{"version":"1.0","provider_name":"BJSM blog -  social media&#039;s leading SEM voice","provider_url":"https:\/\/blogs.bmj.com\/bjsm","author_name":"BMJ","author_url":"https:\/\/blogs.bmj.com\/bjsm\/author\/admin\/","title":"Going viral with key SEM messages - BJSM blog - social media&#039;s leading SEM voice","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"Zl9VtKm0er\"><a href=\"https:\/\/blogs.bmj.com\/bjsm\/2017\/07\/11\/7311\/\">Going viral with key SEM messages<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/blogs.bmj.com\/bjsm\/2017\/07\/11\/7311\/embed\/#?secret=Zl9VtKm0er\" width=\"600\" height=\"338\" title=\"&#8220;Going viral with key SEM messages&#8221; &#8212; BJSM blog -  social media&#039;s leading SEM voice\" data-secret=\"Zl9VtKm0er\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/blogs.bmj.com\/bjsm\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"Undergraduate perspective on Sport &amp; Exercise Medicine\u00a0\u2013 a BJSM blog series By Jonathan Shurlock (@J_Shurlock) This blog looks at \u2018viral\u2019 spread. No, not the relationship between viral infections and athletes that have been explored previously, 1,2 but rather viral SEM messages in social media. The term \u2018viral media\u2019 was first used by Douglas Rushkoff to [...]Read More...","thumbnail_url":"https:\/\/blogs.bmj.com\/bjsm\/files\/2017\/07\/People.jpg"}