{"id":6348,"date":"2015-06-20T03:02:46","date_gmt":"2015-06-20T02:02:46","guid":{"rendered":"https:\/\/blogs.bmj.com\/bjsm\/?p=6348"},"modified":"2015-06-20T03:09:31","modified_gmt":"2015-06-20T02:09:31","slug":"bjsm-virtual-conference-tendons","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/bjsm\/2015\/06\/20\/bjsm-virtual-conference-tendons\/","title":{"rendered":"BJSM Virtual Conference \u2013 Tendons"},"content":{"rendered":"<p><span style=\"color: #ff9900\"><em><strong>A monthly round-up of podcasts and articles\u00a0<\/strong><\/em><\/span><\/p>\n<p><b>By Steffan Griffin<\/b><b> (<a href=\"https:\/\/twitter.com\/lifestylemedic\" target=\"_blank\">@lifestylemedic<\/a><\/b><b>)<\/b><\/p>\n<p>If you were hoping for further additions to the cluster series<span style=\"color: #000000\"> (previously <\/span>on <a href=\"https:\/\/blogs.bmj.com\/bjsm\/2015\/04\/22\/podcast-cluster-1-hamstring-injuries\/\">hamstring<\/a> and <a href=\"https:\/\/blogs.bmj.com\/bjsm\/2015\/05\/07\/podcast-cluster-2-shoulder-injuries\/\">shoulder<\/a> injuries), fear not, here it is. We have simply changed the (now-monthly) series\u2019 name from \u201ccluster\u201d to \u201cvirtual conference\u201d to better reflect its provision of sleek and sexy resources.<\/p>\n<p>Whether you fancy becoming a 24-hour expert or need to stay awake on your commute to &amp; from work, enjoy these great contributors to BJSM podcasts and publications.<\/p>\n<figure id=\"attachment_6349\" aria-describedby=\"caption-attachment-6349\" style=\"width: 301px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-6349\" src=\"https:\/\/blogs.bmj.com\/bjsm\/files\/2015\/06\/tennis-image.jpg\" alt=\"Tennis Player Preparing to Serve --- Image by \u00a9 Royalty-Free\/Corbis\" width=\"301\" height=\"200\" srcset=\"https:\/\/blogs.bmj.com\/bjsm\/files\/2015\/06\/tennis-image.jpg 1280w, https:\/\/blogs.bmj.com\/bjsm\/files\/2015\/06\/tennis-image-300x199.jpg 300w\" sizes=\"auto, (max-width: 301px) 100vw, 301px\" \/><figcaption id=\"caption-attachment-6349\" class=\"wp-caption-text\">Tennis Player preparing to serve<\/figcaption><\/figure>\n<p>This month\u2019s focus is on the key academic and clinical entity of tendons, featuring some of the world\u2019s most respected authorities on the matter.<\/p>\n<p><strong><span style=\"color: #800080\">1. \u201cMechanotherapy\u201d and why it\u2019s important for clinicians, with Karim Khan<\/span> <\/strong><a href=\"http:\/\/bit.ly\/1AkWmFB\">http:\/\/bit.ly\/1AkWmFB<\/a><\/p>\n<p>A podcast centred on the \u201cthe most important fundamental concept that underpins rehabilitation exercises\u201d \u2013 containing nuggets of information including why \u2018rest doesn\u2019t work\u2019 and the evidence-base underpinning the theory. For best results, combine listening to reading the paper <a href=\"http:\/\/bmj.co\/1Ejpiw4\">http:\/\/bmj.co\/1Ejpiw4<\/a>.<\/p>\n<p><strong><span style=\"color: #800080\">2. The continuum model of tendinopathy, with Jill Cook<\/span> <\/strong><a href=\"http:\/\/bit.ly\/1GeLavw\">http:\/\/bit.ly\/1GeLavw<\/a><\/p>\n<p>Is tendon pathology a continuum? Prof Jill Cook explains and answers questions relating to this famous pathology model to explain the clinical presentation of load-induced tendinopathy (Accompanying paper can be found at <a href=\"http:\/\/bit.ly\/1GeLwlL\">http:\/\/bit.ly\/1GeLwlL<\/a>).<\/p>\n<p><strong><span style=\"color: #800080\">3.Tendons: Where does pain fit in the continuum model? with Chris Littlewood<\/span><\/strong> <a href=\"http:\/\/bit.ly\/1bcAa5H\">http:\/\/bit.ly\/1bcAa5H<\/a><\/p>\n<p>So now you\u2019re familiar\/brushed up on the tendinopathy continuum, do you have any questions about the connection between pain and pathology in tendons? Chris Littlewood, who has expertise as a clinician and researcher in the rotator cuff, asks questions of Craig Purdam and Ebonie Rio in this fantastic podcast.<\/p>\n<p><strong><span style=\"color: #800080\">4. Time to revisit inflammation in tendons, with Jon Rees<\/span><\/strong> <a href=\"http:\/\/bit.ly\/1QyDhm9\">http:\/\/bit.ly\/1QyDhm9<\/a><\/p>\n<p>So inflammation is completely out of the window, right? Although widely accepted that chronic tendinopathy is caused by a degenerative process devoid of inflammation, the evidence for non-inflammatory degenerative processes alone as the cause of tendinopathy is surprisingly weak. In this podcast, Jon Rees tells Jill Cook why the role of inflammation offers potential opportunities in treating chronic tendinopathies and should be explored further.