{"id":1519,"date":"2011-07-07T19:03:46","date_gmt":"2011-07-07T18:03:46","guid":{"rendered":"https:\/\/blogs.bmj.com\/bjsm\/?p=1519"},"modified":"2011-07-07T19:04:33","modified_gmt":"2011-07-07T18:04:33","slug":"fifa%e2%80%99s-%e2%80%9c11-for-health%e2%80%9d-programme-goes-global-%e2%80%93-roll-out-in-mexico","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/bjsm\/2011\/07\/07\/fifa%e2%80%99s-%e2%80%9c11-for-health%e2%80%9d-programme-goes-global-%e2%80%93-roll-out-in-mexico\/","title":{"rendered":"FIFA\u2019s \u201c11 for Health\u201d programme goes global \u2013 roll-out in Mexico"},"content":{"rendered":"

FIFA Media Release<\/span><\/em><\/p>\n

There is no better stage than the FIFA U-17 World Cup to launch a programme designed to enhance the health and well-being of young people through football in the host country. The passion for the game in Mexico can be felt in every corner of the country and exactly this unique power of football has been combined in a comprehensive health programme, \u201c11 for Health\u201d<\/a><\/strong>, to use football as a tool in prevention and education. FIFA, the Ministry of Health, the National Commission of the Social Health Protection System, FIFA and the Mexican Football Association (FMF) joined forces at the Ministry of Health in Mexico City on 1 July 2011 to announce the roll-out of the Football for Health initiative. In the first phase of the programme, schools in seven cities in Mexico will participate, namely in Mexico City, Guadalajara, Monterrey, Puebla, Colima, Culiac\u00e1n and Oaxaca.<\/p>\n

\"\"
Photo: George Hatcher, Flickr Creative Commons<\/figcaption><\/figure>\n

\n

\u201cPhysical activity, such as football, is indispensable for building a healthy population. The \u201811 for Health\u2019 programme fits perfectly in our national health promotion activities. It offers an effective, feasible and low-cost tool to improve the health of the young people who are our future,\u201d explained Mexico\u2019s Health Minister, Dr Jos\u00e9 \u00c1ngel C\u00f3rdova Villalobos, at the launch event in the presence of Prof. Jiri Dvorak, FIFA Chief Medical Officer and chairman of the FIFA Medical Assessment and Research Centre (F-MARC), Justino Compe\u00e1n, CONCACAF Vice-President and FMF President, Decio De Maria, FMF General Secretary, and Salom\u00f3n Chertorivski Woldenberg, National Commissioner of the Social Health Protection System.<\/p>\n

\u201cWith the creation of \u201811 for Health\u2019, FIFA has embarked on yet another path to use football as a direct tool to improve the life of young people. The \u201811 for Health\u2019 emphasises the power of football far beyond the boundaries of the football pitch. This can only be achieved with the support of governments. With the cooperation of the Ministry and the National Commission of Social Health Protection System here in Mexico, we will set the ball rolling for the young Mexican generation,\u201d explained Prof. Dvorak.<\/p>\n

Following successful pilot evaluations of the \u201911 for Health\u2019 programme in South Africa (2009), Zimbabwe (2010) and Mauritius (2010), Mexico will be the first country outside Africa to implement this health programme. Colombia and Brazil are expected to follow. The pilot study showed that the simple health messages, when combined with different elements of football play, such as defending, heading, shooting and attacking, were indeed able to considerably improve knowledge and change attitudes towards health among the boys and girls. Playing also helped to reduce obesity.
\nThe \u201c11 for Health\u201d programme complements the Mexican government\u2019s \u201c5 Pasos por tu Salud\u201d \u00a0(\u201cFive Steps for Your Health\u201d) and \u201cM\u00eddete, cuida tu peso\u201d (\u201cMeasure Yourself, Watch Your Weight\u201d) campaigns in order to harness the full potential of using football to promote health. Playing football, ambitiously or just for fun, has been shown in scientific studies to be a particularly healthy sport and reduce the risk factors for many diseases indicated by the World Health Organization (WHO). Based on these findings, F-MARC decided to combine the direct health effects of the game with its unique power in education and prevention to create this comprehensive health programme, using top players such as Mexico\u2019s Carlos Vela and Javier \u201cChicharito\u201d Hern\u00e1ndez, Argentina\u2019s Lionel Messi and Portugal\u2019s Cristiano Ronaldo, to name just a few, to deliver health education messages to young people.<\/p>\n

\u201cThe most important project at present and in the future goes far beyond the game itself: the focus of \u2018Football for Health\u2019 is not on players\u2019 health but on the health of communities and society as a whole. Football\u2019s popularity means it has the potential to play a unique role in disease awareness and prevention. For the Mexican Football Association, it is imperative that we promote health and put together this programme with FIFA and the Ministry of Health,\u201d explained Justino Compe\u00e1n.
\n Click here for for more information<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

FIFA Media Release There is no better stage than the FIFA U-17 World Cup to launch a programme designed to enhance the health and well-being of young people through football in the host country. The passion for the game in Mexico can be felt in every corner of the country and exactly this unique power […]<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,187,1141],"tags":[],"class_list":["post-1519","post","type-post","status-publish","format-standard","hentry","category-uncategorized","category-hot-topic","category-news"],"yoast_head":"\nFIFA\u2019s \u201c11 for Health\u201d programme goes global \u2013 roll-out in Mexico - BJSM blog - social media's leading SEM voice<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/bjsm\/2011\/07\/07\/fifa\u2019s-\u201c11-for-health\u201d-programme-goes-global-\u2013-roll-out-in-mexico\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FIFA\u2019s \u201c11 for Health\u201d programme goes global \u2013 roll-out in Mexico - BJSM blog - social media's leading SEM voice\" \/>\n<meta property=\"og:description\" content=\"FIFA Media Release There is no better stage than the FIFA U-17 World Cup to launch a programme designed to enhance the health and well-being of young people through football in the host country. 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