj.com\/bjsm\/2015\/09\/21\/deet-me-up-scotty-experiences-at-the-vth-commonwealth-youth-games-samoa-2015\/\" \/>\n<meta property=\"og:site_name\" content=\"BJSM blog - social media's leading SEM voice\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-21T06:39:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-09-21T08:44:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.bmj.com\/bjsm\/files\/2015\/09\/highjump.jpg\" \/>\n<meta name=\"author\" content=\"BMJ\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BMJ\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2015\\\/09\\\/21\\\/deet-me-up-scotty-experiences-at-the-vth-commonwealth-youth-games-samoa-2015\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2015\\\/09\\\/21\\\/deet-me-up-scotty-experiences-at-the-vth-commonwealth-youth-games-samoa-2015\\\/\"},\"author\":{\"name\":\"BMJ\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\"},\"headline\":\"\u201c”DEET me up, Scotty\u201d Experiences at the Vth Commonwealth Youth Games, Samoa 2015\",\"datePublished\":\"2015-09-21T06:39:50+00:00\",\"dateModified\":\"2015-09-21T08:44:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2015\\\/09\\\/21\\\/deet-me-up-scotty-experiences-at-the-vth-commonwealth-youth-games-samoa-2015\\\/\"},\"wordCount\":643,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2015\\\/09\\\/21\\\/deet-me-up-scotty-experiences-at-the-vth-commonwealth-youth-games-samoa-2015\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2015\\\/09\\\/highjump.jpg\",\"keywords\":[\"SEM Registrars\"],\"articleSection\":[\"General\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2015\\\/09\\\/21\\\/deet-me-up-scotty-experiences-at-the-vth-commonwealth-youth-games-samoa-2015\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2015\\\/09\\\/21\\\/deet-me-up-scotty-experiences-at-the-vth-commonwealth-youth-games-samoa-2015\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2015\\\/09\\\/21\\\/deet-me-up-scotty-experiences-at-the-vth-commonwealth-youth-games-samoa-2015\\\/\",\"name\":\"\u201c\\\"DEET me up, Scotty\u201d Experiences at the Vth Commonwealth Youth Games, Samoa 2015 - BJSM blog - social media's leading SEM voice\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2015\\\/09\\\/21\\\/deet-me-up-scotty-experiences-at-the-vth-commonwealth-youth-games-samoa-2015\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2015\\\/09\\\/21\\\/deet-me-up-scotty-experiences-at-the-vth-commonwealth-youth-games-samoa-2015\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2015\\\/09\\\/highjump.jpg\",\"datePublished\":\"2015-09-21T06:39:50+00:00\",\"dateModified\":\"2015-09-21T08:44:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2015\\\/09\\\/21\\\/deet-me-up-scotty-experiences-at-the-vth-commonwealth-youth-games-samoa-2015\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2015\\\/09\\\/21\\\/deet-me-up-scotty-experiences-at-the-vth-commonwealth-youth-games-samoa-2015\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2015\\\/09\\\/21\\\/deet-me-up-scotty-experiences-at-the-vth-commonwealth-youth-games-samoa-2015\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2015\\\/09\\\/highjump.jpg\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2015\\\/09\\\/highjump.jpg\",\"width\":960,\"height\":620},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2015\\\/09\\\/21\\\/deet-me-up-scotty-experiences-at-the-vth-commonwealth-youth-games-samoa-2015\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u201c”DEET me up, Scotty\u201d Experiences at the Vth Commonwealth Youth Games, Samoa 2015\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#website\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/\",\"name\":\"BJSM blog - social media's leading SEM voice\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#organization\",\"name\":\"BJSM blog - social media's leading SEM voice\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2017\\\/11\\\/blog-logo-bjsm.png\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2017\\\/11\\\/blog-logo-bjsm.png\",\"width\":222,\"height\":34,\"caption\":\"BJSM blog - social media's leading SEM voice\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\",\"name\":\"BMJ\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"caption\":\"BMJ\"},\"sameAs\":[\"https:\\\/\\\/blogs.bmj.com\\\/\"],\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u201c\"DEET me up, Scotty\u201d Experiences at the Vth Commonwealth Youth Games, Samoa 2015 - BJSM blog - social media's leading SEM voice","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.bmj.com\/bjsm\/2015\/09\/21\/deet-me-up-scotty-experiences-at-the-vth-commonwealth-youth-games-samoa-2015\/","og_locale":"en_US","og_type":"article","og_title":"\u201c\"DEET me up, Scotty\u201d Experiences at the Vth Commonwealth Youth Games, Samoa 2015 - BJSM blog - social media's leading SEM voice","og_description":"Sport and Exercise Medicine: The UK trainee perspective\u00a0\u2013 A BJSM blog series By Farrah Jawad I had the unique opportunity to take part as Team Doctor,\u00a0alongside Dr Mike Loosemore, Consultant in Sport and Exercise Medicine, at the\u00a0The Vth Commonwealth Youth Games took place from 5th \u2013 11th September, 2015 in Apia, Samoa.