<\/p>\n<p><span style=\"color: #800080\"><strong>5. Managing tendinopathies, with Jill Cook<\/strong><\/span> <a href=\"http:\/\/bit.ly\/1QyDB4p\">http:\/\/bit.ly\/1QyDB4p<\/a> and Hakan Alfredson <a href=\"http:\/\/bit.ly\/1orG1JL\">http:\/\/bit.ly\/1orG1JL<\/a><\/p>\n<p>Cook and Alfredson focus on the management aspect of tendinopathy, with practical pointers and a tip to consider the time-course of tendon injury when making treatment decisions. It fits nicely with Hakan Alfredson\u2019s \u2018treating tendinopathy\u2019 podcast; here they discuss the clinical challenge of whether to opt for exercise treatment, new \u2018biological therapies\u2019 like platelet-rich plasma (PRP), or surgery.<\/p>\n<p><strong><span style=\"color: #800080\">\u00a06.\u00a0The pathogenesis of tendinopathy and tendon healing, with Michael Kjaer<\/span><\/strong> <a href=\"http:\/\/bit.ly\/1GeO57r\">http:\/\/bit.ly\/1GeO57r<\/a><\/p>\n<p>This great podcast discusses seven models of tendinopathy, and the important difference between mid-tendon and insertional tendinopathy. We also hear about the healing capacity of tendons, the (absence of a) link between tendinopathy and tendon rupture, and various interventions that are used in an attempt to promote tendon healing &#8211; a real one-stop shop for those short on time!<\/p>\n<p><span style=\"color: #800080\"><strong>7. The brain and mind in chronic pain, with Lorimer Moseley<\/strong><\/span> <a href=\"http:\/\/bit.ly\/1GeOQ0c\">http:\/\/bit.ly\/1GeOQ0c<\/a><\/p>\n<p>A man needing no introduction, this podcast discusses the important difference between pain and nociception, with thoughts on how pain science can help clinicians working in sports medicine. You\u2019ll hear him share the best, and worst, ways to explain pain to patients, with thoughtful reflections along with a big dob of humour and humility.<\/p>\n<p>So there we go, the first official virtual conference, all for free! As always, let us know your thoughts via\u00a0our various social media channels \u2013 <a href=\"https:\/\/twitter.com\/bjsm_bmj\">Twitter (@BJSM_BMJ),<\/a> Facebook and Google+. Feedback is appreciated and valued!<!--TrendMD v2.4.8--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A monthly round-up of podcasts and articles\u00a0 By Steffan Griffin (@lifestylemedic) If you were hoping for further additions to the cluster series (previously on hamstring and shoulder injuries), fear not, here it is. We have simply changed the (now-monthly) series\u2019 name from \u201ccluster\u201d to \u201cvirtual conference\u201d to better reflect its provision of sleek and sexy [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/bjsm\/2015\/06\/20\/bjsm-virtual-conference-tendons\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1319,8248,8247],"class_list":["post-6348","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-tendinopathy","tag-tendons","tag-virtual-conference"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BJSM Virtual Conference \u2013 Tendons - BJSM blog - social media&#039;s leading SEM voice<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/bjsm\/2015\/06\/20\/bjsm-virtual-conference-tendons\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BJSM Virtual Conference \u2013 Tendons - BJSM blog - social media&#039;s leading SEM voice\" \/>\n<meta property=\"og:description\" content=\"A monthly round-up of podcasts and articles\u00a0 By Steffan Griffin (@lifestylemedic) If you were hoping for further additions to the cluster series (previously on hamstring and shoulder injuries), fear not, here it is. We have simply changed the (now-monthly) series\u2019 name from \u201ccluster\u201d to \u201cvirtual conference\u201d to better reflect its provision of sleek and sexy [...]Read More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.bmj.com\/bjsm\/2015\/06\/20\/bjsm-virtual-conference-tendons\/\" \/>\n<meta property=\"og:site_name\" content=\"BJSM blog - social media&#039;s leading SEM voice\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-20T02:02:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-06-20T02:09:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.bmj.com\/bjsm\/files\/2015\/06\/tennis-image.jpg\" \/>\n<meta