{"id":3355,"date":"2012-07-12T05:44:26","date_gmt":"2012-07-12T04:44:26","guid":{"rendered":"https:\/\/blogs.bmj.com\/bjsm\/?p=3355"},"modified":"2012-07-12T05:44:26","modified_gmt":"2012-07-12T04:44:26","slug":"why-a-bmj-olympics-portal","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/bjsm\/2012\/07\/12\/why-a-bmj-olympics-portal\/","title":{"rendered":"Why a BMJ Olympics Portal?"},"content":{"rendered":"<p><span style=\"color: #008000\"><em>In case you missed this post on the BMJ blog, we wanted to share directly with BJSM readers!<\/em><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-3356\" src=\"https:\/\/blogs.bmj.com\/bjsm\/files\/2012\/07\/olympics_portal.jpg\" alt=\"\" width=\"180\" height=\"110\" \/>Love them or hate them, you can\u2019t escape them. Almost as big as the Royal Jubilee, the Olympic Games have already taken a grip on London and Londoners. And other parts of the country too by all reports. Various colleagues are going to the Olympics specifically because it is in London. So let\u2019s not be Scrooge McDuck and let\u2019s accentuate the positive.<\/p>\n<p>&nbsp;<\/p>\n<p>The \u201c<a href=\"http:\/\/journals.bmj.com\/site\/marketing\/olympics2012\/index.html\">Olympics Portal<\/a>\u201d provides the \u201c<em>BMJ<\/em> Family\u201d with first class access to a plethora of great clinical content at one convenient site. My GP friends are keenly aware that 20-40% of everyday practice relates to the musculoskeletal system. Knee pain in a 22 year old office worker, shoulder pain in a 70-year old who now cannot sleep, sciatica in a mum. A waiting room of \u201csports medicine\u201d without any smell of liniment. (Such a great old word, right up there with the \u201clinseed oil\u201d for cricket bats).<\/p>\n<p>&nbsp;<\/p>\n<p>Physiotherapists, sports and exercise medicine physicians, and specialists of all stripes contribute to the care of those who play sport, exercise for fun, or who are in a \u201crehabilitation programme\u201d for chronic diseases. Removing \u201csports and exercise medicine\u201d from our clinical practice is akin to removing the Olympics from London right now. Pervasive\u2014we hope not invasive.<\/p>\n<p>&nbsp;<\/p>\n<p>Right now you can click on the <a href=\"http:\/\/journals.bmj.com\/site\/marketing\/olympics2012\/index.html\"><em>BMJ<\/em> Olympics Portal<\/a> and understand how to diagnose asthma better. The high quality production can also help your patients. You can listen to a podcast by best-selling author Dan Heath (<em>Made to Stick<\/em>, <em>Switch<\/em>) on how we doctors might have more success with patients and administrators adopting some of our brilliant suggestions.\u00a0 On this <em>BMJ<\/em> Portal I learned that an exercise programme from Sweden was able to reduce the need for shoulder surgery. Wondering how to examine a knee, hip, or shoulder? Or do you need to teach those skills? Just <a href=\"http:\/\/journals.bmj.com\/site\/marketing\/olympics2012\/multimedia.html\">click on the very clear, concise videos<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>All of us are time poor but swamped with what is often poor-quality information on the web.\u00a0 The Olympics Portal brings together relevant useful material that has met the <em>BMJ<\/em> Group\u2019s rigorous standards\u2014to make it easier for you to help you patient. And this is just the start\u2014the site will be updated continually. The <em>BMJ<\/em> team will respond to issues that come to light under the global sporting spotlight\u2014providing all of us with the type of learning opportunities that stick. I\u2019m looking forward to being on a rapid learning curve thanks to <em>BMJ<\/em>\u2019s commitment to both active people and to those who need activity to be more healthy. And I know that <em>BMJ<\/em> wants to respond to your interests so use your favourite way of communicating (email, blog post, twitter, or Facebook) to alert <em>BMJ<\/em> to your needs.<!--TrendMD v2.4.8--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In case you missed this post on the BMJ blog, we wanted to share directly with BJSM readers! Love them or hate them, you can\u2019t escape them. Almost as big as the Royal Jubilee, the Olympic Games have already taken a grip on London and Londoners. And other parts of the country too by all [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/bjsm\/2012\/07\/12\/why-a-bmj-olympics-portal\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1476,1865],"tags":[8270],"class_list":["post-3355","post","type-post","status-publish","format-standard","hentry","category-olympics","category-sport-and-exercise-medicine-discipline","tag-olympics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why a BMJ Olympics Portal? - BJSM blog - social media&#039;s leading SEM voice<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/bjsm\/2012\/07\/12\/why-a-bmj-olympics-portal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why a BMJ Olympics Portal? - BJSM blog - social media&#039;s leading SEM voice\" \/>\n<meta property=\"og:description\" content=\"In case you missed this post on the BMJ blog, we wanted to share directly with BJSM readers! Love them or hate them, you can\u2019t escape them. Almost as big as the Royal Jubilee, the Olympic Games have already taken a grip on London and Londoners. 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