{"id":3614,"date":"2012-08-29T06:04:36","date_gmt":"2012-08-29T05:04:36","guid":{"rendered":"https:\/\/blogs.bmj.com\/bjsm\/?p=3614"},"modified":"2012-08-29T16:44:03","modified_gmt":"2012-08-29T15:44:03","slug":"do-household-chores-add-years-to-life","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/bjsm\/2012\/08\/29\/do-household-chores-add-years-to-life\/","title":{"rendered":"Do household chores add years to life?"},"content":{"rendered":"<h2>By Callista Haggis (<a href=\"https:\/\/twitter.com\/CallistaAnne\" target=\"_blank\">@CallistaAnne<\/a>) and Karim Khan<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-3619\" src=\"https:\/\/blogs.bmj.com\/bjsm\/files\/2012\/08\/chores1-225x300.jpg\" alt=\"\" width=\"225\" height=\"300\" srcset=\"https:\/\/blogs.bmj.com\/bjsm\/files\/2012\/08\/chores1-225x300.jpg 225w, https:\/\/blogs.bmj.com\/bjsm\/files\/2012\/08\/chores1.jpg 300w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/>They are the bane of what should be a fun weekend of socialising, watching sport on TV (I mean exercising) and checking out BJSM on your iPad. Household bloody chores. The newspapers loved two of BJSM&#8217;s recent papers and inspired the bold and over- simplistic headline above. But given the time that both women and men spend on household chores, consider what Ratzlaff, Brown and Blair tell us about the scientific evidence on domestic and occupational activities.<\/p>\n<p>Harvard\u2019s Charles Ratzlaff\u2019s \u2018take home message\u2019 is in his title: <a href=\"http:\/\/bjsm.bmj.com\/content\/46\/10\/699.extract\">Good news, bad news: sports matter but occupational and household activity really matter \u2013 sport and recreation unlikely to be a panacea for public health<\/a>. In his rigorous population database analysis, \u201dsporting activity formed a small fraction of overall physical activity compared with occupational and household activity.\u201d<\/p>\n<p>What subset of the population spent 10 times more energy in household activity, and 5.5 times in occupational activity? You guessed it, women.<\/p>\n<p>Ratzlaff\u2019s research contributions are important when viewed in context with epidemiology\u2019s historic gender bias in reporting on non-sport specific activities (data were often focused on the male-dominated activities).<\/p>\n<p>However, the \u2018bad news\u2019, echoed by Professors Brown and Blair, is that \u201coverall population levels of exercise fall below the recommendations of public health bodies and expert clinical groups.\u201d<\/p>\n<p>Ratzlaff points out that individuals (of both sexes!) may benefit from additional energy expenditure without participating in \u2018formal sporting activities.\u2019\u00a0 However, Brown and Blair state, \u201cfor most people, occupational activity is not at a level to improve fitness.\u201d Fitness is associated with better health outcomes than being a healthy weight and unfit [<a href=\"http:\/\/bjsm.bmj.com\/content\/43\/1\/1.extract\" target=\"_blank\">Blair BJSM 2009, pages 1-2<\/a>). Additionally, Brown and Blair\u2019s data suggest that domestic activities do not produce the same feelings of \u2018well being\u2019 as leisure\/transport activity for young women.<\/p>\n<p>Taken together, the key message to pass on to patients, clients, and the general population may be: <span style=\"color: #800080\"><strong>Nothing is a panacea for public health. If you can incorporate physical activity (in different settings) into daily routines &#8211; good, if you can improve fitness and enjoy physical activity \u2013 even better.<\/strong><\/span><\/p>\n<p>And just because BJSM is keen for everyone to be aware of this very important \u2018overview\u2019 of how physical activity can be incorporated in the different sectors where evidence is strong &#8211; please check out the \u2018<a href=\"http:\/\/www.globalpa.org.uk\/investments\/\" target=\"_blank\"><strong>7 Investments\u2019 for Physical Activity<\/strong> document <strong>(free)<\/strong> &#8211; and share it around! [GAPA document from August; Ed Choice]<\/a><\/p>\n<p><strong>References<\/strong><\/p>\n<p><a href=\"http:\/\/bjsm.bmj.com\/content\/46\/10\/699.extract\" target=\"_blank\">Charles R Ratzlaff. 2012.