name=\"author\" content=\"BMJ\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BMJ\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2015\\\/06\\\/20\\\/bjsm-virtual-conference-tendons\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2015\\\/06\\\/20\\\/bjsm-virtual-conference-tendons\\\/\"},\"author\":{\"name\":\"BMJ\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\"},\"headline\":\"BJSM Virtual Conference \u2013 Tendons\",\"datePublished\":\"2015-06-20T02:02:46+00:00\",\"dateModified\":\"2015-06-20T02:09:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2015\\\/06\\\/20\\\/bjsm-virtual-conference-tendons\\\/\"},\"wordCount\":634,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2015\\\/06\\\/20\\\/bjsm-virtual-conference-tendons\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2015\\\/06\\\/tennis-image.jpg\",\"keywords\":[\"tendinopathy\",\"tendons\",\"Virtual conference\"],\"articleSection\":[\"General\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2015\\\/06\\\/20\\\/bjsm-virtual-conference-tendons\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2015\\\/06\\\/20\\\/bjsm-virtual-conference-tendons\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2015\\\/06\\\/20\\\/bjsm-virtual-conference-tendons\\\/\",\"name\":\"BJSM Virtual Conference \u2013 Tendons - BJSM blog - social media&#039;s leading SEM voice\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2015\\\/06\\\/20\\\/bjsm-virtual-conference-tendons\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2015\\\/06\\\/20\\\/bjsm-virtual-conference-tendons\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2015\\\/06\\\/tennis-image.jpg\",\"datePublished\":\"2015-06-20T02:02:46+00:00\",\"dateModified\":\"2015-06-20T02:09:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2015\\\/06\\\/20\\\/bjsm-virtual-conference-tendons\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2015\\\/06\\\/20\\\/bjsm-virtual-conference-tendons\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2015\\\/06\\\/20\\\/bjsm-virtual-conference-tendons\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2015\\\/06\\\/tennis-image.jpg\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2015\\\/06\\\/tennis-image.jpg\",\"width\":1280,\"height\":850,\"caption\":\"Tennis Player Preparing to Serve --- Image by \u00a9 Royalty-Free\\\/Corbis\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2015\\\/06\\\/20\\\/bjsm-virtual-conference-tendons\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BJSM Virtual Conference \u2013 Tendons\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#website\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/\",\"name\":\"BJSM blog - social media&#039;s leading SEM voice\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#organization\",\"name\":\"BJSM blog - social media&#039;s leading SEM voice\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2017\\\/11\\\/blog-logo-bjsm.png\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2017\\\/11\\\/blog-logo-bjsm.png\",\"width\":222,\"height\":34,\"caption\":\"BJSM blog -  social media&#039;s leading SEM voice\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\",\"name\":\"BMJ\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"caption\":\"BMJ\"},\"sameAs\":[\"https:\\\/\\\/blogs.bmj.com\\\/\"],\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BJSM Virtual Conference \u2013 Tendons - BJSM blog - social media&#039;s leading SEM voice","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.bmj.com\/bjsm\/2015\/06\/20\/bjsm-virtual-conference-tendons\/","og_locale":"en_US","og_type":"article","og_title":"BJSM Virtual Conference \u2013 Tendons - BJSM blog - social media&#039;s leading SEM voice","og_description":"A monthly round-up of podcasts and articles\u00a0 By Steffan Griffin (@lifestylemedic) If you were hoping for further additions to the cluster series (previously on hamstring and shoulder injuries), fear not, here it is. We have simply changed the (now-monthly) series\u2019 name from \u201ccluster\u201d to \u201cvirtual conference\u201d to better reflect its provision of sleek and sexy [...]Read More...","og_url":"https:\/\/blogs.bmj.com\/bjsm\/2015\/06\/20\/bjsm-virtual-conference-tendons\/","og_site_name":"BJSM blog - social media&#039;s leading SEM voice","article_published_time":"2015-06-20T02:02:46+00:00","article_modified_time":"2015-06-20T02:09:31+00:00","og_image":[{"url":"https:\/\/blogs.bmj.com\/bjsm\/files\/2015\/06\/tennis-image.jpg","type":"","width":"","height":""}],"author":"BMJ","twitter_card":"summary_large_image","twitter_misc":{"Written