{"id":5971,"date":"2014-09-06T02:35:43","date_gmt":"2014-09-06T01:35:43","guid":{"rendered":"https:\/\/blogs.bmj.com\/bjsm\/?p=5971"},"modified":"2014-09-10T21:10:39","modified_gmt":"2014-09-10T20:10:39","slug":"4-must-attend-basemfsem-conference-sessions-on-physical-activity-and-young-people","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/bjsm\/2014\/09\/06\/4-must-attend-basemfsem-conference-sessions-on-physical-activity-and-young-people\/","title":{"rendered":"4 &#8216;must attend&#8217; BASEM\/FSEM conference sessions on physical activity and young people"},"content":{"rendered":"<h4>By\u00a0Beth Cameron, PR &amp; Communications, Faculty of Sport and Exercise Medicine <a href=\"https:\/\/twitter.com\/FSEM_UK\" target=\"_blank\">@FSEM_UK<\/a><\/h4>\n<p><a href=\"https:\/\/blogs.bmj.com\/bjsm\/files\/2014\/09\/action-schools-logo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-5972\" src=\"https:\/\/blogs.bmj.com\/bjsm\/files\/2014\/09\/action-schools-logo.jpg\" alt=\"action schools logo\" width=\"137\" height=\"141\" \/><\/a>This year&#8217;s joint BASEM and FSEM Conference, Walk 500 Miles, will include four, not to be missed, sessions covering paediatric medicine. The session starts at 2pm in Edinburgh&#8217;s historic Assembly Rooms, on Thursday 2nd October, with <a href=\"http:\/\/www.hiphealth.ca\/about_us\/leadership\/heather_mckay\" target=\"_blank\"><strong>Heather McKay<\/strong><\/a>, Professor of the Faculty of Medicine University of British Columbia, opening with <a href=\"http:\/\/www.actionschoolsbc.ca\/\" target=\"_blank\">A School-Based Physical Activity Success Story &#8211; Action Schools! <\/a>a trial based in British Columbia.<\/p>\n<p><strong>The Action Schools!<\/strong> programme uses a\u00a0comprehensive health model (socio-ecological approach) to provide children with healthier opportunities for physical activity and healthy eating at school. Professor McKay&#8217;s presentation will cover 10 years of practical lessons from\u00a0school based trials and evidence from efficacy, effectiveness and implementation trials from the inception of Action Schools! in 2004 covering 10 schools, to its scale-up covering 1500 schools.<\/p>\n<p>The second session brings us closer to home with <strong>Dr Nicola Crabtree<\/strong>, Principal Clinical Scientist and Research Physicist at <a href=\"http:\/\/www.bch.nhs.uk\/\" target=\"_blank\">Birmingham Children&#8217;s Hospital,<\/a> presenting Physical Activity during Childhood. Dr Crabtree will discuss bone as a living tissue, which responds to local and environmental stimuli and howphysical activity and mechanical loading plays an important role in the development of an optimal skeleton resistant to fracture, both during childhood and later adult life.<\/p>\n<p><strong>Neil Armstrong<\/strong>, Professor of Paediatric Physiology and the Provost of the University of Exeter, will follow this by asking: Young People are Fit and Active &#8211; Fact or Fiction? This presentation will provide critical analysis of what we know about young people\u2019s physical activity and aerobic fitness in relation to health and well-being. The dose-response evidence underpinning the health-related benefits of physical activity and aerobic fitness during childhood and adolescence is not as compelling as that during adulthood. How many young people are fit and active enough?<\/p>\n<p>The Paediatric session closes with <strong>Dr Karl Johnson<\/strong>, Consultant Paediatric Radiologist at <a href=\"http:\/\/www.bch.nhs.uk\/\" target=\"_blank\">Birmingham Children&#8217;s Hospital<\/a>, talking about Imaging Acute and Chronic Injuries in Children and Adolescents. This talk will highlight the imaging differences between children and adults and illustrate the various imaging modalities available. In many instances, the injuries are specific to the paediatric age group as a consequence of the inherent weakness of the growing skeleton and the different dynamics of the paediatric musculoskeletal system.<\/p>\n<p><span style=\"color: #800080\"><strong>To book your place at Walk 500 miles visit the conference web page at<\/strong><\/span> <a href=\"http:\/\/www.ba-sem.co.uk\/bookings\" target=\"_blank\">http:\/\/www.ba-sem.co.uk\/bookings<\/a><\/p>\n<p>Competing interest: This page was posted directly by @FSEM_UK via the BJSM Blog Editor &#8211; it was NOT commissioned by the Editor in Chief of BJSM Karim Khan, nor was it edited in any way by him. (arm&#8217;s length)<!