{"id":10892,"date":"2023-12-15T06:00:49","date_gmt":"2023-12-15T05:00:49","guid":{"rendered":"https:\/\/blogs.bmj.com\/bjsm\/?p=10892"},"modified":"2023-12-14T16:41:26","modified_gmt":"2023-12-14T15:41:26","slug":"the-twelve-messages-of-christmas","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/bjsm\/2023\/12\/15\/the-twelve-messages-of-christmas\/","title":{"rendered":"The Twelve Messages of Christmas"},"content":{"rendered":"<blockquote><p>by BJSM Social Media Editors Chlo\u00eb Williamson and Jennifer Duncan<\/p><\/blockquote>\n<p><span style=\"font-weight: 400\">The days are short, the pavements are treacherous, and cosying up on the sofa seems particularly appealing at this time of year. As a result, many people may find themselves lacking the motivation, energy, confidence or desire to get out and get moving. This means that we (physical activity advocates) need to make physical activity as appealing as possible. One way we can do this is through physical activity messaging.\u00a0<\/span><\/p>\n<h5>Why aren\u2019t people Walkin\u2019 Around the Christmas Tree?<\/h5>\n<p><span style=\"font-weight: 400\">Physical activity guidelines (and subsequent messages) to date have largely focused on long-term prevention of disease and premature mortality, despite there being a lack of theory or evidence to support this approach. In a <\/span><a href=\"https:\/\/blogs.bmj.com\/bjsm\/2020\/11\/10\/how-can-we-better-promote-physical-activity-to-the-public-through-messaging\/\"><span style=\"font-weight: 400\">previous blog<\/span><\/a><span style=\"font-weight: 400\">, we discussed the role of messaging in improving population physical activity levels. Notably, we highlighted the idea that what is important to us (as healthcare professionals, policymakers and researchers in the field of public health), is not necessarily what is important to the general public. Of course, many individuals may value their long term health and may be interested in reducing their risk of non-communicable disease later in life. <\/span><i><span style=\"font-weight: 400\">But<\/span><\/i><span style=\"font-weight: 400\"> is this the most effective way to change how people feel and act relating to physical activity in the short-term (particularly during the festive period)?\u00a0<\/span><\/p>\n<h5>How can we encourage Stepping Into Christmas?<\/h5>\n<p><span style=\"font-weight: 400\">Findings from a <\/span><a href=\"https:\/\/ijbnpa.biomedcentral.com\/articles\/10.1186\/s12966-020-00954-3\"><span style=\"font-weight: 400\">review of physical activity messaging<\/span><\/a><span style=\"font-weight: 400\"> identified that messages should highlight the benefits of physical activity (rather than the consequences of inactivity). Specifically, evidence from this review supports the communication of shorter term benefits. Following this scoping review, <\/span><a href=\"https:\/\/ijbnpa.biomedcentral.com\/articles\/10.1186\/s12966-021-01182-z\"><span style=\"font-weight: 400\">the Physical Activity Messaging Framework<\/span><\/a><span style=\"font-weight: 400\"> was developed and has since applied this in two studies to explore messaging preferences in specific population subgroups. This ongoing research is increasingly supporting the promotion of <\/span><b>short-term benefits<\/b><span style=\"font-weight: 400\"> of physical activity (which largely relate to mental and social health). This approach, in line with behavioural science and social marketing, would see messages that convey what people can gain from being physically active almost immediately, as opposed to what benefits or consequences they may experience further down the line.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/ijbnpa.biomedcentral.com\/articles\/10.1186\/s12966-021-01230-8\"><span style=\"font-weight: 400\">The Physical Activity Messaging Framework<\/span><\/a><span style=\"font-weight: 400\"> highlights the importance of considering context and what is important to the target audience at that time. It is quite possible that risk of cardiovascular disease, cancer and diabetes are not the most important considerations for the general public over the holiday season. Perhaps they would care more about benefits such as relaxing, spending time with loved ones, feeling refreshed, and reducing feelings of stress. We therefore believe there is a need to rethink how we communicate with the public about physical activity over the winter months.