by":"BMJ","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.bmj.com\/bjsm\/2015\/06\/20\/bjsm-virtual-conference-tendons\/#article","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/2015\/06\/20\/bjsm-virtual-conference-tendons\/"},"author":{"name":"BMJ","@id":"https:\/\/blogs.bmj.com\/bjsm\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe"},"headline":"BJSM Virtual Conference \u2013 Tendons","datePublished":"2015-06-20T02:02:46+00:00","dateModified":"2015-06-20T02:09:31+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/2015\/06\/20\/bjsm-virtual-conference-tendons\/"},"wordCount":634,"commentCount":0,"publisher":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/#organization"},"image":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/2015\/06\/20\/bjsm-virtual-conference-tendons\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bjsm\/files\/2015\/06\/tennis-image.jpg","keywords":["tendinopathy","tendons","Virtual conference"],"articleSection":["General"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.bmj.com\/bjsm\/2015\/06\/20\/bjsm-virtual-conference-tendons\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.bmj.com\/bjsm\/2015\/06\/20\/bjsm-virtual-conference-tendons\/","url":"https:\/\/blogs.bmj.com\/bjsm\/2015\/06\/20\/bjsm-virtual-conference-tendons\/","name":"BJSM Virtual Conference \u2013 Tendons - BJSM blog - social media&#039;s leading SEM voice","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/2015\/06\/20\/bjsm-virtual-conference-tendons\/#primaryimage"},"image":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/2015\/06\/20\/bjsm-virtual-conference-tendons\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bjsm\/files\/2015\/06\/tennis-image.jpg","datePublished":"2015-06-20T02:02:46+00:00","dateModified":"2015-06-20T02:09:31+00:00","breadcrumb":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/2015\/06\/20\/bjsm-virtual-conference-tendons\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.bmj.com\/bjsm\/2015\/06\/20\/bjsm-virtual-conference-tendons\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bjsm\/2015\/06\/20\/bjsm-virtual-conference-tendons\/#primaryimage","url":"https:\/\/blogs.bmj.com\/bjsm\/files\/2015\/06\/tennis-image.jpg","contentUrl":"https:\/\/blogs.bmj.com\/bjsm\/files\/2015\/06\/tennis-image.jpg","width":1280,"height":850,"caption":"Tennis Player Preparing to Serve --- Image by \u00a9 Royalty-Free\/Corbis"},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.bmj.com\/bjsm\/2015\/06\/20\/bjsm-virtual-conference-tendons\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogs.bmj.com\/bjsm\/"},{"@type":"ListItem","position":2,"name":"BJSM Virtual Conference \u2013 Tendons"}]},{"@type":"WebSite","@id":"https:\/\/blogs.bmj.com\/bjsm\/#website","url":"https:\/\/blogs.bmj.com\/bjsm\/","name":"BJSM blog - social media&#039;s leading SEM voice","description":"","publisher":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.bmj.com\/bjsm\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blogs.bmj.com\/bjsm\/#organization","name":"BJSM blog - social media&#039;s leading SEM voice","url":"https:\/\/blogs.bmj.com\/bjsm\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bjsm\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.bmj.com\/bjsm\/files\/2017\/11\/blog-logo-bjsm.png","contentUrl":"https:\/\/blogs.bmj.com\/bjsm\/files\/2017\/11\/blog-logo-bjsm.png","width":222,"height":34,"caption":"BJSM blog -  social media&#039;s leading SEM voice"},"image":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blogs.bmj.com\/bjsm\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe","name":"BMJ","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","caption":"BMJ"},"sameAs":["https:\/\/blogs.bmj.com\/"],"url":"https:\/\/blogs.bmj.com\/bjsm\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/posts\/6348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/comments?post=6348"}],"version-history":[{"count":0,"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/posts\/6348\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/media?parent=6348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/categories?post=6348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/tags?post=6348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}