{"id":10378,"date":"2023-01-20T06:00:31","date_gmt":"2023-01-20T05:00:31","guid":{"rendered":"https:\/\/blogs.bmj.com\/bjsm\/?p=10378"},"modified":"2023-01-16T19:05:33","modified_gmt":"2023-01-16T18:05:33","slug":"footballs-burden-hamstring-injuries-in-professional-mens-football-2","status":"publish","type":"post","link":"https:\/\/blogs.bmj.com\/bjsm\/2023\/01\/20\/footballs-burden-hamstring-injuries-in-professional-mens-football-2\/","title":{"rendered":"Football&#8217;s burden &#8211; hamstring injuries in professional men&#8217;s football"},"content":{"rendered":"<p><strong>Keywords:<\/strong> football, injury, Europe<\/p>\n<p><span style=\"font-weight: 400\">This blog outlines research involving\u00a0 3,909 professional male football players across 54 Champions League teams in Europe over 21 consecutive seasons. The main aim was to evaluate the time trends of hamstring muscle injuries.\u00a0<\/span><span style=\"font-weight: 400\">Our report<\/span><span style=\"font-weight: 400\"> from the Elite Club Injury Study (ECIS), <\/span><a href=\"https:\/\/bjsm.bmj.com\/content\/early\/2022\/11\/15\/bjsports-2021-105407\"><span style=\"font-weight: 400\">recently published in BJSM<\/span><\/a><span style=\"font-weight: 400\">, was initiated, and funded by <\/span><span style=\"font-weight: 400\">the Union of European Football Associations (UEFA) and carried out by the Football Research Group (FRG) at Link\u00f6ping University in Sweden on their behalf (1).\u00a0<\/span><\/p>\n<p><b>Why is this study important?\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400\">The purpose of professional football is winning games and trophies.\u00a0 In order to win, teams need their players available at training and matches. As we have shown before, high availability of players is positively associated with team success. Injury is, by far, the most common reason for absence from training and matches. Muscle injury is the most common type of injury and now constitutes 55% of all time-loss injuries and causes more than half of all absence days from football activities. Of all these muscle injuries, injuries to the hamstring muscle group are the most frequent andis the single most burdensome injury in male professional football, previously reported to constitute 12-17% of all time-loss injuries.\u00a0 Hamstring injuries are also the most common injury to reoccur amongst footballers.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Researchers have proposed various interventions to stem the tide of hamstring injuries, and teams have variably embraced systematic hamstring prevention programmes. Our aim was to describe hamstring injury incidence and burden over the last 21 seasons from study inception in July 2001 to the end of the previous season in May 2022, but especially to analyze the time-trends of hamstring muscle injuries over the most recent eight seasons. If hamstring injury incidence and burden have risen in recent years, it might imply that current preventative measures are not working in the real-world setting.<\/span><\/p>\n<p><b>How did the study go about this?<\/b><\/p>\n<p><span style=\"font-weight: 400\">We used a study design that <\/span><span style=\"font-weight: 400\">closely followed the international consensus statements and reporting guidelines for epidemiological research in sport, in particular football. Consequently, we used a time-loss injury definition which means that contact persons in the participating clubs were asked to give a date when injured players were considered ready for full return to participation in all team activities.<\/span><\/p>\n<p><span style=\"font-weight: 400\">We took steps to increase the reliability of the collected data, such as a detailed study manual and close communication between the study group and all participating football teams and data collectors. To increase the homogeneity of the cohort over different seasons, the data reported here only include players from teams during seasons in which they qualified for the Group Stage of the UEFA Champions\u2019 League.<\/span><\/p>\n<p><b>What did the study find?\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400\">We found that <\/span><span style=\"font-weight: 400\">2,636<\/span> <span style=\"font-weight: 400\">hamstring injuries represented 19% of all reported injuries, with the proportion of hamstring injuries of all injuries increasing from 12% during the first season to 24% in the most recent season. During that same period, the percentage of all injury absence days caused by hamstring injuries increased from 10% to 20%. Further, we found that around 18% of all reported hamstring injuries were recurrences where over two-thirds occurred within two months of the footballer\u2019s return to play.