{"id":2342,"date":"2012-01-17T04:19:21","date_gmt":"2012-01-17T03:19:21","guid":{"rendered":"https:\/\/blogs.bmj.com\/bjsm\/?p=2342"},"modified":"2012-01-18T07:17:04","modified_gmt":"2012-01-18T06:17:04","slug":"playing-generation-games-%e2%80%93-a-novel-approach-to-active-ageing","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/bjsm\/2012\/01\/17\/playing-generation-games-%e2%80%93-a-novel-approach-to-active-ageing\/","title":{"rendered":"PLAYING GENERATION GAMES \u2013 a novel approach to active ageing"},"content":{"rendered":"<h2>Guest Blog by Dr Kate Jackson<\/h2>\n<h4><span style=\"color: #008000\">The UK trainee perspective<\/span><span style=\"color: #008000\"> <\/span><strong><em><span style=\"color: #ff6600\">(A monthly BJSM blog feature)*<br \/>\n<\/span><\/em><\/strong><\/h4>\n<p>This morning I was walking through woods on one of those glorious crisp days. I stopped in a patch of sunlight, with my North Face hat pulled down over my ears, and I felt a physical upsurge of pure, simple, unadulterated bliss. And a thought floated in my head\u2026 \u201cIf I can still do this when I\u2019m 80, I\u2019d be happy.\u201d<\/p>\n<figure id=\"attachment_2343\" aria-describedby=\"caption-attachment-2343\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2343\" title=\"grandma walk park\" src=\"https:\/\/blogs.bmj.com\/bjsm\/files\/2012\/01\/grandma-walk-park.jpg\" alt=\"\" width=\"500\" height=\"281\" \/><figcaption id=\"caption-attachment-2343\" class=\"wp-caption-text\">Photo courtesy of Florian Seiffert (Flickr CC)<\/figcaption><\/figure>\n<p>So as we enter 2012, it\u2019s worth pointing out that alongside the London Olympics, the UK is also hosting the <a href=\"World Congress on Active Ageing\" target=\"_blank\">World Congress on Active Ageing<\/a> for the first time and it got me thinking about \u2018active ageing\u2019.\u00a0 What does it mean? How can we help as sport and exercise doctors? What might an active ageing programme look like?<\/p>\n<p>I\u2019m not suggesting for a minute that every person should be instructed to walk in woods (although I\u2019d bet they would enjoy it). The approach needs to avoid being patronising or generic, but instead allow for an individual\u2019s personal circumstances and preference. It needs to encourage inactive people to start fun, low-cost activities that suit them. But it also needs to guide already-active people who develop co-morbidities and give them the confidence to exercise safely despite their illness. \u00a0It needs to work in partnership in the community with exercise programmes for older people that already exist. The approach should encourage a lasting change in behaviour and in the long-term should not require high levels of external organisation. So can we do this?<\/p>\n<p>Dr Natasha Jones and Dr Julia Newton will be putting theory into practice this year.\u00a0 In December, Nuffield Orthopaedic Centre Sport and Exercise Medicine Department won the Oxfordshire Active Ageing Service bid in an exciting collaboration with Age UK. \u00a0The service, launching in May, is called \u2018Generation Games\u2019.<\/p>\n<p>It will involve an interactive website that will help individuals improve their fitness and health awareness by addressing individual barriers. To help those with chronic disease, there will be a progressive exercise pathway, integrated with current level 1-4 exercise schemes and established specialist rehabilitation schemes. A key piece of work will be the development of pathways for specialist departments not yet providing exercise rehabilitation schemes e.g. diabetes, cancer care, mental health, all of whom would benefit from improved physical activity levels.<\/p>\n<p>The service will be launched through media, online, poster and leaflet-based information systems and promoted through peers, the media, primary care, secondary care, rehabilitation services, community care and Active Ageing partners in the community.<\/p>\n<p>The over-arching ethos of the Generation Games service is self-efficacy and a user-centred approach that has to be the way forward. I wish them every luck in setting up this service, particularly as I may just be needing it in another decade or two\u2026<\/p>\n<p><strong> Related BJSM Publications<\/strong><\/p>\n<p><a href=\"http:\/\/bjsm.bmj.com\/content\/44\/2\/80.abstract?sid=51b6284f-c2fb-4fe5-9c56-da7660d8fcb6\" target=\"_blank\">J C Davis,\u00a0M C Robertson,\u00a0M C Ashe,\u00a0et. al. 2010.\u00a0Does a home-based strength and balance programme in people aged \u226580 years provide the best value for money to prevent falls? A systematic review of economic evaluations of falls prevention interventions. <em>BJSM. <\/em>44: 80-89. <\/a>{Short answer is yes! Good evidence to take to your health policy folks to instigate strength and balance training for seniors}. See also <a href=\"http:\/\/www.acc.co.nz\/preventing-injuries\/at-home\/older-people\/information-for-older-people\/otago-exercise-programme\/index.htm\" target=\"_blank\">Otago Exercise Program (OEP) <\/a>for detailed instructions on the program. Thanks Prof John Campbell and Clare Robertson for this internationally-adopted program.<\/p>\n<p><a href=\"http:\/\/bjsm.bmj.com\/content\/44\/10\/704.abstract?sid=ac9e3228-da65-40ae-99a9-dd774ecccf5c\" target=\"_blank\">X Liu,Y D Miller,\u00a0N W Burton, and\u00a0W J Brown. 2010.\u00a0A preliminary study of the effects of Tai Chi  and Qigong medical exercise on indicators of metabolic syndrome,  glycaemic control, health-related quality of life, and psychological                                           health in adults with elevated  blood glucose. <em>BJSM<\/em>. 44: 704-709.<\/a><\/p>\n<p>Wondering whether it is safe to encourage a senior to be active? See <a href=\"http:\/\/bjsm.bmj.com\/content\/43\/1\/5.full?sid=db1286ed-0b78-46f1-8694-9216428079d6\" target=\"_blank\">John Campbell&#8217;s helpful guide here<\/a>.<\/p>\n<p>*****************************************************<\/p>\n<p><em><strong>Dr Kate Jackson<\/strong> is an ST5 Sport and Exercise top-up trainee in the Oxford Deanery. She is interested in good walking, good food and good company<\/em><!--TrendMD v2.4.8--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guest Blog by Dr Kate Jackson The UK trainee perspective (A monthly BJSM blog feature)* This morning I was walking through woods on one of those glorious crisp days. I stopped in a patch of sunlight, with my North Face hat pulled down over my ears, and I felt a physical upsurge of pure, simple, [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/bjsm\/2012\/01\/17\/playing-generation-games-%e2%80%93-a-novel-approach-to-active-ageing\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1370,188,2552],"tags":[2769],"class_list":["post-2342","post","type-post","status-publish","format-standard","hentry","category-exercise-prescription","category-guest-posts","category-sem-registrars","tag-older-adults"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PLAYING GENERATION GAMES \u2013 a novel approach to active ageing - BJSM blog - social media&#039;s leading SEM voice<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/bjsm\/2012\/01\/17\/playing-generation-games-\u2013-a-novel-approach-to-active-ageing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PLAYING GENERATION GAMES \u2013 a novel approach to active ageing - BJSM blog - social media&#039;s leading SEM voice\" \/>\n<meta property=\"og:description\" content=\"Guest Blog by Dr Kate Jackson The UK trainee perspective (A monthly BJSM blog feature)* This morning I was walking through woods on one of those glorious crisp days. 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