--TrendMD v2.4.8--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By\u00a0Beth Cameron, PR &amp; Communications, Faculty of Sport and Exercise Medicine @FSEM_UK This year&#8217;s joint BASEM and FSEM Conference, Walk 500 Miles, will include four, not to be missed, sessions covering paediatric medicine. The session starts at 2pm in Edinburgh&#8217;s historic Assembly Rooms, on Thursday 2nd October, with Heather McKay, Professor of the Faculty of [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/bjsm\/2014\/09\/06\/4-must-attend-basemfsem-conference-sessions-on-physical-activity-and-young-people\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[185,1,1865],"tags":[1585,8189,1807,2499],"class_list":["post-5971","post","type-post","status-publish","format-standard","hentry","category-conferences","category-uncategorized","category-sport-and-exercise-medicine-discipline","tag-basem","tag-fsem","tag-physical-activity","tag-young-people"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 &#039;must attend&#039; BASEM\/FSEM conference sessions on physical activity and young people - BJSM blog - social media&#039;s leading SEM voice<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/bjsm\/2014\/09\/06\/4-must-attend-basemfsem-conference-sessions-on-physical-activity-and-young-people\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 &#039;must attend&#039; BASEM\/FSEM conference sessions on physical activity and young people - BJSM blog - social media&#039;s leading SEM voice\" \/>\n<meta property=\"og:description\" content=\"By\u00a0Beth Cameron, PR &amp; Communications, Faculty of Sport and Exercise Medicine @FSEM_UK This year&#8217;s joint BASEM and FSEM Conference, Walk 500 Miles, will include four, not to be missed, sessions covering paediatric medicine. The session starts at 2pm in Edinburgh&#8217;s historic Assembly Rooms, on Thursday 2nd October, with Heather McKay, Professor of the Faculty of [...]Read More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.bmj.com\/bjsm\/2014\/09\/06\/4-must-attend-basemfsem-conference-sessions-on-physical-activity-and-young-people\/\" \/>\n<meta property=\"og:site_name\" content=\"BJSM blog - social media&#039;s leading SEM voice\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-06T01:35:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-09-10T20:10:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.bmj.com\/bjsm\/files\/2014\/09\/action-schools-logo.jpg\" \/>\n<meta name=\"author\" content=\"BMJ\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BMJ\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2014\\\/09\\\/06\\\/4-must-attend-basemfsem-conference-sessions-on-physical-activity-and-young-people\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2014\\\/09\\\/06\\\/4-must-attend-basemfsem-conference-sessions-on-physical-activity-and-young-people\\\/\"},\"author\":{\"name\":\"BMJ\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\"},\"headline\":\"4 &#8216;must attend&#8217; BASEM\\\/FSEM conference sessions on physical activity and young people\",\"datePublished\":\"2014-09-06T01:35:43+00:00\",\"dateModified\":\"2014-09-10T20:10:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2014\\\/09\\\/06\\\/4-must-attend-basemfsem-conference-sessions-on-physical-activity-and-young-people\\\/\"},\"wordCount\":449,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2014\\\/09\\\/06\\\/4-must-attend-basemfsem-conference-sessions-on-physical-activity-and-young-people\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2014\\\/09\\\/action-schools-logo.jpg\",\"keywords\":[\"basem\",\"FSEM\",\"physical activity\",\"young people\"],\"articleSection\":[\"Conferences\",\"General\",\"Sport and exercise medicine discipline\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2014\\\/09\\\/06\\\/4-must-attend-basemfsem-conference-sessions-on-physical-activity-and-young-people\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2014\\\/09\\\/06\\\/4-must-attend-basemfsem-conference-sessions-on-physical-activity-and-young-people\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2014\\\/09\\\/06\\\/4-must-attend-basemfsem-conference-sessions-on-physical-activity-and-young-people\\\/\",\"name\":\"4 'must attend' BASEM\\\/FSEM conference sessions on physical activity and young people - BJSM blog - social media&#039;s