{"id":1809,"date":"2011-09-05T19:16:54","date_gmt":"2011-09-05T18:16:54","guid":{"rendered":"https:\/\/blogs.bmj.com\/bjsm\/?p=1809"},"modified":"2016-04-17T06:43:31","modified_gmt":"2016-04-17T05:43:31","slug":"mechanotherapy-paper-passes-10000-downloads-did-you-miss-it","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/bjsm\/2011\/09\/05\/mechanotherapy-paper-passes-10000-downloads-did-you-miss-it\/","title":{"rendered":"Mechanotherapy paper passes 90,000 downloads &#8211; did you miss it?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1815\" title=\"MechanotherapySNIP\" src=\"https:\/\/blogs.bmj.com\/bjsm\/files\/2011\/09\/MechanotherapySNIP3.png\" alt=\"\" width=\"187\" height=\"157\" \/><\/p>\n<p><em><strong>Historical note:<\/strong> This blog was first published in 2011 when the paper had 5,000 views. The numbers have been updated in April 2016.<\/em><\/p>\n<p>OK &#8211; I begin with a &#8216;competing interest&#8217; statement &#8211; I&#8217;m blogging about a paper I coauthored. But, I think it is my first such post since we started blogging seriously at BJSM (2009). The objective measure is that the paper has been downloaded close to 90,000 times in <a href=\"http:\/\/bjsm.bmj.com\/content\/43\/4\/247.full\" target=\"_self\">full text<\/a> and <a href=\"http:\/\/bjsm.bmj.com\/content\/43\/4\/247.full.pdf\" target=\"_blank\">PDF<\/a>. (Thanks Mum!).<\/p>\n<p>Seriously though, there is increasing level 1 <span style=\"text-decoration: underline\">evidence that exercise is a powerful therapy for musculoskeletal conditions<\/span> &#8211; for muscle strains, joint degeneration, sciatica, not to mention (shh! tendon injuries). The historical rationale to explain the mechanism of this was &#8216;strengthening&#8217;.<\/p>\n<p>&#8216;Strengthening&#8217; as a mechanism for tissue repair didn&#8217;t make sense to me when I was in my busy clinical phase. How did &#8216;strengthening&#8217; the hip external rotators remove the pain of ITB friction syndrome? What was it about &#8216;strength&#8217; that would remove the pain of a hamstring strain?<\/p>\n<p>Mechanotransduction is a well-recognized physiological principle that should have much more traction in physiotherapy\/physical therapy courses and in medicine. This is how the body adapts itself to load. Why are Arnold Schwarzenegger&#8217;s muscles bigger than mine? His workouts signal his cells to hypertrophy and and multiply as needed and he gets bigger muscles. Mechanotransduction is the process. If it were genetics (the big myth!) it would mean he could have stopped working out from age 5 and have the body of a muscle-man.<\/p>\n<p>The proximal phalanx of a negligent sawmiller &#8211; who has lost his distal phalanx &#8212; is vastly smaller than his or her intact proximal phalanges. Same hand, same genetics &#8212; less loading. Mechanotherapy trumps genetics! Note examples from different tissues &#8211; mechanotherapy is a universal principle. It&#8217;s why an elite distance runner has larger pipes than a sedentary academics about to have a cardiac arrest.<\/p>\n<p>When clinicians prescribe exercise, the loading signals cell to repair and to function in response to load. <em>Turning movement into repair.<br \/>\n<\/em><\/p>\n<p>Clinicians, you see the power of mechanotherapy daily in your practice. <a href=\"http:\/\/en.wikipedia.org\/wiki\/Mechanotherapy\" target=\"_blank\">Mechanotherapy <\/a>is when you apply the principle of mechanotransduction as a treatment &#8211; analogous to the use of &#8216;electotherapy&#8217; or &#8216;pharmacotherapy&#8217; (but way more powerful than either of those!). Normal physiology = mechanotransduction; Prescribing targeted exercise = mechantherapy. Simple.<\/p>\n<p>Know that there is a very well-established scientific basis underpinning the success. Incontrovertible. (<a href=\"http:\/\/www.ncbi.nlm.nih.gov\/pubmed?term=mechanotransduction\" target=\"_blank\">3851 citations in Pubmed<\/a>). Stick with it &#8211; it can take time to work fully. Avoid the temptation to switch to <a href=\"http:\/\/bjsm.bmj.com\/content\/45\/2\/83.extract\" target=\"_blank\">snake-oil formulas<\/a> or <a href=\"http:\/\/bjsm.bmj.com\/content\/44\/4\/221.extract\" target=\"_blank\">funky treatments<\/a>. Trust in millions of year of evolution. The folks who couldn&#8217;t repair their injuries while moving on to the next feeding grounds aren&#8217;t with us any more. Mechanotherapy provides a powerful <a href=\"http:\/\/en.wikipedia.org\/wiki\/Evolution\" target=\"_blank\">survival benefit<\/a>!