{"id":6339,"date":"2015-06-10T07:26:46","date_gmt":"2015-06-10T06:26:46","guid":{"rendered":"https:\/\/blogs.bmj.com\/bjsm\/?p=6339"},"modified":"2015-06-10T08:42:24","modified_gmt":"2015-06-10T07:42:24","slug":"makeyourdayharder-campaign-launch","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/bjsm\/2015\/06\/10\/makeyourdayharder-campaign-launch\/","title":{"rendered":"#MakeYourDayHarder campaign launch: who, what, when, where, and why?"},"content":{"rendered":"<h3><\/h3>\n<h3>By\u00a0Dr. Mike Evans<\/h3>\n<p>&nbsp;<\/p>\n<p><strong>What:<\/strong> on <span class=\"aBn\"><span class=\"aQJ\">June 11<\/span><\/span> we are launching <strong><span style=\"color: #800080\">#MakeYourDayHarder<\/span> <\/strong>campaign where people make their day harder (get off a stop early, park at the back of lot, take stairs, have a walking meeting, ride, walk to lunch, etc..) and then share +\/- pic\/video on social media (twitter, FB, instagram) with the #MakeYourDayHarder hashtag.<\/p>\n<p><strong>Why:<\/strong> see below (PA=Physical Activity). The black line is sedentary time.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"  wp-image-6340 aligncenter\" src=\"https:\/\/blogs.bmj.com\/bjsm\/files\/2015\/06\/sedentary-time.png\" alt=\"sedentary time\" width=\"498\" height=\"378\" srcset=\"https:\/\/blogs.bmj.com\/bjsm\/files\/2015\/06\/sedentary-time.png 633w, https:\/\/blogs.bmj.com\/bjsm\/files\/2015\/06\/sedentary-time-300x227.png 300w\" sizes=\"auto, (max-width: 498px) 100vw, 498px\" \/><\/p>\n<p>Sitting disease has become an independent risk factor for poor health outcomes. People who are active but sit all day have worse outcomes. Read about the evidence <a href=\"http:\/\/annals.org\/article.aspx?articleid=2091327\" target=\"_blank\">HERE<\/a>. Also, <a href=\"http:\/\/recently published in the BJSM\" target=\"_blank\">read the consensus statement and guidelines &#8211;\u00a0recently published in the BJSM &#8211; geared at sedentary office workers<\/a>.<\/p>\n<p><strong>What it\u2019s not:<\/strong> this is not about workouts, sports etc.., its about working activity into your average day. Sidney Crosby is not our hero. The guy\/gal who take the stairs while everybody else is escalating.<\/p>\n<p><strong>Who:<\/strong> An Olympian\/Doctor (<a href=\"https:\/\/twitter.com\/janesthornton\">@JaneSThornton<\/a>), a design agency (<a href=\"https:\/\/twitter.com\/search?q=%40pivoting&amp;src=typd\">@pivoting<\/a>), a patient engagement star (<a href=\"https:\/\/twitter.com\/emily_nicholas8\">@emily_Nicholas8<\/a>) and me (<a href=\"https:\/\/twitter.com\/docmikeevans\">@docmikeevans<\/a>) (and friends..like you). We don\u2019t have any funding. We are just doing this to see if we can start to make a little social nudge towards more activity in our days. Kind of an experiment to see if we can start changing the culture of easy.<\/p>\n<p><strong>Website:<\/strong> Launching this week and will summarize science about both sitting disease and challenges (i have arthritis, i am too tired, too busy, etc..)<\/p>\n<p><strong>Want more info? This less than 4 minute video explains the plan:<\/strong><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=DJKlpYd_Xqo&#038;feature=youtu.be\">https:\/\/www.youtube.com\/watch?v=DJKlpYd_Xqo&amp;feature=youtu.be<\/a><\/p>\n<p><strong>Not enough? Here&#8217;s theWhiteboard explaining the science:<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Let&#039;s Make our Day Harder\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/whPuRLil4c0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><br \/>\n<strong>The launch:<\/strong> You can soft launch anytime (i.e. tweet #MakeYourDayHarder about something today) or join us virtually or in person at hard launch on <span class=\"aBn\"><span class=\"aQJ\">june 11<\/span><\/span>.\u00a0 I am giving a speech that day at the YMCA on \u201cThe Better Life Experiment at <span class=\"aBn\"><span class=\"aQJ\">6 pm<\/span><\/span> to launch. <a href=\"https:\/\/www.eventbrite.ca\/e\/make-your-day-harder-launch-event-tickets-17228240130\" target=\"_blank\">https:\/\/www.eventbrite.ca\/e\/make-your-day-harder-launch-event-tickets-17228240130<\/a><\/p>\n<p>We need you to help us spread the word, and share your pics, videos, and tweets.<\/p>\n<h1>#MakeYourDayHarder<\/h1>\n<p><!--TrendMD v2.4.8--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By\u00a0Dr. Mike Evans &nbsp; What: on June 11 we are launching #MakeYourDayHarder campaign where people make their day harder (get off a stop early, park at the back of lot, take stairs, have a walking meeting, ride, walk to lunch, etc..) and then share +\/- pic\/video on social media (twitter, FB, instagram) with the #MakeYourDayHarder [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/bjsm\/2015\/06\/10\/makeyourdayharder-campaign-launch\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1786,2904,1807],"class_list":["post-6339","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-exercise-is-medicine","tag-health-promotion","tag-physical-activity"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>#MakeYourDayHarder campaign launch: who, what, when, where, and why? 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