leading SEM voice\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2014\\\/09\\\/06\\\/4-must-attend-basemfsem-conference-sessions-on-physical-activity-and-young-people\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2014\\\/09\\\/06\\\/4-must-attend-basemfsem-conference-sessions-on-physical-activity-and-young-people\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2014\\\/09\\\/action-schools-logo.jpg\",\"datePublished\":\"2014-09-06T01:35:43+00:00\",\"dateModified\":\"2014-09-10T20:10:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2014\\\/09\\\/06\\\/4-must-attend-basemfsem-conference-sessions-on-physical-activity-and-young-people\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2014\\\/09\\\/06\\\/4-must-attend-basemfsem-conference-sessions-on-physical-activity-and-young-people\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2014\\\/09\\\/06\\\/4-must-attend-basemfsem-conference-sessions-on-physical-activity-and-young-people\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2014\\\/09\\\/action-schools-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2014\\\/09\\\/action-schools-logo.jpg\",\"width\":137,\"height\":141},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2014\\\/09\\\/06\\\/4-must-attend-basemfsem-conference-sessions-on-physical-activity-and-young-people\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"4 &#8216;must attend&#8217; BASEM\\\/FSEM conference sessions on physical activity and young people\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#website\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/\",\"name\":\"BJSM blog - social media&#039;s leading SEM voice\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#organization\",\"name\":\"BJSM blog - social media&#039;s leading SEM voice\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2017\\\/11\\\/blog-logo-bjsm.png\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2017\\\/11\\\/blog-logo-bjsm.png\",\"width\":222,\"height\":34,\"caption\":\"BJSM blog -  social media&#039;s leading SEM voice\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\",\"name\":\"BMJ\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"caption\":\"BMJ\"},\"sameAs\":[\"https:\\\/\\\/blogs.bmj.com\\\/\"],\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"4 'must attend' BASEM\/FSEM conference sessions on physical activity and young people - BJSM blog - social media&#039;s leading SEM voice","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.bmj.com\/bjsm\/2014\/09\/06\/4-must-attend-basemfsem-conference-sessions-on-physical-activity-and-young-people\/","og_locale":"en_US","og_type":"article","og_title":"4 'must attend' BASEM\/FSEM conference sessions on physical activity and young people - BJSM blog - social media&#039;s leading SEM voice","og_description":"By\u00a0Beth Cameron, PR &amp; Communications, Faculty of Sport and Exercise Medicine @FSEM_UK This year&#8217;s joint BASEM and FSEM Conference, Walk 500 Miles, will include four, not to be missed, sessions covering paediatric medicine. The session starts at 2pm in Edinburgh&#8217;s historic Assembly Rooms, on Thursday 2nd October, with Heather McKay, Professor of the Faculty of [...]Read More...","og_url":"https:\/\/blogs.bmj.com\/bjsm\/2014\/09\/06\/4-must-attend-basemfsem-conference-sessions-on-physical-activity-and-young-people\/","og_site_name":"BJSM blog - social media&#039;s leading SEM voice","article_published_time":"2014-09-06T01:35:43+00:00","article_modified_time":"2014-09-10T20:10:39+00:00","og_image":[{"url":"https:\/\/blogs.bmj.com\/bjsm\/files\/2014\/09\/action-schools-logo.jpg","type":"","width":"","height":""}],"author":"BMJ","twitter_card":"summary_large_image","twitter_misc":{"Written by":"BMJ","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.bmj.com\/bjsm\/2014\/09\/06\/4-must-attend-basemfsem-conference-sessions-on-physical-activity-and-young-people\/#article","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/2014\/09\/06\/4-must-attend-basemfsem-conference-sessions-on-physical-activity-and-young-people\/"},"author":{"name":"BMJ","@id":"https:\/\/blogs.bmj.com\/bjsm\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe"},"headline":"4 &#8216;must attend&#8217; BASEM\/FSEM conference sessions on physical activity and young