<\/p>\n<p><a href=\"http:\/\/bjsm.bmj.com\/articleusage?rid=43\/4\/247\" target=\"_blank\">Click here for a free link to the paper: Mechanotherapy&#8211;How physical therapists&#8217; prescription of exercise promotes tissue repair<\/a><\/p>\n<p>And you can upload of the graphics for free as powerpoint slides<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1817\" title=\"Mech2SNIP\" src=\"https:\/\/blogs.bmj.com\/bjsm\/files\/2011\/09\/Mech2SNIP.png\" alt=\"\" width=\"212\" height=\"133\" \/><!--TrendMD v2.4.8--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Historical note: This blog was first published in 2011 when the paper had 5,000 views. The numbers have been updated in April 2016. OK &#8211; I begin with a &#8216;competing interest&#8217; statement &#8211; I&#8217;m blogging about a paper I coauthored. But, I think it is my first such post since we started blogging seriously at [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/bjsm\/2011\/09\/05\/mechanotherapy-paper-passes-10000-downloads-did-you-miss-it\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1370,1,187],"tags":[2525,2526],"class_list":["post-1809","post","type-post","status-publish","format-standard","hentry","category-exercise-prescription","category-uncategorized","category-hot-topic","tag-mechanotherapy-eccentric-exercise","tag-tissue-loading"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mechanotherapy paper passes 90,000 downloads - did you miss it? - BJSM blog - social media&#039;s leading SEM voice<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/bjsm\/2011\/09\/05\/mechanotherapy-paper-passes-10000-downloads-did-you-miss-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mechanotherapy paper passes 90,000 downloads - did you miss it? - BJSM blog - social media&#039;s leading SEM voice\" \/>\n<meta property=\"og:description\" content=\"Historical note: This blog was first published in 2011 when the paper had 5,000 views. The numbers have been updated in April 2016. OK &#8211; I begin with a &#8216;competing interest&#8217; statement &#8211; I&#8217;m blogging about a paper I coauthored. But, I think it is my first such post since we started blogging seriously at [...]Read More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.bmj.com\/bjsm\/2011\/09\/05\/mechanotherapy-paper-passes-10000-downloads-did-you-miss-it\/\" \/>\n<meta property=\"og:site_name\" content=\"BJSM blog - social media&#039;s leading SEM voice\" \/>\n<meta property=\"article:published_time\" content=\"2011-09-05T18:16:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-04-17T05:43:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.bmj.com\/bjsm\/files\/2011\/09\/MechanotherapySNIP3.png\" \/>\n<meta name=\"author\" content=\"BMJ\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BMJ\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2011\\\/09\\\/05\\\/mechanotherapy-paper-passes-10000-downloads-did-you-miss-it\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2011\\\/09\\\/05\\\/mechanotherapy-paper-passes-10000-downloads-did-you-miss-it\\\/\"},\"author\":{\"name\":\"BMJ\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\"},\"headline\":\"Mechanotherapy paper passes 90,000 downloads &#8211; did you miss it?\",\"datePublished\":\"2011-09-05T18:16:54+00:00\",\"dateModified\":\"2016-04-17T05:43:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2011\\\/09\\\/05\\\/mechanotherapy-paper-passes-10000-downloads-did-you-miss-it\\\/\"},\"wordCount\":494,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2011\\\/09\\\/05\\\/mechanotherapy-paper-passes-10000-downloads-did-you-miss-it\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2011\\\/09\\\/MechanotherapySNIP3.png\",\"keywords\":[\"mechanotherapy. eccentric exercise\",\"tissue loading\"],\"articleSection\":[\"Exercise prescription\",\"General\",\"Hot