{"id":1680,"date":"2011-08-19T22:11:19","date_gmt":"2011-08-19T21:11:19","guid":{"rendered":"https:\/\/blogs.bmj.com\/bjsm\/?p=1680"},"modified":"2011-08-19T22:11:19","modified_gmt":"2011-08-19T21:11:19","slug":"bjsm-response-to-news-flash-tv-may-not-kill-you-but-active-people-do-live-longer","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/bjsm\/2011\/08\/19\/bjsm-response-to-news-flash-tv-may-not-kill-you-but-active-people-do-live-longer\/","title":{"rendered":"BJSM response to news flash: TV may not kill you, but active people do live longer"},"content":{"rendered":"<figure id=\"attachment_1681\" aria-describedby=\"caption-attachment-1681\" style=\"width: 320px\" class=\"wp-caption aligncenter\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1681\" title=\"Too-Much-TV\" src=\"https:\/\/blogs.bmj.com\/bjsm\/files\/2011\/08\/Too-Much-TV.jpg\" alt=\"\" width=\"320\" height=\"240\" \/><figcaption id=\"caption-attachment-1681\" class=\"wp-caption-text\">Image source: www.fullissue.com<\/figcaption><\/figure>\n<p>Recent press coverage of BJSM article: <strong><a href=\"http:\/\/bjsm.bmj.com\/content\/early\/2011\/08\/01\/bjsm.2011.085662\" target=\"_blank\">Television viewing time and reduced life expectancy: a life table analysis<\/a><\/strong>, has sparked debate in popular media. David Aaronovich, from the <a href=\"http:\/\/www.thetimes.co.uk\/tto\/news\/\" target=\"_blank\">UK Times<\/a>, writes: \u201cOn Tuesday morning many people in Britain woke up to the news that their televisions were killing them\u2026 A curious person would want to know how this transmission of death works\u2026Is it some kind of death ray, emitted by the billions of nasty little pixels on the screen?\u201d<\/p>\n<p>His main issue wasn\u2019t with the credibility of research findings but rather the news coverage\u2019s muddled distinction between causal and associated behaviour risks.<\/p>\n<p>The sensationalist response to Veerman, Healy, and Cobiac et al\u2019s article is not confined to the UK. News headlines from around the globe include:<\/p>\n<p><a href=\"http:\/\/www.prwire.com.au\/pr\/24397\/tv-can-kill-just-like-smoking\" target=\"_blank\">TV can kill, just like smoking<\/a><\/p>\n<p><a href=\"http:\/\/www.sunjournal.com\/our-view\/story\/1075100\" target=\"_blank\">It&#8217;s the threat in the corner of every living room<\/a><\/p>\n<p><a href=\"http:\/\/www.thirdage.com\/news\/tv-and-lifespan-one-hours-viewing-shortens-life-by-22-minutes_08-17-2011\" target=\"_blank\">TV And Lifespan: One Hour&#8217;s Viewing Shortens Life By 22 Minutes<\/a><\/p>\n<p><a href=\"http:\/\/www.mediapost.com\/publications\/?fa=Articles.showArticle&amp;art_aid=156082\" target=\"_blank\">New Study Says &#8220;Jersey Shore&#8221; Can Shorten Life Span (Not Really)<\/a><\/p>\n<p>Reporting accuracy aside, as they say in the business \u2013 any press is good press. The news coverage successfully calls attention to the risks associated with coming home from your desk job (remember a few weeks ago \u2013 we were told that <a href=\"https:\/\/blogs.bmj.com\/bjsm\/2011\/07\/22\/has-sedentarism-excessive-sitting-crossed-over-to-join-the-conditions-that-the-public-is-aware-of-the-new-obesity\/\" target=\"_blank\">desk jobs are a serious health risk<\/a>), and sitting for hours in front of the TV.<\/p>\n<p>Since researchers excluded those individuals that exercised in front of the TV, the underlying issue here is the negative health impacts of sedentary behaviour. This is nothing new for our fellow physical activity advocates (see related<a href=\"http:\/\/bjsm.bmj.com\/content\/45\/10\/759.full?sid=5d7f2511-8100-4e45-b8ab-ad7c294b9ddd\" target=\"_blank\"> BJSM warm up on <\/a><strong><a href=\"http:\/\/bjsm.bmj.com\/content\/45\/10\/759.full?sid=5d7f2511-8100-4e45-b8ab-ad7c294b9ddd\" target=\"_blank\">smokadiabesity<\/a><\/strong>).<\/p>\n<p>The blast of news coverage also suggests that creative research angles on behavioral health impacts are useful in grabbing the public imagination. It may be considered a less dramatic version of when activists take off their clothes to promote reduction of fossil fuel dependency or anti-fur campaigns (see <a href=\"http:\/\/www.worldnakedbikeride.org\/\" target=\"_blank\">World Naked Bike Ride<\/a> and <span style=\"color: #000000\"><a href=\"http:\/\/www.huffingtonpost.com\/2009\/03\/23\/id-rather-go-naked-than-w_n_177920.html\" target=\"_blank\">I&#8217;d Rather Go Naked Than Wear Fur<\/a><\/span>).<\/p>\n<p>As commendable as this level of commitment to promoting behavior change is, one of our aims at BJSM is to keep our clothes on and let the science speak for itself.<\/p>\n<p><em>Post script: One news headline DID hit on the crux of the issue:<\/em><\/p>\n<p><em><a href=\"http:\/\/www.christiantoday.com\/article\/want.to.live.longer.try.less.tv.and.more.exercise\/28454.htm\" target=\"_blank\">Want to live longer? Try less TV and more exercise<\/a><\/em><!--TrendMD v2.4.8--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recent press coverage of BJSM article: Television viewing time and reduced life expectancy: a life table analysis, has sparked debate in popular media. David Aaronovich, from the UK Times, writes: \u201cOn Tuesday morning many people in Britain woke up to the news that their televisions were killing them\u2026 A curious person would want to know [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/bjsm\/2011\/08\/19\/bjsm-response-to-news-flash-tv-may-not-kill-you-but-active-people-do-live-longer\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,187,317],"tags":[8274],"class_list":["post-1680","post","type-post","status-publish","format-standard","hentry","category-uncategorized","category-hot-topic","category-research","tag-smokadiabesity"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BJSM response to news flash: TV may not kill you, but active people do live longer - BJSM blog - social media&#039;s leading SEM voice<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/bjsm\/2011\/08\/19\/bjsm-response-to-news-flash-tv-may-not-kill-you-but-active-people-do-live-longer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BJSM response to news flash: TV may not kill you, but active people do live longer - BJSM blog - social media&#039;s leading SEM voice\" \/>\n<meta property=\"og:description\" content=\"Recent press coverage of BJSM article: Television viewing time and reduced life expectancy: a life table analysis, has sparked debate in popular media. 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