\u00a0<strong>Good news, bad news: sports matter but occupational and household activity really matter \u2013 sport and recreation unlikely to be a panacea for public health<\/strong> <cite>Br J Sports Med <\/cite><em>2012; <\/em><em>46: 699-701.<\/em><\/a><strong><\/strong><\/p>\n<p><a href=\"http:\/\/bjsm.bmj.com\/content\/46\/10\/702.extract\" target=\"_blank\">Wendy Brown, Steven N Blair. 2012. <strong>Good news, good news: occupational and household activities are important for energy expenditure, but sport and recreation remain the best buy for public health<\/strong> . <cite>Br J Sports Med <\/cite><em>2012; <\/em><em>46<\/em><em>: <\/em><em>702-703.<\/em><\/a><\/p>\n<p><a href=\"http:\/\/bjsm.bmj.com\/content\/43\/1\/1.full\" target=\"_blank\">Steven N Blair SN. 2009.\u00a0<strong>Physical inactivity: the biggest public health problem of the 21st century<\/strong>.\u00a0BJSM, 43: 1-2.<\/a><\/p>\n<p><strong>Related blog<\/strong><\/p>\n<p><a href=\"https:\/\/blogs.bmj.com\/bjsm\/2012\/06\/25\/good-news-tweaks-to-commuting-behaviour-may-improve-activity-levels\/\" target=\"_blank\">BJSM guest blog: Tony H. Reinhardt-Rutland, <strong>Good News: Tweaks to commuting behaviour may improve activity levels<\/strong><\/a><\/p>\n<p>***************************************************************<\/p>\n<p><em><strong>Callista Haggis,<\/strong> MAP, is the Knowledge Broker for Active Streets, Active People (ASAP) &#8211; a Centre for Hip Health and Mobility research project on the relationship between the built environment and social and physical activity\u00a0across\u00a0the lifespan. Follow her on twitter: <a href=\"https:\/\/twitter.com\/CallistaAnne\" target=\"_blank\">@CallistaAnne<\/a>. Follow ASAP on twitter <a href=\"https:\/\/twitter.com\/AsapActive\" target=\"_blank\">@AsapActive<\/a><\/em><\/p>\n<p>&nbsp;<!--TrendMD v2.4.8--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Callista Haggis (@CallistaAnne) and Karim Khan They are the bane of what should be a fun weekend of socialising, watching sport on TV (I mean exercising) and checking out BJSM on your iPad. Household bloody chores. The newspapers loved two of BJSM&#8217;s recent papers and inspired the bold and over- simplistic headline above. But [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/bjsm\/2012\/08\/29\/do-household-chores-add-years-to-life\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1370,1,188,187],"tags":[2901,2902],"class_list":["post-3614","post","type-post","status-publish","format-standard","hentry","category-exercise-prescription","category-uncategorized","category-guest-posts","category-hot-topic","tag-7-investments","tag-gapa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Do household chores add years to life? - BJSM blog - social media&#039;s leading SEM voice<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/bjsm\/2012\/08\/29\/do-household-chores-add-years-to-life\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do household chores add years to life? - BJSM blog - social media&#039;s leading SEM voice\" \/>\n<meta property=\"og:description\" content=\"By Callista Haggis (@CallistaAnne) and Karim Khan They are the bane of what should be a fun weekend of socialising, watching sport on TV (I mean exercising) and checking out BJSM on your iPad. Household bloody chores. The newspapers loved two of BJSM&#8217;s recent papers and inspired the bold and over- simplistic headline above. But [...]Read More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.bmj.com\/bjsm\/2012\/08\/29\/do-household-chores-add-years-to-life\/\" \/>\n<meta property=\"og:site_name\" content=\"BJSM blog - social media&#039;s leading SEM voice\" \/>\n<meta property=\"article:published_time\" content=\"2012-08-29T05:04:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-08-29T15:44:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.bmj.com\/bjsm\/files\/2012\/08\/chores1-225x300.jpg\" \/>\n<meta name=\"author\" content=\"BMJ\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BMJ\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2012\\\/08\\\/29\\\/do-household-chores-add-years-to-life\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2012\\\/08\\\/29\\\/do-household-chores-add-years-to-life\\\/\"},\"author\":{\"name\":\"BMJ\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\"},\"headline\":\"Do household chores add years to life?