![\"microarray-e12954082868331-300x300\"](\"https:\/\/blogs.bmj.com\/adc\/files\/2015\/07\/microarray-e12954082868331-300x300-150x150.jpg\")
New research in a qualitative area can be tricky – how do you know what you should be looking at or how you understand the way people are thinking?<\/p>\nNew research in a qualitative area can be tricky – how do you know what you should be looking at or how you understand the way people are thinking?<\/p>\n
One method would be “grounded theory”.<\/p>\n
The technique here is to take a whole bunch of information – unclear on what it might be all about – and look to see what ideas emerge (themes). You then take these ideas and drive forward into the data – or new data – and confirm or deny these ideas. You ground<\/strong> your emerging theoretical<\/strong> understanding in the data you collect<\/p>\n