Both Sides of the Argument? JTI-MacDonald’s Anti-Plain Packaging Spin in Canada

  Julia Smith Faculty of Health Sciences, Simon Fraser University JTI-MacDonald recently launched a multimedia campaign, Both Sides of the Argument, to sway public opinion against proposed plain packaging legislation in Canada. The campaign includes advertisements on popular radio stations, a website, posters in restaurant and bar bathrooms, advertisements in national newspapers and sponsored posts […]

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