{"id":428,"date":"2010-11-08T09:04:23","date_gmt":"2010-11-08T08:04:23","guid":{"rendered":"https:\/\/blogs.bmj.com\/bjsm\/?p=428"},"modified":"2010-11-09T23:34:49","modified_gmt":"2010-11-09T22:34:49","slug":"couple-of-powerful-short-videos-are-you-drinking-fat","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/bjsm\/2010\/11\/08\/couple-of-powerful-short-videos-are-you-drinking-fat\/","title":{"rendered":"Couple of powerful (short) videos &#8211; Are you drinking fat?"},"content":{"rendered":"<p><a rel=\"attachment wp-att-447\" href=\"https:\/\/blogs.bmj.com\/bjsm\/2010\/11\/08\/couple-of-powerful-short-videos-are-you-drinking-fat\/nysugar\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-447\" title=\"NYSugar\" src=\"https:\/\/blogs.bmj.com\/bjsm\/files\/2010\/11\/NYSugar-300x234.gif\" alt=\"\" width=\"300\" height=\"234\" srcset=\"https:\/\/blogs.bmj.com\/bjsm\/files\/2010\/11\/NYSugar-300x234.gif 300w, https:\/\/blogs.bmj.com\/bjsm\/files\/2010\/11\/NYSugar.gif 369w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>New York City Health Department has launched an aggressive <a href=\"http:\/\/www.nyc.gov\/html\/doh\/html\/cdp\/cdp_pan.shtml\">video<\/a> campaign to educate Yorkers that sodas have 16 packs of sugar in a 20 oz drink (about 600 ml, say 1.5 cans). The story is certainly &#8216;sticky&#8217; &#8211; clear, unexpected, concrete, credible, emotional.<\/p>\n<p>The background, of course is that obesity is not as big a problem as inactivity\/<a href=\"http:\/\/bjsm.bmj.com\/content\/43\/1\/1.full.pdf\" target=\"_self\">lack of fitness<\/a>. Imagine if we could get folks to appreciate that <a href=\"http:\/\/bjsm.bmj.com\/content\/43\/1\/1.full.pdf\" target=\"_blank\">lack of fitness is EIGHT times as bad for you as drinking that soda<\/a>! Now there&#8217;s a video for someone to make!<!--TrendMD v2.4.8--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New York City Health Department has launched an aggressive video campaign to educate Yorkers that sodas have 16 packs of sugar in a 20 oz drink (about 600 ml, say 1.5 cans). The story is certainly &#8216;sticky&#8217; &#8211; clear, unexpected, concrete, credible, emotional. The background, of course is that obesity is not as big a [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/bjsm\/2010\/11\/08\/couple-of-powerful-short-videos-are-you-drinking-fat\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[173,1370,1827],"tags":[1831,1832,1828,136,1829,1830],"class_list":["post-428","post","type-post","status-publish","format-standard","hentry","category-debates","category-exercise-prescription","category-obesity-related","tag-die-young","tag-drink-water-instead","tag-king-and-blundell","tag-obesity","tag-physical-inactivity","tag-soda"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Couple of powerful (short) videos - Are you drinking fat?  - BJSM blog - social media&#039;s leading SEM voice<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/bjsm\/2010\/11\/08\/couple-of-powerful-short-videos-are-you-drinking-fat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Couple of powerful (short) videos - Are you drinking fat?  - BJSM blog - social media&#039;s leading SEM voice\" \/>\n<meta property=\"og:description\" content=\"New York City Health Department has launched an aggressive video campaign to educate Yorkers that sodas have 16 packs of sugar in a 20 oz drink (about 600 ml, say 1.5 cans). The story is certainly &#8216;sticky&#8217; &#8211; clear, unexpected, concrete, credible, emotional. 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