Topic\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2011\\\/09\\\/05\\\/mechanotherapy-paper-passes-10000-downloads-did-you-miss-it\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2011\\\/09\\\/05\\\/mechanotherapy-paper-passes-10000-downloads-did-you-miss-it\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2011\\\/09\\\/05\\\/mechanotherapy-paper-passes-10000-downloads-did-you-miss-it\\\/\",\"name\":\"Mechanotherapy paper passes 90,000 downloads - did you miss it? - BJSM blog - social media&#039;s leading SEM voice\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2011\\\/09\\\/05\\\/mechanotherapy-paper-passes-10000-downloads-did-you-miss-it\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2011\\\/09\\\/05\\\/mechanotherapy-paper-passes-10000-downloads-did-you-miss-it\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2011\\\/09\\\/MechanotherapySNIP3.png\",\"datePublished\":\"2011-09-05T18:16:54+00:00\",\"dateModified\":\"2016-04-17T05:43:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2011\\\/09\\\/05\\\/mechanotherapy-paper-passes-10000-downloads-did-you-miss-it\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2011\\\/09\\\/05\\\/mechanotherapy-paper-passes-10000-downloads-did-you-miss-it\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2011\\\/09\\\/05\\\/mechanotherapy-paper-passes-10000-downloads-did-you-miss-it\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2011\\\/09\\\/MechanotherapySNIP3.png\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2011\\\/09\\\/MechanotherapySNIP3.png\",\"width\":\"187\",\"height\":\"157\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/2011\\\/09\\\/05\\\/mechanotherapy-paper-passes-10000-downloads-did-you-miss-it\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mechanotherapy paper passes 90,000 downloads &#8211; did you miss it?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#website\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/\",\"name\":\"BJSM blog - social media&#039;s leading SEM voice\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#organization\",\"name\":\"BJSM blog - social media&#039;s leading SEM voice\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2017\\\/11\\\/blog-logo-bjsm.png\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2017\\\/11\\\/blog-logo-bjsm.png\",\"width\":222,\"height\":34,\"caption\":\"BJSM blog -  social media&#039;s leading SEM voice\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#\\\/schema\\\/person\\\/ba3da426ed20e8f1d933ca367d8216fe\",\"name\":\"BMJ\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g\",\"caption\":\"BMJ\"},\"sameAs\":[\"https:\\\/\\\/blogs.bmj.com\\\/\"],\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mechanotherapy paper passes 90,000 downloads - did you miss it? - BJSM blog - social media&#039;s leading SEM voice","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.bmj.com\/bjsm\/2011\/09\/05\/mechanotherapy-paper-passes-10000-downloads-did-you-miss-it\/","og_locale":"en_US","og_type":"article","og_title":"Mechanotherapy paper passes 90,000 downloads - did you miss it? - BJSM blog - social media&#039;s leading SEM voice","og_description":"Historical note: This blog was first published in 2011 when the paper had 5,000 views. The numbers have been updated in April 2016. OK &#8211; I begin with a &#8216;competing interest&#8217; statement &#8211; I&#8217;m blogging about a paper I coauthored. But, I think it is my first such post since we started blogging seriously at [...]Read More...","og_url":"https:\/\/blogs.bmj.com\/bjsm\/2011\/09\/05\/mechanotherapy-paper-passes-10000-downloads-did-you-miss-it\/","og_site_name":"BJSM blog - social media&#039;s leading SEM voice","article_published_time":"2011-09-05T18:16:54+00:00","article_modified_time":"2016-04-17T05:43:31+00:00","og_image":[{"url":"https:\/\/blogs.bmj.com\/bjsm\/files\/2011\/09\/MechanotherapySNIP3.png","type":"","width":"","height":""}],"author":"BMJ","twitter_card":"summary_large_image","twitter_misc":{"Written by":"BMJ","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.bmj.com\/bjsm\/2011\/09\/05\/mechanotherapy-paper-passes-10000-downloads-did-you-miss-it\/#article","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/2011\/09\/05\/mechanotherapy-paper-passes-10000-downloads-did-you-miss-it\/"},"author":{"name":"BMJ","@id":"https:\/\/blogs.bmj.com\/bjsm\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe"},"headline":"Mechanotherapy paper passes 90,000 downloads &#8211; did you miss