\",\"datePublished\":\"2012-08-29T05:04:36+00:00\",\"dateModified\":\"2012-08-29T15:44:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2012\\\/08\\\/29\\\/do-household-chores-add-years-to-life\\\/\"},\"wordCount\":565,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2012\\\/08\\\/29\\\/do-household-chores-add-years-to-life\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2012\\\/08\\\/chores1-225x300.jpg\",\"keywords\":[\"7 investments\",\"GAPA\"],\"articleSection\":[\"Exercise prescription\",\"General\",\"Guest Posts\",\"Hot Topic\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2012\\\/08\\\/29\\\/do-household-chores-add-years-to-life\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2012\\\/08\\\/29\\\/do-household-chores-add-years-to-life\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2012\\\/08\\\/29\\\/do-household-chores-add-years-to-life\\\/\",\"name\":\"Do household chores add years to life? - BJSM blog - social media&#039;s leading SEM voice\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2012\\\/08\\\/29\\\/do-household-chores-add-years-to-life\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2012\\\/08\\\/29\\\/do-household-chores-add-years-to-life\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2012\\\/08\\\/chores1-225x300.jpg\",\"datePublished\":\"2012-08-29T05:04:36+00:00\",\"dateModified\":\"2012-08-29T15:44:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2012\\\/08\\\/29\\\/do-household-chores-add-years-to-life\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2012\\\/08\\\/29\\\/do-household-chores-add-years-to-life\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2012\\\/08\\\/29\\\/do-household-chores-add-years-to-life\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2012\\\/08\\\/chores1.jpg\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2012\\\/08\\\/chores1.jpg\",\"width\":\"300\",\"height\":\"400\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2012\\\/08\\\/29\\\/do-household-chores-add-years-to-life\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Do household chores add years to life?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#website\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/\",\"name\":\"BJSM blog - social media&#039;s leading SEM voice\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#organization\",\"name\":\"BJSM blog - social media&#039;s leading SEM voice\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2017\\\/11\\\/blog-logo-bjsm.png\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2017\\\/11\\\/blog-logo-bjsm.png\",\"width\":222,\"height\":34,\"caption\":\"BJSM blog -  social media&#039;s leading SEM voice\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\",\"name\":\"BMJ\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"caption\":\"BMJ\"},\"sameAs\":[\"https:\\\/\\\/blogs.bmj.com\\\/\"],\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Do household chores add years to life? - BJSM blog - social media&#039;s leading SEM voice","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.bmj.com\/bjsm\/2012\/08\/29\/do-household-chores-add-years-to-life\/","og_locale":"en_US","og_type":"article","og_title":"Do household chores add years to life? - BJSM blog - social media&#039;s leading SEM voice","og_description":"By Callista Haggis (@CallistaAnne) and Karim Khan They are the bane of what should be a fun weekend of socialising, watching sport on TV (I mean exercising) and checking out BJSM on your iPad. Household bloody chores. The newspapers loved two of BJSM&#8217;s recent papers and inspired the bold and over- simplistic headline above. But [...]Read More...","og_url":"https:\/\/blogs.bmj.com\/bjsm\/2012\/08\/29\/do-household-chores-add-years-to-life\/","og_site_name":"BJSM blog - social media&#039;s leading SEM voice","article_published_time":"2012-08-29T05:04:36+00:00","article_modified_time":"2012-08-29T15:44:03+00:00","og_image":[{"url":"https:\/\/blogs.bmj.com\/bjsm\/files\/2012\/08\/chores1-225x300.jpg","type":"","width":"","height":""}],"author":"BMJ","twitter_card":"summary_large_image","twitter_misc":{"Written