Part of the principle of Lean Startup is to measure how customers respond, and we believe little changes can lead to big improvements. Hence the team has decided to use Google Content Experiments to gather data related to the customer response.
Job Reviews is a new BMJ product that will let doctors create reviews of medical jobs, posts, and rotations. It is designed as a mobile first responsive website and it is part of the BMJ Careers family of products.
In this article I will describe the reasons behind this project, how we implemented it and what is next.
“Owning” an online product as it declutters, rebrands, replatforms, and “responds” to desktop, tablet, and smartphone devices can be a scary business.
I was asked to share these tips, based on my experience of The BMJ responsive design and Drupal 7 migration project, to help fellow product owners as they grapple with Agile, scrums, sprints, backlog grooming, stand-ups, and “show and tells.”