{"version":"1.0","provider_name":"BJSM blog -  social media&#039;s leading SEM voice","provider_url":"https:\/\/blogs.bmj.com\/bjsm","author_name":"BMJ","author_url":"https:\/\/blogs.bmj.com\/bjsm\/author\/admin\/","title":"We need to promote protective equipment differently - BJSM blog - social media&#039;s leading SEM voice","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"wCq6LtLvQR\"><a href=\"https:\/\/blogs.bmj.com\/bjsm\/2012\/07\/31\/we-need-to-promote-protective-equipment-differently\/\">We need to promote protective equipment differently<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/blogs.bmj.com\/bjsm\/2012\/07\/31\/we-need-to-promote-protective-equipment-differently\/embed\/#?secret=wCq6LtLvQR\" width=\"600\" height=\"338\" title=\"&#8220;We need to promote protective equipment differently&#8221; &#8212; BJSM blog -  social media&#039;s leading SEM voice\" data-secret=\"wCq6LtLvQR\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/blogs.bmj.com\/bjsm\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"Cross Fertilising\u00a0\u2018Injury Prevention\u2019\u00a0journal (IP) and BJSM\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 &nbsp; &nbsp; Protective sports equipment can prevent serious injury (McIntosh et al, BJSM, 2011). Why then doesn\u2019t everyone use it? Behaviour change theory tells us that, first, attitudes need to be right. But if people do [...]Read More..."}