it?","datePublished":"2011-09-05T18:16:54+00:00","dateModified":"2016-04-17T05:43:31+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/2011\/09\/05\/mechanotherapy-paper-passes-10000-downloads-did-you-miss-it\/"},"wordCount":494,"commentCount":0,"publisher":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/#organization"},"image":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/2011\/09\/05\/mechanotherapy-paper-passes-10000-downloads-did-you-miss-it\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bjsm\/files\/2011\/09\/MechanotherapySNIP3.png","keywords":["mechanotherapy. eccentric exercise","tissue loading"],"articleSection":["Exercise prescription","General","Hot Topic"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.bmj.com\/bjsm\/2011\/09\/05\/mechanotherapy-paper-passes-10000-downloads-did-you-miss-it\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.bmj.com\/bjsm\/2011\/09\/05\/mechanotherapy-paper-passes-10000-downloads-did-you-miss-it\/","url":"https:\/\/blogs.bmj.com\/bjsm\/2011\/09\/05\/mechanotherapy-paper-passes-10000-downloads-did-you-miss-it\/","name":"Mechanotherapy paper passes 90,000 downloads - did you miss it? - BJSM blog - social media&#039;s leading SEM voice","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/2011\/09\/05\/mechanotherapy-paper-passes-10000-downloads-did-you-miss-it\/#primaryimage"},"image":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/2011\/09\/05\/mechanotherapy-paper-passes-10000-downloads-did-you-miss-it\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bjsm\/files\/2011\/09\/MechanotherapySNIP3.png","datePublished":"2011-09-05T18:16:54+00:00","dateModified":"2016-04-17T05:43:31+00:00","breadcrumb":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/2011\/09\/05\/mechanotherapy-paper-passes-10000-downloads-did-you-miss-it\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.bmj.com\/bjsm\/2011\/09\/05\/mechanotherapy-paper-passes-10000-downloads-did-you-miss-it\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bjsm\/2011\/09\/05\/mechanotherapy-paper-passes-10000-downloads-did-you-miss-it\/#primaryimage","url":"https:\/\/blogs.bmj.com\/bjsm\/files\/2011\/09\/MechanotherapySNIP3.png","contentUrl":"https:\/\/blogs.bmj.com\/bjsm\/files\/2011\/09\/MechanotherapySNIP3.png","width":"187","height":"157"},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.bmj.com\/bjsm\/2011\/09\/05\/mechanotherapy-paper-passes-10000-downloads-did-you-miss-it\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogs.bmj.com\/bjsm\/"},{"@type":"ListItem","position":2,"name":"Mechanotherapy paper passes 90,000 downloads &#8211; did you miss it?"}]},{"@type":"WebSite","@id":"https:\/\/blogs.bmj.com\/bjsm\/#website","url":"https:\/\/blogs.bmj.com\/bjsm\/","name":"BJSM blog - social media&#039;s leading SEM voice","description":"","publisher":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.bmj.com\/bjsm\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blogs.bmj.com\/bjsm\/#organization","name":"BJSM blog - social media&#039;s leading SEM voice","url":"https:\/\/blogs.bmj.com\/bjsm\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bjsm\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.bmj.com\/bjsm\/files\/2017\/11\/blog-logo-bjsm.png","contentUrl":"https:\/\/blogs.bmj.com\/bjsm\/files\/2017\/11\/blog-logo-bjsm.png","width":222,"height":34,"caption":"BJSM blog -  social media&#039;s leading SEM voice"},"image":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blogs.bmj.com\/bjsm\/#\/schema\/person\/ba3da426ed20e8f1d933ca367d8216fe","name":"BMJ","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b4d8f39281bcae118348a1c027347b8e53b82d42520e774a8b50dd9a6ac6c01d?s=96&d=mm&r=g","caption":"BMJ"},"sameAs":["https:\/\/blogs.bmj.com\/"],"url":"https:\/\/blogs.bmj.com\/bjsm\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/posts\/1809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/comments?post=1809"}],"version-history":[{"count":0,"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/posts\/1809\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/media?parent=1809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/categories?post=1809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/tags?post=1809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}