{"id":2436,"date":"2012-02-02T23:06:32","date_gmt":"2012-02-02T22:06:32","guid":{"rendered":"https:\/\/blogs.bmj.com\/bjsm\/?p=2436"},"modified":"2012-02-16T18:51:45","modified_gmt":"2012-02-16T17:51:45","slug":"is-the-global-movement-%e2%80%98tipping%e2%80%99-exercise-is-medicine","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/bjsm\/2012\/02\/02\/is-the-global-movement-%e2%80%98tipping%e2%80%99-exercise-is-medicine\/","title":{"rendered":"Is the global movement \u2018tipping\u2019? Exercise IS medicine"},"content":{"rendered":"

Three exciting updates from the frontlines of health promotion through physical activity.<\/strong><\/p>\n


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Illustration by Liisa Sorsa, 23.5 hours video<\/figcaption><\/figure>\n

First, congratulations to Professor Steven\u00a0Blair for winning the Bloomberg Manulife Prize for the Promotion of Active Health. This international competition celebrates a researcher whose work promises to broaden understanding of how physical activity, nutrition or psychosocial factors influence personal health and well-being.<\/p>\n

Professor Blair has tirelessly raised awareness of the burden of low fitness. His dedicated data gathering and adroit analysis has allowed him to deduce that physical inactivity is the biggest public health problem of the 21st century. His 2009 editorial in BJSM<\/a> shares this title and has been downloaded more than 20,000 times (available free online).<\/p>\n

To read more about the award, follow this link to the Globe and Mail<\/a>.<\/p>\n

Secondly, after garnering global\u00a0attention, Mike Evan\u2019s videos 23.1\/2 hours <\/a>is being translated into multiple languages. Sports Medicine colleagues\u00a0will ensure the video can be enjoyed by speakers of\u00a0Arabic, Spanish, Chinese, and Italian. And there will likely be more offers to come.<\/p>\n

This will further enable the first physical activity \u2018YouTube sensation\u2019 – 23 1\/2 \u00a0– to promote behaviour change, while recognizing the physical activity challenges in a wide range of countries.<\/p>\n

While 1.6 million hits demonstrates 23.1\/2\u2019s current success, translation into multiple languages may take this video to the \u2018next level\u2019 with a goal of 10 million views!<\/p>\n

The video has already gained international traction as shown by the breakdown of views per country: US 844, 664, Canada 320, 000, UK 61, 345, Australia 49, 100, India 32,000, Netherlands 14, 977, Singapore 13,761, Germany 13, 345, Malaysia 11, 986, Sweden 11,589, Israel 11, 387, Saudi Arabia 10, 786, Mexico 10, 607…and the list goes on.<\/p>\n

If you haven\u2019t watched the video yet, check it out here (and note Steve Blair\u2019s fun cameo at around 2 minutes 50).<\/p>\n