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This study is important, unique and with robust results as we collected exposure and injury data from 54 teams during 21 consecutive seasons including 2,636 hamstring injuries during 2,1 million hours of exposure to training and matches.<\/span><\/p>\n<p><b>What are the key take-home points?\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400\">These data on incidence and burden of hamstring injuries suggest even more collaboration among the researchers and the clinical communities is needed to try to find more effective programs for prevention of primary and recurrent hamstring injuries.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The high rate of recurrent hamstring injury within two months of return to play suggests this period is a particularly important time for team clinicians to: (i) carefully monitor players completing evidence-based rehabilitation, (ii) manage training and match loads, and (iii) maintain preventative programmes.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-10382\" src=\"https:\/\/blogs.bmj.com\/bjsm\/files\/2023\/01\/Final-Footballs-burden-hamstring-injuries-in-professional-mens-football-300x169.png\" alt=\"\" width=\"705\" height=\"397\" srcset=\"https:\/\/blogs.bmj.com\/bjsm\/files\/2023\/01\/Final-Footballs-burden-hamstring-injuries-in-professional-mens-football-300x169.png 300w, https:\/\/blogs.bmj.com\/bjsm\/files\/2023\/01\/Final-Footballs-burden-hamstring-injuries-in-professional-mens-football-768x432.png 768w, https:\/\/blogs.bmj.com\/bjsm\/files\/2023\/01\/Final-Footballs-burden-hamstring-injuries-in-professional-mens-football-1536x864.png 1536w, https:\/\/blogs.bmj.com\/bjsm\/files\/2023\/01\/Final-Footballs-burden-hamstring-injuries-in-professional-mens-football-640x360.png 640w, https:\/\/blogs.bmj.com\/bjsm\/files\/2023\/01\/Final-Footballs-burden-hamstring-injuries-in-professional-mens-football.png 1600w\" sizes=\"auto, (max-width: 705px) 100vw, 705px\" \/><\/p>\n<p><b>References<\/b><span style=\"font-weight: 400\">: (1) <\/span><span style=\"font-weight: 400\">Ekstrand J, Bengtsson H, Wald\u00e9n M<\/span><i><span style=\"font-weight: 400\">, et al\u00a0<\/span><\/i><span style=\"font-weight: 400\">Hamstring injury rates have increased during recent seasons and now constitute 24% of all injuries in men\u2019s professional football: the UEFA Elite Club Injury Study from 2001\/02 to 2021\/22<\/span><i><span style=\"font-weight: 400\">British Journal of Sports Medicine <\/span><\/i><span style=\"font-weight: 400\">Published Online First: 06 December 2022. doi: 10.1136\/bjsports-2021-105407<\/span><\/p>\n<p><b>Author and Affiliations:<\/b><\/p>\n<p><span style=\"font-weight: 400\">Professor Dr Med Jan Ekstrand, Football Research Group, Link\u00f6ping University, Sweden<\/span><\/p>\n<p><span style=\"font-weight: 400\">Jan.ekstrand@telia.com<\/span><!--TrendMD v2.4.8--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keywords: football, injury, Europe This blog outlines research involving\u00a0 3,909 professional male football players across 54 Champions League teams in Europe over 21 consecutive seasons. The main aim was to evaluate the time trends of hamstring muscle injuries.\u00a0Our report from the Elite Club Injury Study (ECIS), recently published in BJSM, was initiated, and funded by [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/blogs.bmj.com\/bjsm\/2023\/01\/20\/footballs-burden-hamstring-injuries-in-professional-mens-football-2\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":463,"featured_media":10383,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[16068,8269,2975],"class_list":["post-10378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-featured","tag-football","tag-hamstring-injuries"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Football&#039;s burden - hamstring injuries in professional men&#039;s football - BJSM blog - social media&#039;s leading SEM voice<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.bmj.com\/bjsm\/?p=10378\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Football&#039;s burden - hamstring injuries in professional men&#039;s football - BJSM blog - social media&#039;s leading SEM voice\" \/>\n<meta property=\"og:description\" content=\"Keywords: football, injury, Europe This blog outlines research involving\u00a0 3,909 professional male football players across 54 Champions League teams in Europe over 21 consecutive seasons. The main aim was to evaluate the time trends of hamstring muscle injuries.