\u00a0<\/span><\/p>\n<h5>Call to action<\/h5>\n<p><span style=\"font-weight: 400\">We are calling on colleagues to use the growing evidence base, including the Physical Activity Messaging Framework to aid development of physical activity messages. A practitioner-friendly guide drawing on principles of the Framework is available <\/span><a href=\"https:\/\/assets-global.website-files.com\/6400761613dd1bf7dbf2ea93\/64648c4eff1b9504a8e34e60_Final%20messaging%20user%20guide%20(4).pdf\"><span style=\"font-weight: 400\">here<\/span><\/a><span style=\"font-weight: 400\">. Furthermore, we have developed an infographic including \u2018Twelve Messages of Christmas\u2019 to use during this festive period (and beyond). We ask that colleagues consider using and sharing these messages where they can and wish to!\u00a0<\/span><\/p>\n<p><figure id=\"attachment_10893\" aria-describedby=\"caption-attachment-10893\" style=\"width: 577px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10893\" src=\"https:\/\/blogs.bmj.com\/bjsm\/files\/2023\/12\/12-messages-of-christmas--212x300.jpg\" alt=\"An infographic displaying the following twelve messages of Christmas for promotion of physical activity: Move your body in a way you enjoy\u00a0 Search for the sun and fresh air - get out when you can!\u00a0 Any movement is good movement\u00a0 Walk and talk to catch up with your loved ones\u00a0 Moving more today can help you sleep better tonight\u00a0 A little movement for a little mood improvement\u00a0 Make time to move - you deserve it\u00a0 A walk today could keep the winter blues away\u00a0 Still your mind by moving your body\u00a0 Being active is the perfect gift for your mind and body Being physically active feels good\u00a0 Move more, feel better!\u00a0\" width=\"577\" height=\"817\" srcset=\"https:\/\/blogs.bmj.com\/bjsm\/files\/2023\/12\/12-messages-of-christmas--212x300.jpg 212w, https:\/\/blogs.bmj.com\/bjsm\/files\/2023\/12\/12-messages-of-christmas--768x1086.jpg 768w, https:\/\/blogs.bmj.com\/bjsm\/files\/2023\/12\/12-messages-of-christmas--1086x1536.jpg 1086w, https:\/\/blogs.bmj.com\/bjsm\/files\/2023\/12\/12-messages-of-christmas--640x905.jpg 640w, https:\/\/blogs.bmj.com\/bjsm\/files\/2023\/12\/12-messages-of-christmas-.jpg 1414w\" sizes=\"auto, (max-width: 577px) 100vw, 577px\" \/><figcaption id=\"caption-attachment-10893\" class=\"wp-caption-text\">Twelve Messages of Christmas Infographic<\/figcaption><\/figure><!--TrendMD v2.4.8--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>by BJSM Social Media Editors Chlo\u00eb Williamson and Jennifer Duncan The days are short, the pavements are treacherous, and cosying up on the sofa seems particularly appealing at this time of year. As a result, many people may find themselves lacking the motivation, energy, confidence or desire to get out and get moving. This means [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/bjsm\/2023\/12\/15\/the-twelve-messages-of-christmas\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":464,"featured_media":10893,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[16250,16119,16152,1807,16249,16248],"class_list":["post-10892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-christmas","tag-communication","tag-messaging","tag-physical-activity","tag-promotion","tag-winter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Twelve Messages of Christmas - BJSM blog - social media&#039;s leading SEM voice<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/bjsm\/?p=10892\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Twelve Messages of Christmas - BJSM blog - social media&#039;s leading SEM voice\" \/>\n<meta property=\"og:description\" content=\"by BJSM Social Media Editors Chlo\u00eb Williamson and Jennifer Duncan The days are short, the pavements are treacherous, and cosying up on the sofa seems particularly appealing at this time of year. 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