by":"BMJ","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.bmj.com\/bjsm\/2012\/08\/29\/do-household-chores-add-years-to-life\/#article","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/2012\/08\/29\/do-household-chores-add-years-to-life\/"},"author":{"name":"BMJ","@id":"https:\/\/blogs.bmj.com\/bjsm\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe"},"headline":"Do household chores add years to life?","datePublished":"2012-08-29T05:04:36+00:00","dateModified":"2012-08-29T15:44:03+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/2012\/08\/29\/do-household-chores-add-years-to-life\/"},"wordCount":565,"commentCount":0,"publisher":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/#organization"},"image":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/2012\/08\/29\/do-household-chores-add-years-to-life\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bjsm\/files\/2012\/08\/chores1-225x300.jpg","keywords":["7 investments","GAPA"],"articleSection":["Exercise prescription","General","Guest Posts","Hot Topic"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.bmj.com\/bjsm\/2012\/08\/29\/do-household-chores-add-years-to-life\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.bmj.com\/bjsm\/2012\/08\/29\/do-household-chores-add-years-to-life\/","url":"https:\/\/blogs.bmj.com\/bjsm\/2012\/08\/29\/do-household-chores-add-years-to-life\/","name":"Do household chores add years to life? - BJSM blog - social media&#039;s leading SEM voice","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/2012\/08\/29\/do-household-chores-add-years-to-life\/#primaryimage"},"image":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/2012\/08\/29\/do-household-chores-add-years-to-life\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bjsm\/files\/2012\/08\/chores1-225x300.jpg","datePublished":"2012-08-29T05:04:36+00:00","dateModified":"2012-08-29T15:44:03+00:00","breadcrumb":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/2012\/08\/29\/do-household-chores-add-years-to-life\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.bmj.com\/bjsm\/2012\/08\/29\/do-household-chores-add-years-to-life\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bjsm\/2012\/08\/29\/do-household-chores-add-years-to-life\/#primaryimage","url":"https:\/\/blogs.bmj.com\/bjsm\/files\/2012\/08\/chores1.jpg","contentUrl":"https:\/\/blogs.bmj.com\/bjsm\/files\/2012\/08\/chores1.jpg","width":"300","height":"400"},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.bmj.com\/bjsm\/2012\/08\/29\/do-household-chores-add-years-to-life\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogs.bmj.com\/bjsm\/"},{"@type":"ListItem","position":2,"name":"Do household chores add years to life?"}]},{"@type":"WebSite","@id":"https:\/\/blogs.bmj.com\/bjsm\/#website","url":"https:\/\/blogs.bmj.com\/bjsm\/","name":"BJSM blog - social media&#039;s leading SEM voice","description":"","publisher":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.bmj.com\/bjsm\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blogs.bmj.com\/bjsm\/#organization","name":"BJSM blog - social media&#039;s leading SEM voice","url":"https:\/\/blogs.bmj.com\/bjsm\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bjsm\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.bmj.com\/bjsm\/files\/2017\/11\/blog-logo-bjsm.png","contentUrl":"https:\/\/blogs.bmj.com\/bjsm\/files\/2017\/11\/blog-logo-bjsm.png","width":222,"height":34,"caption":"BJSM blog -  social media&#039;s leading SEM voice"},"image":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blogs.bmj.com\/bjsm\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe","name":"BMJ","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","caption":"BMJ"},"sameAs":["https:\/\/blogs.bmj.com\/"],"url":"https:\/\/blogs.bmj.com\/bjsm\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/posts\/3614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/comments?post=3614"}],"version-history":[{"count":0,"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/posts\/3614\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/media?parent=3614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/categories?post=3614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/tags?post=3614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}