\u00a0Our report from the Elite Club Injury Study (ECIS), recently published in BJSM, was initiated, and funded by [...]Read More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.bmj.com\/bjsm\/?p=10378\" \/>\n<meta property=\"og:site_name\" content=\"BJSM blog - social media&#039;s leading SEM voice\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-20T05:00:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.bmj.com\/bjsm\/files\/2023\/01\/Final-Footballs-burden-hamstring-injuries-in-professional-mens-football-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"bjsm\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"bjsm\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/?p=10378#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/?p=10378\"},\"author\":{\"name\":\"bjsm\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#\\\/schema\\\/person\\\/02b7ae2dae6231c8629aa4da74bb9e6b\"},\"headline\":\"Football&#8217;s burden &#8211; hamstring injuries in professional men&#8217;s football\",\"datePublished\":\"2023-01-20T05:00:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/?p=10378\"},\"wordCount\":711,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/?p=10378#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2023\\\/01\\\/Final-Footballs-burden-hamstring-injuries-in-professional-mens-football-1.png\",\"keywords\":[\"featured\",\"Football\",\"Hamstring injuries\"],\"articleSection\":[\"General\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/?p=10378#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/?p=10378\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/?p=10378\",\"name\":\"Football's burden - hamstring injuries in professional men's football - BJSM blog - social media&#039;s leading SEM voice\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/?p=10378#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/?p=10378#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2023\\\/01\\\/Final-Footballs-burden-hamstring-injuries-in-professional-mens-football-1.png\",\"datePublished\":\"2023-01-20T05:00:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/?p=10378#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/?p=10378\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/?p=10378#primaryimage\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2023\\\/01\\\/Final-Footballs-burden-hamstring-injuries-in-professional-mens-football-1.png\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2023\\\/01\\\/Final-Footballs-burden-hamstring-injuries-in-professional-mens-football-1.png\",\"width\":1600,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/?p=10378#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Football&#8217;s burden &#8211; hamstring injuries in professional men&#8217;s football\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#website\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/\",\"name\":\"BJSM blog - social media&#039;s leading SEM voice\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#organization\",\"name\":\"BJSM blog - social media&#039;s leading SEM voice\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2017\\\/11\\\/blog-logo-bjsm.png\",\"contentUrl\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/files\\\/2017\\\/11\\\/blog-logo-bjsm.png\",\"width\":222,\"height\":34,\"caption\":\"BJSM blog -  social media&#039;s leading SEM voice\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/#\\\/schema\\\/person\\\/02b7ae2dae6231c8629aa4da74bb9e6b\",\"name\":\"bjsm\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/30b5dcc2c7ad0129ee9634e2076ef25234e9fb69a4fb39547fad1d7cb6612fb8?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/30b5dcc2c7ad0129ee9634e2076ef25234e9fb69a4fb39547fad1d7cb6612fb8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/30b5dcc2c7ad0129ee9634e2076ef25234e9fb69a4fb39547fad1d7cb6612fb8?s=96&d=mm&r=g\",\"caption\":\"bjsm\"},\"url\":\"https:\\\/\\\/blogs.bmj.com\\\/bjsm\\\/author\\\/nifferco\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Football's burden - hamstring injuries in professional men's football - BJSM blog - social media&#039;s leading SEM voice","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.bmj.com\/bjsm\/?p=10378","og_locale":"en_US","og_type":"article","og_title":"Football's burden - hamstring injuries in professional men's football - BJSM blog - social media&#039;s leading SEM voice","og_description":"Keywords: football, injury, Europe This blog outlines research involving\u00a0 3,909 professional male football players across 54 Champions League teams in Europe over 21 consecutive seasons. The main aim was to evaluate the time trends of hamstring muscle injuries.