people","datePublished":"2014-09-06T01:35:43+00:00","dateModified":"2014-09-10T20:10:39+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/2014\/09\/06\/4-must-attend-basemfsem-conference-sessions-on-physical-activity-and-young-people\/"},"wordCount":449,"commentCount":0,"publisher":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/#organization"},"image":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/2014\/09\/06\/4-must-attend-basemfsem-conference-sessions-on-physical-activity-and-young-people\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bjsm\/files\/2014\/09\/action-schools-logo.jpg","keywords":["basem","FSEM","physical activity","young people"],"articleSection":["Conferences","General","Sport and exercise medicine discipline"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.bmj.com\/bjsm\/2014\/09\/06\/4-must-attend-basemfsem-conference-sessions-on-physical-activity-and-young-people\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.bmj.com\/bjsm\/2014\/09\/06\/4-must-attend-basemfsem-conference-sessions-on-physical-activity-and-young-people\/","url":"https:\/\/blogs.bmj.com\/bjsm\/2014\/09\/06\/4-must-attend-basemfsem-conference-sessions-on-physical-activity-and-young-people\/","name":"4 'must attend' BASEM\/FSEM conference sessions on physical activity and young people - BJSM blog - social media&#039;s leading SEM voice","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/2014\/09\/06\/4-must-attend-basemfsem-conference-sessions-on-physical-activity-and-young-people\/#primaryimage"},"image":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/2014\/09\/06\/4-must-attend-basemfsem-conference-sessions-on-physical-activity-and-young-people\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bjsm\/files\/2014\/09\/action-schools-logo.jpg","datePublished":"2014-09-06T01:35:43+00:00","dateModified":"2014-09-10T20:10:39+00:00","breadcrumb":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/2014\/09\/06\/4-must-attend-basemfsem-conference-sessions-on-physical-activity-and-young-people\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.bmj.com\/bjsm\/2014\/09\/06\/4-must-attend-basemfsem-conference-sessions-on-physical-activity-and-young-people\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bjsm\/2014\/09\/06\/4-must-attend-basemfsem-conference-sessions-on-physical-activity-and-young-people\/#primaryimage","url":"https:\/\/blogs.bmj.com\/bjsm\/files\/2014\/09\/action-schools-logo.jpg","contentUrl":"https:\/\/blogs.bmj.com\/bjsm\/files\/2014\/09\/action-schools-logo.jpg","width":137,"height":141},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.bmj.com\/bjsm\/2014\/09\/06\/4-must-attend-basemfsem-conference-sessions-on-physical-activity-and-young-people\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogs.bmj.com\/bjsm\/"},{"@type":"ListItem","position":2,"name":"4 &#8216;must attend&#8217; BASEM\/FSEM conference sessions on physical activity and young people"}]},{"@type":"WebSite","@id":"https:\/\/blogs.bmj.com\/bjsm\/#website","url":"https:\/\/blogs.bmj.com\/bjsm\/","name":"BJSM blog - social media&#039;s leading SEM voice","description":"","publisher":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.bmj.com\/bjsm\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blogs.bmj.com\/bjsm\/#organization","name":"BJSM blog - social media&#039;s leading SEM voice","url":"https:\/\/blogs.bmj.com\/bjsm\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bjsm\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.bmj.com\/bjsm\/files\/2017\/11\/blog-logo-bjsm.png","contentUrl":"https:\/\/blogs.bmj.com\/bjsm\/files\/2017\/11\/blog-logo-bjsm.png","width":222,"height":34,"caption":"BJSM blog -  social media&#039;s leading SEM voice"},"image":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blogs.bmj.com\/bjsm\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe","name":"BMJ","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","caption":"BMJ"},"sameAs":["https:\/\/blogs.bmj.com\/"],"url":"https:\/\/blogs.bmj.com\/bjsm\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/posts\/5971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/comments?post=5971"}],"version-history":[{"count":0,"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/posts\/5971\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/media?parent=5971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/categories?post=5971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/tags?post=5971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}