{"id":3945,"date":"2012-10-29T02:57:38","date_gmt":"2012-10-29T01:57:38","guid":{"rendered":"https:\/\/blogs.bmj.com\/bjsm\/?p=3945"},"modified":"2012-10-29T02:57:38","modified_gmt":"2012-10-29T01:57:38","slug":"fifa-and-education-representatives-join-forces-to-combat-childhood-obesity-and-improve-health","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/bjsm\/2012\/10\/29\/fifa-and-education-representatives-join-forces-to-combat-childhood-obesity-and-improve-health\/","title":{"rendered":"FIFA and education representatives join forces to combat childhood obesity and improve health"},"content":{"rendered":"<p>Congratulations to Mexican public schools representatives and FIFA, for leading the Latin American development of a joint initiative to combat childhood obesity and implement programs in schools to improve health.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-3946\" src=\"https:\/\/blogs.bmj.com\/bjsm\/files\/2012\/10\/black-girl-soccer-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/blogs.bmj.com\/bjsm\/files\/2012\/10\/black-girl-soccer-300x200.jpg 300w, https:\/\/blogs.bmj.com\/bjsm\/files\/2012\/10\/black-girl-soccer.jpg 640w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>FIFA\u2019s <a href=\"https:\/\/blogs.bmj.com\/bjsm\/2011\/07\/07\/fifa%E2%80%99s-%E2%80%9C11-for-health%E2%80%9D-programme-goes-global-%E2%80%93-roll-out-in-mexico\/\">11 for Health<\/a> was launched in Mexico in summer of 2011:<\/p>\n<p><em>The \u201c11 for Health\u201d programme complements the Mexican government\u2019s \u201c5 Pasos por tu Salud\u201d \u00a0(\u201cFive Steps for Your Health\u201d) and \u201cM\u00eddete, cuida tu peso\u201d (\u201cMeasure Yourself, Watch Your Weight\u201d) campaigns to harness the full potential of using football to promote health. Studies show that playing football, competitively or just for fun, reduces the risk factors for many diseases indicated by the World Health Organization (WHO). Based on these findings, F-MARC decided to combine the direct health effects of the game with its unique power in education and prevention to create this comprehensive health programme, using top players such as Mexico\u2019s Carlos Vela and Javier \u201cChicharito\u201d Hern\u00e1ndez, Argentina\u2019s Lionel Messi and Portugal\u2019s Cristiano Ronaldo, to name just a few, to deliver health education messages to young people.<\/em><\/p>\n<p><em>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 -FIFA\u2019s press release July 7, 2011<\/em><\/p>\n<p>In Mexico City last week,<em> <\/em>Ministers and Vice-Ministers of education from 31 countries, along with representatives from international organization met to discuss the program\u2019s further implementation into educational curricula.<\/p>\n<p>The specific aims for Mexico (the first country outside of Africa to implement the program), includes a phased plan with targeted objectives to both \u2018train-the-trainers,\u2019 and \u2018train-the students.\u2019 A preliminary goal is to reach 22,100 of Mexico\u2019s public secondary schools by 2014-2015.<\/p>\n<p>Mexico\u2019s Health Minister, Dr Jos\u00e9 \u00c1ngel C\u00f3rdova Villalobos underscores the importance of action to improve the health of Mexican youth. He states that the average age when youth start smoking and consuming alcohol is 13.7 years &#8212; younger than in previous years. \u00a0Youths\u2019 unhealthy consumption habits, combined with sedentary behaviour pose a great public health risk for Mexico which has a relatively young demographic.<\/p>\n<p>The hope is that through football \u2013 \u201cthe world\u2019s most popular language\u201d \u2013 FIFA and their allies will communicate positive health messages that result in long-lasting behaviour change.<\/p>\n<p>For more on the 11 for health program go <strong><a href=\"http:\/\/www.fifa.com\/aboutfifa\/footballdevelopment\/medical\/footballforhealth\/projects.html\" target=\"_blank\">here<\/a><\/strong><!--TrendMD v2.4.8--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Congratulations to Mexican public schools representatives and FIFA, for leading the Latin American development of a joint initiative to combat childhood obesity and implement programs in schools to improve health. FIFA\u2019s 11 for Health was launched in Mexico in summer of 2011: The \u201c11 for Health\u201d programme complements the Mexican government\u2019s \u201c5 Pasos por tu [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/bjsm\/2012\/10\/29\/fifa-and-education-representatives-join-forces-to-combat-childhood-obesity-and-improve-health\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[192,1387],"tags":[8269],"class_list":["post-3945","post","type-post","status-publish","format-standard","hentry","category-children","category-football","tag-football"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FIFA and education representatives join forces to combat childhood obesity and improve health - BJSM blog - social media&#039;s leading SEM voice<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/bjsm\/2012\/10\/29\/fifa-and-education-representatives-join-forces-to-combat-childhood-obesity-and-improve-health\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FIFA and education representatives join forces to combat childhood obesity and improve health - BJSM blog - social media&#039;s leading SEM voice\" \/>\n<meta property=\"og:description\" content=\"Congratulations to Mexican public schools representatives and FIFA, for leading the Latin American development of a joint initiative to combat childhood obesity and implement programs in schools to improve health. FIFA\u2019s 11 for Health was launched in Mexico in summer of 2011: The \u201c11 for Health\u201d programme complements the Mexican government\u2019s \u201c5 Pasos por tu [...]Read More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.bmj.com\/bjsm\/2012\/10\/29\/fifa-and-education-representatives-join-forces-to-combat-childhood-obesity-and-improve-health\/\" \/>\n<meta property=\"og:site_name\" content=\"BJSM blog - social media&#039;s leading SEM voice\" \/>\n<meta property=\"article:published_time\" content=\"2012-10-29T01:57:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.bmj.com\/bjsm\/files\/2012\/10\/black-girl-soccer-300x200.jpg\" \/>\n<meta name=\"author\" content=\"BMJ\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BMJ\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2012\\\/10\\\/29\\\/fifa-and-education-representatives-join-forces-to-combat-childhood-obesity-and-improve-health\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2012\\\/10\\\/29\\\/fifa-and-education-representatives-join-forces-to-combat-childhood-obesity-and-improve-health\\\/\"},\"author\":{\"name\":\"BMJ\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\"},\"headline\":\"FIFA and education representatives join forces to combat childhood obesity and improve health\",\"datePublished\":\"2012-10-29T01:57:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2012\\\/10\\\/29\\\/fifa-and-education-representatives-join-forces-to-combat-childhood-obesity-and-improve-health\\\/\"},\"wordCount\":361,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2012\\\/10\\\/29\\\/fifa-and-education-representatives-join-forces-to-combat-childhood-obesity-and-improve-health\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2012\\\/10\\\/black-girl-soccer-300x200.jpg\",\"keywords\":[\"Football\"],\"articleSection\":[\"Children\",\"Football\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2012\\\/10\\\/29\\\/fifa-and-education-representatives-join-forces-to-combat-childhood-obesity-and-improve-health\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2012\\\/10\\\/29\\\/fifa-and-education-representatives-join-forces-to-combat-childhood-obesity-and-improve-health\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2012\\\/10\\\/29\\\/fifa-and-education-representatives-join-forces-to-combat-childhood-obesity-and-improve-health\\\/\",\"name\":\"FIFA and education representatives join forces to combat childhood obesity and improve health - 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