\u00a0Our report from the Elite Club Injury Study (ECIS), recently published in BJSM, was initiated, and funded by [...]Read More...","og_url":"https:\/\/blogs.bmj.com\/bjsm\/?p=10378","og_site_name":"BJSM blog - social media&#039;s leading SEM voice","article_published_time":"2023-01-20T05:00:31+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/blogs.bmj.com\/bjsm\/files\/2023\/01\/Final-Footballs-burden-hamstring-injuries-in-professional-mens-football-1.png","type":"image\/png"}],"author":"bjsm","twitter_card":"summary_large_image","twitter_misc":{"Written by":"bjsm","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.bmj.com\/bjsm\/?p=10378#article","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/?p=10378"},"author":{"name":"bjsm","@id":"https:\/\/blogs.bmj.com\/bjsm\/#\/schema\/person\/02b7ae2dae6231c8629aa4da74bb9e6b"},"headline":"Football&#8217;s burden &#8211; hamstring injuries in professional men&#8217;s football","datePublished":"2023-01-20T05:00:31+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/?p=10378"},"wordCount":711,"commentCount":0,"publisher":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/#organization"},"image":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/?p=10378#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bjsm\/files\/2023\/01\/Final-Footballs-burden-hamstring-injuries-in-professional-mens-football-1.png","keywords":["featured","Football","Hamstring injuries"],"articleSection":["General"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.bmj.com\/bjsm\/?p=10378#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.bmj.com\/bjsm\/?p=10378","url":"https:\/\/blogs.bmj.com\/bjsm\/?p=10378","name":"Football's burden - hamstring injuries in professional men's football - BJSM blog - social media&#039;s leading SEM voice","isPartOf":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/?p=10378#primaryimage"},"image":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/?p=10378#primaryimage"},"thumbnailUrl":"https:\/\/blogs.bmj.com\/bjsm\/files\/2023\/01\/Final-Footballs-burden-hamstring-injuries-in-professional-mens-football-1.png","datePublished":"2023-01-20T05:00:31+00:00","breadcrumb":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/?p=10378#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.bmj.com\/bjsm\/?p=10378"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bjsm\/?p=10378#primaryimage","url":"https:\/\/blogs.bmj.com\/bjsm\/files\/2023\/01\/Final-Footballs-burden-hamstring-injuries-in-professional-mens-football-1.png","contentUrl":"https:\/\/blogs.bmj.com\/bjsm\/files\/2023\/01\/Final-Footballs-burden-hamstring-injuries-in-professional-mens-football-1.png","width":1600,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.bmj.com\/bjsm\/?p=10378#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogs.bmj.com\/bjsm\/"},{"@type":"ListItem","position":2,"name":"Football&#8217;s burden &#8211; hamstring injuries in professional men&#8217;s football"}]},{"@type":"WebSite","@id":"https:\/\/blogs.bmj.com\/bjsm\/#website","url":"https:\/\/blogs.bmj.com\/bjsm\/","name":"BJSM blog - social media&#039;s leading SEM voice","description":"","publisher":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.bmj.com\/bjsm\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blogs.bmj.com\/bjsm\/#organization","name":"BJSM blog - social media&#039;s leading SEM voice","url":"https:\/\/blogs.bmj.com\/bjsm\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.bmj.com\/bjsm\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.bmj.com\/bjsm\/files\/2017\/11\/blog-logo-bjsm.png","contentUrl":"https:\/\/blogs.bmj.com\/bjsm\/files\/2017\/11\/blog-logo-bjsm.png","width":222,"height":34,"caption":"BJSM blog -  social media&#039;s leading SEM voice"},"image":{"@id":"https:\/\/blogs.bmj.com\/bjsm\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blogs.bmj.com\/bjsm\/#\/schema\/person\/02b7ae2dae6231c8629aa4da74bb9e6b","name":"bjsm","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/30b5dcc2c7ad0129ee9634e2076ef25234e9fb69a4fb39547fad1d7cb6612fb8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/30b5dcc2c7ad0129ee9634e2076ef25234e9fb69a4fb39547fad1d7cb6612fb8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/30b5dcc2c7ad0129ee9634e2076ef25234e9fb69a4fb39547fad1d7cb6612fb8?s=96&d=mm&r=g","caption":"bjsm"},"url":"https:\/\/blogs.bmj.com\/bjsm\/author\/nifferco\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/posts\/10378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/users\/463"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/comments?post=10378"}],"version-history":[{"count":0,"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/posts\/10378\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/media\/10383"}],"wp:attachment":[{"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/media?parent=10378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/categories?post=10378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/tags?post=10378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}