Finally, some truth in advertising from the tobacco industry

Stan Shatenstein

Editor & Publisher, STAN Bulletin

JTI-Macdonald is one of Canada’s big three tobacco firms. On Saturday 17 September, it ran an ad in several of Canada’s leading newspapers to argue against tobacco plain packaging legislation, which the Canadian government is currently considering. The ad is shown here:

Advertisement by JTI-Macdonald against tobacco plain packaging in Canada
Advertisement by JTI-Macdonald against tobacco plain packaging in Canada

 

 

 

 

 

 

 

 

 

 

 

The ad may have been intended to argue against plain packaging, but by loading a cigarette pack with 20 bullets, the company has inadvertently reminded Canadians that the product it sells is actually a deadly weapon – a smoking gun, by an unconscionable industry’s own unconscious admission.