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Archive for May, 2017

World No Tobacco Day 2017: how different countries are celebrating

31 May, 17 | by Marita Hefler, News Editor

This page brings together coverage from around the world of World No Tobacco Day. It will be updated regularly with tweets, photos and links to news coverage.

The theme of World No Tobacco Day 2017 is Tobacco – a threat to development. 

New Zealand started with a world first by announcing that its military will become completely smoke free by 2020. Read the story here. There is still much to be done in New Zealand to achieve the government’s goal of being smoke-free by 2025.I

In Australia, there is strong action being taken by Aboriginal and Torres Strait Islander health services to reduce the high smoking prevalence among Indigenous people.

In Indonesia, the National Commission on Tobacco Control is urging the government to sign the WHO Framework Convention on Tobacco Control. Read the story here.

Nigeria is a country in the sights of the tobacco industry. Smoke Free Nigeria is saying #NoTobacco.

In Austria, a new study released to mark WNTD has found that increasing the price of tobacco by 5%, it will result in a drop in consumption of 3.5%. Read the study here. 

In the USA, ASH has released a new report highlighting how the country is falling behind other countries – and it is the most vulnerable who are paying the price.

https://twitter.com/AshOrg/status/869559802283917314

New Zealand to have world’s first smoke-free military by 2020

31 May, 17 | by Marita Hefler, News Editor

New Zealand has kicked off World No Tobacco Day by announcing a plan for its defence force to become the world’s first smoke-free military by 2020.

Initiatives to achieve the goal include banning the sale of cigarettes on camps and bases and making NZ defence force housing smokefree. It will also evolve camps and bases into smokefree environments, and continue to promote and support smoking cessation and the benefits of a smokefree NZ defence force.

The plan was announced at an event hosted by ASH New Zealand in Parliament to mark World No Tobacco Day. ASH Chair, Emeritus Professor Robert Beaglehole welcomed the plan. “This is a huge milestone, the New Zealand Defence Force is one of the largest employers in New Zealand with over 14,000 personnel, and the biggest Government department to go smokefree.”

The 2020 target date is five years ahead of the New Zealand government’s Smoke Free 2025 goal, which aims to reduce adult daily smoking prevalence to below 5%.

“ASH applauds the NZDF, not just for their commitment to the 2025 goal, but for showing the leadership to beat the goal by five years. We hope this decisive action can be an example to other government agencies and major employers of the type of leadership needed to reach Smokefree 2025” Beaglehole added.

While the 2020 goal is a welcome step forward, Beaglehole noted “Progress towards the Government’s smoke free 2025 goal is far too slow, especially for Maori and Pacifica, and poor people generally. There are also simple measures the government can introduce, such as increasing targeted mass and social media campaigns. ASH is committing our resources to supporting all policymakers to set a strong, evidence based roadmap to get us to Smokefree 2025”.

Fashion and smoking: Celebrities “rebel” at the MET Gala

4 May, 17 | by Becky Freeman, Web Editor

Fashion and the tobacco industry have a long and intertwined history. Dated images of fashion models smoking while looking impossibly glamorous seem clichĂ©d and old fashioned. Now, smoking is more a symbol of addiction, death, and corporate manipulation – no longer is smoking shorthand for rebellion, coolness and aspiration.

But, that didn’t stop celebrities attending the biggest and most celebrated fashion event of the year, the MET gala, from trying to resurrect smoking’s tarnished image. The event, held in New York as a fundraiser for the Metropolitan Museum of Art’s Costume Institute, receives global media coverage with lead stories in the news, gossip, fashion, and lifestyle pages. It also spawns thousands of social media posts highlighting both the celebrities in attendance and their avant-garde fashion choices.

For example, the American fashion designer, Marc Jacobs, posted an image of himself smoking during the event in the “girls room” with celebrities Courtney Love (herself a paid spokesperson for NJOY e-cigarettes) and her daughter Frances Bean. The Marlboro cigarette packet can be clearly seen in Mr Jacobs’ hand. Associating the Marlboro brand with exclusivity, celebrity, fashion, and rebellion – smoking is illegal inside public buildings in New York.

No doubt Philip Morris is pleased to see its brand being held up as a fashion accessory. It sure beats being known for killing 2 out 3 of your best customers.

Smoking in the girls room #metgala @chardefrancesco @courtneylove @space_witch666

A post shared by Marc Jacobs (@themarcjacobs) on

Smoking in the girls room #metgala @chardefrancesco @courtneylove @space_witch666

A post shared by Marc Jacobs (@themarcjacobs) on May 1, 2017 at 6:31pm PDT

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