\u00a0 Samoa is a [...]Read More...","og_url":"https:\/\/blogs.bmj.com\/bjsm\/2015\/09\/21\/deet-me-up-scotty-experiences-at-the-vth-commonwealth-youth-games-samoa-2015\/","og_site_name":"BJSM blog - social media's leading SEM voice","article_published_time":"2015-09-21T06:39:50+00:00","article_modified_time":"2015-09-21T08:44:00+00:00","og_image":[{"url":"https:\/\/blogs.bmj.com\/bjsm\/files\/2015\/09\/highjump.jpg","type":"","width":"","height":""}],"author":"BMJ","twitter_card":"summary_large_image","twitter_misc":{"Written by":"BMJ","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.bmj.com\/bjsm\/2015\/09\/21\/deet-me-up-scotty-experiences-at-the-vth-commonwealth-youth-games-samoa-2015\/#article","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/2015\/09\/21\/deet-me-up-scotty-experiences-at-the-vth-commonwealth-youth-games-samoa-2015\/"},"author":{"name":"BMJ","@id":"https:\/\/blogs.bmj.com\/bjsm\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe"},"headline":"\u201c”DEET me up, Scotty\u201d Experiences at the Vth Commonwealth Youth Games, Samoa 2015","datePublished":"2015-09-21T06:39:50+00:00","dateModified":"2015-09-21T08:44:00+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/2015\/09\/21\/deet-me-up-scotty-experiences-at-the-vth-commonwealth-youth-games-samoa-2015\/"},"wordCount":643,"commentCount":1,"publisher":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/#organization"},"image":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/2015\/09\/21\/deet-me-up-scotty-experiences-at-the-vth-commonwealth-youth-games-samoa-2015\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bjsm\/files\/2015\/09\/highjump.jpg","keywords":["SEM Registrars"],"articleSection":["General"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.bmj.com\/bjsm\/2015\/09\/21\/deet-me-up-scotty-experiences-at-the-vth-commonwealth-youth-games-samoa-2015\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.bmj.com\/bjsm\/2015\/09\/21\/deet-me-up-scotty-experiences-at-the-vth-commonwealth-youth-games-samoa-2015\/","url":"https:\/\/blogs.bmj.com\/bjsm\/2015\/09\/21\/deet-me-up-scotty-experiences-at-the-vth-commonwealth-youth-games-samoa-2015\/","name":"\u201c\"DEET me up, Scotty\u201d Experiences at the Vth Commonwealth Youth Games, Samoa 2015 - BJSM blog - social media's leading SEM voice","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/2015\/09\/21\/deet-me-up-scotty-experiences-at-the-vth-commonwealth-youth-games-samoa-2015\/#primaryimage"},"image":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/2015\/09\/21\/deet-me-up-scotty-experiences-at-the-vth-commonwealth-youth-games-samoa-2015\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bjsm\/files\/2015\/09\/highjump.jpg","datePublished":"2015-09-21T06:39:50+00:00","dateModified":"2015-09-21T08:44:00+00:00","breadcrumb":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/2015\/09\/21\/deet-me-up-scotty-experiences-at-the-vth-commonwealth-youth-games-samoa-2015\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.bmj.com\/bjsm\/2015\/09\/21\/deet-me-up-scotty-experiences-at-the-vth-commonwealth-youth-games-samoa-2015\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bjsm\/2015\/09\/21\/deet-me-up-scotty-experiences-at-the-vth-commonwealth-youth-games-samoa-2015\/#primaryimage","url":"https:\/\/blogs.bmj.com\/bjsm\/files\/2015\/09\/highjump.jpg","contentUrl":"https:\/\/blogs.bmj.com\/bjsm\/files\/2015\/09\/highjump.jpg","width":960,"height":620},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.bmj.com\/bjsm\/2015\/09\/21\/deet-me-up-scotty-experiences-at-the-vth-commonwealth-youth-games-samoa-2015\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogs.bmj.com\/bjsm\/"},{"@type":"ListItem","position":2,"name":"\u201c”DEET me up, Scotty\u201d Experiences at the Vth Commonwealth Youth Games, Samoa 2015"}]},{"@type":"WebSite","@id":"https:\/\/blogs.bmj.com\/bjsm\/#website","url":"https:\/\/blogs.bmj.com\/bjsm\/","name":"BJSM blog - social media's leading SEM voice","description":"","publisher":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.bmj.com\/bjsm\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blogs.bmj.com\/bjsm\/#organization","name":"BJSM blog - social media's leading SEM voice","url":"https:\/\/blogs.bmj.com\/bjsm\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bjsm\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.bmj.com\/bjsm\/files\/2017\/11\/blog-logo-bjsm.png","contentUrl":"https:\/\/blogs.bmj.com\/bjsm\/files\/2017\/11\/blog-logo-bjsm.png","width":222,"height":34,"caption":"BJSM blog - social media's leading SEM voice"},"image":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blogs.bmj.com\/bjsm\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe","name":"BMJ","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","caption":"BMJ"},"sameAs":["https:\/\/blogs.bmj.com\/"],"url":"https:\/\/blogs.bmj.com\/bjsm\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/posts\/6452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/comments?post=6452"}],"version-history":[{"count":0,"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/posts\/6452\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/media?parent=6452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/categories?post=6452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/tags?post=6452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}